Porsche sold more than 80,000 Porsche Taycans worldwide in total. For comparison, the business sold 41,296 electric cars in the first 12 months of 2021, more than double the number sold the previous year (up 106%). This is 13.7% of the overall volume.
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Q3 2021 Porsche Taycan sales
Porsche has sold 28,640 Taycan/Taycan Cross Turismo vehicles so far this year, representing 13.2% of the total amount (up 162% year over year). Nearly 50,000 Taycans were sold globally all together.
It’s noteworthy to note that the Porsche Taycan family has outsold the Porsche 911 so far this year as a result of the Q3 sales figures.
It is comparable to the renowned 911 sports car, 27,972 of which were delivered in the first three quarters, an increase of 10%, and is now in its second full year on the market.
In the current lineup, the Porsche Taycan is the third most popular model:
- Number: 62,451
- Macan: 61,944
- 28,640 Taycan
- 911: 27,972
- Porsche: 20,275
- 15,916: 718 Boxster and 718 Cayman
Porsche does not disclose the quantity of its Cayenne and Panamera plug-in hybrid sales, but we assume that they account for a sizable portion of the entire volume.
Detlev von Platen, a member of Porsche AG’s executive board responsible for sales and marketing, said:
“We are happy to have been able to provide so many cars to customers throughout the first nine months of the year despite the extremely high demand for our sports cars continuing into the third quarter. As we get closer to the year-end crunch, the order books are nicely filled, which is in turn making us feel upbeat and enthusiastic. However, the coronavirus situation is still fluid, and it is difficult for us to find semiconductors. For these reasons, we are closely monitoring recent developments to make sure we can continue to respond quickly.”
Porsche will soon release an all-electric Macan, which might mark a turning point in the company’s sales trajectory toward rechargeable vehicles.
On the sales charts, SUVs have already surpassed the 911, and now an EV.
The Porsche 911 is the company’s guiding star and the image that the public has of the company. Everyone is aware that the resolutely quirky sports car continues to have a rear-mounted engine, a frog-like forward hunch, and large round headlights and thin horizontal taillights, essentially as they have since the early 1960s.
You might occasionally remind yourself that despite the figurative weight the 911 carries, it isn’t Porsche’s top seller by a long shot. It long ago ceded that distinction to the SUVs produced by the German automaker, first the Cayenne and now the smaller Macan. The all-electric Taycan, another cutting-edge Porsche, overtook the 911 in 2021.
Whether Porsche likes it or not, whenever the 911 is surpassed in sales by a new model, it serves as both confirmation that the new model was a good one (as when the Cayenne gave Porsche a financial boost despite its fans’ whining) and a warning to those same fervent whiners that the end of the world is near. The Porschesphere’s anti-SUV voices have largely diminished as people have grown resigned to the concept that the 911 won’t ever again lead in sales while simultaneously finding solace in the fact that it won’t go away any time soon.
How did the sales competition play out at Porsche last year? The larger Cayenne SUV came in second with 83,071 sales, followed by the reasonably priced and small Macan SUV. With 41,296 units sold globally, the Taycan EV came in third, surpassing the 911’s 38,464 sales and meeting company goals for the EV, which may come as a surprise to everyone but Porsche. With 30,220 and 20,502 sales, the Panamera family and the 718 Boxster and Cayman lineup came in last.
The 911 still slightly outsold the Taycan here in America. In the United States, sales of the 911 increased by 22% to 10,042 units, while 9,419 Taycans were purchased. What should we conclude from all of this, then? The Taycan is a remarkable electric car, not because it has a large driving range on a single charge or because it’s particularly practical (this is a low-slung, four-door sports car, not a conventional sedan or wagon), but rather because Porsche completely channeled its brand spirit into an electric format. A corporate official reports that the 911 is doing well and points out that the sports car has been selling well in America for many years.
It should come as no surprise that the Taycan has overtaken the 911 in the same way that the Cayenne did back in the early 2000s, when the world was shifting to EVs. Both provide a genuine Porsche experience in the format that clients want. The best news, then? The success of those vehicles guarantees the survival of beloved models like the 911 and 718 sports cars. Oh, and don’t forget that the 911 will probably get an electric version in the distant future, which means that it might eventually start a rivalry with the Taycan among Porsche models.
In 2021, the Porsche Taycan EV sold more than the 911 sports vehicle.
In 2021, Porsche sold a record-breaking 301,915 vehicles globally, an 11% increase over the previous year. In the US Porsche sold 70,025 automobiles, another new record, exceeding the previous 2019 mark by 14%. Additionally, Porsche shipped 95,671 vehicles in China, its biggest market, breaking the previous record set in 2020 by 8%. However, none of those achievements can compare to Porsche’s best sales achievement: the Taycan electric crossover vehicle first outsold the 911 sports car in 2021.
