How Is Toyota Different From Its Competitors

Toyota doesn’t allow themselves to get stuck in the “how things have always been,” instead approaching each new project with an open mind regarding innovation. Toyota has consistently shown that it has the modernity and determination necessary to remain competitive in the automobile sector.


1. A strong emphasis on research and development (R&D) has produced some of the world’s most cutting-edge cars.

Toyota is renowned for its culture of innovation. The company’s approach of introducing some of the most cutting-edge automobiles on the market in order to stay ahead of its rivals has worked well.

Toyota has some of the finest strategic advantages because to its R&D endeavors, particularly in generating environmentally friendly car technologies, vehicle safety, and information technology.

To maximize the return on its R&D investments, the business runs one of the largest research facility networks among car manufacturers. 15 research centers in 8 nations, including Japan, China, Thailand, Australia, Germany, France, and Belgium, concentrate on three main R&D fields: [1]

  • basic analysis. The study of fundamental vehicle technology is done here.
  • cutting-edge, futuristic technology development. creation of cutting-edge components and technology that outperforms that of competitors.
  • product creation. development of new models and improvements to current ones.

Toyota has one of the highest levels of automotive R&D spending as a result of its emphasis on innovation. Toyota spent roughly JP1.064.2 billion (US$9.613 billion) on research and development in fiscal 2018, US$9.579 billion (US$1.037.5 billion) in fiscal 2017, and US$8.787 billion (US$1.055 billion) in fiscal 2016. [1]

the corresponding firms’ financial statements



[4] (Toyota’s most recent fiscal year is only three months long in 2018). Since 2017 makes up the majority of the company’s financial year, we compare fiscal 2018 to comparable companies’ fiscal 2017, which is more accurate.)

Only Volkswagen spends more on R&D than Toyota among the automakers. Nevertheless, Volkswagen spends 6.7 percent of its overall sales on R&D, compared to just 3.6 percent for Toyota, who makes the best use of its R&D money.

As a result, Toyota needs to invest less in R&D than its main competitors to make the same amount of money.

By studying and marketing cutting-edge technology and vehicles to consumers, Toyota has been able to outperform its rivals and grow to be one of the largest automotive manufacturers in the world thanks to significant, effective R&D spending.

2. One of the most valuable and well-known car brands in the world.

Since its incorporation in 1937, Toyota Motor Corporation has grown to become one of the most renowned names in the world.

Toyota’s brand is the 7th and 9th most valuable brand in the world, valued at US$50.291 billion and US$44.7 billion, respectively, according to Interbrand[5] and Forbes[6]. It is the most valuable brand among all automotive firms according to both lists.

Brand reputation and recognition have a direct impact on brand value. Toyota has one of the broadest consumer bases in the world, producing and selling 8.964 million automobiles in 190 nations in 2018.

The corporation has developed one of the most recognised brands in the world thanks to its global manufacturing, research, and sales operations, as well as the large number of vehicles it has sold. Brand awareness enables the business to launch new products onto the market more affordably and quickly.

One of the most well-known brands in the automobile sector is the Toyota nameplate. The company has won numerous awards for its production practices, vehicle design, safety features, and environmental friendliness during the course of its 75-year history. [7]

More than any other automaker, the business garnered 7 IIHS Top Safety Picks 2018 awards in 2018 alone for its Toyota Corolla, Prius, Camry, Avalon, Highlander, and RAV4 vehicle models, in addition to 4 additional Top Safety awards for Lexus models.


More J.D. Power Vehicle Dependability Awards were given to the corporation in 2017 than to any other brand.

[9] In addition to receiving recognition for its automobiles, the business is ranked second on the Carbon Clean 200 List, which assesses businesses based on their efforts to switch to clean energy. [10]

Few other car brands are as well-known and trusted as Toyota, giving the business a competitive edge over rivals.

Who is Toyota’s principal rival?

Honda, a well-known brand in the automotive industry, has its headquarters in Japan and produces motorcycles, aviation, and power equipment. It leads the globe in the production of powerful automobiles. Honda not only designs, manufactures, and sells the vehicles, but also offers fantastic after-sales support to their clients.

