Porsche sold more than 80,000 Porsche Taycans worldwide in total. For comparison, the business sold 41,296 electric cars in the first 12 months of 2021, more than double the number sold the previous year (up 106%). This is 13.7% of the overall volume.
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However, the firm noticed a dramatic decline in its overall sales volume year over year.
Porsche reported 13,042 vehicle sales in the US during the first quarter of 2022, a 24.9% decrease from the same period in the previous year (an all-time highest quarter), as “supply and transit challenges” had a substantial impact on the company.
We worry that the issues with fulfilling orders may get worse in light of recent news of a temporary production standstill at some of the plants.
In these conditions, sales of the Porsche Taycan largely stayed at their typical quarterly rate of roughly 2,000. 1,925 Porsche Taycan (all versions) were supplied by the company in the first quarter, a 4% decrease from the same period last year.
On the sales charts, SUVs have already surpassed the 911, and now an EV.
The Porsche 911 is the company’s guiding star and the image that the public has of the company. Everyone is aware that the resolutely quirky sports car continues to have a rear-mounted engine, a frog-like forward hunch, and large round headlights and thin horizontal taillights, essentially as they have since the early 1960s.
You might occasionally remind yourself that despite the figurative weight the 911 carries, it isn’t Porsche’s top seller by a long shot. It long ago ceded that distinction to the SUVs produced by the German automaker, first the Cayenne and now the smaller Macan. The all-electric Taycan, another cutting-edge Porsche, overtook the 911 in 2021.
Whether Porsche likes it or not, whenever the 911 is surpassed in sales by a new model, it serves as both confirmation that the new model was a good one (as when the Cayenne gave Porsche a financial boost despite its fans’ whining) and a warning to those same fervent whiners that the end of the world is near. The Porschesphere’s anti-SUV voices have largely diminished as people have grown resigned to the concept that the 911 won’t ever again lead in sales while simultaneously finding solace in the fact that it won’t go away any time soon.
How did the sales competition play out at Porsche last year? The larger Cayenne SUV came in second with 83,071 sales, followed by the reasonably priced and small Macan SUV. With 41,296 units sold globally, the Taycan EV came in third, surpassing the 911’s 38,464 sales and meeting company goals for the EV, which may come as a surprise to everyone but Porsche. With 30,220 and 20,502 sales, the Panamera family and the 718 Boxster and Cayman lineup came in last.
The 911 still slightly outsold the Taycan here in America. In the United States, sales of the 911 increased by 22% to 10,042 units, while 9,419 Taycans were purchased. What should we conclude from all of this, then? The Taycan is a remarkable electric car, not because it has a large driving range on a single charge or because it’s particularly practical (this is a low-slung, four-door sports car, not a conventional sedan or wagon), but rather because Porsche completely channeled its brand spirit into an electric format. A corporate official reports that the 911 is doing well and points out that the sports car has been selling well in America for many years.
It should come as no surprise that the Taycan has overtaken the 911 in the same way that the Cayenne did back in the early 2000s, when the world was shifting to EVs. Both provide a genuine Porsche experience in the format that clients want. The best news, then? The success of those vehicles guarantees the survival of beloved models like the 911 and 718 sports cars. Oh, and don’t forget that the 911 will probably get an electric version in the distant future, which means that it might eventually start a rivalry with the Taycan among Porsche models.
In 2021, the Porsche Taycan EV sold more than the 911 sports vehicle.
In 2021, Porsche sold a record-breaking 301,915 vehicles globally, an 11% increase over the previous year. Porsche sold 70,025 vehicles in the US, breaking the previous record set in 2019 by 14%. Additionally, Porsche shipped 95,671 vehicles in China, its biggest market, breaking the previous record set in 2020 by 8%. However, none of those achievements can compare to Porsche’s best sales achievement: the Taycan electric crossover vehicle first outsold the 911 sports car in 2021.
Even while this revelation isn’t entirely unexpected—the Taycan has previously beaten the 911 in sales races in quarters—it nevertheless comes as a shock. More than twice as many Taycans were shipped by Porsche last year as were sold in 2020, the Taycan’s first full year of sales. A record amount of 38,464 911 cars were sold, but it wasn’t enough to surpass Porsche’s most recent and greatest model. In contrast, 10,042 911s were delivered in the US, while 9,419 Taycans were delivered. The new Cross Turismo model, which went on sale late in the year and appears to account for a higher percentage of sales than Porsche anticipated, helped the Taycan’s success.
However, Porsche’s SUVs continued to be the brand’s top sellers as they had for years. With 88,362 deliveries globally, the Macan won the sales competition. The Cayenne came in second with 83,071 sales. Similar results were seen in the US, when 24,716 Macans and 17,299 Cayennes were sold to consumers. The Panamera (30,220 globally, 4,257 in the US) and 718 were last in line.
It was a successful year for electrified Porsches in general, not just the Taycan. According to the manufacturer, fully electric vehicles or plug-in hybrids accounted for 40% of all sales in Europe, while in the US, fully electric vehicles made up 13.5% of sales and plug-in hybrids made up 3.5%. Porsche’s electric vehicle sales should soar even higher this year as the Macan EV debuts, following the Taycan’s success.