Even while this revelation isn’t entirely unexpected—the Taycan has previously beaten the 911 in sales races in quarters—it nevertheless comes as a shock. More than twice as many Taycans were shipped by Porsche last year as were sold in 2020, the Taycan’s first full year of sales. A record amount of 38,464 911 cars were sold, but it wasn’t enough to surpass Porsche’s most recent and greatest model. In contrast, 10,042 911s were delivered in the US, while 9,419 Taycans were delivered. The new Cross Turismo model, which went on sale late in the year and appears to account for a higher percentage of sales than Porsche anticipated, helped the Taycan’s success.
However, Porsche’s SUVs continued to be the brand’s top sellers as they had for years. With 88,362 deliveries globally, the Macan won the sales competition. The Cayenne came in second with 83,071 sales. Similar results were seen in the US, when 24,716 Macans and 17,299 Cayennes were sold to consumers. The Panamera (30,220 globally, 4,257 in the US) and 718 were last in line.
It was a successful year for electrified Porsches in general, not just the Taycan. According to the manufacturer, fully electric vehicles or plug-in hybrids accounted for 40% of all sales in Europe, while in the US, fully electric vehicles made up 13.5% of sales and plug-in hybrids made up 3.5%. Porsche’s electric vehicle sales should soar even higher this year as the Macan EV debuts, following the Taycan’s success.
Porsche announces Q4 and full-year 2021 retail sales in the U.S.
As demand increases across vehicle categories, including SUVs and the 911, a new U.S. record is set.
Georgia’s Atlanta. Porsche Cars North America, Inc. (PCNA) reported today that retail deliveries in 2021 reached 70,025 new cars, making it PCNA’s highest year ever. Retail deliveries increased by 22% from the previous year and by 14% over the previous record, which was achieved in 2019. Deliveries in the final three months of the fourth quarter also reached a new high of 18,410, which is 5% more than the corresponding period in 2020. With customer demand across all model lines and all three powertrains—electric, plug-in, and combustion—orders closed the year at their greatest level ever.
“Thank you to all of our devoted customers, and welcome to the Porsche family in 2021 to all of our new friends. With a shared commitment with our dealers to increasing the bar for customer experience, our sales were fueled by the strongest and most exciting lineup of automobiles we’ve ever had “Kjell Gruner, the CEO and President of PCNA, remarked. “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. As evidenced by high rankings from J.D. Power for both sales and service satisfaction, we collaborated with our dealer network to meet and possibly surpass our clients’ expectations when it comes to enjoying a Porsche. Overall, the Porsche brand in America is starting the new year with even more enthusiasm.”
After switching places in earlier quarters, Porsche 911 deliveries exceeded Taycan sales for 2021 as a whole. 10,042 deliveries in total, up 14% from the prior year, were made by the 911. The Macan and Cayenne led all full-year results with a combined record of 42,015 SUV deliveries. The Panamera increased by 10%, the 718 Cayman and Boxster by 25%. In 2021, 13.5 percent of all deliveries were fully electric vehicles, for a total electrified share of 17 percent, including plug-in hybrids.
8,377 automobiles tallied by Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. during the fourth quarter, an increase of 18%. CPO sales for the entire 2021 calendar year increased by 10%, with 30,024 deliveries setting a new high. When new and CPO Porsche models are combined, this implies that PCNA and its dealers delivered more than 100,000 automobiles in total to customers, for a 2021 total of 100,049.
Sales of the Porsche Taycan will more than treble in the US in 2021.
Automakers are starting to reveal their Q4 and 2021 full year sales numbers as the new year gets underway.
The most recent is Porsche, which reported that sales of the electrified Taycan in the US more than doubled last year.
In 2020, the first full year of the electric sports car’s production, the German manufacturer sold 4,414 Taycans in the United States, according to numbers released today.
This number increased to 9,419 units in 2021, an increase of more than 113% from the year before.
The Taycan accounted for 13.5% of Porsche’s North American sales in 2021, which is a symptom of the rising demand for electric vehicles (EVs).
Additionally, the Taycan outsold the Boxster and Cayman 718 models and was only 623 units short of outselling the legendary Porsche 911.
The German manufacturer was able to grow overall North American sales by 22%, from 57,294 to 70,025 units, thanks to the Taycan’s impressive performance.
Additionally, it was 14% higher than 2019, which set a new record for the most units sold in a single year in both Canada and the US with 61,658.
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With sales of 83,071 units, the larger Porsche Cayenne followed closely behind. With 41,296 sales, the two-year-old Taycan EV took third place.
With 38,464 deliveries, the Porsche 911 had its best year ever compared to sales of 30,220 Porsche Panameras, 20,502 718 Boxsters, and 718 Caymans.
Porsche credits its outstanding sales results to a 22% increase in sales in the US, where it sold more than 70,000 vehicles. With 95,671 sales, China, its biggest market, broke the previous record established in 2020 for sales.
86,160 automobiles were delivered to clients in the region as a result of a 7% rise in European sales, with about 40% of those being either battery-electric or plug-in hybrid vehicles.
Porsche sold 13,702 cars in the UK, its fourth-largest market, according to figures released separately, with the Taycan alone accounting for over a third of that total. The 911 outsold the Cayenne to take third place, and the Macan was the second best-selling vehicle here.