Scion was developed more than ten years ago to draw youthful consumers into the Toyota fold, but the brand’s sales have declined recently.
The New York International Auto Show has a showcase of the 2016 Toyota Scion iM. After years of declining sales, Toyota stated on Wednesday, February 3, 2016, that it is eliminating its Scion brand, which caters to younger car customers. The MY17 Scion, the FR-S sports vehicle, the iA sedan, the iM 5-door hatchback, and the C-HR will all become part of the conventional Toyota lineup starting in August. Owners of Scion vehicles can still get maintenance and repairs done at Toyota service centers.
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Will Toyota bring the Scion back?
There is currently no new information regarding Toyota bringing the Scion brand back as of 2021. In order to maintain the line’s best-selling models on the market for potential customers once the brand was canceled in 2016, they shifted them over to Toyota.
Toyota launched Scion in 2003, and it operated for a total of 13 years. They did have some success in attracting younger customers during that time. They also had a dealership model, which was more approachable to many people because there was no haggling involved and you could simply go in and purchase the vehicle you desired.
The Scion brand was losing money as Toyota struggled to keep it afloat since they were not selling many cars toward the conclusion of their tenure. Overall, Toyota decided to discontinue the brand out of business considerations. Toyota may introduce some cars in the future that borrow styling ideas from Scion, but I do not anticipate the brand name to make a comeback.
The Scion was superseded by what Toyota.
Toyota Motor Corp. is changing the Scion FR-name S’s to Toyota 86, which is the moniker given to the sports vehicle in markets outside of North America.
Six weeks after the Japanese carmaker revealed it was abolishing its youth-focused Scion brand and incorporating the majority of its vehicles under the Toyota brand, the name change was announced on Thursday.
According to Toyota Division Group Vice President Bill Fay, “When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our cars. However, by popular demand, we decided to adopt the global name of 86 for our sports car. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers.
According to company communications manager Nancy Hubbell, “a lot of executives weighed in” on the decision to modify the name of the FR-S.
The Scion tC sports coupe will cease production in August, and the Scion iM hatchback will shift to the Toyota Corolla iM and the Scion iA sedan to the Toyota Yaris iA for the 2017 model year.
All of the vehicles, according to Hubbell, are scheduled to arrive in dealerships this fall. The Toyota 86 will begin manufacturing in July, followed by the Yaris iA and Corolla iM in August.
The U.S. production version of the C-HR will be revealed later this year, and the vehicle will be on sale in spring 2017 as a 2018 model, the firm said. Toyota also rebadged the Scion C-HR Concept it displayed at the Los Angeles Auto Show as a Toyota concept.
The 86 and C-HR, which will also be Scion’s final appearance at an auto show, will make their Toyota debuts on the exhibit floor at the New York International Auto Show the following week, according to Hubbell.
The front of the car features a new design with re-configured LED front headlamps and turn signals, a new fog lamp bezel, and updated bumper. The 86 sports car has more aggressive style with a wider center intake emphasizing the low, broad aspect of the car.
The alloy wheels have twisted spoke designs, 86 logos have been incorporated into a badge on the front fender, as well as inside the front headlamps, and the rear now has LED tail lamps and a new bumper design.
What Scion models does Toyota still sell?
The 2016 Scion is a potent sports car on the inside and out thanks to its aggressive appearance and rear double-wishbone suspension. The iM comes equipped with high-tech features including a seven-inch touchscreen, dual-zone climate control, and a rearview camera to make your drives safe and enjoyable. This car is based on an earlier concept car that was well-received in the business.
Starting in 2017, Toyota will continue to sell Scion iA, iM, and FR-S automobiles under its own brand. Additionally, the Toyota brand will introduce the Scion CH-R concept car in 2017. The Scion name is set to officially disappear in August 2016.
Why was Scion discontinued by Toyota?
The decision to retire Scion was decided, according to a press release issued this morning, in part because the younger customers Scion was intended to draw are content purchasing Toyota cars.
Scion was established more than ten years ago with the goal of luring youthful consumers into the Toyota fold with low-cost compact vehicles and no-haggle pricing.
The brand has had trouble lately. From a high of 173,034 in 2006, Scion sold 56,167 vehicles in 2015.
The compact and ferociously angular first-generation xB was an unexpected hit for the brand at first.
However, a larger second-generation xB and a related model known as the xD did not earn favorable reviews.
Toyota let them age instead of keeping them updated, then briefly tried to revive Scion with niche models.
It introduced the (since-discontinued) iQ city car and the FR-S sports car, neither of which had the potential to generate significant sales.
Toyota gave Scion two new mainstream vehicles to market alongside the FR-S and the current tC coupe this past year.
The Mazda 2 sedan is the iA, and the iM is a Toyota Auris hatchback with a different paint job.
Although the two appeared to be exactly what Scion needed, it may have been too little, too late. In any case, they will stay in the family.
Most Scion vehicles will be rebadged as Toyotas starting in August, which makes sense given that many of them are already offered as Toyota models in other regions.
Despite the fact that the 2017 model-year FR-S, iA, and iM models were not mentioned in today’s statement, they will be offered as Toyotas.
What made Toyota discontinue Scion?
