Toyota is renowned throughout the world for producing high-quality, high-value cars, vans, and trucks that set the bar for durability and long-term resale value. However, it’s possible that you are unaware of some of the details that contributed to the company’s success. As of December 2017, these five factors contribute to the reason Toyota is the best-selling automaker in North America.
- Big now, yet small then: In 1937, Kiichiro Toyoda established Toyota Motor Corporation as a subsidiary of his father Sakichi Toyoda’s business, Toyota Industries, which had produced its first automobile, the Toyota AA, three years previously. It is currently the largest corporation in Japan, the fifth-largest in the world, and either the largest or second-largest automaker. Around the world, it employs more than 364,000 people. Nissan and Honda put together earn less money than Toyota does.
- The venerable Toyota Corolla vehicle celebrated its 50th birthday in 2017. In 1968, the first subcompact Corolla arrived in the United States. It held the title of top nameplate by 1997. In July 2013, the 40 millionth Corolla was sold. Corolla, now in its 11th generation, continues to set the bar for compact sedans with great value, affordability, and dependability.
- Toyota embraces the environment: Toyota is dedicated to eco-friendly technologies and was recognized as the top global green brand in 2016. More than 9 million hybrid vehicles have been sold by the automaker, including Prius and hybrid variants of the Camry, Avalon, RAV4, Highlander, and many Lexus models. Toyota uses environmentally friendly production techniques in addition to producing products that are environmentally friendly.
- Incredible figures
- Here are a few interesting numerical facts: In North America, Toyota sold 2,434,515 automobiles in 2017. Toyota is the automaker with the most global patents, at over a thousand. The corporation invests $1 million each hour globally in research and development. Big Macs are available in 100 countries, but Toyota has operations in 170 countries!
- Rah rah RAV4: The Toyota RAV4 became the company’s top seller in 2017 after selling more than 400,000 vehicles in North America. With features like Toyota Safety Sense P, the updated Adventure trim, and a 3,500-pound towing capacity Tow Prep Package, the RAV4 keeps gaining value.
In Chicagoland, Continental Toyota is honored to represent the Toyota brand. Visit us right now to view the newest models. One will undoubtedly fit you perfectly!
In This Article...
What Toyota knowledge do you have?
The business was initially established as a subsidiary of Toyota Industries, a manufacturer of machines that Kiichiro Toyoda’s father, Sakichi Toyoda, created. The Toyota Group, one of the biggest conglomerates in the world, now includes both businesses. The firm created its first product, the Type A engine, in 1934 while it was still a division of Toyota Industries, and its first passenger automobile, the Toyota AA, in 1936.
Following World War II, Toyota benefited from Japan’s alliance with the US by studying American automakers and other businesses. This allowed Toyota to develop The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing technique), which helped the small business grow into an industry leader and became the focus of numerous academic studies.
The Toyota Corolla, the all-time best-selling car in the world, was developed in the 1960s as a result of Toyota taking advantage of a rapidly expanding Japanese middle class to sell automobiles to. A global expansion that would enable Toyota to become one of the largest automakers in the world, the largest firm in Japan, and the ninth-largest company in the world by revenue by December 2020 was also made possible by the strong economy. In 2012, when it announced the production of its 200 millionth vehicle, Toyota made history by becoming the first automaker in the world to create more than 10 million automobiles annually.
Since the 1997 launch of the Toyota Prius, Toyota has received recognition for being a pioneer in the creation and marketing of more fuel-efficient hybrid electric vehicles. The business now offers more than 40 different hybrid car models for sale worldwide. However, more recently, the business has also been charged of greenwashing due to its skepticism of fully electric vehicles and its focus on the creation of hydrogen fuel cell vehicles, such the Toyota Mirai, a more expensive technology that has lagged well behind electric batteries.
Daihatsu, Hino, Lexus, Ranz, and the company’s own Toyota are the five brands under which Toyota Motor Corporation manufactures automobiles. The company also owns stakes in vehicle manufacturing joint-ventures in China (GAC Toyota and FAW Toyota), the Czech Republic (TPCA), India (Toyota Kirloskar), and the United States. These stakes total 20 percent in Subaru Corporation, 5.1 percent in Mazda, 4.9 percent in Suzuki, 4.6 percent in Isuzu, 3.8 percent in Yamaha Motor Corporation, and 2.8 percent in Panasonic (MTMUS).
Toyota’s stock is a part of the Nikkei 225 and TOPIX Core30 indices and is traded on the London Stock Exchange, Nagoya Stock Exchange, New York Stock Exchange, and Tokyo Stock Exchange.
Did you know these Toyota facts?
If you’re the proud owner of a Toyota, you probably know a little bit about them. However, we’ve compiled a few entertaining trivialities about one of Australia’s all-time favorite automakers here.
