The Scion moniker was to be discontinued in August 2016 by Toyota, the Scion brand’s parent corporation, and the majority of Scion-branded vehicles have been rebadged as Toyotas. The rear-drive FR-S, a Toyota 86 rebadged, is a two-door coupe that is capable of drifting. The iM (rebadged Corolla iM) is a respectable attempt at an inexpensive hatchback in the European design. The tiny sedan, which Mazda produced and rebadged as the Yaris iA, is fun to drive and has outstanding fuel efficiency.
In This Article...
Why did Toyota cease production of Scions?
The decision to retire Scion was decided, according to a press release issued this morning, in part because the younger customers Scion was intended to draw are content purchasing Toyota cars.
Scion was established more than ten years ago with the goal of luring youthful consumers into the Toyota fold with low-cost compact vehicles and no-haggle pricing.
The brand has had trouble lately. From a high of 173,034 in 2006, Scion sold 56,167 vehicles in 2015.
The compact and ferociously angular first-generation xB was an unexpected hit for the brand at first.
However, a larger second-generation xB and a related model known as the xD did not earn favorable reviews.
Toyota let them age instead of keeping them updated, then briefly tried to revive Scion with niche models.
It introduced the (since-discontinued) iQ city car and the FR-S sports car, neither of which had the potential to generate significant sales.
Toyota gave Scion two new mainstream vehicles to market alongside the FR-S and the current tC coupe this past year.
The Mazda 2 sedan is the iA, and the iM is a Toyota Auris hatchback with a different paint job.
Although the two appeared to be exactly what Scion needed, it may have been too little, too late. In any case, they will stay in the family.
Most Scion vehicles will be rebadged as Toyotas starting in August, which makes sense given that many of them are already offered as Toyota models in other regions.
Despite the fact that the 2017 model-year FR-S, iA, and iM models were not mentioned in today’s statement, they will be offered as Toyotas.
Can Scion match Toyota’s dependability?
The Scion tC is a sporty, two-door compact car with a reliability rating of 4 out of 5, which is above average. The Scion tC is essentially a Toyota with a separate logo under the hood. This is mostly because Toyota owns Scion, and the Toyota base and engine are used in the Scion tC.
Utilizes Scion Toyota components?
No matter whatever Scion vehicle you drive, you will eventually need a replacement part for it. Toyota still manufactures and tests original Scion parts, even if your xA or iQ are no longer in production. These genuine Scion parts and accessories are available from Olathe Toyota Parts Center. The Scion is a dependable car, but regular use can wear out some of the parts. Every time you turn the key, the starter is used, and every time you hit a bump, the shocks and suspension are damaged. Every OEM Scion component is made to fit and perform in accordance with factory specifications. These genuine factory Scion replacement parts are a perfect fit and are just as durable as the originals.
Since original OEM components are more durable than aftermarket ones, buying authentic Scion parts might help you save money. It’s possible for aftermarket components to deteriorate more quickly, requiring replacement sooner. Genuine Scion parts and accessories are available from us in big quantities. Our knowledgeable parts staff is here to answer any questions you may have regarding any of the Scion components we stock. Uncertain of the part you require? Please use our free parts lookup. Purchase OEM parts right away if your Scion requires new components.
Scion: Was it a failure?
Toyota will assert that Scion wasn’t a failure and that it succeeded in its goal as a laboratory for reaching out to younger customers. However, this writer was present for the brand’s 2003 San Francisco launch as well as numerous presentations and interviews that have since taken place.
Toyota, in my opinion, would have preferred to see Scion prosper as a brand rather than a short-lived experiment. The majority of what follows is editorial: Here are five reasonssome obvious, some notfor why the brand failed to be a sales success.
A brand is simply fueled by good products. The Scion brand did, however, offer a few hints of greatnessthe early cult following of the perfectly boxy xB and the greatness of the original tC coupe, for instancebut it frequently lacked sufficient product (or offered an evolved product) at the precise moment when the market might have been most receptive.
Scion aimed to provide Americans an upmarket small-car product in a style that they wouldn’t typically find. Back at the xA debut, Scion representatives used the Peugeot 206 as a comparison.
That’s a good start, but thinking back to the original Scion introduction, the company said that performance, functionality, and specs weren’t stressed since they believed that if they were accurate, “the product will pretty much sell itself,” as a spokeswoman put it.
What about Scion automobiles?
These xB and xD models, which were produced from 2006 to 2012, should be on your radar if you need a car for less than $5,000. Prior to making a purchase, pay attention to each vehicle’s history report that you are considering and make sure that any recalls or issues have been fixed.
In the end, a used Scion is a wonderful choice for a first vehicle for young drivers and an affordable purchase for anybody else shopping used. Even browsing consumer comments on Reddit reveals that these rides are still dependable, reasonably priced, and anything but monotonous.
