The complete list of Toyota’s federal trademark registrations, including active and pending, may be found below.
Please be aware that Gerben IP does not speak for this business. This page, which incorporates data from open USPTO records, is presented solely for informational reasons.
In This Article...
What distinguishes Toyota products?
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Why does Toyota use a variety of logos?
For cars, logos and emblems are akin to artist signatures. Even though they aren’t a part that the car must have in order to run, they do have a role by revealing who built it to the outside world. A logo is a complex visual representation of a company’s brand that typically inspires faith in a product while also conveying strength, dependability, and distinction. Automakers put a lot of effort into ensuring that the mark or insignia has a life of its own so that their consumers may be proud to have it on their vehicles.
Most of the time, these car logos have a meaning. To learn more about automobile logos and their history, read our prior post. However, it’s interesting to note that there are several brands in our market that have various logos on their various models. We have provided a few of these examples below; let’s explore why this is the case.
Changan
You may have noticed that the Changan cars offered in Pakistan have two different emblems. Different from the one on the Alsvin car is the one on the Karvaan minivan. This is due to the fact that in China, vehicles like the Karvaan minivan and M8/M9 pickups fall under the Changan commercial vehicle division, which explains the different logo, which Changan refers to as a “A” logo, whereas the blue logo, which Changan refers to as a “V,” is of Changan’s passenger vehicle division.
Proton
Proton updated its logo in 2019 by removing the outside shield and replacing it with a circular insignia that surrounds a new tiger head that Proton claims is now “uncaged.” The Proton Exora and Saga, despite receiving a facelift, continue to sport the previous shield logo from 2016, in contrast to the newer breed of Proton vehicles, including the X70, X50, and even the Persona and Iriz.
Kia
Kia updated its logo earlier this year, along with the majority of other automakers from across the world. The updated logo keeps the “KIA letters but adds a more contemporary, angular font with a symmetrical horizontal and vertical shape. Although Kia is about to launch the Stonic crossover in Pakistan with the new Kia logo on it, the current vehicles coming off the assembly lines still have the old logo on them.
Toyota
Toyota is one of the most well-liked automakers in Pakistan, just like in other parts of the world. The Premio, Vitz, Platz, Belta, Probox, Axio, Passo, and Fielder, to name a few, were among the many Toyota vehicles that were consistently present in the imported lot as well as those that were locally produced. You may have noticed, though, that the majority of JDM Toyota vehicles sport a different emblem. This is due to the fact that Toyota has been operating a number of parallel branded showrooms in Japan since the mid-1950s, each with their own distinctive emblem. Toyota Store, Toyota Pet Store, Toyota Corolla Store, Toyota Publica Store, and Netz Store, Toyota Vista Store, Toyota Auto Store are some of the stores in this group. Instead of the standard Toyota badge, cars sold by these branded dealerships frequently have their own (dealership) logo.
Additionally, JDM Toyota vehicles occasionally have an insignia that resembles the initial letter of the model name. Examples include an insignia that resembles a stylized “P” for Premio or Platz, a “A” for Allion, a “C” for Corolla, a “N” for Noah, and so on. Because of this, the front of a Vitz, Premio, or even a Passo frequently sports a different emblem than Toyota models sold elsewhere.
What does the Toyota logo stand for?
Qualities like quality, technological innovation, and dependability spring to mind when consumers think about the Toyota brand. Toyota has a long and rich history of building dependable automobiles for many generations. The iconic insignia on Toyota vehicles holds a profound meaning on numerous levels, as befits a motor firm with such a lengthy history.
Origin of the Toyota Logo
The current Toyota emblem has its roots in 1989, when it was first used to mark the company’s 50th anniversary. Three ovals are integrated in this unusual logo in a horizontal symmetrical pattern. The two parallel ovals inside the larger oval stand for the company’s and the customer’s hearts, respectively. They are positioned so that they overlap to signify a partnership and mutual trust.
Does the Toyota logo actually say “Toyota”?
Toyota has been using the three-circle emblem since 1989, yet it wasn’t used in any advertisements or on any products until 1990. The logo was created, in part, to commemorate Toyota’s 50th anniversary. The spelling of the corporation fluctuated over the course of the first fifty years. For the founding family of the corporation, it was initially spelled “Toyoda,” but it had changed to “Toyota, and many goods were using either label. Therefore, the logo was created to establish identification standards for the business and to promote consistency.
The red Toyota badge: what does it mean?
Our investigation into the origins of vehicle logos continues today. We discuss the Toyota brand in Japan after France. What does each circle in the logo represent? What does the Toyota emblem actually symbolize and how did it come to be? Exactly this is what the following few paragraphs will demonstrate.
A few words about Toyota
Sakichi Toyoda founded Toyota in the 1860s. This Japanese business was once known by the surname of its founder, Toyoda. The business produced looms that quickly became motorized and mechanized.
