Ferrari sold a record 11,155 vehicles globally in 2021, with the USA being the largest single market.
Sales of Ferrari sports cars climbed by 22.3% in the entire calendar year 2021, reaching a new high of 11,155 Ferraris shipped worldwide. Ferrari sold 9,119 vehicles globally in 2020, breaking the previous record of 10,131 Ferraris delivered worldwide in 2019. Although the USA remained Ferrari’s biggest single market in 2021, sales in China nearly doubled, signaling the market’s best rebound. Ferrari asserted that it was not significantly impacted by the worldwide chip scarcity and anticipates positive growth in 2022 as a result of increased demand and a more varied model lineup.
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Ferrari Sales Worldwide (Full Year)
Ferrari sales declined globally by 10% in 2020, with the USA being the largest single market, followed by Germany and the UK.
Ferrari sports car sales decreased by 10% in the entire calendar year 2020, to 9,119 vehicles sold worldwide. The majority of the global harm was done in the highly important US and Chinese markets, both of which were much lower, while Ferrari sales in Europe and the Middle East were more stable. These two significant, huge markets, however, are likewise probably to experience a substantial recovery in 2021.
One of the few manufacturers without an SUV… yet.
Ferrari may have been a day late in announcing its 2021 sales, but the Italian supercar company has good reason to be happy. In contrast to 2020, the brand had double-digit growth, but more significantly, it had its best-ever year in terms of global sales and deliveries.
With 11,155 cars delivered to customers worldwide, the previous year outperformed 2020 by 22.3%. Additionally, it was 10.1% better than 2019, which marked Ferrari’s first year ever delivering more than 10,000 vehicles (10,131 sales). The Ferrari 2021 sales and financial report indicates that 2021 set a new record for the brand’s highest yearly sales; this is a goal the business likely hopes to achieve once more this year.
Ferrari CEO Benedetto Vigna said, “Our record 2021 financial achievements reflect once more the robustness of our business approach. In keeping with our strategy to pursue controlled expansion and retain brand exclusivity, we carefully managed an excellent order intake, recording double-digit growth across all key financial indicators and exceeding our guidance.
With a total of 5,492 deliveries in the EMEA region (Europe, the Middle East, and Africa), a 14% increase over 2020, the region continued to be Ferrari’s largest market in 2018. With 2,831 Ferraris sold, the Americas came in second place, up 21% from the previous year. While mainland China, Hong Kong, and Taiwan experienced the largest increase in demand—a 97 percent increase to 899 units—it remains the supercar brand’s smallest market in terms of sales volume.
Ferrari: Why Did US Sales Decline?
According to the website’s statistics, Ferrari’s sales in the US decreased from 2,900 units in 2019 to 2,325 units in 2020. This results in a decrease in overall sales of 25.5%. China likewise experienced a decline of around 50%. Ferrari sold 836 vehicles in China, Hong Kong, and Taiwan in 2019, but sales fell to 456 in 2020, a reduction of almost half.
Ferrari sales in Europe and the Middle East were largely consistent, with the majority of the harm coming from the pandemic’s catastrophic effects in the crucial US and Chinese markets.
In other news, Forbes reports that the brand appears to have surpassed analyst projections. Ferrari’s profits before interest, tax, depreciation, and amortization (EBITDA) decreased 10% to $1.4 billion in their quarterly report. Analysts had projected the brand to earn $1.3 billion, which it clearly exceeded.
Ferrari predicted that in 2021, EBITDA would increase to between $1.7 billion and $1.8 billion, which would be a relief to its investors. Not overly ambitious, according to PYMNTS, given that the wealthy are rushing to buy after a year of zero expenditure.
Another explanation is that Ferrari is missing out on the SUV market. Lamborghini has experienced its finest year ever, and sales of its vehicles are through the roof. The Urus model, however, which is by far the best-selling model in Lamborghini history, makes up the majority of those vehicles. Because of this, Ferrari appears to be losing a sizable portion of sales to its fierce rival and Italian brothers.
Data & Trends for Ferrari Sales in the European Automotive Market
Between 2009 and 2012, Ferrari sales in Europe were very consistent at 2.750 to 3.000 vehicles per year. However, in 2013 and 2014, sales fell to just under 2.500 vehicles, before marginally increasing in 2015 and 2016. It is obvious that the economic slump and Europe’s significant decline in auto sales have little impact on consumers who purchase sports cars.
The 458 Italia, Ferrari’s best-selling model, was debuted in 2009 to replace the F430, and the 458 Spider followed two years later in order to maintain the sales pace. To retain interest in the car and fend off competition from McLaren with the MP4 and Lamborghini, which replaced the Gallardo with the Huracan in 2014, the 458 Speciale, with more power and less weight, was introduced in 2013. In 2015, the 488 GTB took the place of the 458 Italia.
The California, which was released in 2008 as the brand’s base model, was the best-selling model in 2010, but its appeal waned until it underwent a redesign in the second half of 2014 and became the first contemporary Ferrari to use a turbocharged engine. Even the F12 Berlinetta, which was replaced by the 812 Superfast in 2017, outsold the California in its first full year of sales in 2013.
The 612 Scaglietti was superseded by the Ferrari FF in 2011, and the GTC4Lusso, which was unveiled at the 2016 Geneva Auto Show, took its place. A spiritual successor to the Enzo, the new top-of-the-line hypercar LaFerrari (F70) was unveiled in 2013. The McLaren P1 and Porsche 918 were its rivals in the market for gasoline-electric hybrid supercars. Only 499 units, costing more than EUR 1 million, were produced for global markets.
