Have you ever considered what might occur if Zeus stepped down from Mount Olympus?
In a funny new Super Bowl 2022 commercial for its all-electric vehicle, the BMW iX, BMW recreated the Greek god Zeus with a little help from Arnold Schwarzenegger as Zeus and Salma Hayek as his wife, Hera.
Zeus is navigating life as he moves from Mount Olympus to Palm Springs during the 30-second spot. His efforts to acclimate to retired life on Earth include learning to use the many electric powered devices he must now use in place of relying solely on his own abilities.
Zeus may not have anticipated everything about life on Earth. He can’t even enjoy a swim in his pool or a round of golf without someone asking him for help to jump start their golf carts or yard tools with a little of his magic touch. At one point, he struggles to operate a microwave by manually punching the buttons.
“I’m done now! I’m through with this location! “He says in frustration at one point, which Hera finds hilarious. The city’s electricity is mistakenly lost as he attempts to operate the light switch in his house in the following scene, which suggests that his rage has grown.
Hera resolves to buy her husband an all-electric vehicle after observing his mounting dissatisfaction with life on Earth.
In This Article...
In the Super Bowl ad for BMW, Salma Hayek and Arnold Schwarzenegger resemble Greek gods.
This material was downloaded from YouTube. At their website, you might be able to discover the same material in a different format or more details.
Since the 1970s, when Arnold Schwarzenegger won the Mr. Olympia physical competition year after year and rose to fame as a bodybuilder before transitioning to acting, people have been comparing him to a Greek deity. It becomes official with the Terminator actor’s most recent performance as Zeus, the lightning deity.
You can now watch the complete advertisement, which also stars Salma Hayek as Zeus’ wife, the goddess Hera, and which Schwarzenegger first revealed in a brief sketch where a barista fails to pronounce his name correctly.
The king and queen of the gods (dressed in full sword-and-sandal fashion) decide that it is time for them to retire and move from Mount Olympus to somewhere a bit more commonplace: Palm Springs, in the Super Bowl ad. Schwarzenegger’s Zeus, however, finds himself having to utilize his lightning skills over and over to help their new friends and neighbors with their finicky equipment, to his increasing degrees of annoyance. It’s not all golf and walking their pet Pegasus, either.
Hayek’s Hera gives Zeus a new car because she thinks he needs a “pick-me-up”: the BMW iX, “the ultimate electric driving machine,” which won’t need any lightning strikes to start. The final image of the TV ad shows Zeus and Hera driving lazily through Palm Springs while humming “Electric Avenue” by Eddy Grant.
It’s pretty cool to see Schwarzenegger and Hayek playing the mythological figures on screen, even if it is only for a brief period of time. Anyone who knows even the slightest bit about ancient Greek mythology will be able to tell you that Zeus and Hera were not the sort of couple to comfortably retire together—infidelity, illegitimate children, and blood-soaked vengeance were more their thing.
British freelancer and journalist Philip Ellis writes on pop culture, relationships, and LGBTQ+ issues. Man Repeller, GQ, Teen Vogue, and MTV have all featured his work.
Super Bowl LVI commercial for BMW
Although the idea of Zeus leaving Mt. Olympus for Palm Springs, California is at best absurd, Arnold Schwarzenegger and Salma Hayek do a fantastic job in their respective roles. The commercial does a good job of keeping both performers in character. Given all the amazing things this man has experienced, it seems unlikely that a BMW will keep Zeus in America, but it is still a great gesture from the firm. The commercial, right down to the cast and settings, reflects the luxury brand’s desire to grow its customer base and demonstrate its diversity as an organization. Although it’s difficult to predict whether this will wow the audience, the advertisement does its job.
In the BMW Super Bowl commercial, Arnold Schwarzenegger portrays Zeus.
No, a new film starring Arnold Schwarzenegger won’t be released about Zeus, the Greek lightning deity. However, he portrays the lead role in a Super Bowl commercial for BMW that promotes an electric car.
Six days ago, the actor and former governor of California teased a Zeus project on his Instagram account, saying it will be “Coming February 2022.” Smart watchers made the connection and thought it was a Super Bowl commercial. And today BMW formally acknowledged that it is the company responsible for the advertisement. Salma Hayek Pinault, who will assume the part of Hera, the wife of Zeus and the goddess of marriage in Greek mythology, will also appear in the commercial. The opening quarter will feature the 60-second ad.
Today’s teaser video is set in a location that is not at all mythical: a coffee shop. As Schwarzenegger approaches the counter to get his drink while decked up as Zeus, the barista mispronounces his name.
Although the carmaker did not specify which EV model will be featured in the advertisement, the lightning metaphor suits BMW’s desire to plug an electric vehicle. It will introduce the iX and i4 electric vehicles next month. The luxury brand returned to the event for the first time since 2015 on Jan. 20, when it initially announced its Super Bowl purchase. The ad is being handled by Goodby Silverstein & Partners.
The contest is taking on the characteristics of the all-electric bowl in the auto category. According to a teaser video that was released this week, Kia will also advertise an electric vehicle, the EV6, in an advertisement that will feature a robotic dog. There is also General Motors participating. Although its intentions haven’t been made public, considering what the company did last year, they probably include EVs. The maker of electric vehicle chargers, Wallbox, is also promoting in the game.
