Strongest delivery outcome in the history of the company: In the fiscal year 2021, Porsche shipped 301,915 vehicles to clients across the globe, an 11% increase from the previous year.
Every single global sales area made a contribution, with the American continent recording the biggest increases. The biggest single market for Porsche is still China.
Detlev von Platen, Member of the Executive Board in charge of Sales and Marketing at Porsche AG, says, “We have been working hard to enable more customers than ever before to fulfill their dream of owning a Porsche. Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic. Demand is still strong, and our order books appear to be quite strong, so we are starting 2022 with a lot of momentum and optimism in every part of the world.
The brand’s SUVs, highlighted by the Macan, once again had the highest demand in 2021. Customers purchased 88,362 Macan vehicles. Second place went to the Cayenne with 83,071 automobiles.
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Porsche announces Q4 and full-year 2021 retail sales in the U.S.
As demand increases across vehicle categories, including SUVs and the 911, a new U.S. record is set.
Georgia’s Atlanta. Porsche Cars North America, Inc. (PCNA) reported today that retail deliveries in 2021 reached 70,025 new cars, making it PCNA’s highest year ever. Retail deliveries increased by 22% from the previous year and by 14% over the previous record, which was achieved in 2019. Deliveries in the final three months of the fourth quarter also reached a new high of 18,410, which is 5% more than the corresponding period in 2020. With customer demand across all model lines and all three powertrains—electric, plug-in, and combustion—orders closed the year at their greatest level ever.
“Thank you to all of our devoted customers, and welcome to the Porsche family in 2021 to all of our new friends. With a shared commitment with our dealers to increasing the bar for customer experience, our sales were fueled by the strongest and most exciting lineup of automobiles we’ve ever had “Kjell Gruner, the CEO and President of PCNA, remarked. “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. As evidenced by high rankings from J.D. Power for both sales and service satisfaction, we collaborated with our dealer network to meet and possibly surpass our clients’ expectations when it comes to enjoying a Porsche. Overall, the Porsche brand in America is starting the new year with even more enthusiasm.”
After switching places in earlier quarters, Porsche 911 deliveries exceeded Taycan sales for 2021 as a whole. 10,042 deliveries in total, up 14% from the prior year, were made by the 911. The Macan and Cayenne led all full-year results with a combined record of 42,015 SUV deliveries. The Panamera increased by 10%, the 718 Cayman and Boxster by 25%. In 2021, 13.5 percent of all deliveries were fully electric vehicles, for a total electrified share of 17 percent, including plug-in hybrids.
8,377 automobiles tallied by Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. during the fourth quarter, an increase of 18%. CPO sales for the entire 2021 calendar year increased by 10%, with 30,024 deliveries setting a new high. When new and CPO Porsche models are combined, this implies that PCNA and its dealers delivered more than 100,000 automobiles in total to customers, for a 2021 total of 100,049.
Our Analysis of Porsche US Sales Data
Porsche’s main market and the source of more than 25% of its worldwide sales has always been the United States. Due to the success of their SUV portfolio, which includes the Macan and Cayenne, Porsche is currently strengthening its sales in the US.
Porsche experienced a record year last year. In 2019, they sold more than 60,000 automobiles, surpassing the 50,000 mark for the first time since 2015. Additionally, the year 2019 had record sales for the ninth year running in the US. The Cayenne, whose sales nearly doubled, was primarily responsible for the increase in sales, with the Macan continuing to be the most popular Porsche in the US in 2019.
Porsche Worldwide Sales by Model and Markets (Full Year)
Porsche delivered a record 301,915 vehicles in 2021; sales in the USA climbed significantly, with the Macan and Cayenne among the top-selling models.
When 301,915 automobiles were delivered to customers throughout the world in 2021, Porsche achieved its best delivery performance in company history. Porsche sales climbed by 11% from 2020 to 2019 and by 7.5% from the previous record set in 2018. Porsche sales increased across all major sales regions and nations, with growth in the USA increasing by almost a fourth. In 2021, Porsche’s three largest markets were China, the USA, and Germany. The Macan, Cayenne, Taycan, and 911 were the most popular Porsche models.
Porsche announces sales numbers for 2021 and more than doubles Taycan sales
Porsche recently announced its 2021 sales data, and judging by them, there are no signs of any supply issues. 2021 became Porsche Cars North America’s (PCNA) biggest year ever; it was up 22% from the pandemic-affected 2020 and 14% above the previous record from 2019.
Added to the news? In 2021, Porsche’s electrified portfolio took the lead.
Porsche seems to be unaffected by the chip shortage as its fourth quarter deliveries in 2021 broke PCNA’s quarterly record with 18,410 deliveries, or roughly 5% more than the same period in 2020.
According to Kjell Gruner, President and CEO of PCNA, “Our sales were driven by the strongest and most exciting array of automobiles we’ve ever had, along with a shared commitment with our dealers to elevating the bar for customer experience.” “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. We collaborated with our dealer network to meet and possibly exceed our clients’ expectations for enjoying a Porsche. As a result, the Porsche brand in America is starting the new year with even more enthusiasm.”