1. Toyota was once a textiles company.
It is real! Sakichi Toyoda, the inventor of Toyota, who had already achieved success in the production of spinning and weaving machines, created the revolutionary Toyoda Model G Automatic Loom in 1924. Due to the invention, Toyoda Automatic Loom Works Ltd, which is now Toyota Industries Corporation, was established.
2. In 1937, Toyota produced its first automobile.
The first Toyota automobiles were created for military use, with the creation of passenger cars for civilian use starting ten years later, in 1947.
3. The business was formerly known as Toyoda
The automated loom company was first called “Toyoda” in line with the family name, but the spelling was eventually altered to “Toyota” since Katakana only required eight strokes to type, and eight is a lucky number in East Asian cultures.
4. A city in Japan has the name Toyota.
Quite amazing, huh? The name “Korona” in Japan was changed to “Toyota” in 1959 in honor of the most prosperous company in the nation. Around 70,000 residents of Toyota City were employed by Toyota in 2015, and the car industry employed 40% of the total workforce.
5. Toyota produces some of the world’s toughest automobiles.
In fact, they are so durable that almost 80% of the Toyotas that were sold twenty years ago are still in use and operating today.
6. Toyota was the first automaker to churn out more than 10 million vehicles in a single year.
7. Toyota is still run by a family.
Akio Toyoda, a direct descendant of founder Sikichi Toyoda, is currently Toyota’s CEO.
8. Australia’s best-selling vehicle is the Toyota RAV4 SUV.
The hybrid model sold more units in August 2020 than any other vehicle available in Australia.
9. For 17 years running, Toyota has been the top-selling automaker in Australia.
In fact, Toyota most recently achieved a staggering 19.4% of all new car sales in Australia for 2019.
That’s right, we sanitized 2,400 air conditioners in the last year alone, and the figure is steadily growing. The rise may be an indication of these Covid times since the goal of this treatment is to eliminate unpleasant bacteria and maintain fresh air.
What tagline does Toyota employ?
The phrase that best expresses the spirit of the Toyota brand is Let’s Go Places. People are motivated to live life to the fullest by the enduring spirit, no matter what kinds of adventures they embark on or where they finish up. Use our slogan, Let’s Go Places, with purpose and honesty.
What makes Toyota special?
#1 Since 1937, preserving the environment Toyota maintains its position at the top of its industry, receiving the distinction of top Global Green Brand. Toyota places a high importance on taking care of the environment and the people who depend on it. Toyota was ranked as the top green brand in a previous Interbrand poll.
The Toyota logo is what?
The current Toyota emblem has its roots in 1989, when it was first used to mark the company’s 50th anniversary. Three ovals are integrated in this unusual logo in a horizontal symmetrical pattern. The two parallel ovals inside the larger oval stand for the company’s and the customer’s hearts, respectively. They are positioned so that they overlap to signify a partnership and mutual trust.
What is the brand identity of Toyota?
The Toyota Visual Identity System currently consists of six fundamental components that support brand unification and consistency and clarity in communication. Our logos, the Let’s Go Places tagline, Toyota typography, photography styles, color schemes, and design layouts are all examples of these.
What model did Toyota build first?
Sakichi Toyoda created the first mechanical loom in the world and founded the Toyoda Spinning and Weaving Company in 1918, which is where Toyota got its start in the weaving business of Japan. Since a loom would stop and wouldn’t continue to produce faulty cloth and use up thread if an issue arose, his method reduced faults and enhanced yields. The Toyota Production System still relies heavily on the jidoka concept, which calls for engineering machinery to automatically halt and alert users to issues right away.
The loom so impressed the Platt Brothers, a British company, that they paid 100,000 in 1929 for the production and sales rights. Sakichi handed his son Kiichiro the money so that he might advance automobile technology at Toyoda. The Model AA, the company’s first ever passenger automobile, was introduced as a result in 1936, and the Toyota Motor Company was established in 1937. In addition to its own factories, manufacturing subsidiaries, and affiliates in Japan, Toyota today produces automobiles and parts under the Toyota and Lexus brands all over the world. Production of Toyota vehicles outside of Japan started in Brazil in 1959.
Take a look at Toyota’s past, beginning with the founder Sakichi Toyoda’s birth. It charts the company’s growth from the time Toyota Motor Corporation was founded in 1937 until the sale of the two millionth Prius hybrid.
How many people buy Toyota products?
Based on global sales, it surpassed the Volkswagen Group to become the world’s largest automaker as of 2020. With almost eight million vehicles delivered in 2020, the Toyota brand is the company’s best-selling subsegment.
What used to be Toyota’s tagline?
Other Toyota slogans from the past include: “You asked for it. Who could ask for anything more from 1986 to 1990; “You got it” from 1975 to 1979; and “Toyota.