Typically, Ferrari employees are not permitted to purchase their own brand-new Ferraris. The sole distinction? Even Formula One drivers are required to cover the whole cost of shipping their vehicles. Enrico Galliera, the company’s chief marketing and commercial officer and also known as the infamous “Dr. No,” holds that to be the gospel.
The work that Galliera does for Ferrari is intricate and entails a variety of responsibilities. But his distinction as the person who chooses who gets to acquire a limited-edition Ferrari is what makes him so well-known. Galliera told Drive that, despite the fact that these individuals deserve it, not everyone can afford a Ferrari model, which makes some elements of his job challenging. He said, “There is significantly more demand than there is supply.” “What we do is figure out what factors reward loyal customers. We view the limited edition vehicles as a present for our top clients.” These alleged “gifts” are, in fact, rare supercars that Ferrari customers are almost certainly willing to fight for. The LaFerrari Aperta, the hypercar’s convertible model, is the most current example. The hardest aspect of Galliera’s work, according to him, is turning away longtime Ferrari clients, some of whom have been devoted followers of the company. Given that Lee already owns more than a dozen Ferraris, including four new ones he ordered specifically to raise his standing with the firm, that proves how stringent Galliera and Ferrari are.
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Only Ferrari F1 drivers are authorized to purchase a new Ferrari.
It’s no secret that there are several requirements to meet in order to become a preferred customer of Ferrari, but the Italian manufacturer of sports cars and supercars also has regulations for its own staff.
In fact, buying a brand-new Ferrari is forbidden for Ferrari employees. Imagine working tirelessly to create a flawless example of Italian design, engineering, and performance, only to discover that you will never own one—at least not right away.
Enrico Galliera, Ferrari’s chief marketing and commercial officer, revealed in an interview with Drive that only Ferrari F1 drivers are authorized to purchase new vehicles from the manufacturer. He reiterated that no incentives, discounts, or similar deals are also given to F1 drivers. Ferrari has a history of producing pricey sports cars for people with status and money, and its F1 drivers aren’t an exception to this rule.
In a manner, the rule is an attempt to protect its customers. Ferrari staff are prevented from buying new cars, so the vehicles are instead given to deserving clients first.
“The guiding principle is that it’s not appropriate if the car is delivered to staff given the limited manufacturing and the lengthy wait times for clients to receive their cars. Clients come first, “added Galliera.
However, sometimes having a lot of money or a good relationship isn’t enough. This is demonstrated by Ferrari’s refusal to give the rare LaFerrari Aperta to renowned jeweler David Lee. After being refused one of the few hundred LaFerrari Apertas planned for production, the late, longtime Ferrari collector Preston Henn also sued Ferrari.
It is Galliera’s responsibility to make sure that these limited-edition vehicles are “gifted” to Ferrari’s most devoted customers rather than just distributed to good customers. Additionally, a buyer may not always qualify as one of the brand’s “best customers” based solely on their wealth or extensive collections.
Unless you’re an employee, you can ride along in my car.
According to data from ZipRecruiter, the typical annual salary for a Ferrari employee in the US is $59,453. The majority of its employees don’t seem to be able to afford any model of Ferrari, discounted or not, if the salary structure in Italy is even remotely comparable. And that’s okay because workers cannot buy a brand-new Ferrari. Ever.
Enrico Galliera, an employee of the company, claimed as much in an interview seen by The Drive. Because they are regarded as global celebrities and effective brand ambassadors, Formula One (F1) drivers—who are classified as employees—are excluded from this rule and are permitted to make purchases directly from the factory. Certainly, the mandate appears onerous.
Even still, it makes perfect sense given the large global customer base that consistently outnumbers the meager number of automobiles the automaker produces each year. The basics of supply and demand are all that matter. Ferrari creates a product that is in high demand worldwide, enabling them to charge very high premiums for it. Despite the (exhaust) pipe dreams of prospective employees, offering said product at a discount or letting employees to purchase automobiles that customers are waiting for first don’t make sense from a commercial standpoint.
Employees shouldn’t hold their breath about ever getting a chance at a brand-new vehicle as long as Ferrari has professional athletes, movie stars, musicians, and world-famous car fanatics (with the financial means) on its waitlist. However, used Ferraris are exempt from the rule, so there is still a chance to drive off into the distance in one of these models. Since it’s still a Ferrari, driving about in one shouldn’t do much damage to one’s reputation.
Ferrari forbids employees from owning and operating vehicles that feature the company’s brand, in contrast to the majority of automakers.
You are not entitled to purchase a Ferrari just because you own an oil field, a large worldwide business empire, or a successful job in the entertainment industry. And the Italian automaker has a person whose duties include telling such individuals who are interested in acquiring a Ferrari “No.”
The company’s chief marketing and commercial officer is a man by the name of Enrico Galliera. The “No Man” revealed something intriguing to Drive in a conversation. It appears that Ferrari staff members are not permitted to own the vehicles made by the legendary Italian automaker. The only individuals who are immune from this severe regulation are the Formula 1 drivers.
The guiding principle is that it’s not appropriate if the car is delivered to staff given the restricted manufacturing and the lengthy wait times for clients to receive their cars. Clients come first.