To maintain exclusivity, the Italian sports car manufacturer will keep manufacturing to fewer than 7,000 vehicles year. Two 8-cylinder sports cars and two 12-cylinder sports cars make up the core lineup, which is likely to stay the same, but turbocharging should assist enhance power and decrease fuel efficiency. Sergio Marchionne, CEO of Fiat-Chrysler, has also reiterated that Ferrari will not produce an SUV.
Last year, how many Ferraris were sold?
- Summary
- Companies
- 11,155 Ferrari automobiles were delivered last year.
- deliveries driven by V8 vehicles, including the Roma and SF90
- Two new vehicles, including the SUV Purosangue, are anticipated for 2022.
- In 2022, adjusted EBITDA will increase to 1.65-1.70 billion euros.
- Margin surpassed a record of 35.9% in 2021, but declined this year.
As a result of record sales in 2021, Ferrari was able to forecast an increase in core profitability this year.
After taking over the company last September with the mission to guide it into a new era of cleaner, quieter, and interconnected mobility, Vigna told analysts during the annual results presentation that “we have the strongest-ever order book in our history, up double digits versus the prior year and covering well into 2023.”
Ferrari’s Milan-listed shares recovered from early losses to increase 1.4% by 16:10 GMT.
According to the firm, shipments increased by 22% to 11,155 cars in 2018 compared to COVID-affected 2020 and by 10% from pre-pandemic 2019.
Strong sales of 8-cylinder models, such as the F8 series, the 205,000-euro Roma grand tourer, and the 430,000-euro hybrid SF90 Stradale, helped all areas experience double-digit increase. Shipments of 12-cylinder vehicles, which are more powerful but also polluting, decreased.
This year, Ferrari expects to release two new models, including the eagerly anticipated Purosangue, its first sport utility vehicle (SUV), capping off a plan to introduce a total of 15 new cars that it had previously announced in 2018.
Ferrari, whose “Prancing Horse” brand is well-known for its screaming internal combustion engines, has committed to release its first all-electric vehicle in 2025 while also launching three hybrid versions.
The fact that Porsche, a division of Volkwagen (VOWG p.DE), delivered more than 300,000 vehicles last year and Rolls-Royce, owned by Germany’s BMW, had its sales climb 49% to a record is evidence of the robust demand for luxury vehicles around the world. View More
How many automobiles does Ferrari sell annually?
After being constructed in Maranello, Italy, Ferraris are sold annually at a rate of about 8,400. This may seem like a minor quantity to other automakers, but considering Ferrari’s rigorous engineering and dedication to manufacturing as many of their vehicles by hand as they can, it’s rather remarkable.
What vehicle sells the most for Ferrari?
The F40 is regarded as the final Ferrari model that Enzo Ferrari himself approved, and it would make the ideal mount for any stable. At the time of its public release, it was the quickest and most potent electric motor for a Ferrari ever created. Its design celebrated its 40th anniversary. With an MSRP of $400,000 and production running from 1987 to 1992, it was also the most expensive product ever made at the time. The 2.9L twin-turbocharged intercooled V8 was positioned at the back of the F40. The F40 could perform admirably on any circuit with a 0-60 time of under 4.2 seconds.
Lamborghini or Ferrari sells more automobiles?
The prototypical supercar maker with a storied history in races and one of the most valuable brand names in the world has always been Ferrari. According to VW Group CEO Herbert Diess, Lamborghini is not far behind because of a variety of advantages the Sant’Agata brand has over its rivals in Maranello.
“Lamborghini is doing extremely well, with double-digit returns and an electrification program. The brand does not need to avoid comparison with Ferrari. We have younger customers, are stronger in Asia, and have a bigger choice of vehicles,” Diess was quoted as saying by Automobilwoche. Diess reaffirmed with this statement that VW Group will continue to own Lamborghini in the wake of the recently announced merger of Bugatti and Rimac.
When Lamborghini was created in 1963, it was always meant to compete with Ferrari. Most car enthusiasts are familiar with the tale of Ferruccio Lamborghini meeting Enzo Ferrari and being ridiculed for making tractors after complaining about the clutch on his own Ferrari. Since then, both Italian manufacturers have created some incredibly cool supercars, taking their rivalry from the wall posters of teenage enthusiasts in the 1980s to the smartphone backgrounds of millennials.
Even if the Miura, Countach, and Diablo from Lamborghini and the 288 GTO, F40, and F50 from Ferrari have become legends, the battle between the two Italian automakers has heated up during the past 10 years, during which all of them have had impressive sales growth.
With 8,205 sales in the year before the pandemic, Lamborghini had its best year ever. This is a remarkable achievement given that 20 years prior, it had only sold 265 vehicles. Although Lamborghini has had a wild ride under Volkswagen Group ownership, Ferrari nevertheless outsold Lamborghini globally in 2019, selling a record 10,131 vehicles. Even more intriguing is the fact that Ferrari hasn’t yet announced their first SUV, the Purosangue, while Lamborghini heavily depends on sales of the Urus.
Diess is correct to highlight Lamborghini’s attraction to younger consumers because the Huracan and Aventador seem to be the supercars that every popular YouTuber must own. Asia is another significant market that will have a significant impact on future sales success. But how does Ferrari’s current lineup—which includes the Portofino, Roma, 296 GTB, F8 Tributo, 812, SF90, as well as one-offs and limited production models—compare to Lamborghini’s current lineup, which includes the Huracan, Aventador, and Urus in addition to the ultra-exclusive Sian? Most likely not.
When electrification shakes up the automotive market in the near future, especially for high-end supercar makers, it is unclear how this battle will continue. Theoretically, Lamborghini has an advantage because to the knowledge and resources of VW Group. Ferrari, however, already offers two hybrid models in its lineup, the SF90 Stradale and the 296 GTB. The long-running competition will continue into the electrified era, and we are eager to see what the two most prestigious manufacturers in the world have in store for us.