Together with Stefano Domenicali, CEO of Formula One, Matteo Lunelli, CEO of Ferrari Trento, a producer of sparkling wine in northern Italy, announced that Ferrari Trento will be the “official toast” of the racing event for this year’s activities in Bahrain as well as for all races over the course of the following three years.
Giulio Ferrari founded the sparkling wine business in Trento, an independent Italian province, in 1902. The Lunelli family acquired the business in the middle of the 20th century. It is not Ferrari’s first connection to auto racing. Lunelli said that his grandpa knew Enzo Ferrari, a car designer, even though the company is distinct from and unrelated to the car producer of the same name.
We may say that Italian lifestyle moves onto the podium of Formula One, according to Lunelli, who claims that this new partnership between the two businesses symbolizes enthusiasm, innovation, and “a pursuit for quality in every detail.”
Both CEOs met informally throughout the course of the past year on the Italian island of Sardinia to discuss the possibility and come to an agreement, no doubt in an effort to reduce unwarranted suspicions about prospective collaboration.
A three-liter, or Jeroboam, bottle of a blanc-de-blanc wine made entirely of Chardonnay will be shown on the platform. The champenoise process is used to create this sparkling wine, which means that secondary fermentation happens in the bottle rather than a pressurized tank.
In This Article...
Various Goods Classes Under the Nice Classification
A trademark is not completely protected. For instance, even if “Toys-R-Us” only sells toys in an ideal world, its trademark cannot stop someone from using the same name in the clothes sector. As a result, two similar trademarks can be used to identify distinct goods and services.
For the purposes of trademark registration, a system known as the Nice Classification gives a classification of goods and services. It is the most widely used classification scheme, being used by about 150 offices worldwide. This mechanism is used to register trademarks in Italy, the European Union, and other countries.
Due to the word “ferrari” being registered under several different classes of goods, Ferrari Automotive and Ferrari Trento both have identically registered and active trademarks for the term:
Class 12 Ferrari Automotive
Leading producer of sports cars is Ferrari. It is a well-known racing squad as well. As a result, Ferrari Automotive’s trademark is listed in Nice Classification under Class 12, “Vehicles; Apparatus for Locomotion by Land, Air or Water.”
Trento Ferrari – Class 33
The top traditional technique winery in Italy and one of the most celebrated sparkling wine producers is Ferrari Trento. As a result, Class 33, “Alcoholic beverages, except beers; alcoholic preparations for preparing beverages,” is where its trademark is registered.
It is important to mention once more that the namesake corporations today serve a variety of tasks. As a result, they own numerous trademarks that are registered in numerous classes. The distinction presented in this article is only applicable to their respective core businesses, which are making vehicles and making wine.
1902 THE DREAM
Giulio Ferrari had a fantasy of making a wine in Trentino that could compete with the finest French Champagnes, and that desire is where the legend of Ferrari got its start.
He was a pioneer who established the first significant Chardonnay plantings in Italy and was the first to see the remarkable potential of his region.
He began making a small number of extremely high-end bottles while paying meticulous attention to detail.
Introducing Ferrari Sparkling Wines
Ferrari has been the top producer of metodo classico sparkling wine and toast in Italy since 1902. Giulio Ferrari established the renowned winery after realizing that the area of northern Italy had the ideal temperature for making sparkling wines.
Ferrari has received numerous significant worldwide honors, including this year’s “Sparkling Wine Producer of the Year” prize in the Champagne and Sparkling Wine World Championships, and has been in the international spotlight from those initial few bottles to the current wide range.
Learn the history of this prestigious winery!
pertaining to Ferrari Trento Sparkling Wine
Ferrari is Italy’s top traditional method winery and a representation of the Italian Art of Living. Giulio Ferrari founded the company in Trento in 1902, and the Lunelli family has been in charge of it since 1952.