Don’t allow Scion’s status as a discontinued brand discourage you. They are still fantastic cars and are worth the $5,000 or so you may anticipate spending.
When did Toyota start producing the Scion?
Since its launch in 2003, the Scion brand has been a center for innovation and creativity. We’re sorry to see the brand leave, but its legacy lives on in our current array of cars, which includes numerous well-liked Scion vehicles under the Toyota name.
Better still, the BRZ or the FRS?
It is true that there are certain mechanical distinctions between the Scion FRS and Subaru BRZ. For instance, the BRZ handles bumps more smoothly than the FRS because its suspension is softer. The FRS, on the other hand, has a firmer suspension, making road imperfections more noticeable. Both vehicles’ chassis share a similar design and are produced at the same plant.
At least the interiors are undoubtedly different, you could be thinking. Sort of. The interiors appear to be identical since they have the same steering wheels and a comparable dashboard and center console design. Although the materials used on the dashboard and center console can differ in color options, the size of the climate control knobs, and the way the radio operates, they are otherwise relatively similar.
The Subaru BRZ and Scion FRS are essentially two distinct trim levels of the same vehicle. It is actually difficult to distinguish between the two since there are so few distinctions between them and those that do exist are so negligible.
Describe the Scion xB.
The Scion xB is a compact car (subcompact car in its first generation) built for the American market by Scion, a now-defunct, fully-owned part of Toyota. It is a 5-door hatchback with a boxlike appearance.
What is the difference between a scion and an heir?
Scion and heir both imply “one who obtains property from an ancestor” or “one who is entitled to inherit property,” hence there is a significant overlap between their meanings. They do, however, also differ slightly from one another. Both terms can apply to a descendant, although heir is more fitting for a kid or relative who receives an inheritance. Additionally, scion is sometimes used to refer to “a descendant of a wealthy, aristocratic, or important family” even if one may be the heir to a family of modest or large means.
What is the difference between a scion and a stock in horticulture?
A scion is described as “a detachable living piece of a plant (such as a bud or shoot) connected to a stock through grafting” in the context of horticulture. A plant’s “main stem,” “a plant from which cuttings are produced,” and “a plant or plant part connected with a scion in grafting” are all examples of “stock,” in contrast.
How do you pronounce scion?
We pronounce scion as sajn in the IPA (International Phonetic Alphabet). For those who find it difficult to understand IPA, another way to think of it is that the word “scion” is spoken with the emphasis on the sigh and the un as a single syllable.
When did Scion cease operations?
Toyota once owned the Scion brand, which debuted in 2003. The Scion brand focused on affordable, eye-catching, and distinctive sport compact cars, and used a straightforward “pure price” sales concept that avoided traditional trim levels and dealer haggling. Each vehicle was offered in a single trim with a non-negotiable base price, while buyers could choose from a variety of dealer-installed options to customize their cars. [1] The term Scion, which translates to “the heir of a family,” applies to both the brand’s automobiles and the people who own them. [3] Scion predominantly used guerilla and viral marketing strategies to appeal to millennials.
In June 2003, a few California Toyota dealers hosted a soft launch of the brand in the US. By February 2004, the brand had gone national.
[3] With the sale of 173,034 units, sales reached their pinnacle. [1] 2010 saw Scion’s entry into Canada. However, as sales declined following the financial crisis of 20072008, Toyota’s early proposalsshort product cycles and aggressive pricing predicated on low dealer marginsbecame more and more untenable. [4] At the beginning of the 2017 model year, in August 2016, Toyota ended the Scion brand. The cars were either rebranded as Toyotas or were no longer produced. [5]
Will Scion make a return?
And now Scion is finally in the hands of death. It wasn’t a question of if, but when it would happen given the declining sales and subpar goods (apart from the FR-S and iM). It doesn’t matter what could have been done to salvage Scionstandalone dealers, sportier models, more affordable pricing pointsbecause it’s too late now.
Scion won’t be returning. The Toyota 86 will replace the FR-S. The iA, which is currently a Toyota here, will be known as the Yaris iA in the US. The Corolla iM was formerly known as the Matrix until Toyota decided to finally replace it with the C-HR. If it has a Corolla emblem on the back, everything sells more quickly.
The tC follows after that. This August, Scion will go out of business, and the tC (and second-generation xB in Canada) will follow. Given that this is Scion’s final New York Auto Show, it makes sense to assume that Toyota has huge plans. Greater than a fresh set of badges and a delayed but rather insignificant increase of five horsepower for the FR-S. Consider the New York Auto Show as a farewell celebration. What more fitting way to leave Scion than with something really insane?