After being constructed in Maranello, Italy, Ferraris are sold annually at a rate of about 8,400. This may seem like a minor amount to other automakers, but considering Ferrari’s rigorous engineering and dedication to hand-building as many of their vehicles as they can, it’s actually pretty astounding.
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Ferrari Sales Worldwide (Full Year)
Ferrari sold a record 11,155 vehicles globally in 2021, with the USA being the largest single market.
Sales of Ferrari sports cars climbed by 22.3% in the entire calendar year 2021, reaching a new high of 11,155 Ferraris shipped worldwide. Ferrari sold 9,119 vehicles globally in 2020, breaking the previous record of 10,131 Ferraris delivered worldwide in 2019. Although the USA remained Ferrari’s biggest single market in 2021, sales in China nearly doubled, signaling the market’s best rebound. Ferrari asserted that it was not significantly impacted by the worldwide chip scarcity and anticipates positive growth in 2022 as a result of increased demand and a more varied model lineup.
Data & Trends on Ferrari Sales in the US Automotive Market
As the firm itself has committed never to make more than 7,000 cars annually to ensure exclusivity, Ferrari sales in the US have been very consistent. Even if China’s demand has increased recently, the US is still one of its most significant markets.
Ferrari’s factory in Maranello, Italy, imports every vehicle it sells in the US. Ferrari, regrettably, does not break down its US sales by model. Ferrari sales can also be found throughout Europe.
This is the revenue generated by each vehicle sold by Ferrari.
According to a German study done by Dr. Ferdinand Dudenhoffer, a director of Automobile-Center Automotive Research situated in Duisburg, Germany, Ferrari, an Italian luxury sports car founded by Enzo Ferrari in 1939, produces an average of $80,000 every vehicle sold.
With that kind of money, you could purchase a Tesla Model X for $79,500 or a Mercedes-Benz C-Class for $73,500.
Ferraris can cost anywhere from roughly $200,000 to over $300,000 per car (much, much more for antique models sold at auction or special edition automobiles) (much, much more for classic models sold at auction or limited edition cars).
In contrast, Porsche makes an estimated $17,250 profit for every car, according to Bloomberg, and BMW, Audi, and Mercedes each make an average of about $10,500 per car, according to Motor Authority. Porsche’s cars sell for between $50,000 and $150,000, with modified and auctioned models fetching even higher prices.
In 2017, Ferrari sold roughly 8,400 vehicles, and its market value is currently over $22.6 billion. The sports car manufacturer shipped 8,398 vehicles in 2017 compared to 8,014 in 2016 (an increase of 5%); the low supply helps to maintain the high car prices. Ferrari’s net profit for the first quarter of this year was $178 million, a 19% rise (Porsche produced 246,000 vehicles last year, for instance, which is a 4 percent increase from 2016).
Ferrari unveiled the brand-new Portofino model in February. Ferrari’s California T is being replaced with the convertible, V8 GT sports vehicle, which retails for $215,000. Marchionne revealed to Bloomberg TV in April that Ferrari is testing a brand-new electric vehicle. The company’s first-ever SUV will be powered by the gasoline-battery hybrid technology.
This explains why Ferrari sales in the US are declining.
Along with declining sales internationally, Ferrari’s US business also suffered due to the pandemic-driven economy.
Ferrari officially overtook Toyota as the most valuable automobile brand in the world after its first public offering (IPO). Controversial as it may seem, Ferrari appears to be losing its way. Although Ferraris were always the domain of the wealthy, there was a zest to them that’s lacking now. We cannot ignore the investor attitudes at play and how it’s affecting the company. Ferrari went from producing some of the most exciting automobiles to a premium brand that cranks out 15 models every week. Despite this, Ferrari’s sales decreased over the preceding fiscal year. According to Best-selling-cars, Ferrari saw a 10% decline in global sales in 2020, to 9,119 vehicles sold. It goes without saying that this downward trend had a negative impact on the company’s finances. The reason? Well, the COVID-caused global shutdown. Sincerely, the microscopic pests caused more damage than nuclear explosions. Things would undoubtedly recover. The galloping horse will quickly regain lost ground and make up for lost time. Ferrari, out of all the luxury automobile manufacturers, has the highest margin per model sold. In addition to declining global sales, Ferrari’s US business also suffered from the pandemic-driven economy. Look at this more closely.
One of the few manufacturers without an SUV… yet.
Ferrari may have been a day late in announcing its 2021 sales, but the Italian supercar company has good reason to be happy. In contrast to 2020, the brand had double-digit growth, but more significantly, it had its best-ever year in terms of global sales and deliveries.
With 11,155 cars delivered to customers worldwide, the previous year outperformed 2020 by 22.3%. Additionally, it was 10.1% better than 2019, which marked Ferrari’s first year ever delivering more than 10,000 vehicles (10,131 sales). The Ferrari 2021 sales and financial report indicates that 2021 set a new record for the brand’s highest yearly sales; this is a goal the business likely hopes to achieve once more this year.
Ferrari CEO Benedetto Vigna said, “Our record 2021 financial achievements reflect once more the robustness of our business approach. In keeping with our strategy to pursue controlled expansion and retain brand exclusivity, we carefully managed an excellent order intake, recording double-digit growth across all key financial indicators and exceeding our guidance.
With a total of 5,492 deliveries in the EMEA region (Europe, the Middle East, and Africa), a 14% increase over 2020, the region continued to be Ferrari’s largest market in 2018. With 2,831 Ferraris sold, the Americas came in second place, up 21% from the previous year. While mainland China, Hong Kong, and Taiwan experienced the largest increase in demand—a 97 percent increase to 899 units—it remains the supercar brand’s smallest market in terms of sales volume.