This is admirable and makes a lot of sense. It’s important to keep in mind, though, that the restriction might be relaxed for a few senior executives, such as the CEO of Ferrari.
Can you lose your right to purchase a Ferrari?
Ferrari reserves the right to prevent new owners from repurchasing these amazing vehicles if they fail to abide by the contractual obligations.
Along with Lamborghini, Aston Martin, McLaren, and Pagani, Ferraris are among the world’s most coveted supercars and hypercars. They can help anyone stand out from the crowd because they give sportiness and comfort, speed, and acceleration.
These prestigious and highly sought-after vehicles convey sophistication, affluence, and occasionally confidence, even if it is frequently wrong. Whether they are new, old, or somewhere in between, Ferraris have something to offer everyone. People who like to show off just like them because “it is a Ferrari,” while motoring enthusiasts appreciate them because they are meticulously tuned in both the chassis and engine. Ferrari has very deliberately cultivated its reputation in order to market its cars to a particular demographic that will assist elevate and increase its position. However, this strategy can occasionally backfire spectacularly. Many famous people who have owned Ferraris are no longer permitted to do so because they offended the Prancing Horse.
So, prominent people will no longer be able to purchase Ferraris for the foreseeable future, whether it be due to excessive modifications, early sales, or public criticism on social media. Here are eight reasons why people have been forbidden from purchasing a Ferrari once more in an effort to assist prevent this from occurring.
One who is prohibited from purchasing a Ferrari?
Purrari and Deadmau5 Deadmau5 seriously overstepped Ferrari’s line when he had personalized badges and floormats manufactured, even though the firm probably wasn’t a fan of that in the first place. His 458 had pouncing cat insignia instead of the traditional Ferrari prancing horse. Ferrari ostracized him as a result of this event.
What advantages are provided to Ferrari employees?
- Paid vacation/holidays. 11 employees.
- 401(k) Workers: 8
- Paid Sick Leave. Number of Staff: 7.
- Life and disability insurance. 6. employees
- Casual attire and setting. 3. employees
- Water, Coke, and juice are all free. 3. employees
- Phone. Number of workers: 2.
Can you be sued by Ferrari?
Yep. Ferrari filed a lawsuit against the Purosangue Foundation and prevailed in the legal battle. When the supercar manufacturer sought to utilize the Purosangue moniker (“thoroughbred” or “full-blooded” in Italian) for its future SUV, it first approached the charity that supports health and fitness. After the negotiations fell through, the Purosangue Foundation filed a lawsuit to prevent Ferrari from registering the name as a trademark in Europe. Ferrari responded by starting legal action, asserting that the foundation hadn’t used “Purosangue” for commercial purposes enough since registering it in 2013. “Why do we have to get go of who we are? Ferrari ought to have simply done its homework.” The Purosangue Foundation’s Max Monteforte spoke to the Financial Times in the UK. “There is a ton of proof of what we’ve been doing lately.” No thanks.
Who among the stars can’t afford a Ferrari?
Nobody can afford a Ferrari. One must not only be wealthy enough to purchase this luxury vehicle, but also adhere to the company’s code of ethics. Sadly, musician Justin Bieber was unaware that the owner of the car was prohibited by the code of ethics from repainting and auctioning it.
According to reports, the singer changed the color of the F458 from its original white to an electric blue shade, as well as the alloy wheels, any exposed bolts, and even the red prancing horse symbol on the steering wheel. The singer ultimately sold the vehicle at auction in 2017, breaking every rule the Italian brand had established.
According to rumors, Ferrari has since permanently blacklisted the artist. As a result, Bieber will never be able to buy a car from the company.
Additionally, according to an Italian magazine, Ferrari was not pleased with the singer’s treatment of his 2015 model.
After partying hard in Los Angeles, Bieber allegedly lost the car for weeks before his team finally found it in a parking lot a few days later.
Funny enough, Ferrari has not only blacklisted Justin Bieber as a celebrity. Singer now joins the group of famous people who are purportedly permanently prohibited from purchasing Ferraris, along with Chris Harris, an automotive writer, and rapper Tyga.
Why is Justin Bieber prohibited from purchasing a Ferrari?
Because of his actions, Ferrari allegedly decided to prohibit Bieber from purchasing new automobiles. Despite the fact that Justin Bieber has experienced countless PR mishaps throughout his development, you can be sure that the specifics Ferrari cites are really trivial. However, that is perfectly consistent with standard Ferrari corporate conduct.
Ferrari hates it when its cars are changed, as the entire world is aware. Bieber’s multiple widebody and wrap changes are so unpopular with the prancing horse’s clothes. Funny thing is, though, the ban isn’t primarily due to this.
What did he do then? Did he crash his Ferrari into another photographer? Perhaps he wrecked a vintage Ferrari? Did he receive a DUI while operating a matte red 458? Nope! After leaving his automobile parked for two weeks, he lost track of where it was. How could he?
This, in Marca’s opinion, was the proverbial straw that broke the Italian camel’s back. The person has to be fairly busy, even though it may be an outrageous display of riches and even a little reckless. He presumably has millions of cars as well. There are many things Justin Bieber may have done wrong in the past. But the punishment here simply doesn’t seem appropriate for the “crime.”
Perhaps Bieber will start spending his money on Lamborghini and McLaren instead, similar to Deadmau5.