Who else appears with Arnold in the most recent BMW ad?
Greek gods relaxing in Palm Springs are played by Salma Hayek and Arnold Schwarzenegger in the BMW 2022 Super Bowl commercial. In his Super Bowl 2022 commercial, Arnold Schwarzenegger is channeling the power of Zeus. The 74-year-old actor appears in a Super Bowl advertisement for BMW’s iX electric vehicle.
Who appears in the newest BMW ad?
A 60-second Super Bowl commercial for BMW’s new iX electric vehicle features Salma Hayek Pinault and Arnold Schwarzenegger as Greek gods. In the advertisement, Schwarzenegger plays Zeus, the ruler of the Greek gods, and Salma Hayek plays Hera, the goddess of women, marriage, and childbirth.
In the BMW Road Home commercial, who plays the actor?
Playing the role of god, Salma Hayek Pinault and Arnold Schwarzenegger drive their own electric BMW and unleash lightning in a wealthy retirement home.
In the BMW ad, who is the barista?
The preview for BMW’s 2022 Super Bowl advertisement also features Matty Cardarople as a barista who struggles to pronounce his co-star Arnold Schwarzenegger’s mythical Greek god Zeus. Even if Cardarople isn’t as well-known as Schwarzenegger, most TV viewers might recognize him as an actor, even if they’re not quite sure what they’ve seen him in before.
That’s because Cardarople has worked hard over the past few years to establish himself as one of Hollywood’s most sought-after character actors. In fact, he is well known to Netflix viewers for his recurrent cameo roles as Keith, the patronizing arcade and video store employee in “Stranger Things.” In addition to his work on that program, Cardarople also portrayed Charlie in the ephemeral ABC sitcom “Selfie” and the Henchperson of Indeterminate Gender in Netflix’s “A Series of Unfortunate Events.” Additionally, Cardarople has been in a few major movies recently, such as “The Big Sick,” “Free Guy,” and “Logan Lucky,” as well as having brief recurring appearances on TV shows like “Reservation Dogs” and “NCIS: Los Angeles” (via IMDb).
In other words, although though Cardarople may not be as well-known as someone like Arnold Schwarzenegger, more and more audiences are learning to recognize him as an actor. His inclusion in this BMW teaser should only contribute to the growth of that trend.
Who else appears in the BMW ad with Pete Alonso?
The luxury automaker has chosen four All-Stars to help promote its new electric vehicle and to champion the benefits of carpooling for the environment, just in time for Major League Baseball’s opening day today.
Major League Baseball (MLB) and BMW today unveiled a new advertising campaign to promote the new BMW iX luxury SUV, which is totally electric, as well as baseball season, which is the nation’s favorite season.
The automaker unveiled two 30-second commercials featuring four MLB All-Stars: Pete Alonso of the New York Mets at first base, Tim Anderson of the Chicago White Sox at shortstop, Walker Buehler of the Los Angeles Dodgers at pitcher, and Ozzie Albies of the World Series-winning Atlanta Braves at second base.
The four players are shown traveling together in Alonso’s brand-new BMW iX in one of the lighthearted advertisements. Buehler speaks up from the backseat, suggesting that the squad engage in more joint activities. The stars suggest learning astronomy or purchasing matching flannel shirts. They decide it would be fun to camp together. A terrible camping excursion follows, complete with chaotic tent building, animal noises, and, yep, matching flannels. The four baseball players eventually come to the conclusion that they might be better off continuing to carpool.
The new campaign’s “carpooling” theme aims to persuade baseball fans to take shared transportation to and from games. According to Albi Pagenstert, head of BMW brand communications, BMW of North America, “the new spots are a joyful reminder that whether you’re an MLB All-Star like Pete, Tim, Walker, and Ozzie, or just on your way to the neighborhood field, carpooling with friends is an enduring piece of the baseball experience.”
While aligning with the automaker’s broader electrification initiatives, the emphasis on carpooling also drives home the idea of fuel efficiency and sustainability reflected in the new SUV. The BMW iX has a range of up to 324 miles and 516 horsepower, according to the US Environmental Protection Agency (EPA). The model is one of two new all-electric cars BMW has introduced this year; the other is the four-door coupe known as the i4. The brand’s Super Bowl efforts, which featured a high-profile in-game spot starring Salma Hayek and Arnold Schwarzenegger to highlight the two cars, preceded the launch of the new campaign.
The Home Team Sports subsidiary of sports marketing and media company Playfly Sports assisted in the creation of the new advertisements, which are planned to air across all regional US sports networks throughout the 2022 MLB season. The promotion is the fifth MLB season-specific marketing effort produced by BMW of North America and Home Team Sports.
According to Playfly Sports’ chief operating officer Craig Sloan, “showcasing BMW in this fashion gives a fresh alternative to expand the brand’s footprint at the local and regional levels.” “BMW has a long history of creating captivating marketing campaigns to connect with Major League Baseball’s most ardent supporters as they tune in to local sports networks around the nation to watch their favorite teams. The humorous approach used this year has allowed the brand and baseball fans all across the world to engage on a new level.”