The Greek gods Zeus and Hera are portrayed by Arnold Schwarzenegger and Salma Hayek Pinault in BMW’s newest Super Bowl commercial for the iX electric SUV.
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods.
The advertisement portrays the former governor of California and actor as Zeus, the sky god and monarch of the ancient Greek gods. Hayek is the goddess of women, childbirth, marriage, and family known as Hera.
The two make the decision to leave their jobs and relocate from Mount Olympus, the mythical location of the gods in Greece, to Palm Springs, California.
Zeus struggles to deal with humans and his new ordinary life, while Hera seems to be settling to life in the human realm just well. He reluctantly uses his abilities to assist people in charging electronic items even though he has trouble regulating a microwave and the electricity in his house.
The BMW iX, which goes on sale in American dealerships next month, fills that need. Zeus receives the electric SUV from Hera as he prepares to ride their miniature winged horse for a stroll. Zeus’ energy is restored by the vehicle, and the two continue their journey while belting out Eddy Grant’s 1980s hit song “Electric Avenue.”
Since 2015, BMW has not run an advertisement during the Super Bowl until this one. Back then, BMW also promoted a new EV and used the Eddy Grant song, but Katie Couric and Bryant Gumbel, the hosts of NBC’s “TODAY” show, were featured instead.
Goodby Silverstein & Partners, a San Francisco-based advertising agency, created the new advertisement.
It was made available online by BMW on Tuesday and will air during the third commercial break of the first quarter of the game on Sunday. This is it:
The electric SUV is actually given to Zeus in the advertisement just as he prepares to ride their miniature winged steed. The fabled beast was misidentified in an earlier edition.
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In a powerful Super Bowl commercial, Salma Hayek and Arnold Schwarzenegger portray Greek gods.
Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
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Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
BMW will use the actor who plays the Greek god of lightning to help charge its electric vehicles.
No, a new film starring Arnold Schwarzenegger won’t be released about Zeus, the Greek lightning deity. However, he portrays the lead role in a Super Bowl commercial for BMW that promotes an electric car.
Six days ago, the actor and former governor of California teased a Zeus project on his Instagram account, saying it will be “Coming February 2022.” Smart watchers made the connection and thought it was a Super Bowl commercial.
BMW confirmed on Wednesday that it is the company behind the advertisement. Salma Hayek Pinault, who will assume the part of Hera, the wife of Zeus and the goddess of marriage in Greek mythology, will also appear in the commercial.
Today’s teaser video is set in a location that is not at all mythical: a coffee shop. As Schwarzenegger approaches the counter to get his drink while decked up as Zeus, the barista mispronounces his name.
Although BMW has not yet revealed which EV model will be highlighted in the advertisement, the lightning metaphor meshes with the automaker’s goal to promote an EV. It will introduce the iX and i4 electric vehicles next month. The luxury brand returned to the event for the first time since 2015 on Jan. 20, when it initially announced its Super Bowl purchase. The ad is being handled by Goodby Silverstein & Partners.
The German motor industry has employed Schwarzenegger to promote products before, including BMW. During a visit to the Detroit auto show in 2018, Schwarzenegger praised Mercedes-Benz, a direct competitor. Schwarzenegger was invited by Mercedes to Detroit to help launch the 2019 G class.
Schwarzenegger put then-Daimler CEO Dieter Zetsche on the spot and asked him when the gas-guzzling G class will switch to electric power after the legendary actor discussed his passion for the boxy ultralux SUV with Zetsche. What was Zetsche’s response then? “Keep it tuned.”
The contest is taking on the characteristics of the all-electric bowl in the auto category. According to a teaser video that was released this week, Kia will also advertise an EV, the EV6, in an advertisement that will feature a robotic dog. There is also General Motors participating. Although its intentions haven’t been made public, considering what the company did last year, they probably include EVs. Wallbox, a manufacturer of EV chargers, is also advertised throughout the game.
In the newest BMW ad, who appears?
In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
Who in the BMW commercial asks, “Where are you going?”
The leaders of Mount Olympus, Zeus and Hera, announce their intention to leave their positions and the mountain itself. Poseidon suddenly stands up in shock at this information and inquires as to where the two will go. After exchanging glances, Zeus raises his weapon to the skies and fires a lightning bolt, signaling BMW’s intention to make a big announcement during the Big Game. Watch Super Bowl LVI on February 13, 2022, to find out where the two older Gods intend to go and what BMW has in store for the audience.
In the commercial for the BMW x3, who is the woman?
Today marks the premiere of a brand-new television ad by BMW of North America featuring the BMW 3 Series and Brooklyn Decker. The advertisement is a part of BMW’s regional advertising purchase for NBC’s Sochi 2014 coverage. BMW has booked regional NBC advertising in the top 17 markets in addition to national NBC advertising for the Sochi 2014 Winter Olympics, an increase from 11 markets during the London 2012 Summer Olympic Games.
The iconic Ultimate Driving Machine that created the Sports Sedan market, the BMW 3 Series, is featured in the Brooklyn Decker-starring film “Opportunity Knocks.” For 23 years running, the BMW 3 Series has been included on Car and Driver’s esteemed 10Best List. This advertisement relates the tale of a man who previously missed a chance.
In a flashback scene, among other squandered chances, we witness him break up with his geeky high school lover, who in the present is revealed to be Brooklyn Decker. He won’t let another opportunity pass him by when it comes to buying the BMW 3 Series.
“The humor in this BMW advertisement is what drew me in. I was determined to portray myself as the nerdy teenager I was in high school, complete with braces and unfashionable attire “said Brooklyn Decker, an actress. “I’m happy to have been a part of this project with BMW,” the actor said. “I appreciated being able to add some of my personality into the ad.”
Trudy Hardy, Vice President, Marketing, BMW of North America, described “Opportunity Knocks” as a lighthearted illustration of BMW’s emphasis on narrative-driven creativity. We want people to make the proper decision the first time, unlike the young man in the commercial who dumped Brooklyn Decker, especially when choosing their next automobile.
BMW of North America’s television and internet advertising, as well as social media activations, are handled by Kirshenbaum Bond Senecal + Partners, with UM handling media buying. David Shane is the director and O Positive is the producer of “Opportunity Knocks.”