More than twice as many Porsche Taycan electric vehicles were delivered in 2017 than the year before, for a total of 41,296 total units. With 38,464 deliveries, the iconic 911 sports vehicle was also given to more buyers than ever before. 30,220 Panameras were shipped. Twenty five thousand two buyers received the 718 Boxster and 718 Cayman.
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Toyota Taycan
The Porsche Taycan is a battery-powered electric sedan and shooting brake made by the Porsche car company in Germany. The Porsche Mission E, a concept version of the Taycan, made its debut at the 2015 Frankfurt Auto Show. The Taycan was unveiled at the 2019 Frankfurt Motor Show in full production-ready form. As Porsche’s first electric vehicle in series production, it is offered in a variety of performance-level versions and could give rise to other derivatives in upcoming models. In 2020, the Taycan’s first year of sales, more than 20,000 vehicles were delivered, accounting for 7.4% of all Porsche volume. The current Formula ESafety vehicle is a Taycan S that has been modified.
Porsche plans to sell 40,000 electric cars, or two times as many Taycans, this year.
Taycan sales are expected to quadruple this year to 40,000 units as the electric vehicle gains importance in Porsche’s range.
Many people questioned if the Taycan could become a popular electric vehicle before it hit the market.
It was not only Porsche’s first entirely electric car, but it also cost a lot of money when it was released.
However, Porsche observed great demand for it and upped production targets early on in anticipation of up to 40,000 units annually, making it one of its most significant vehicle initiatives in terms of volume.
It appears like Porsche is already on course to accomplish that in around two years after starting to deliver the electric vehicle.
In the first half of the year, Porsche delivered little under 20,000 Taycans, according to a recent announcement:
“With 19,822 car deliveries at the end of the first half of the year, the all electric Taycan celebrates a spectacular victory. By this measure, the most recent model in the line is comparable to the iconic sports car, the 911, with deliveries of 20,611 and an increase of 22%.”
In terms of sales, the electric car is swiftly rising to the top spot among its non-SUV models.
In contrast, just 13,633 Panameras were delivered over the same time period, the car that is most similar to the Taycan in terms of size and cost.
Only SUVs in Porsche’s portfolio are faster than the Taycan. This year, Porsche has already delivered 43,618 Macans and 44,050 Cayenne SUVs.
But it is anticipated that all of these vehicle programs will soon be electrified, with the electric Macan arriving the following year.
Q3 2021 Porsche Taycan sales
Porsche has sold 28,640 Taycan/Taycan Cross Turismo vehicles so far this year, representing 13.2% of the total amount (up 162% year over year). Nearly 50,000 Taycans were sold globally all together.
It’s noteworthy to note that the Porsche Taycan family has outsold the Porsche 911 so far this year as a result of the Q3 sales figures.
It is comparable to the renowned 911 sports car, 27,972 of which were delivered in the first three quarters, an increase of 10%, and is now in its second full year on the market.
In the current lineup, the Porsche Taycan is the third most popular model:
- Number: 62,451
- Macan: 61,944
- 28,640 Taycan
- 911: 27,972
- Porsche: 20,275
- 15,916: 718 Boxster and 718 Cayman
Porsche does not disclose the quantity of its Cayenne and Panamera plug-in hybrid sales, but we assume that they account for a sizable portion of the entire volume.
Detlev von Platen, a member of Porsche AG’s executive board responsible for sales and marketing, said:
“We are happy to have been able to provide so many cars to customers throughout the first nine months of the year despite the extremely high demand for our sports cars continuing into the third quarter. As we get closer to the year-end crunch, the order books are nicely filled, which is in turn making us feel upbeat and enthusiastic. However, the coronavirus situation is still fluid, and it is difficult for us to find semiconductors. For these reasons, we are closely monitoring recent developments to make sure we can continue to respond quickly.”
Porsche will soon release an all-electric Macan, which might mark a turning point in the company’s sales trajectory toward rechargeable vehicles.
On the sales charts, SUVs have already surpassed the 911, and now an EV.
The Porsche 911 is the company’s guiding star and the image that the public has of the company. Everyone is aware that the resolutely quirky sports car continues to have a rear-mounted engine, a frog-like forward hunch, and large round headlights and thin horizontal taillights, essentially as they have since the early 1960s.
You might occasionally remind yourself that despite the figurative weight the 911 carries, it isn’t Porsche’s top seller by a long shot. It long ago ceded that distinction to the SUVs produced by the German automaker, first the Cayenne and now the smaller Macan. The all-electric Taycan, another cutting-edge Porsche, overtook the 911 in 2021.
Whether Porsche likes it or not, whenever the 911 is surpassed in sales by a new model, it serves as both confirmation that the new model was a good one (as when the Cayenne gave Porsche a financial boost despite its fans’ whining) and a warning to those same fervent whiners that the end of the world is near. The Porschesphere’s anti-SUV voices have largely diminished as people have grown resigned to the concept that the 911 won’t ever again lead in sales while simultaneously finding solace in the fact that it won’t go away any time soon.
How did the sales competition play out at Porsche last year? The larger Cayenne SUV came in second with 83,071 sales, followed by the reasonably priced and small Macan SUV. With 41,296 units sold globally, the Taycan EV came in third, surpassing the 911’s 38,464 sales and meeting company goals for the EV, which may come as a surprise to everyone but Porsche. With 30,220 and 20,502 sales, the Panamera family and the 718 Boxster and Cayman lineup came in last.
