- Describe the 4Ps and Porsche’s history (Product, Price, Place, and Promotion).
- Describe the organization’s present position in the market (industry, market, and general environment analysis).
- Analyze the organization’s financial health and performance.
- SWOT analysis (strengths, weaknesses, opportunities,
- your SWOT analysis, pick three or four regions, and
- Describe the organizational structure you think is best.
- Describe how you intend to evaluate the effectiveness of your strategic plan.
Abstract
It’s the month of March 2008, and German sports car manufacturer Porsche has just declared its plan to buy the majority of Volkswagen. Observers question if Porsche will be able to maintain its illustrious status as an engineering powerhouse as it incorporates VW at a time when Porsche is making inroads into new automobile segments with its SUV and luxury sedan. The learning purpose is to draw attention to the difficulties in managing corporate strategy and human resources when two very diverse businesses join. It may be covered in courses on general management, strategy, and human resource management. This case is a free case from the MIT Sloan collection; click for additional details.