Why Is Nissan Leaf Not Selling Well?

The battery life is one of the most important issues here. No, we’re not referring to the Leaf’s range of 150 to 226 miles per charge. We’re discussing the battery’s total life. The Leaf’s battery will inevitably wilt, just like its namesake. The battery will eventually need to be replaced, often after 8 to 10 years. It is possible to explain at least some of this depreciation by pointing to consumers’ reluctance to assume a potentially high repair bill.

While the current rise in used car prices may help slow some of this depreciation, the Leaf currently faces a different issue. It is a reasonably priced electric vehicle. That sounds great in the showroom, but aside from sports vehicles and exotics, generally speaking, the cheaper the automobile, the harder it depreciates. Simply put, as a mass-market vehicle like the Nissan Leaf gets older, consumers are ready to pay less and less for it.

Given that it is now genuinely affordable, the Nissan Leaf isn’t going anywhere.

Nissan has hitherto only offered the Leaf as an electric vehicle in the US, but that is about to change. In actuality, Nissan didn’t introduce the Nissan Ariya until after the Leaf EV had been on the market for more than 11 years. And no, at least for the time being, the Nissan Leaf is not disappearing.

Many people thought Nissan would replace the Leaf with the Ariya when it revealed the Ariya’s pricing, with some variants costing around $40,000. Maybe they would phase out the Leaf after eventually introducing a new EV all this time later at a comparable price.

To illustrate that the Leaf and Ariya can coexist, however, and as a result of significant Nissan Leaf price reductions in 2021, the Leaf is currently among the most cheap electric vehicles in the United States, especially with the tax credit.

It would be prudent to retain the Leaf around rather than replace it given how incredibly economical it is. Aditya Jairaj, Nissan’s U.S. head of EV marketing and sales strategy, reportedly had the following to say about the subject:

“There will be a particular place for each model once we have both automobiles on the market. For instance, we changed the Leaf’s position in our lineup slightly for the 2022 model year.”

To be clear, Jairaj is referring to the 2022 Nissan Leaf’s more than $4,000 price reduction, which was revealed last year and places the car at roughly $28k before incentives. Therefore, a typical Nissan Leaf might now cost $20,875 rather than $28,375 if a buyer qualifies for the federal EV tax credit. Even more expensive trim levels, like the Leaf Plus, are reduced to $25k after credits.

The Nissan Leaf, which will be available in 2022, is one of the most reasonably priced EV vehicles in the United States and is in a good position. Even though the tax credit can reduce the starting price of the new Nissan Ariya to $33,500, given the costs shown above, it falls into a completely separate category due to its $40k starting price.

Compared to a Tesla Model S, both of Nissan’s electric cars are more reasonably priced and are here to stay. at least right now.

Nissan Leaf is reportedly about to phase out as it approaches the off-ramp.

The Leaf was a ground-breaking electric vehicle when it initially debuted more than ten years ago, but it has never been a major seller and it will soon be extinct.

  • The Nissan Leaf, which debuted for the 2011 model year, was the first contemporary, mass-produced electric vehicle to enter the American market.
  • According to reports, manufacture of the Leaf would gradually end around the middle of the decade.
  • Even if the Leaf’s era is coming to an end, Nissan predicts that by 2030, EVs will account for 40% of its U.S. sales.

Even while we think some cars will last forever, none of them will (see Porsche 911). There appears to be another vehicle whose date with the gallows pole is approaching. According to Automotive News, Nissan will phase out the Leaf over the course of the following several years even as it introduces a new lineup of electric vehicles, beginning with the Ariya.

The Nissan Leaf was the first contemporary, mass-produced electric car to hit the market in the United States when it debuted for the 2011 model year. It was affordable, had unique style, and offered a fascinating glimpse into the development of electric vehicles. The problem was that it didn’t do well in sales. Less than 175,000 Leafs have been sold despite the fact that it has been a part of Nissan’s U.S. portfolio for the past 12 years.

The Leaf has garnered a variety of opinions. While some people thought the styling was cute, others were less kind. No of how you feel about the Leaf, you would dismiss its history if you said it was unimportant. The Leaf was a serious foray into the uncharted territory of living with an electric automobile in the modern day, despite its underwhelming sales figures. It was released not long after the Chevy Volt plug-in hybrid and more than a year before Elon Musk and the Tesla Model S stormed the scene.

Our enthusiasm for the Leaf has been restrained by its uninspiring driving style and limited range, which has probably prevented it from benefiting from the booming interest in EVs. The 2022 Leaf delivers 226 projected miles in its larger battery and 149 in the base version, but high-end EVs can already reach 400 and even 500 miles of range.

Even though Nissan’s investment on the Leaf didn’t truly pay off, we’d do well to recognize its contribution to popularizing electric cars in America as the car enters its final years.

