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Key Figures
Porsche sold 17,299Cayenne in 2021.
Porsche sold 18,092 Cayennes in 2020.
In 2020, they sold 793 more units than they did in 2021, for a 4.38% YoY loss.
The 2022 Porsche Cayenne has a starting MSRP of $109,000 and a top price of $91,100 when fully outfitted.
The Porsche Cayenne has an All Wheel Drive powertrain with a 3.0-liter engine that produces 335 horsepower and 332 lb-ft of torque. The Porsche Cayenne has an 8-Speed Tiptronic S Automatic transmission.
Figures for Porsche Cayenne sales in the United States are shown below by year, quarter, and month. including the most recent Porsche Cayenne sales statistics. Compare the Porsche Cayenne to the competition in the premium midsize crossover/SUV and crossover/SUV sectors.
The annual sales of a single Porsche model nearly doubled.
Porsche discovered that the Cayenne SUV had phenomenal sales success years ago. The Cayenne has repeatedly shown itself since the first generation was introduced for the 2003 model year, despite some early resistance from 911 and other brand enthusiasts. Porsche has been successful in increasing the attractiveness of the Cayenne, at least to those who can afford one, by offering a choice of powertrains, such as the turbo and hybrid variants. The introduction of the Cayenne Coupe body style, however, marked 2019 as being unlike any other year for a very significant reason.
This was an excellent choice on Porsche’s side, as seen by the final 2019 sales results. 10,733 Cayennes were sold in 2018 compared to 19,001 last year. Sales of the Cayenne virtually doubled year over year thanks to the Cayenne Coupe and its corresponding turbo and hybrid models.
In actuality, the Cayenne was the only current Porsche model to record a significant increase in sales in 2016. Porsche North America had a 7.6 percent increase in overall sales compared to 2018 thanks in large part to the Cayenne’s performance. Porsche released combined numbers rather than a detailed breakdown of sales for the Cayenne SUV and Cayenne Coupe models. However, the statistics now speak for themselves, dispelling any doubts that the Cayenne Coupe body design was a bad idea.
The announcement comes just as the German automaker is enjoying a 70th anniversary celebration in North America. In 1950, Max Hoffman started it all off by opening three Porsche businesses.
Klaus Zellmer, President and CEO of PCNA, said, “It is now my honor to be part of the Porsche team that delivered over 60,000 new cars in the U.S. last year, 70 years after those initial steps. “Porsche has developed over the years, going from producing a single thrilling roadster to providing a comprehensive lineup of cars designed for the track and intended for daily use. As we enter a new era with the first U.S. deliveries of the all-electric Taycan in December, all of our vehicles continue to be the sports cars of their sectors.”
Speaking about the Taycan, deliveries have only just started, but a total of 130 units were sold in 2019.
Review of the 2019 Porsche Cayenne photos
Porsche was able to sell 19,001 Cayenne units in the United States in 2019, which was a significant increase from the 10,733 Cayenne units sold in 2018. However, demand for the Macan decreased, as just 22,667 units were sold as opposed to 23,504 in 2018.
Porsche collectively sold 41,668 SUVs, more than twice as many as the 19,900 Porsche automobiles that were sold in 2019.
Despite this, there was only a 4% year-over-year decline in demand for the Porsche 911 in both 2018 and 2019. However, the 718 had a significant decline in demand in 2019, selling just 3,880 units in the U.S., down from 5,276 units in 2018. Even the more practical Panamera lost money in 2019, with sales falling by 17.6% from the previous year.
Porsche announces Q4 and full-year 2021 retail sales in the U.S.
As demand increases across vehicle categories, including SUVs and the 911, a new U.S. record is set.
Georgia’s Atlanta. Porsche Cars North America, Inc. (PCNA) reported today that retail deliveries in 2021 reached 70,025 new cars, making it PCNA’s highest year ever. Retail deliveries increased by 22% from the previous year and by 14% over the previous record, which was achieved in 2019. Deliveries in the final three months of the fourth quarter also reached a new high of 18,410, which is 5% more than the corresponding period in 2020. With customer demand across all model lines and all three powertrains—electric, plug-in, and combustion—orders closed the year at their greatest level ever.
“Thank you to all of our devoted customers, and welcome to the Porsche family in 2021 to all of our new friends. With a shared commitment with our dealers to increasing the bar for customer experience, our sales were fueled by the strongest and most exciting lineup of automobiles we’ve ever had “Kjell Gruner, the CEO and President of PCNA, remarked. “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. As evidenced by high rankings from J.D. Power for both sales and service satisfaction, we collaborated with our dealer network to meet and possibly surpass our clients’ expectations when it comes to enjoying a Porsche. Overall, the Porsche brand in America is starting the new year with even more enthusiasm.”
After switching places in earlier quarters, Porsche 911 deliveries exceeded Taycan sales for 2021 as a whole. 10,042 deliveries in total, up 14% from the prior year, were made by the 911. The Macan and Cayenne led all full-year results with a combined record of 42,015 SUV deliveries. The Panamera increased by 10%, the 718 Cayman and Boxster by 25%. In 2021, 13.5 percent of all deliveries were fully electric vehicles, for a total electrified share of 17 percent, including plug-in hybrids.