After experiencing rapid expansion, Toyoda established two factories, the larger of which was seven times the size of the first. The founder’s son Kiichiro Toyoda took over the business after exporting their equipment all over the world. He jumped at the chance to enter the motor industry in 1933. Only Ford, General Motors, and a few other foreign brands had established themselves in Japan at the time. Toyota earned a great deal of expertise building multiple trucks and vehicles for the Japanese army during the Second World War. The Japanese company faced severe financial challenges following the war, but things ultimately got better. Toyota is currently one of the most popular and profitable automakers.
Toyota’s first logo
The Toyoda family needed a logo when they made the decision to start producing cars. The original Toyota logo, Toyoda at the time, was a badge-style design. The chosen design, which resembled a diamond, spoke for simplicity and, more importantly, brand dependability. Sans-serif typeface was used to display the business name. It should be noted that Toyota later chose to create their initial logo using capital Roman characters rather than Japanese script.
As was already noted, when Toyota decided to start manufacturing cars, American businesses were already established in Japan. Is this the reason Toyota chose hues that contrast with the Ford logo? The original Toyota logo had the colors black and red. Red is related with passion and vigor, as well as with Japanese culture, according to the meaning of colors. Black, on the other hand, stands for sophistication and style.
The Evolution of Toyota’s Logos
The Japanese corporation made the decision to modify its name and brand identity soon after developing its initial logo. After a study revealed that Toyota would be easier to say and remember, Toyoda changed its name to Toyota in 1936. Regarding the new logo, it was chosen as a result of a competition. Given the cultural significance of the sun and the Japanese flag, the brand was represented by a circle. The logo also used Katakana characters from Japan. Since the word can be written in this style with only 8 strokes, which is considered lucky, the letter d was altered to a t.
As such, circles are used in logos to symbolize completion, community, and oneness, in accordance with the meaning of shapes.
A new emblem would appear in the ensuing years and be applied to these brand’s automobiles. Then, Toyota made the much more straightforward decision to use a wordmark logo, which consisted solely of the company’s name. On a white background, Toyota would then be printed in black Times New Roman capital letters. It had a straightforward, impartial logo.
The template was ultimately kept, but the typeface was altered to one that resembled Sole Sans Extended or traditional Helvetica. The prior version’s serifs vanished.
It was a return to their origins in terms of hue at the end of the 1970s. They chose to space the letters a little further apart, which brought back the red tint and made the name easier to read.
A new logo for the brand debuted in 1989 to commemorate Toyota’s 50th anniversary. There was a new red symbol with the same writing that was composed of three ellipses to represent movement and speed. The “T” of Toyota was also symbolized by the inner ellipses. You may also see all the brand’s letters in this emblem if you look closely. After then, Toyota adopted a merged logo rather than its unique design. The sign could then be used alone or along with the corporate name to decorate the front of automobiles. This increased the logo’s adaptability.
Red finally vanished in the 2000s, partially to create room for the symbol’s monochromatic side. Silver is a symbol for inventiveness and sophistication. In the new millennium, many brands switched to gray and monochrome.
The logo underwent a little makeover in 2020. Although in 2D, the logo was remained monochromatic. If this was redesigned, it wasn’t due to a fad but rather for technological ease. These kinds of logos were simpler to utilize online. The business also made the decision to develop its own sans-serif font, Toyota Type.
Toyota has acquired a number of brands throughout the years, including Lexus, Scion, and Daihastu (brands that are mainly known in Japan). Additionally, they chose to include a distinguishing indicator, depending on the model. The logos of Hino, Lexus, and Scion all use circles in various variations.
How Toyota can help you create your logo
You can definitely build your own logo with the help of Toyota’s logo history. First, this vehicle business drew heavily on its native land to build its image, whether it was for their first logo or second. Even now, the company’s logo image features the Japanese-inspired color red. Additionally, if you want to design a distinctive logo, it’s crucial to avoid copying your rivals. Toyota achieved this precise result by choosing a color scheme that differs greatly from those of American companies.
Toyota then had a knack for experimenting with shapes to make some of their emblems. The circle is frequently used in the automotive industry, but by combining them, they were able to produce an insignia that is well-known worldwide. Finally, don’t be hesitant to redesign your logo if necessary, just like Toyota. If you wish to enter new markets, launch ground-breaking products, or simply reduce an overly complex logo, a redesign can be helpful. Remember that simplicity is now popular in logo design.
As you can see in the conclusion, Toyota is a business that has proven to be adaptable over time. This automotive firm has been able to distinguish themselves from other large manufacturers through daring decisions, whether it be by changing their name or developing a variety of emblems. Do you know what the circles in the Audi logo stand for now that you are familiar with the meaning of the Toyota logo? Given the rivalry in the automotive business, brands must have strong brand identities.