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Supposed discontinuation of Nissan Leaf EV

The little electric car from Nissan will be discontinued “before mid-decade,” according to trade publication Automotive News on Thursday.

Why it matters: Early models like the Leaf failed to gain traction, despite the fact that electric vehicles are largely seen as the future of the auto industry (hello Tesla).

Rewind: The Leaf soon overtook all other EVs after making its debut in 2011.

  • However, it quickly lost the top spot to Tesla and fell short of Carlos Ghosn’s goal of selling 500,000 vehicles annually by 2013.
  • Of the 977,639 automobiles Nissan sold in the U.S. in 2021, just 14,239 copies of the Leaf were sold there.

Zoom out: The Leaf’s problems were caused by its short battery life and small size, with the 2011 model’s first iteration covering only 73 miles on a single charge.

  • The range increased over time, but Nissan has subsequently focused mostly on upcoming EVs, such as the stylish Ariya crossover.
  • The Leaf was victimized by shifting consumer demand for SUVs and pickups in the late 2010s as gas prices plummeted.

The Leaf is currently blowing in the wind, but EVs are far from being extinct.

What problems does the Nissan Leaf have?

The Nissan Leaf can only be used with specific charging stations because of its design.

Additionally, there have been numerous reports of charging incompatibility problems with Eaton chargers, particularly for the 2018 Leaf.

Nissan is abandoning the Leaf, why?

The Nissan Leaf is to blame for the existence of all electric automobiles today. With the release of the Leaf in 2010, Nissan was one of the first automakers to produce an affordable electric vehicle. Nissan was among the first automakers to release an electric vehicle, but it hasn’t done enough to keep the Leaf competitive in the shifting automotive market. We are therefore not shocked to learn that the Leaf might be eliminated.

Nissan reportedly plans to gradually phase out the Leaf over the coming years in order to focus on introducing more cutting-edge EVs to the market, according to a recent report from Automotive News. By the middle of the decade, Leaf production will be finished. The story was confirmed to the outlet by unnamed sources.

Although the sources did not specify what car would replace the Leaf, Automotive News thinks there is a good chance Nissan would introduce a coupe-like crossover. The outlet speculates that the car might be based on Nissan’s Chill-Out concept from last year, although this is only a suggestion. The replacement for the Leaf will be “better tuned to the needs of the modern EV buyer,” according to all available sources.

Nissan just updated the Leaf for 2023, but it doesn’t go nearly far enough to improve the car’s ability to compete in the market.

With a revamped lineup and new exterior appearance, the Leaf debuts for the 2018 model year. The 40-kWh battery pack and a single electric motor with 147 horsepower remain standard for the electric hatchback. With a 214-hp motor and a 62-kWh battery pack, the SV Plus trim is equipped. The Leaf’s maximum range is 215 miles, compared to quite a few competitors who are solidly in the 260-mile area.

Nissan lost out on the chance to dominate the market for all-electric vehicles. While Chevrolet, Kia, Hyundai, and Ford have been working hard to release new models with greater range, more technology, and better performance. Not to mention Tesla’s phenomenal rise to become the most well-known EV brand in the United States. Nissan introduced the Leaf first, but failed to provide the EV with the necessary improvements to keep it at the top of the sales charts. Nissan doesn’t appear to have room for the Leaf in its lineup with the Ariya due to launch.

How much does the Nissan Leaf cost?

The manufacturer’s suggested retail price (MSRP) for the base 2023 Leaf S is $27,800 plus a $1,095 destination fee. From $35,800, the 2023 Nissan Leaf SV Plus is available.

The new Nissan Leaf: is it dependable?

The Leaf was ranked 59th for reliability in our most recent Driver Power owner satisfaction survey. Unexpectedly many respondents reported one or more failures during the first year, with electrical problems being the most prevalent problem. Nissan is in the best position to learn about potential problems that could eventually plague electric cars because the Leaf is the most popular EV in the world.

Customers were dissatisfied with its infotainment system and interior quality, but it received excellent marks for its electric engine and low running costs.

In our Driver Power poll, 15.9% of owners reported a problem within the first year, and Nissan received average rankings for dependability. As a manufacturer, Nissan came in at number 18. Owners were more pleased with the low maintenance expenses, low running costs, and safety features despite this.

Is the value of the Nissan Leaf stable?

With its 2018 makeover, Nissan extended the Leaf’s range between charges to 150 miles. Its 34.3% three-year resale value can be attributed to the fact that this is still on the low side when compared to some of the most recent EVs. A more powerful model, the Leaf Plus, with a greater 226-mile range, will, however, make its appearance later in 2019. That model might be able to maintain its worth longer.