The 911 still slightly outsold the Taycan here in America. In the United States, sales of the 911 increased by 22% to 10,042 units, while 9,419 Taycans were purchased. What should we conclude from all of this, then? The Taycan is a remarkable electric car, not because it has a large driving range on a single charge or because it’s particularly practical (this is a low-slung, four-door sports car, not a conventional sedan or wagon), but rather because Porsche completely channeled its brand spirit into an electric format. A corporate official reports that the 911 is doing well and points out that the sports car has been selling well in America for many years.
It should come as no surprise that the Taycan has overtaken the 911 in the same way that the Cayenne did back in the early 2000s, when the world was shifting to EVs. Both provide a genuine Porsche experience in the format that clients want. The best news, then? The success of those vehicles guarantees the survival of beloved models like the 911 and 718 sports cars. Oh, and don’t forget that the 911 will probably get an electric version in the distant future, which means that it might eventually start a rivalry with the Taycan among Porsche models.
Porsche Taycan deliveries surpass those of the 911
- In the first nine months of 2021, battery-electric Porsche Taycan deliveries reached 28,640 globally, surpassing Porsche 911 deliveries.
- Porsche sales have increased 30% in the US compared to the same period in 2020, showing the strongest rise among the brand’s key international markets.
- The Tesla Model S faced much-needed competition in 2021 with the introduction of many new luxury electric sedans, including models from Lucid, Audi, and Mercedes-Benz.
Of course, the Macan and Cayenne have overtaken the 911 in terms of sales figures for Porsche for a while now. However, the Taycan also bested other Porsche models, such as the Panamera, which had 20,275 deliveries, and the 718 Boxster, which had 15,916 deliveries combined in the same time frame. Porsche states that compared to growth seen by other models, the Panamera and 718 models only experienced a 1% increase over 2020.
Porsche did not specify which regions saw the greatest surge in Taycan sales alone, but it is important to note that northern Europe has experienced a boom in EV sales over the past 18 months, with buyers having to wait months for many popular models.
Porsche notes that the 51,615 vehicles supplied in the US mark a 30 percent rise over 2020 for its complete lineup, compared to a 2 percent increase in Europe for the same period. So even if Germany experienced a greater increase in EV sales over the past two years, car buyers in the US are undoubtedly on a buying spree for all Porsche models.
Do you anticipate that by 2025, sales of electric Porsche models will account for 50% of all Porsche sales? Tell us in the comments section below.
Ramey, Jay
For his own personal use, Jay Ramey has been drawn to the more adventurous end of the reliability spectrum because he spent his childhood around really unusual European cars.
In the first nine months of 2021, the Porsche Taycan sold more units than the Tesla Model S.
Porsche’s first entirely electric vehicle, the Taycan, has been a fierce rival to the Model S among lovers of high-end EVs ever since its stylish introduction in September 2019. Taycan has a small but devoted fan base, which includes Bill Gates, who selected it as his first electric vehicle. The Porsche Taycan has officially outsold the Tesla Model S this year as a result of its fast expanding popularity.
In the first three quarters of 2021, 28,640 Taycans were shipped internationally, according to the German luxury automaker’s announcement on Friday. Around 7,000 of those were sold in the United States, a 150 percent increase from the previous year.
Tesla shipped a combined 13,185 Model S sedans and Model X SUVs within the same time frame. According to Tesla’s quarterly delivery figures, these two models are blended. Less than 5% of Tesla’s total deliveries are currently made up of the Model S and Model X as the electric vehicle manufacturer concentrates on the Model 3 and Model Y for the mass market.
Tesla CEO Elon Musk frequently praises rival automakers, but he isn’t overly impressed with Porsche. The “Turbo” feature in the first two Taycan versions, the 750-hp Turbo S and the 670-hp Turbo, is misleading because the name actually refers to “turbocharged petrol engines,” which only relates to gasoline vehicles, Musk noted shortly after the Taycan’s 2019 unveiling.
Taycan also slightly outsold Porsche’s legendary 911, of which the business sold 27,972 between January and September, in the first nine months of 2021. The electric sports car has overtaken the brand’s SUV models, such as the Cayenne (62,451 delivered to date) and Macan, as Porsche’s most popular sedan.
Detlev von Platen, member of Porsche’s Executive Board for Sales and Marketing, said in a statement on Friday, “The very high demand for our sports cars continued into the third quarter and we are delighted to have been able to supply so many cars to customers during the first nine months of the year.”
Von Platen acknowledged the effects of the ongoing chip scarcity, which have produced long waitlists for purchasers worldwide and slowed down new car production across the board.
As we get closer to the year-end rush, von Platen added, “The order books are beautifully filled and are, in turn, inspiring us with optimism and joy.” “However, the coronavirus situation is still fluid, and it is difficult for us to find semiconductors. For these reasons, we are closely monitoring recent developments to make sure we can continue to respond quickly.”
Porsche CEO Oliver Blume informed reporters at this year’s Munich Auto Show last month that the business can only build 20,000 Taycans this year. According to figures released on Friday, it has oversold roughly 50% of new manufacturing, which means that eager purchasers will likely have to wait at least six months.
According to Tesla’s website, the long-range Tesla Model S is anticipated to be delivered in June 2021.
The entry-level Porsche Taycan costs $150,900. At $84,490, the long-range Model S is affordable. A premium “plaid” version costs $124,490 to purchase.