All Ferrari brands are Trentodoc, bottle-fermented sparkling wines made from Chardonnay and Pinot Noir grapes grown with love and respect in Trentino, Northern Italy, in accordance with the principles of sustainable mountain viticulture. The most significant occasions in culture, sport, and entertainment are always accompanied by Ferrari, the toast of Italy par excellence. At the 2019 Champagne & Sparkling Wine World Championships, Ferrari Trento received the title of “Sparkling Wine Producer of the Year” for the third time.
Is Ferrari the top-performing car on land and at sea?
Start your engines, bubbly lovers! The official sparkling wine of the Formula 1 international auto-racing league is currently produced by the Italian vineyard Ferrari, which was recently observed on the open seas with the Prada sailing squad.
The Trento DOC region in northern Italy, a region solely dedicated to traditional-method sparkling wine, has historically been dominated by the Ferrari winery (which is unrelated to the Italian luxury auto manufacturer and Formula 1 racing team of the same name). Despite the fact that we are two firms with the same name, Matteo Lunelli, CEO of the Ferrari winery, adds, “We do not wish to cause any mistake [between Ferrari wines and Ferrari cars]. However, it’s wonderful to have a name shared with another business that likewise stands for Italian excellence.
The winery and Formula 1 have agreed to a three-year partnership in which Ferrari wines will be served as the official toast at all of the organization’s celebrations, including the infamous crowd-spraying celebrations from the winner’s podium. Ferrari wines will also be served in the paddocks, the opulent trackside viewing area above the team garages, along with fine food at no charge.
According to Simone Mase, general manager of Ferrari Trento, “This is the first time an Italian sparkling wine steps onto the Formula 1 podium as an official toast,” excited for Ferrari to take the position previously held by Champagne producers.
“According to Stefano Domenicali, CEO of Formula 1, “the essence [of the podium moment] is special, like the bubbles you consume when you’re drinking Ferrari Trento. In that instant, everything you’ve accomplished comes together: you finish a fantastic race, you’re representing your country and team, and you get the luxury of having this extraordinary experience.”
The 23 Formula 1 grand prix, or races, scheduled for the 2021 season will be held in more than half of the league’s usual international markets, providing a chance to promote the Ferrari brand outside of its traditional Italian market. According to Lunelli, “Ferrari still sells the majority of its cars in Italy today. “I believe we can quadruple our exports globally over the long haul. We’ll make sure that the Formula 1 experience is all about amazing wine, fantastic cuisine, and fantastic delight in living.”
Mase continued, “The Ferrari Trento crew is quite enthusiastic about [this relationship]. We are on the ball and prepared to go; we are prepared to race!
Ferrari: Fast Cars or Bubble Gum?
With the 2021 Formula 1(r) season already underway, Ferrari is a lock for a spot on the podium. Fans with keen eyes will notice that the logo does not match the Ferrari they see racing on the circuit. Italian supremacy? Yes. Having to do with automobiles? No.
Instead, for the following three years, the official toast of Formula 1(r) racing will be sparkling Trentodoc wine, of which this Ferrari brand is the top producer.
Champagne brands have traditionally sponsored podium celebrations and have been gleefully splashed all around them, but in March 2021 there was a switch to Italian sparkling wine. Despite being less well-known than Prosecco and Asti, it is of the highest caliber.
A sparkling wine called Trentodoc is made in northern Italy’s mountainous Trentino region. The principal town is called Trento, and “Trentodoc” denotes the region and the guidelines for making this wine in order to guarantee its excellence.
Trentodoc, in contrast to Prosecco and Asti, is produced using the complex “traditional” method (also known as “Metodo Classico”), in which the second fermentation, which adds the sparkle, takes place in the bottle as a result of the addition of a yeast, wine, and sugar mixture known as Liqueur de tirage. Champagne is known for using this procedure.
In actuality, Trentodoc sparkling wine is far more similar to Champagne than its Italian rivals. The grapes employed are still another commonality. The most common wine is chardonnay, while other options include pinot noir, pinot blanc, and meunier.
