- Tuesday morning, Volkswagen of America announced via a Twitter post that it is changing its name to “Voltswagen” for its EVs in the U.S.
- In order to further its EV offensive in 2021, Volkswagen has revealed plans to construct six battery plants throughout the world.
30 March 2021, 6:50 p.m. ET UPDATE: In response to rumors this afternoon from Reuters and the Wall Street Journal that the name change was a publicity gimmick, Volkswagen of America released a statement announcing that company name will not be changing. The April Fools’ Day joke about the “Voltswagen name” was badly done and premature.
VW has confirmed the name change via Twitter, as the post below demonstrates. UPDATE 3/30/2021, 8:30 a.m. ET:
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What will Volkswagen be called going forward?
- Volkswagen Group’s future-focused commitment in e-mobility for the US market is signaled by the brand change.
- The brand-new name and logo represent the highly-charged forward impetus that Volkswagen has created.
- The change in nomenclature comes before the new Volkswagen ID.4, the company’s first long-range, all-electric, zero-emission SUV, goes on sale in showrooms across America.
The U.S. brand name of Volkswagen of America has officially changed to Voltswagen of America, according to Volkswagen Group of America. Volkswagen Group’s future-focused commitment in e-mobility for the US market is signaled by the brand change. The brand-new name and logo represent the highly-charged forward impetus that Volkswagen has created. The change in nomenclature comes before the new Volkswagen ID.4, the company’s first long-range, all-electric, zero-emission SUV, goes on sale in showrooms across America.
“We might be switching out our K for a T, but what we aren’t altering is this brand’s dedication to delivering best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Volkswagen of America. This name change is a tribute to our history as the people’s car and expresses our steadfast conviction that the people’s electric car is what we want to be in the future.
By preserving the historic VW Dark Blue hue for gas-powered vehicles and the VW Light Blue color to distinguish the new, EV-centric identity, the firm will maintain some of Volkswagen’s heritage. All of the company’s advertising, website, and social media channels will adopt the new branding. “Voltswagen will be included as an exterior badge on all EV models going forward, with gas vehicles just carrying the VW logo. All Volkswagen properties and dealerships in the US will soon have exterior and interior signage.
Volkswagen of America, as it was then known, communicated a long-term vision with the launch of the “Drive Bigger brand platform in 2019 by signing on as one of five brands to California’s proposed fuel economy regulations, which aim to impose stricter CO2 standards in an effort to help combat climate change.
Is Volkswagen changing its name?
RELEASED ON: March 31, 2021 In reality, Volkswagen won’t change its name to Voltswagen: The company acknowledged that the name change was an elaborate April Fools’ joke.
“The name Volkswagen of America won’t be changed to Voltswagen. The renaming was intended to serve as an announcement in the spirit of April Fool’s Day, celebrating the introduction of the ID.4 SUV and demonstrating our dedication to providing electric mobility to everyone “the business said in a statement sent via email by a spokesman.
When did VW change the look of its logo?
In the spring of 2020, Volkswagen most recently modified their logo. The essential idea is the same in the new version, which has been updated with more contemporary appearance. Basically, the design team flattened the logo to give it a simpler, 2D, digitally friendly look by removing the 3D rounding aspect that had emphasized the brand since the early 2000s. A new, deep blue hue has also revitalized the hues of blue and white.
Who now manufactures VW vehicles?
Ten brands from five different European nations make up the Group: Audi, Lamborghini, Bentley, Porsche, Ducati, KODA, SEAT, and Volkswagen Commercial Vehicles. The Volkswagen Group also has a large number of additional brands and business divisions, including financial services. Volkswagen Financial Services includes leasing, leasing for customers and dealers, banking, insurance, and fleet management services.
The Volkswagen Group is laying the groundwork for the biggest change process in its history with its NEW AUTO – Mobility for Generations to Come Group strategy and future program: the realignment of one of the best automakers to become a leading provider of sustainable mobility on a global scale. To do so, the Group will change its core automotive business, which will include, among other things, the introduction of another 30 or more fully electric vehicles by 2025 and the expansion of battery technology and autonomous driving as new key businesses.
What was the VW’s American name?
UPDATE: VW has decided to change its name back to Volkswagen. The company claims in a tweet that the entire situation is an April Fool’s “effort.”
The formal name change of Volkswagen in America to Voltswagen confirms the rumor from yesterday. Officially, the change takes place in May 2021.
In the official statement, Scott Keogh, president and CEO of Volkswagen of America, said, “We might be swapping our K for a T, but what we aren’t altering is this brand’s dedication to delivering best-in-class automobiles for drivers and people everywhere.” “The concept of a “people’s car” is fundamental to who we are. We have stated that we will create EVs for millions of people, not just millionaires, from the beginning of our journey to an electric future. This name change is a tribute to our history as the people’s car and expresses our steadfast conviction that the people’s electric car is what we want to be in the future.”
Gallery: 2021 Volkswagen ID.4: First Drive
Volkswagen will distinguish between its combustion- and electric-powered vehicles. ICE vehicles will wear the current VW logo, while EVs will sport a Voltswagen external insignia.
The branding for Volkswagen will start appearing right away in advertisements, on its website, and on social media. The new name will subsequently begin to appear on signage at the automaker’s locations and dealerships.
Which Volkswagen model is the best?