Porsche announces Q4 and full-year 2021 retail sales in the U.S.
As demand increases across vehicle categories, including SUVs and the 911, a new U.S. record is set.
Georgia’s Atlanta. Porsche Cars North America, Inc. (PCNA) reported today that retail deliveries in 2021 reached 70,025 new cars, making it PCNA’s highest year ever. Retail deliveries increased by 22% from the previous year and by 14% over the previous record, which was achieved in 2019. Deliveries in the final three months of the fourth quarter also reached a new high of 18,410, which is 5% more than the corresponding period in 2020. With customer demand across all model lines and all three powertrains—electric, plug-in, and combustion—orders closed the year at their greatest level ever.
“Thank you to all of our devoted customers, and welcome to the Porsche family in 2021 to all of our new friends. With a shared commitment with our dealers to raising the bar for customer experience, our sales were fueled by the strongest and most exciting lineup of cars we’ve ever had “Kjell Gruner, the CEO and President of PCNA, said. “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. As evidenced by high rankings from J.D. Power for both sales and service satisfaction, we collaborated with our dealer network to meet and possibly surpass our clients’ expectations when it comes to enjoying a Porsche. Overall, the Porsche brand in America is starting the new year with even more enthusiasm.”
After switching places in earlier quarters, Porsche 911 deliveries exceeded Taycan sales for 2021 as a whole. 10,042 deliveries in total, up 14% from the prior year, were made by the 911. The Macan and Cayenne led all full-year results with a combined record of 42,015 SUV deliveries. The Panamera increased by 10%, the 718 Cayman and Boxster by 25%. In 2021, 13.5 percent of all deliveries were fully electric vehicles, for a total electrified share of 17 percent, including plug-in hybrids.
8,377 automobiles tallied by Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. during the fourth quarter, an increase of 18%. CPO sales for the entire 2021 calendar year increased by 10%, with 30,024 deliveries setting a new high. When new and CPO Porsche models are combined, this implies that PCNA and its dealers delivered more than 100,000 automobiles in total to customers, for a 2021 total of 100,049.
Matt Prior: It’s incredible to travel 2000 miles in two hours.
With sales of 83,071 units, the larger Porsche Cayenne followed closely behind. With 41,296 sales, the two-year-old Taycan EV took third place.
With 38,464 deliveries, the Porsche 911 had its best year ever compared to sales of 30,220 Porsche Panameras, 20,502 718 Boxsters, and 718 Caymans.
Porsche credits its outstanding sales results to a 22% increase in sales in the US, where it sold more than 70,000 vehicles. With 95,671 sales, China, its biggest market, broke the previous record established in 2020 for sales.
86,160 automobiles were delivered to clients in the region as a result of a 7% rise in European sales, with about 40% of those being either battery-electric or plug-in hybrid vehicles.
Porsche sold 13,702 cars in the UK, its fourth-largest market, according to figures released separately, with the Taycan alone accounting for over a third of that total. The 911 outsold the Cayenne to take third place, and the Macan was the second best-selling vehicle here.
Porsche Taycan GTS Sedan and GTS Sport Turismo from 2022, in the gallery
The fact that the Macan is the company’s best-selling item is not surprising. In 2021, 88,362 new houses were found for the sporty crossover. The larger SUV Cayenne, which sold 83,071 units in the previous 12 months, wasn’t far behind. The Taycan, which outsold the 911 thanks to its electric sedan and wagon models, is a symbol of transformation.
When the rear-engined vehicle sold 38,464 units in 2021, the EV was delivered to 41,296 customers. It is more impressive that the Taycan outsold the 911 considering that the six-cylinder sports vehicle had its best year ever by breaking all-time sales records. Porsche is pleased to announce that sales of the zero-emission variant more than doubled in the previous year.
The Panamera lineup came in second with 30,220 deliveries, followed by the 718 Boxster/Cayman lineup with 20,502 of the total sales.
Detlev von Platen, Porsche’s head of sales, recently stated that “demand remains high and our order books are looking extremely solid,” therefore 2022 is also likely to be a terrific year for Porsche.
What number of Porsche Taycans exist?
The Porsche Taycan is a battery-powered electric sedan and shooting brake made by the Porsche car company in Germany. The Porsche Mission E, a concept version of the Taycan, made its debut at the 2015 Frankfurt Auto Show. The Taycan was unveiled at the 2019 Frankfurt Motor Show in full production-ready form. As Porsche’s first electric vehicle in series production, it is offered in a variety of performance-level versions and could give rise to other derivatives in upcoming models. In 2020, the Taycan’s first year of sales, more than 20,000 vehicles were delivered, accounting for 7.4% of all Porsche volume. The current Formula ESafety vehicle is a Taycan S that has been modified.
The Porsche Taycan is it on sale?
Porsche sold more than 80,000 Porsche Taycans worldwide in total. For comparison, the company sold 41,296 electric cars in the first 12 months of 2021, increasing 106% year over year and accounting for 13.7% of the overall volume.