The late Giulio Ferrari, who founded Ferrari Trento, is said to have been the first Italian winemaker to do so in 1902 following his experience in Champagne. There are already more than 50 Trentodoc makers, but only a select few dominate, with Ferrari soaring ahead in first place.
conventional technique Italian sparkling wines (like Trentodoc and Franciacorta) have not yet achieved the same level of success abroad as other Italian bubbles. Perhaps the Formula 1(r) sponsorship will help things go forward.
Kirsty Woodgate DipWSET WSET wrote the article accomplished communications professional with a diploma.
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PEOPLE
Giulio Ferrari chose friend and local businessman Bruno Lunelli as the successor for his cherished company in 1952 because he didn’t have any children of his own. Currently, the Lunelli family’s third generation is in charge. The entrepreneurial spirit and enthusiasm of Bruno Lunelli were passed down to his sons, Franco, Gino, and Mauro, who made Ferrari the premier celebratory wine in Italy.
A skilled group of eight winemakers and four agronomists, directed by chief winemaker Marcello Lunelli, are in charge of production. Alessandro Lunelli, an engineer by training, is in charge of planning and technical oversight, while Camilla Lunelli oversees global communications. Matteo Lunelli, a cousin of Marcello’s, is the chairman of Ferrari F.lli Lunelli SpA, continuing the family legacy of striving for excellence in all facets of Ferrari production and management.
This generation is in charge of the business with the intention of fusing innovation and heritage while presenting Ferrari as representatives of the Italian Art of Living abroad.
Ferrari wine dethroned champagne from the top of the F1 podium.
Ferrari Trento sparkling wine has been named the official Formula 1 partner, which is undoubtedly an instance of nominative determinism.
Instead of the typical champagne dousing the podium finishers as of the upcoming season, the 119-year-old winemaker will take the honors from the current brand Carbon.
Mumm and Moet are two further champagne brands connected to Formula One, while Ferrari Trento, which has no connection to the automaker, has been used in the past.
Ferrari Trento will compete in Bahrain for the opening round of the FIA Formula 1 World Championship on March 27-8. Ferrari Trento’s acclaimed Italian metodo classico sparkling wine will also be served at racetracks across the world during the three-year agreement.
Since 1952, the Lunelli family has been in charge of the winery, which has been producing high-end Trentodoc wines since 1902.
The accomplishment shows the reputation that Ferrari Trento wines have on a global scale, according to company president and CEO Matteo Lunelli. It’s a starting point because we have only just started this remarkable journey that will enable us to introduce the Italian “art of living” to the Formula 1 celebrations.
At the first French Grand Prix at the Gueux track, the winning driver received the first bottle of “shampoo.” However, it has typically remained closed. Jo Siffert was the first driver to blow a tire at the Le Mans 24 Hour in 1996. American Dan Gurney made it a tradition the following year.
Moet & Chandon, Carbon, and GH Mumm Cordon Rouge have all served as authorized Formula One Racing suppliers.
A pomegranate, trinj, and rose water cocktail was substituted for champagne by drivers at the maiden Bahrain Grand Prix in 2004. Alcohol hasn’t always been a required instrument for celebration. The Williams squad toasted their Saudian Airlines sponsorship with orange juice.
“Celebrating victory is in our DNA, and having Ferrari Trento in the center of the sport’s most famous celebratory moment makes them a perfect partner for us,” stated Stefano Domenicali, President and CEO of Formula 1.
A limited-edition Ferrari Maximum Blanc de Blancs was introduced in January by Ferrari Trentodoc to commemorate the company’s cooperation with the Luna Rossa Prada Pirelli team, which is competing for the 36th America’s Cup.
Giulio Ferrari established the Ferrari wine brand. Sparkling wines under the Ferrari brand are made using Chardonnay and Pinot Noir grapes and bottle fermented. In 1980 at Monza, a Ferrari Trentodoc Jeroboam bottle won its first Grand Prix. According to reports, the sparkling wine selected for the new season has a perfect “crescendoing finish.”