Strongest delivery outcome in the history of the company: In the fiscal year 2021, Porsche shipped 301,915 vehicles to clients across the globe, an 11% increase from the previous year.
Every single global sales area made a contribution, with the American continent recording the biggest increases. The biggest single market for Porsche is still China.
Detlev von Platen, Member of the Executive Board in charge of Sales and Marketing at Porsche AG, says, “We have been working hard to enable more customers than ever before to fulfill their dream of owning a Porsche. Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic. Demand is still strong, and our order books appear to be quite strong, so we are starting 2022 with a lot of momentum and optimism in every part of the world.
The brand’s SUVs, highlighted by the Macan, once again had the highest demand in 2021. Customers purchased 88,362 Macan vehicles. Second place went to the Cayenne with 83,071 automobiles.
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Porsche announces Q4 and full-year 2021 retail sales in the U.S.
As demand increases across vehicle categories, including SUVs and the 911, a new U.S. record is set.
Georgia’s Atlanta. Porsche Cars North America, Inc. (PCNA) reported today that retail deliveries in 2021 reached 70,025 new cars, making it PCNA’s highest year ever. Retail deliveries increased by 22% from the previous year and by 14% over the previous record, which was achieved in 2019. Deliveries in the final three months of the fourth quarter also reached a new high of 18,410, which is 5% more than the corresponding period in 2020. With customer demand across all model lines and all three powertrains—electric, plug-in, and combustion—orders closed the year at their greatest level ever.
“Thank you to all of our devoted customers, and welcome to the Porsche family in 2021 to all of our new friends. With a shared commitment with our dealers to increasing the bar for customer experience, our sales were fueled by the strongest and most exciting lineup of automobiles we’ve ever had “Kjell Gruner, the CEO and President of PCNA, remarked. “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. As evidenced by high rankings from J.D. Power for both sales and service satisfaction, we collaborated with our dealer network to meet and possibly surpass our clients’ expectations when it comes to enjoying a Porsche. Overall, the Porsche brand in America is starting the new year with even more enthusiasm.”
After switching places in earlier quarters, Porsche 911 deliveries exceeded Taycan sales for 2021 as a whole. 10,042 deliveries in total, up 14% from the prior year, were made by the 911. The Macan and Cayenne led all full-year results with a combined record of 42,015 SUV deliveries. The Panamera increased by 10%, the 718 Cayman and Boxster by 25%. In 2021, 13.5 percent of all deliveries were fully electric vehicles, for a total electrified share of 17 percent, including plug-in hybrids.
8,377 automobiles tallied by Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. during the fourth quarter, an increase of 18%. CPO sales for the entire 2021 calendar year increased by 10%, with 30,024 deliveries setting a new high. When new and CPO Porsche models are combined, this implies that PCNA and its dealers delivered more than 100,000 automobiles in total to customers, for a 2021 total of 100,049.
Porsche delivers a healthy volume of goods in 2020.
Porsche delivered a total of 272,162 brand-new cars globally in 2018, approximately 3% less than the previous record.
The sports car manufacturer gains from its favorable global placement in this regard. “From spring 2020 on, the coronavirus outbreak provided a significant issue. Nevertheless, we managed to keep deliveries largely consistent throughout the year “Detlev von Platen, a member of Porsche AG’s executive board responsible for sales and marketing, explains. Despite the challenging circumstances, “our new, appealing product range, the successful launch of the Taycan as the first all-electric Porsche and the attractiveness of our brand – all this contributed to this great result.”
Porsche Worldwide Sales by Model and Markets (Full Year)
Porsche delivered a record 301,915 vehicles in 2021; sales in the USA climbed significantly, with the Macan and Cayenne among the top-selling models.
When 301,915 automobiles were delivered to customers throughout the world in 2021, Porsche achieved its best delivery performance in company history. Porsche sales climbed by 11% from 2020 to 2019 and by 7.5% from the previous record set in 2018. Porsche sales increased across all major sales regions and nations, with growth in the USA increasing by almost a fourth. In 2021, Porsche’s three largest markets were China, the USA, and Germany. The Macan, Cayenne, Taycan, and 911 were the most popular Porsche models.
Our Analysis of Porsche US Sales Data
Porsche’s main market and the source of more than 25% of its worldwide sales has always been the United States. Due to the success of their SUV portfolio, which includes the Macan and Cayenne, Porsche is currently strengthening its sales in the US.
Porsche experienced a record year last year. In 2019, they sold more than 60,000 automobiles, surpassing the 50,000 mark for the first time since 2015. Additionally, the year 2019 had record sales for the ninth year running in the US. The Cayenne, whose sales nearly doubled, was primarily responsible for the increase in sales, with the Macan continuing to be the most popular Porsche in the US in 2019.
Porsche announces sales numbers for 2021 and more than doubles Taycan sales
Porsche recently announced its 2021 sales data, and judging by them, there are no signs of any supply issues. 2021 became Porsche Cars North America’s (PCNA) biggest year ever; it was up 22% from the pandemic-affected 2020 and 14% above the previous record from 2019.
Added to the news? In 2021, Porsche’s electrified portfolio took the lead.
