Shell is important to the daily commutes that people take. Shell has been assisting people on their journeys for more than a century, whether they are traveling for employment, education, or to carry goods and services.
With an ambitious eye toward the future, Shell is constantly working and developing to address the shifting mobility landscape, anticipate the changing demands of their consumers, and provide more and cleaner energy options in accordance with their net-zero aspirations, both now and in the future.
Shell is the top mobility retailer in the world, serving 30 million consumers every day with over 500,000 front-line personnel managing 46,000 retail locations in nearly 80 countries. They supply the fuels, lubricants, automobile care, convenience retail products, and services these clients require to make the most of their journeys as they are constantly innovating to meet their needs. This includes Shell V-Power, a gasoline used by Scuderia Ferrari in every race and made possible by the innovation relationship between Shell and Ferrari. Shell V-Power contains 99% of the same compounds as Shell V-Power race fuel.
One of Shell’s oldest and most fruitful business partnerships was renewed in 2021 and involves Shell and Ferrari. Advanced sustainable biofuels and synthetic liquid fuels, both of which have the potential to considerably reduce emissions, will be further developed by Shell. Along with helping the team limit their impact on the racetrack, Shell will also aim to offset any carbon-producing activities that cannot currently be avoided or reduced through the use of second-generation biofuels for track support facilities and logistics. In addition to continuing to work with Scuderia Ferrari to produce successful products that will assist the team succeed on the track, Shell will also develop and implement strategies that will help the team reduce its carbon footprint and help it meet other sustainability goals.
In This Article...
technical and innovative
By moving from a Technical Partnership to an Innovation Partnership, Shell and Scuderia Ferrari’s partnership grows closer than before. In exchange, Scuderia Ferrari will assist the global Shell Eco-marathon initiative and Shell has agreed to power Scuderia Ferrari’s teams in Formula 1(r) and other competitions. The expansion of our cooperation also acknowledges the previously unheard-of 25% boost in overall performance that Shell fuels and lubricants provided for the engine of the Scuderia Ferrari.
Ferrari and Shell extend their 92-year partnership
Ferrari and Shell have decided to continue their relationship, which began in 1929.
Ferrari and Shell, their Innovation Partner, will collaborate under the multi-year technical and commercial arrangement not only to achieve F1 success but also to help define upcoming engine regulations, which are scheduled to change in 2025.
The partnership between the two businesses has already produced 12 driver championships and 10 F1 World Championships for constructors.
Mattia Binotto, the head of the Ferrari team, said: “Our team’s association with Shell began in 1929, the same year Scuderia Ferrari was established.
“Together, we have achieved a great deal of success throughout that time. Therefore, we are thrilled that we will now be able to continue working together even longer.
“We have a lot in common, including the passion for racing, excellence, and collaboration, which have helped to make this partnership one of a kind in the annals of motorsport.
As our Innovation Partner, Shell will help us with the ambitious challenges that lie ahead, including Formula 1’s goal of becoming emissions-free by 2030, as well as the transfer of racing technology to mobility.
Shell’s global executive vice-president for mobility, Istvan Kapitany, added: “Shell frequently draws on these genuinely exceptional discoveries when creating new fuels and lubricants for our consumers as a result of our cooperation with Ferrari.
“We are now entering a very exciting period in our shared history as we use this cooperation to not just pursue success on the racetrack but also to provide cleaner fuels and lubricants for our consumers.”
In their own press statement, Shell stated that in addition to “creating and implementing solutions that would support in decreasing the team’s carbon footprint, helping them to reach their broader sustainability targets,” the “next exciting chapter in this cooperation” will also involve that.
The team’s V6 turbo-hybrid power unit, which already boasts a thermal efficiency of close to 50%, making it one of the most efficient engines in the world, will continue to be improved by Scuderia Ferrari and Shell, they continued.
In order to help Formula 1 achieve its aim of using 100% sustainable fuels in the cars, the two firms will also collaborate to define how fuels can be produced for the future, including advanced sustainable biofuels and synthetic liquid fuels.
When tested on the track, these technology and lessons could eventually be applied to lower road transport emissions.
Ferrari and Shell expand their long-term collaboration
Shell and Ferrari have renewed their long-term partnership, and Shell will now continue to support Scuderia Ferrari, the manufacturer’s Formula One team, as its “Innovation Partner.”
Over the course of their more than 90-year partnership, Shell and Ferrari have managed 10 F1 World Championships and 12 Drivers’ Championships. Some industry insiders estimate the value of the restored partnership to be roughly PS40 million every season.
The partnership between Shell and Scuderia Ferrari began in 1929, the year our team was established, according to Ferrari Team Principal Mattia Binotto.