Top 10 Volkswagen vehicles ever produced
- Scirocco 8 Volkswagen.
- 7 Golf GTi from Volkswagen.
- 6 Corrados from Volkswagen.
- Volkswagen Jetta, number 5.
- 4 The Passat from Volkswagen.
- Volkswagen Phaetons, three.
- Volkswagen Eos, two.
- Volkswagen Touareg No. 1.
Does Kia have a new logo?
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
Is Volkswagen producing it once more?
According to a carmagazine.co.uk article from August 2020, the VW Type 181 could return in this decade as an all-electric vehicle. The upcoming model was dubbed “VW Junglezz” by the British newspaper. This trademark has been registered by Volkswagen Group with the EUIPO, and a hinting idea might be taking shape in a VW design studio.
In 2019, the VW 181, or “VW Thing” as it is known to Americans, turned 50. According to autobild.de, the Volkswagen Group is seeking some “fascinating vehicles to revitalize the ID. family of next-generation electric cars. The Bulli/Microbus does, in fact, make a reappearance this year, but that’s not all. According to the German news article, Volkswagen has a number of unusual cars on the list, one of which is a replacement for the VW Type 181.
Dr. Herbert Diess, the CEO of the Volkswagen Group, has a special place in his heart for the VW Thing. According to the German journal, Dr. Diess has sympathy for the versatile 4WD vehicle from the World War II era. A Kubelwagen offshoot, the VW 181 was first a military vehicle officially named as the VW Kurierwagen (courier car). It had been ordered by the German army, and work on it started in October 1969. The civilian market accounted for more than 80% of the cross-country vehicle’s total output.
What is the motto of Volkswagen?
After a major scandal involving emissions-cheating defined this year, Volkswagen would undoubtedly appreciate a fresh start in 2016. And a new advertising tagline is kind of one way it hopes to start over.
The German business is changing its slogan from “Das Auto,” which means “The Car,” to the even more straightforward (if that’s possible) “Volkswagen.
In order to emphasize the automaker’s “newfound humility,” the previous motto that has appeared beside the Volkswagen badge on international advertisements since 2007 is being dropped in favor of its own name, according to Reuters.
The brand update can come across as a last-minute decision or a hasty effort by the manufacturer to establish a new reputation before the new year. However, a manager who was present during a recent closed-door meeting where the slogan was discussed claimed that it was an essential step.
Das Auto was arrogant since it implied that only Volkswagen defined the contemporary car, the unidentified manager told Reuters. The defeat device, which affected 11 million vehicles globally and was the cause of impending recalls and rising costs, rendered the tagline increasingly meaningless.
The new tagline, which will be introduced gradually throughout the world, appears to be an effort to reinvent the Volkswagen trademark by removing such unfavorable associations.
The company’s decision to drop “Das Auto, which was first used under former CEO Martin Winterkorn, also indicates a new direction for the organization under CEO Matthias Mueller.
The “Das Auto” phrase won’t appear in the automaker’s future advertising campaign, but it won’t be entirely abandoned, a Volkswagen official told Reuters.
The Lexus logo is what?
A project to create a new luxury brand for the Toyota group included the 1989 establishment of Lexus as a Toyota subsidiary.
The corporation didn’t initially choose Lexus; instead, it was changed from the name “Alexis was one of 219 potential names for the new business that were submitted.
According to some analysts, the word “Lexus” is an acronym for “Luxury exports to the US.” Others think the phrase is a mashup of the phrases “elegance and luxury.
Whatever the inspiration for the name, it served as a starting point for the Lexus emblem, which includes a huge “Inside of an oval border, a L shape.
The current Lexus automobile logo is an easy-to-recognize design. The Lexus symbol is a stylized logo that appears on both the company’s branding and the vehicles themselves “An oval with a steel-gray finish surrounds the letter L. The “L resembles a curved road or an arrow in appearance almost exactly.
The insignia, according to the business, represents the graceful curves that embody the rounded and aerodynamic nature of Lexus vehicles.
The Lexus wordmark, the name, or both may appear with the logo “Lexus is presented in an ornate sans-serif font with all-capital characters.
Lexus: Brand overview
Toyota’s premium vehicle business, Lexus, was established about the same time that its Japanese rivals Nissan and Honda established their own luxury divisions. The production of Lexus vehicles is primarily done in Japan, specifically in the Kyushu and Chubu regions.
Lexus has significantly boosted sales outside of the US throughout the 2000s, opening new dealerships in cities all over the world. A variety of hybrid vehicles have also been released by Lexus in other markets.
The business describes itself as one that is “in quest of perfection” and contends with market titans like Mercedes Benz and Audi.
As a premium sub-brand of Toyota, Lexus adheres to the same design standards as the parent company, emphasizing luxury, beauty, and simplicity.
How does the Porsche logo look?
The Porsche logo is shaped like a crest to adhere to the traditions of Wrttemberg-Baden and was inspired by the coat of arms of the Free People’s State of Wrttemberg. Stuttgart, the state capital of West Germany, served as the location of Porsche’s headquarters.
Describe the BMW logo.
White and blue, the colors of the German State of Bavaria, where BMW is based, are the first clue to the logo’s meaning. The BMW logo, complete with the four colored quadrants, is shown on a spinning airplane propeller in a 1929 BMW advertisement.