What number of McLarens are sold annually?
In 2018, McLaren Automotive’s earnings reached a height of 928.3 million British pounds. Comparing this to the prior year, there was a 43 percent gain. The McLaren Group, which also includes McLaren Racing and McLaren Applied Technologies, includes the British sports car manufacturer as one of its subsidiaries. It was established in 1985 under the name McLaren Cars and is currently based in the UK.
The company’s increased sales output was primarily responsible for the rise in revenues. In 2018, McLaren sold 4,829 automobiles, including 259 wholesales of the McLaren Senna, their newest model. The Senna has a steep price tag of 750,000 British pounds and had begun production in June 2018.
How many Ferraris are there still in existence?
The LaFerrari is the most extreme Ferrari ever produced for the open road. There will only ever be 499 LaFerraris produced (but the FXX K based on a LaFerrari is even more crazy). The year the automobile was introduced in 2013, all available build slots were sold out.
One belongs to Justin Bieber. To be more precise, Justin Bieber holds 0.2 percent of LaFerraris’s total global equity. An excerpt from a recent interview with USA Today
A: I continue to drive my Ferrari. It’s a 458 Italia, and I recently acquired the LaFerrari, the brand’s special supercar that costs $1.4 million. It should arrive soon.
I generally agree with wealthy people spending their money whatever they like, including Justin Bieber, who just experienced a roast on Comedy Central in the presence of many other wealthy people. However, like like Ferrari’s other ultra-exclusive limited-production vehicles like the Enzo Ferrari before it, purchasing a LaFerrari requires Ferrari’s approval. You must be a friend of the brand in addition to being wealthy, ideally with a garage full of other Ferraris and a propensity to extol your passion for all things Maranello. In contrast to the 499 LaFerraris, there are thousands of millionaires and billionaires in the world. The difficult decisions must be made by someone.
It would be difficult to claim that Justin Bieber, who is only 21 years old, has lived long enough on the planet to develop into a Ferrari superfan, the kind that owns five, ten, or twenty Ferraris of different vintages and frequently visits the factory and track events. These people indeed exist, but they are much older. It’s more plausible that he purchased a used LaFerrari outside of the mothership’s control because they have been turning up for sale for significantly more than list price ever since early last year, and Bieber should have no trouble covering the expense. According to Forbes, he earned $80 million just last year.
How much does it cost to keep a Ferrari running?
What does it cost to maintain a Ferrari then? Although it can vary depending on the model and year, the typical annual Ferrari maintenance costs lie between $1,500 and $2,000 on average.
Lamborghini or Ferrari sells more automobiles?
The prototypical supercar maker with a storied history in races and one of the most valuable brand names in the world has always been Ferrari. According to VW Group CEO Herbert Diess, Lamborghini is not far behind because of a variety of advantages the Sant’Agata brand has over its rivals in Maranello.
“Lamborghini is doing extremely well, with double-digit returns and an electrification program. The brand does not need to avoid comparison with Ferrari. We have younger customers, are stronger in Asia, and have a bigger choice of vehicles,” Diess was quoted as saying by Automobilwoche. Diess reaffirmed with this statement that VW Group will continue to own Lamborghini in the wake of the recently announced merger of Bugatti and Rimac.
When Lamborghini was created in 1963, it was always meant to compete with Ferrari. Most car enthusiasts are familiar with the tale of Ferruccio Lamborghini meeting Enzo Ferrari and being ridiculed for making tractors after complaining about the clutch on his own Ferrari. Since then, both Italian manufacturers have created some incredibly cool supercars, taking their rivalry from the wall posters of teenage enthusiasts in the 1980s to the smartphone backgrounds of millennials.
Even if the Miura, Countach, and Diablo from Lamborghini and the 288 GTO, F40, and F50 from Ferrari have become legends, the battle between the two Italian automakers has heated up during the past 10 years, during which all of them have had impressive sales growth.
With 8,205 sales in the year before the pandemic, Lamborghini had its biggest year ever. This is a remarkable achievement given that 20 years prior, it had only sold 265 vehicles. Although Lamborghini has had a wild ride under Volkswagen Group ownership, Ferrari nevertheless outsold Lamborghini globally in 2019, selling a record 10,131 vehicles. Even more intriguing is the fact that Ferrari hasn’t yet announced their first SUV, the Purosangue, while Lamborghini heavily depends on sales of the Urus.
Diess is correct to highlight Lamborghini’s attraction to younger consumers because the Huracan and Aventador seem to be the supercars that every popular YouTuber must own. Asia is also a very important market which is going to play a very vital position in the future sales crown. But how does Ferrari’s current lineup—which includes the Portofino, Roma, 296 GTB, F8 Tributo, 812, SF90, as well as one-offs and limited production models—compare to Lamborghini’s current lineup, which includes the Huracan, Aventador, and Urus in addition to the ultra-exclusive Sian? Most likely not.
When electrification shakes up the automotive market in the near future, especially for high-end supercar makers, it is unclear how this battle will continue. Theoretically, Lamborghini has an advantage because to the knowledge and resources of VW Group. Ferrari, however, already offers two hybrid models in its lineup, the SF90 Stradale and the 296 GTB. The long-running competition will continue into the electrified era, and we are eager to see what the two most prestigious manufacturers in the world have in store for us.