8,377 automobiles tallied by Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. during the fourth quarter, an increase of 18%. CPO sales for the entire 2021 calendar year increased by 10%, with 30,024 deliveries setting a new high. When new and CPO Porsche models are combined, this implies that PCNA and its dealers delivered more than 100,000 automobiles in total to customers, for a 2021 total of 100,049.
Porsche Announces 2020 U.S. Retail Sales
Porsche Cars North America’s second-best year was fueled by the new Taycan, the powerful 911, and the SUV.
In spite of the pandemic’s effects, Porsche Cars North America, Inc. (PCNA) today reported retail deliveries in 2020 totaled 57,294 vehicles, the company’s second-best year ever. This is still better than 2018’s record. Deliveries in the fourth quarter hit a new high of 17,560, an increase of 6.4 percent from a year earlier. Since the coronavirus’s first effects in the spring, there has been a steady recovery, and this was the second consecutive favorable quarter. Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera, and Taycan are all licensed to be imported and distributed only by PCNA.
According to Kjell Gruner, President and CEO of PCNA, “Despite the many challenges of 2020, we achieved our second-best sales year in the U.S.,” which “is a monument to the tenacity of Porsche, the dedication of our dealer partners, and the excitement generated by our brand.” “Now, as we begin 2021, we have the most varied and comprehensive selection of vehicles ever, ranging from the ground-breaking Taycan to the svelte Cayenne Coupe and amazing 911 Turbo S. I have high hopes for PCNA and our 192 independently run U.S. dealers.”
Demand for the Taycan, the first entirely electric Porsche model line, was high, with California accounting for nearly one-fourth of the 4,414 deliveries made to customers in the United States in 2020. The Macan and Cayenne had the best full-year results, and the classic 911 continued to be the most popular two-door sports vehicle.
In the fourth quarter, 7,081 Porsche Approved Certified Pre-Owned (CPO) vehicles were sold in the United States. CPO sales increased by 8.6% in 2020 with 27,261 deliveries.
PCNA adheres to the Motor Intelligence-issued U.S. Auto Industry Sales Release Schedule. Sales for 2020 started on January 3, 2020, and ended on January 4, 2021.
Porsche Cayenne Sells One Million Units, Reaching Milestone
Initially extremely divisive, Porsche’s performance SUV is now well-established and in its third iteration. We look behind us.
- The one millionth Cayenne SUV has now left Porsche’s Bratislava, Slovakia, factory and been shipped to a German customer.
- When the Porsche lineup underwent significant revisions two decades ago, the Cayenne was first developed under the code name Project Colorado.
- Porsche sold their one millionth 911 in 44 years, but it only took them around half that long to sell one million Cayennes.
In 2017, 44 years after its debut, the one millionth Porsche 911 sold was cause for celebration. Another, possibly even more astounding success story has received less attention: only yesterday, the one millionth Porsche Cayenne rolled off the production line in Bratislava, Slovakia. The buyer in Germany received the bright red GTS shown in the photo below. Despite having a comparable high price, it took less than half the time of the 911 to reach this production level.
The Cayenne project, sometimes known internally as the “Colorado” project, was conceived roughly twenty years ago, and it was not quite without controversy. It was the idea of the company’s former CEO, Wendelin Wiedeking, and it came after a flurry of changes. They included discontinuing the four-door, V-8-powered 989 sedan, moving the 911 to a water-cooled architecture, and introducing the Boxster, which utilized many of the same parts as the new 911.
Critics contended that an SUV would divert Porsche from what it does best: making lightweight sports cars. Additionally, it would open up Porsche’s distribution network to a new, far more mainstream group of consumers. On the other hand, the Cayenne would still be a sophisticated lifestyle item with a focus on driving enjoyment.
Another benefit to the project was noted by Ferdinand Piech. He immediately recognized the potential for further variants to be created for the expanding portfolio of brands in his empire. The VW Touareg and the Porsche Cayenne are the results of the Colorado joint venture between Porsche and Volkswagen. But the Audi Q7 was introduced a few years later as another derivative. Piech smiled, while Wiedeking didn’t seem too delighted.
As a result of their fundamentally varied designs and available powertrains, the Cayenne and the Q7 developed into rather different cars. The Touareg had opulent inside features reminiscent of the Phaeton’s design, while the Cayenne stuck more closely to the 911’s aesthetic language.
The Colorado project was characterized by technological excess in typical Piech-era fashion, and one reason for this was because the corporations hoped to sell the SUVs to military customers. Although these ideas fell through, the production car’s toughness and considerable off-road capability remained.
Is the Porsche Cayenne a hit?
The 2002 release of the Porsche Cayenne was made in an effort to prevent the German automaker from going bankrupt.
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One of the Porsche brand’s most popular items since its beginnings is the Cayenne.
The Cayenne SUV project, which Porsche had to go to such measures to keep secret, ended up saving the German high-performance vehicle manufacturer just as it was starting to run out of air. After two decades of a successful run, the German automaker under the Volkswagen brand is now disclosing some of the little-known details that went into the creation of this well-liked, high-performance, luxury SUV. When the Porsche Cayenne was first released in 2002, it was able to prevent the firm from filing for bankruptcy.
The Porsche Cayenne SUV, currently in its third iteration, was formerly known as project Colorado. Porsche developed its SUV at a 3,800 square meter, three-story former computer assembly plant in Hemmingen rather than at its Weissach plant. Klaus Gerhard Wolpert, chief of the Cayenne product line, oversaw the project.