Most surprisingly, the Porsche Taycan outsold both the Panamera and the whole line of 718 Boxster/Cayman vehicles. Porsche’s popular EV contributed to a combined “electrified vehicle” share of 17 percent in 2021 and accounted for 13.5 percent of all PCNA deliveries.
Zuffenhausen reached a new sales record in spite of the coronavirus outbreak and a lack of microchips.
Again, here we are. Porsche is announcing record sales for 2021 after Lamborghini and Bentley did so. Due to an increase in demand across all global sales regions, the magic number is now 301,915, or 11% higher than the previous year. China, which was once again the largest single market, had an increase of 8% to 95,671 vehicles. The United States produced 70,025 sales, a gain of 22%.
Sales in Germany increased by 9% to 28,565 units, which enabled Porsche to increase consumer demand across Europe by 7% to 86,160 vehicles. It’s interesting to note that in 2021, plug-in hybrid or all-electric vehicles accounted for nearly 40% of all vehicles delivered on the Old Continent. Given the paucity of microchips and the disruption of the automobile industry by the coronavirus pandemic, Zuffenhausen’s steady expansion may come as a surprise.
Want evidence that the future is electric? The electric Taycan outsold the venerable Porsche 911 in 2021.
In 2021, 38,464 homes were found for Porsche’s rear-engine sports car, setting a new record. Although the 911 outsold the Panamera (30,220 deliveries), the 718 Cayman, and the Boxster (20,502 together), it was unable to surpass the Taycan’s sales.
Particularly noteworthy was the large percentage of electric sports cars. According to Detlev von Platen, Porsche AG board member for sales and marketing, over 40% of Porsche vehicles delivered in Europe in 2021 will be electric, either plug-in hybrids or all-electric cars.
Overall, he said, “the outcome is quite encouraging and demonstrates that our aim to further electrify our fleet is working and is in line with demand and customer preferences.”
The Macan (88,362) and Cayenne (83,071) crossovers were Porsche’s best-selling models worldwide in 2021, as was to be expected. For the first time, the company delivered over 300,000 cars in total.
Australia closely followed the international fashion. The most popular models were the Taycan (531) and 911, then the Macan (2328) and Cayenne (837)
The Taycan wasn’t simply popular compared to its stablemates; for 2021, it was Australia’s third-best-selling electric vehicle, behind the MG ZS EV and the Tesla Model 3.
Both the 718 Cayman and the Boxster sold more units than the Panamera (147 and 109, respectively).
The 911 GTS will be introduced to Australia this year, and we anticipate the GT3 RS to be unveiled. The GT3 RS takes the GT3 formula and makes it wilder and more track-focused, while the GTS is the only non-motorsports variant of the 911 produced locally with a manual transmission.
Between the Taycan 4S and Turbo models in the local lineup, the Taycan GTS will also travel to Australia.
The GTS offers 440kW of power on overboost employing launch control as a sporty all-arounder, and it accelerates to 100 km/h from a stop in 3.7 seconds.
The Porsche Active Suspension Management and adaptive air suspension are specifically tailored to the GTS to take advantage of its lateral dynamics.
The front apron, the bases of the external mirrors, and the side window trims—as is customary on a GTS—are just a few of the black or dark exterior features.
The interior of the vehicle includes black Race-Tex as well as a basic interior kit made of brushed aluminum with a black anodized finish.
Australian automotive journalist Scott Collie is based in Melbourne. After completing his journalism degree at RMIT University and developing a lifetime love with all things automotive, Scott began writing about the auto business not long after. He loves to travel and is a devoted Melbourne Demons fan.
In 2019, how many vehicles did Porsche sell?
The Stuttgart-based sports car manufacturer’s products are in greater demand than ever: in 2019, Porsche delivered 280,800 vehicles to its customers, a 10% increase over the year before.
Particularly the Cayenne and Macan model series experienced tremendous growth: the Cayenne was delivered 92,055 times globally, up 29% year over year. Since 2019, the current model has been offered as a plug-in hybrid in all markets. A further, even sportier derivative, the Cayenne Coupe, was also released on the market in the spring. A total of 99,944 Macan cars were delivered to consumers, up 16% from the previous year.
Detlev von Platen, member of the executive board for sales and marketing at Porsche AG, says, “We are delighted about this great result, which shows the worldwide customer excitement for our sports cars. We are also proud that we have further strengthened the appeal of our brand and the customer experience with new approaches. With a number of new variants and full order books for the Taycan, “We are optimistic that we can continue the current levels of demand in 2020.”
Porsche sold how many vehicles in 2020?
In 2020, Porsche will have sold about 272,000 brand-new vehicles to consumers worldwide. This number reflects a 3% decline in deliveries from 2019 to 2020. Porsche’s sales decreased in the majority of markets, but deliveries to clients in Asia-Pacific, Africa, and the Middle East rose by 4% on a yearly basis.