With the extended partnership, Scuderia and the oil and gas company will work together to help Formula One achieve its 2030 goal of having a net zero carbon footprint.
The company will also help with product development, such as using sustainable fuels and enhancing Ferrari’s V6 turbo-hybrid engine. The thermal efficiency of the engine is currently around 50%.
The renewal, according to Shell’s official statement, is “the next exciting chapter in this cooperation” and will involve the two parties working together to “reduce the team’s carbon footprint, allowing them to reach their broader sustainability ambitions.”
Ferrari
The automaker is the subject of this essay. See List of Ferrari Road Cars for a list of the road models that Ferrari has made. Scuderia Ferrari is the name of the Formula One team. Ferrari, the 2003 biographical movie Enzo Ferrari is the name of the founder. Ferrari has other uses as well.
In 1969, Fiat S.p.A. purchased 50% of Ferrari, and in 1988, it increased its ownership to 90%. Fiat Chrysler Automobiles (FCA), which at the time of the announcement owned 90% of Ferrari, said in October 2014 that it intended to separate Ferrari S.p.A. from FCA. The reorganization that made Ferrari N.V. (a Dutch business) the new holding company of the Ferrari S.p.A. group and the subsequent sale by FCA of 10% of the shares in an IPO and concurrent listing of common shares on the New York Stock Exchange marked the beginning of the separation in October 2015. The remaining parts of the split involved distributing FCA’s investment in Ferrari’s business among FCA shareholders, with Piero Ferrari continuing to retain 10% of it. The spin-off was finished on January 3, 2016.
The business has garnered attention for its ongoing involvement in racing throughout its history, particularly in Formula One, where it is the oldest and most successful racing team, having won the most constructors’ championships (16), as well as the most drivers’ championships (48). Ferrari road vehicles are frequently regarded as a representation of riches, elegance, and speed. The 165,000 square meter (16.5 hectare) Maranello facility is where Ferrari automobiles are made. Ferrari was named the most powerful brand in the world in 2014 by Brand Finance. By market capitalization as of 2021, Ferrari ranks as the tenth-largest automaker at $52.21 billion.
Uses Ferrari fuel from Shell?
In actuality, the Shell V-Power racing fuel used in the V6 Ferrari engine comprises at least 99% of the same kinds of compounds often utilized in the Shell V-Power Unleaded road fuels accessible to Shell consumers around the world.
Who is the current Ferrari owner?
Who currently owns Ferrari? FIAT Chrysler Automobiles (FCA) reorganized to create Ferrari N.V. as the holding company of the Ferrari Group, and then sold 10% of its shares and allocated the remaining 80% to FCA stockholders. Piero Ferrari held 10% of Ferrari and still does.
Who is Ferrari’s sponsor?
Mattia Binotto, the team manager for Ferrari, stressed the value of maintaining their alliance with Philip Morris International.
With Ferrari removing the “Mission Winnow” logo from their vehicles, titles, and sponsors list before of the 2022 season, the link had recently appeared in doubt.
PMI’s campaign, “Mission Winnow,” acted as the next step in their connection with Ferrari after the long-standing Marlboro branding was eliminated by Formula 1’s tobacco advertising rules.
However, Binotto confirmed that the Ferrari-PMI partnership is still active because Mission Winnow has rejoined the team as an official partner on new conditions.
“That was the two parties’ goal because it was crucial to maintain their relationship after such a long time.
“Without going into too much detail, I would say that the partnership’s structure has evolved a little.
Charles Leclerc has helped Ferrari get off to a fantastic start in the 2022 season, making the most of the regulatory shake-up to take home two victories in the first four races.
With a margin of 27 points over Max Verstappen, the Monegasque driver is in the driver’s lead.
Red Bull is currently trailing Ferrari in the Constructors’ Championship by 11 points.
However, the team is somewhat in trouble heading into the inaugural Miami Grand Prix following a disastrous performance on home soil at Imola, where Carlos Sainz was spun out by Daniel Ricciardo on Lap 1 and Charles Leclerc ran into the wall while chasing Sergio Perez for P2, ultimately finishing P6.
Miami is the first of two United States-based events on the schedule. Ferrari views this as a key market, and Formula 1 is witnessing rapid expansion in this area.
According to Binotto, Formula 1 is currently doing quite well in terms of luring sponsors.
Prior to the 2022 season, Ferrari reconnected with its longtime sponsor Santander, and Valas and Snapdragon also joined the team.
Miami is generating a lot of interest, and since Ferrari sells a lot of cars in America, I believe this is true for us as well.
“However, we can also see through our sponsors that F1 as a whole is currently doing well. We are all ecstatic. The weekend and event should be enjoyable.”