Toyota stated that the Scion brand would be phased out in August after the 2016 model year on February 3, 2016, claiming that the firm no longer needed a specific label to appeal to younger consumers. For the 2017 model year, the FR-S, iA, and iM models were combined under the Toyota name as the Toyota 86, Toyota Yaris iA, and Toyota Corolla iM, respectively, while the tC was dropped. The then-upcoming C-HR, which had been introduced as a Scion, was likewise transferred to the Toyota brand. Given that Scion models were sold and maintained at Toyota dealerships, the shift was not anticipated to have an impact on service options. [5][22][18][23][24][25]
Why was the Scion xD canceled?
According to Ward’s Auto, Toyota intends to eliminate both the venerable Scion xB and the sadly forgotten xD.
Jack Hollis, vice president of Scion, said Ward’s that the company “a straight xB or xD successor is in the works.
The 2003 launch of Scion was intended to attract younger vehicle buyers to Toyota, and part of Scion’s mission statement was supposed to be a commitment to innovation “A one-shot marketing strategy, according to Hollis. This implied that Scion models were only intended to last for one generation before being replaced by new nameplates. Both the Scion xB and tC are currently in their second generation since they were too well-liked to be discontinued.
But now is perhaps the right time for Scion to stop making the models. Sales of the formerly well-liked boxy xB have decreased, from a high of over 61,000 in 2006 to approximately 17,000 in 2011. The Scion iQ, the company’s new city car, is doing well on the market and should fill in the gaps. This spring’s highly anticipated Scion FR-S should also help the brand get back on track.
Although Chicago taxi drivers love the xB, we doubt Toyota would be too happy to hear that its brand is connected to fleet management for businesses.
Sales of the xB and xD are slightly up so far this year, at 2.6% and 1.1%, respectively. Toyota doesn’t currently have any plans to replace the vehicles, but it has a history of obtaining Scion cars from Daihatsu, another Japanese automaker. We can only hope that the small Toyota Rush or Daihatsu Terios (seen below) would be considered for the American market.
What unique Toyota vehicles from Europe or Japan do you think would fit in with the Scion lineup in the United States? Comment below with your answer and let us know.
Is Toyota the owner of Subaru?
The largest single shareholder and owner of 20% of the business is Toyota. As part of this agreement, Subaru has access to steel and other raw materials produced by the Toyota supplier network.
Subaru produces fewer vehicles than other of the major players because it only has two manufacturing facilities, compared to Toyota’s several facilities around the globe. Both the original plant and the second plant are in Lafayette, Indiana. The first facility is in Gunma, Japan.
In 2017, Subaru underwent a $400 million expansion of the factory after announcing plans to do so. When the Indiana factory manufactured its four millionth vehicle in 2019, it marked a significant accomplishment.
The headquarters of Subaru North American production is Subaru of Indiana Automotive, Inc. (SIA), a division of Subaru Corporation. In addition to the $400 million expansion indicated above, SIA invested $140.2 million in new machinery and equipment and made upgrades to boost its production capacity by roughly 100,000 units yearly to meet the rising demand for Subaru automobiles in North America.
Are Toyota Scion vehicles reliable?
These xB and xD models, which were produced from 2006 to 2012, should be on your radar if you need a car for less than $5,000. Prior to making a purchase, pay attention to each vehicle’s history report that you are considering and make sure that any recalls or issues have been fixed.
In the end, a used Scion is a wonderful choice for a first vehicle for young drivers and an affordable purchase for anybody else shopping used. Even browsing consumer comments on Reddit reveals that these rides are still dependable, reasonably priced, and anything but monotonous.
Don’t allow Scion’s status as a discontinued brand discourage you. They are still fantastic cars and are worth the $5,000 or so you may anticipate spending.
What was the Scion xB’s replacement at Toyota?
Scion declared in March 2010 that the 2011 model, which went on sale in late March 2010, would receive an update. There are two new colors available, and the exterior body has undergone minor alterations, including a new front grille, updated front and back bumpers, and new headlights and taillights. The center console, redesigned driver and front passenger seats, and the gauge cluster have all been updated for the interior. The MSRP increases by US$150 to US$16,000 for the manual gearbox and US$16,950 for the automatic transmission.[19] Additionally, the Scion xB and the whole Scion lineup were made available for purchase in Canada for the first time. In 2011, a new radio with bluetooth became the standard for the 2012 model year.
Scion made a few improvements for the 2013 model year, such as redesigned front and rear bumpers and a few interior updates, including the add-on BeSpoke radio. Absolutely Red and Nautical Blue Metallic are fresh hues (Absolutely Red was available in 2009 as RS 6.0). Sales of the 2013 model started in February 2013, however the colors Stingray Metallic and Elusive Blue Metallic were eliminated (Stingray Metallic was an expensive color that Toyota no longer provides on any vehicle).
In December 2013, sales for the 2014 model started. No significant adjustments for this model year. Sales of the 2015 model started in December 2014[22]. For the 2015 model year, Scion continued the modifications for 2014 while also adding a standard backup camera to the xB. All models also come with a standard Scion 6.1-inch touchscreen touch screen music system .[23]
The Toyota Corolla iM was rebranded as the Scion iM for the 2017 model year due to the discontinuation of the Scion marque.[25][26] The equivalent Toyota Rukus for the Australian market was discontinued in October 2015[27] and the Toyota Corolla Rumion for the Japanese market was discontinued in December 2015.[citation] The Scion xB and Toyota Matrix were replaced by the second generation Toyota Auris-based Scion iM, which launched in April