About 14 million internal combustion engines are produced by the company annually; Honda is the largest internal combustion engine manufacturer. One of the company’s greatest achievements is the Research and Development division of Honda, which is exceptional and constantly working to produce fantastic vehicles. The designs are a huge hit with consumers.

To keep up with the demands of technology, each of their vehicles is likewise equipped with cutting-edge equipment. About 100 different car models are included in their extensive product line, along with other vehicles like bikes and scooters. Honda is regarded as one of the main rivals to Toyota because of their reputation and significant market share.

What makes Toyota special?

#1 Since 1937, preserving the environment Toyota maintains its position at the top of its industry, receiving the distinction of top Global Green Brand. Toyota places a high importance on taking care of the environment and the people who depend on it. Toyota was ranked as the top green brand in a previous Interbrand poll.

What is Toyota’s approach to competing?

Toyota employs differentiation and low cost as general methods to try and outdo its rivals in the automotive sector. Almost every type of customer who is looking to buy a vehicle is included in the vast market reach that Toyota uses. Toyota has something for everyone, which allows them to target such a vast market. For people who like the great outdoors or live in regions with harsh weather, Toyota offers four-wheel drive trucks and SUVs. For environmentally conscious consumers who care about protecting the environment, Toyota also offers hybrid vehicles like the Prius. Toyota also offers automobiles in every price range. Show further content First of all, Toyota has done a great job of setting itself apart from the competition through excellent design and craftsmanship. As a result, Toyota has been able to forge a strong brand identity that, to potential customers, conjures up images of high-quality vehicles with extended lifespans. The recalls and issues Toyota had handling them in previous years have demonstrated the robustness of Toyota’s brand reputation. Toyota was able to survive these issues due of their lengthy history of excellence and quality. Toyota distinguishes themselves in the field of technology again again. When Toyota introduced the Prius in 2003, it became the first manufacturer to successfully mass-produce a hybrid vehicle. Toyota was able to capture a sizable chunk of the hybrid market share by being the first to release their hybrid on the market. Integrating people, processes, and technology is what it aims to do. The process used by Toytoa to develop products differs significantly from a manufacturing process. Its foundation is knowledge and information, which cannot be touched. The cycle time for product creation is substantially greater than just a few hours. Typically, it takes several weeks or even months. The production chains are multi-directional and non-linear. Laborers today are specialists with high levels of different technology rather than being factory workers. For Toyota, this product development approach is practical. This is due to the fact that Toyota is able to extend the lifespan of its current product thanks to this technique. For instance, the Toyota Camry is a popular product right now that has a long shelf life. Since the 1980s, Camry has been produced. Camry is classified as a middle-to-high-end family vehicle. Camry has been developed for thirty years, and it continues to enjoy widespread acclaim. Toyota’s effective approach to product development cannot separate this. Functional engineering managers are a fundamental component of the Toyota product development system. The most technically accomplished engineers with the most experience work largely as teachers within the Toyota system. The management team at Toyota is made up of highly qualified professionals. They were all engineers, and they are well known for their technological prowess. Toyota’s approach for product development, however, has recently performed poorly. In

What makes Toyota superior than brands?

Along with being dependable, Toyota cars are renowned for having a high resale value. The Toyota brand is rated as having one of the highest resale values by Kelley Blue Book. Another important aspect to think about when buying a car is safety, and Toyota places a high focus on it.

What distinguishes Toyota from rivals?

Continuous improvement, which aims to produce cars as effectively as possible, is one of Toyota’s core values. Toyota will rethink its procedures to be better if another automaker takes the lead in producing cars more quickly or better. They constantly strive to be the world’s top car brand.

What distinguishes Toyota from its competitors?

The Urban Cruiser is the second car produced by Toyota Kirloskar Motor in conjunction with Suzuki. The first was the Glanza, which was based on the Maruti Suzuki Baleno. Two alliance members have previously joined together to offer what appear to be nearly identical, badge-engineered vehicles concurrently. However, TKM argues that the Glanza was a success and that it expects the Urban Cruiser to also find takers amongst loyalists and first-time Toyota purchasers, in contrast to the prior examples amongst brands that only managed tepid market acceptance. Speaking to them was Naveen Soni, Senior VP, Sales and Service, TKM.

