The Scion moniker was to be discontinued in August 2016 by Toyota, the Scion brand’s parent corporation, and the majority of Scion-branded vehicles have been rebadged as Toyotas. The rear-drive FR-S, a Toyota 86 rebadged, is a two-door coupe that is capable of drifting. The iM (rebadged Corolla iM) is a respectable attempt at an inexpensive hatchback in the European design. The tiny sedan, which Mazda produced and rebadged as the Yaris iA, is fun to drive and has outstanding fuel efficiency.
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Toyota discontinued the Scion for what reason?
The decision to retire Scion was decided, according to a press release issued this morning, in part because the younger customers Scion was intended to draw are content purchasing Toyota cars.
Scion was established more than ten years ago with the goal of luring youthful consumers into the Toyota fold with low-cost compact vehicles and no-haggle pricing.
The brand has had trouble lately. From a high of 173,034 in 2006, Scion sold 56,167 vehicles in 2015.
The compact and ferociously angular first-generation xB was an unexpected hit for the brand at first.
However, a larger second-generation xB and a related model known as the xD did not earn favorable reviews.
Can Scion match Toyota’s dependability?
The Scion tC is a sporty, two-door compact car with a reliability rating of 4 out of 5, which is above average. The Scion tC is essentially a Toyota with a separate logo under the hood. This is mostly because Toyota owns Scion, and the Toyota base and engine are used in the Scion tC.
When did Toyota start making Scion?
Since its launch in 2003, the Scion brand has been a center for innovation and creativity. We’re sorry to see the brand leave, but its legacy lives on in our current array of cars, which includes numerous well-liked Scion vehicles under the Toyota name.
Scion: Was it a failure?
Ironically, those who were born in the late 1990s, when Toyota originally established its Genesis youth-and-diversity marketing division, would be of driving age today and virtually fall into that core demographic. This generation would help launch the Echo subcompact and give birth to Scion a few years later.
At first glance, it might seem surprising that Toyota, one of the most successful and successful automakers in the U.S. market, would fail with Scion. After all, it has always done small cars well, and even though they have gotten a little stodgier in recent years, all it needed to do to improve the formula for the successful Corollawhich has sold well above a quarter of a million units annually for all but one of the past fifteen yearswas to add a little more flair.
Lentz has recently argued in favor of transforming Scion into a tech-savvy luxury small-car brand that would aim for a sub-$30k price point, fitting just below Lexus and maybe competing with the Audi A3 and Acura ILX. Toyota has the space in its product roster for it, and making this move makes sense because adding additional vehicles to the lower end of the Lexus lineup may tarnish the brand’s enviable reputation. At this moment, all we can do is conjecture as to why the manufacturer decided against it, but one possibility is that they were worried the brand may draw attention away from Toyota, where sales would almost likely be greater, by offering some of the more interesting vehicles.
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Toyota will assert that Scion wasn’t a failure and that it succeeded in its goal as a laboratory for reaching out to younger customers. However, this writer was present for the brand’s 2003 San Francisco launch as well as numerous presentations and interviews that have since taken place.
Toyota, in my opinion, would have preferred to see Scion prosper as a brand rather than a short-lived experiment. The majority of what follows is editorial: Here are five reasons why the brand wasn’t a sales successsome obvious, others not.
A Scion may still be purchased.
Despite originally having great sales, Scion’s statistics will ultimately fall. Only over 45,000 units were sold in 2010. Most people think that the Toyota gas pedal issue and the Great Recession combined to cause the decline.
The vehicles themselves contributed to the issue as well. Scion only periodically updated the exterior designs of its current models rather than continuing to redesign them. These updated models consistently ended up being less well-liked by customers than the originals.
Scion released new vehicles in an effort to rescue itself. It debuted the iQ in 2012 with a focus on commuters in major cities. Around the same period, Scion also debuted the FR-S sports car. These models fell far short of the sales required for the company to remain viable.
Scion appeared to have lost the intended market for its products. These young clients were content buying pre-owned Toyota cars. Because of this, the parent company’s decision to incorporate Scion’s vehicles into its core lineup made more sense. In 2016, the Scion brand was formally dropped.
Continually available Scion parts
No matter whatever Scion vehicle you drive, you will eventually need a replacement part for it. Toyota still manufactures and tests original Scion parts, even if your xA or iQ are no longer in production. These genuine Scion parts and accessories are available from Olathe Toyota Parts Center. The Scion is a dependable car, but regular use can wear out some of the parts. Every time you turn the key, the starter is used, and every time you hit a bump, the shocks and suspension are damaged. Every OEM Scion component is made to fit and perform in accordance with factory specifications. These genuine factory Scion replacement parts are a perfect fit and are just as durable as the originals.
Since original OEM components are more durable than aftermarket ones, buying authentic Scion parts might help you save money. It’s possible for aftermarket components to deteriorate more quickly, requiring replacement sooner. Genuine Scion parts and accessories are available from us in big quantities. Our knowledgeable parts staff is here to answer any questions you may have regarding any of the Scion components we stock. Uncertain of the part you require? Please use our free parts lookup. Purchase OEM parts right away if your Scion requires new components.
The Scion was superseded by what Toyota.
Toyota Motor Corp. is changing the Scion FR-name S’s to Toyota 86, which is the moniker given to the sports vehicle in markets outside of North America.
Six weeks after the Japanese carmaker revealed it was abolishing its youth-focused Scion brand and incorporating the majority of its vehicles under the Toyota brand, the name change was announced on Thursday.
According to Toyota Division Group Vice President Bill Fay, “When we announced the transition of the Scion models to Toyota we hadn’t planned on changing the names of our cars. However, by popular demand, we decided to adopt the global name of 86 for our sports car. “Enthusiasts have a strong association with the front-engine, rear-drive heritage of the ‘hachi-roku’ and the dynamic performance it offers.
According to company communications manager Nancy Hubbell, “a lot of executives weighed in” on the decision to modify the name of the FR-S.
In addition to the name change for the 2017 Toyota 86, the Scion iM hatchback will now be known as the Toyota Corolla iM, and the Scion iA sedan will now be known as the Toyota Yaris iA. In August, Scion tC sports coupe production will come to an end.
According to Hubbell, the Yaris iA and Corolla iM will begin manufacturing in August, followed by the Toyota 86 in July. She indicated that all should arrive in showrooms this fall.
The Scion C-HR Concept Toyota shown at the Los Angeles Auto Show was likewise rebadged as a Toyota concept. The C-HR will be displayed later this year and will go on sale as a 2018 model in spring 2017, according to the manufacturer.
The 86 and C-HR, which will also be Scion’s final appearance at an auto show, will make their Toyota debuts on the exhibit floor at the New York International Auto Show the following week, according to Hubbell.
The 86 sports car takes more aggressive appearance with its switch to Toyota, with a bigger center intake emphasizing the low, wide stance of the vehicle. With new LED front headlamps, turn signals, a fog lamp bezel, and a redesigned bumper, the front of the car has a fresh look.
New bumper and LED tail lamps are now featured on the back. 86 badges have been incorporated into a plaque on the front fender and inside the front headlamps of the alloy wheels, which have twisted spoke designs.
What other name would you give a Toyota Scion?
The Scion FR-S, iA sedan, and iM hatchback will all have new names beginning with the 2017 model year as they continue to be sold under the Toyota banner. The stunning two-door coupe for customers who want their cars sporty will now be called as the Toyota 86.