Porsche seems to be unaffected by the chip shortage as its fourth quarter deliveries in 2021 broke PCNA’s quarterly record with 18,410 deliveries, or roughly 5% more than the same period in 2020.
According to Kjell Gruner, President and CEO of PCNA, “Our sales were driven by the strongest and most exciting array of automobiles we’ve ever had, along with a shared commitment with our dealers to elevating the bar for customer experience.” “Sales of the Taycan more than doubled, while the 911 profited from the rising popularity of the icon’s most recent generation. It was an interesting year. We collaborated with our dealer network to meet and possibly exceed our clients’ expectations for enjoying a Porsche. As a result, the Porsche brand in America is starting the new year with even more enthusiasm.”
Most surprisingly, the Porsche Taycan outsold both the Panamera and the whole line of 718 Boxster/Cayman vehicles. Porsche’s popular EV contributed to a combined “electrified vehicle” share of 17 percent in 2021 and accounted for 13.5 percent of all PCNA deliveries.
Data & Trends on Porsche Sales in the US Automotive Market
Porsche’s main market has always been the US, and recently, this position has only become stronger. In 2019, the brand sold over 60,000 vehicles, breaking the 50,000 mark for the first time ever. Currently, more than a quarter of Porsches sold annually worldwide are in the US.
Porsche’s success in the American market is due to two elements. First off, the 911 has a lengthy history in the US and appeals to a wide range of people, from the newly wealthy to die-hard aficionados to well-heeled retirees. Second, vehicles like the Cayenne, Panamera, and most recently the Macan have been effective in luring buyers who desire a “sports car” but still need to transport a family. The Macan and Cayenne SUVs are Porsche’s most popular models in the US, which shouldn’t come as a surprise.
Zuffenhausen reached a new sales record in spite of the coronavirus outbreak and a lack of microchips.
Again, here we are. Porsche is announcing record sales for 2021 after Lamborghini and Bentley did so. Due to an increase in demand across all global sales regions, the magic number is now 301,915, or 11% higher than the previous year. China, which was once again the largest single market, had an increase of 8% to 95,671 vehicles. The United States produced 70,025 sales, a gain of 22%.
Sales in Germany increased by 9% to 28,565 units, which enabled Porsche to increase consumer demand across Europe by 7% to 86,160 vehicles. It’s interesting to note that in 2021, plug-in hybrid or all-electric vehicles accounted for nearly 40% of all vehicles delivered on the Old Continent. Given the paucity of microchips and the disruption of the automobile industry by the coronavirus pandemic, Zuffenhausen’s steady expansion may come as a surprise.
Porsche produced how many automobiles in 2020?
In 2020, Porsche will have sold about 272,000 brand-new vehicles to consumers worldwide. This number reflects a 3% decline in deliveries from 2019 to 2020. Porsche’s sales decreased in the majority of markets, but deliveries to clients in Asia-Pacific, Africa, and the Middle East rose by 4% on a yearly basis.
What Porsche is the most popular?
In 2021, Porsche produced a record number of new vehicles, with electric or plug-in hybrid engines powering nearly 40% of those sold in Europe.
The business sold 301,915 brand-new Porsche cars to clients worldwide in 2018, surpassing the 300,000 mark for the first time in its history and surpassing the delivery total of 272,162 set in 2020.
The Macan (88,362) and Cayenne (83,071) were the two Porsche models that sold the most units, while Taycan deliveries more than doubled (41,296) to surpass the 911 sports car.
The Stuttgart-based sports car manufacturer produced a 16% return on sales while also setting new records for sales revenue (up 15%) and operational profit (up 27%).
Porsche AG’s Oliver Blume, chairman of the executive board, said: “The current revolution of our sector is arguably the biggest in its history. Early on, we charted a strategic trajectory and established a strong operational foundation. Teamwork has led to this accomplishment.”
Porsche anticipates reaching carbon-neutral financial results in 2030, and by 2025, sales of electric or plug-in hybrid vehicles will account for 50% of all new Porsche sales.
In 2030, completely electric vehicles are anticipated to account for more than 80% of all new Porsche sales.
Porsche is investing in its own charging infrastructure in addition to premium charging stations with partners in order to meet these objectives. Additional funds are being invested in fundamental technologies including battery systems and module manufacturing.
Lutz Meschke, CEO of Porsche, added: “Porsche is in a great position financially, strategically, and operationally. We are consequently optimistic about the future and applaud the idea of Porsche AG going public. Porsche would be able to improve its visibility and entrepreneurial independence thanks to this. Porsche and Volkswagen may also continue to gain from their combined synergies in the future.”
Are Porsches superior to Mercedes-Benzes?
Both Porsche and Mercedes-Benz are well-known brands, yet a January 2019 survey by U.S. News & World Report found that Porsche outperforms Mercedes.
Can Porsche compete with Ferrari?
Although both vehicles are wonderful, Ferrari is generally faster (maximum speed), more opulent, and more expensive. Having said that, Porsche is more dependable, useful, and requires less upkeep.
Ferrari is a high-end, exotic luxury car that is aesthetically oriented and geared toward celebrities, businesspeople, millionaires, and collectors.
Porsche is a great alternative for daily use if you want to take advantage of more features and performance while preserving the majority of the standard luxury features.