BusinessLine regarding the new car and the extent of the partnership with Suzuki. Excerpts:

What do you hope to get out of the Urban Cruiser, and how will it help Toyota’s India strategy?

This will enable us to enter a new market segment with more volume potential at the lower end of the spectrum. The market share of sub-four-meter SUVs has also been steadily increasing, from 34% just a few years ago to roughly 11% now. The rising demand for personal mobility and the new product introductions in this particular market are the two main accelerators we anticipate in the future. We anticipate that this market segment will make up close to 15%16% of the total auto market.

Our unique selling point will be how we package the Toyota ownership experience, which includes the showroom and after-sales service, in addition to the product’s inherent suitability and the Toyota family traits in design and emphasis on safety. With 111 accessories available for the Urban Cruiser, we have also developed significant customization choices for our consumers. As opposed to the shared vehicle from the alliance partner, our engineers in Japan have labored to align the vehicle to match Toyota family traits.

Does Toyota consider the Glanza’s market performance to be a standard or a good model to follow for any new vehicles that may result from this partnership?

With the release of the second product to use a shared platform, we are demonstrating the success of this cooperation. The Glanza was a great place for us to start, and the 28,500 customers we’ve had in just over 13 months since the vehicle’s release have given us a lot of hope that there are still more people out there waiting for additional Toyota cars. Market competition for the Urban Cruiser will be fierce. Even if we could have copied Suzuki’s badge design, it’s crucial that we both compete against one another while complementing one another.

Are there special Glanza market characteristics and sales patterns that could predict the possibilities for future collaboration-born vehicles?

We were certainly surprised by quite a few things when The Glanza first launched. About 50 to 60 percent of Glanza consumers were brand-new Toyota owners. When it was first debuted, Toyota wasn’t a player in the market because of the price point and demographics. We therefore sought to draw in a fresh group of clients who might or might not have had a Toyota in the family.

Naturally, as time went on, we also noticed an increase in the stable, devoted Toyota customer who is more concerned with word-of-mouth endorsement of a new vehicle from our stable. However, the pandemic we are currently dealing with has significantly changed customer dynamics, which has caused a general decline in demand across brands and market categories. Our ability to handle the unexpected changes in the market environment has also been strengthened by the fact that our devoted consumers act as “quasi-brand-ambassadors.” But with every new vehicle we introduce, we anticipate attracting a sizable number of new customers to the Toyota brand.

We also anticipate a sizable number of purchasers from Tier 2 and Tier 3 cities and markets. Despite the challenging market conditions brought on by the Covid epidemic, we have been purposefully increasing our presence in these locations and plan to add more than 50 outlets. We don’t want any of our customers to be compelled to drive 5060 kilometers to a nearby town just to get the Urban Cruiser. And in Tier 2 and Tier 3 markets, this might be very important.

Can TKM export cars like the Glanza or the new Urban Cruiser to foreign markets with the same brand name thanks to their partnership with Suzuki?

A specific recommendation was been made in the March 2019 statement. There are mentions of the African and European markets where products from each other’s brands can be sold together. Toyota and Suzuki are able to use one other’s products and advertise them as their own. No particular products have been found, such as the Glanza or Urban Cruiser. However, there is already a provision that allows for the adoption of distinct product strategies based on the market dynamics in these nations.

What are Toyota’s advantages?

The company’s advantages suggest that Toyota will be able to maintain its position as one of the world’s leading automakers. The SWOT analysis model’s internal strategic factors are identified in this section as the firm’s capabilities. The following are Toyota’s key advantages:

  • a powerful brand image
  • worldwide supply chain
  • capacities for rapid innovation

One of the most powerful brands in the world’s automobile market is Toyota. The company’s extensive supply network is another asset that promotes adaptability and market-based risk reduction. Toyota also has an organizational culture that encourages quick innovation, which is essential for maintaining a competitive edge over the long term. According to this section of the SWOT analysis, Toyota is one of the largest automakers in the world because of its strengths.