Why Is Nissan Struggling?

(AP) TOKYO Makoto Uchida, the chief executive of Nissan, appealed for understanding from irate shareholders on Tuesday and pledged a turnaround at the Japanese manufacturer, which is forecasting a third year of losses as it attempts to move past a crisis involving its former chairman, Carlos Ghosn.

In his remarks at the annual regular shareholders meeting, Uchida said, “What we have worked on during years of adversity will bear fruit.”

Due to pandemic measures, attendance was sparse during the meeting, which was also broadcast online.

One shareholder stood up and requested a thorough explanation of Ghosn’s suspected malfeasance, claiming there were still unresolved governance issues.

Another stakeholder commented on the Ghosn controversy, suggesting that internal solutions should have been sought before turning the case over to law enforcement.

Nissan Motor Co., with headquarters in the harbor city of Yokohama, has been having financial difficulties lately. The arrest of Ghosn in 2018 on suspicion of multiple financial wrongdoing allegations severely damaged its brand image.

Late in 2019, Ghosn escaped bail and fled to Lebanon. However, his detention stunned Japan and led to major concerns about management at the company that creates the Leaf electric vehicle, Z sports car, and Infiniti luxury brand.

“We apologize for causing you to worry. We are working hard to earn back your trust. This is something that I have never forgotten, “Uchida stated.

Another shareholder spoke up to voice his concern over the two-year dividend drought and the continued high wages being paid to select executives.

Uchida reassured investors that the automaker was making every effort to avoid posting losses for the third year in a row.

Nissan is forecasting a loss of 60 billion yen ($540 million) for the fiscal year that ends in March 2022 as a result of the pandemic’s poor sales. That is a decrease from the losses accumulated during the preceding two years.

Uchida urged investors to allow Nissan some more time to demonstrate its worth while stating that profitability was increasing. He claimed that Nissan had excellent technology for automated driving and electrified automobiles.

The 12 directors’ reappointments were approved by shareholders at the conclusion of the two-hour meeting. Uchida is one of them, along with seven outside directors and Jean-Dominique Senard, a manager for French alliance partner Renault.

Applause served as a sign of approval. Additionally, votes were pre-cast online and by proxy.

Another suggestion that called for the release of the “Restated Alliance Master Agreement,” or RAMA, the alliance contract between Nissan and Renault, was denied. Management at Nissan had objected, claiming that secrecy was required.

The interaction between Nissan and Renault has frequently caused conflict. Nissan was saved from bankruptcy in 1999 by Ghosn, who was brought in by Renault.

Nissan executives testified that they approached Japan’s criminal authorities to have Ghosn detained because they thought Renault was controlling the partnership far too much.

At the shareholder meeting on Tuesday, one shareholder demanded that Nissan extend an apology to Greg Kelly, a former top executive of the organization who is currently facing trial in Tokyo on charges of underreporting Ghosn’s income. American Kelly claims he is innocent.

Nissan’s controversies

Nissan is still dealing with the impact from the firing of Carlos Ghosn as CEO. Many contend that the executive’s lofty sales targets led Nissan executives to engage in dubious business practices. These dubious methods alienated dealerships, which were frequently compelled to substantially reduce prices in order to fulfill their sales targets.

Many dealerships around the nation experienced financial losses as a result of this sales model. Nissan sales eventually fell to the point where mass layoffs were required. According to Auto Blog, the coronavirus (COVID-19) epidemic further harmed sales, causing billions of dollars in damages in 2020.

2018 saw the arrest of Ghosn. Authorities claim that he stole money from Nissan and transferred it to his personal bank account. Ghosn fled in the latter part of 2019 and is reportedly residing in Lebanon. The fact that he is currently wanted on a global scale has further eroded consumer faith in the Nissan name.

Nissan explains how it messed up.

It is widely known that Nissan is having problems. It is still battling to reclaim some of its former glory from the time when vehicles like the ZX, Sentra, and GT-R were class leaders, a full year after realizing its predicament. Although it continues to lose a lot of money, it has made substantial improvements. Now, Nissan’s brand-new COO explains how Nissan bungled it.

Nissan’s operating losses totaled $400 million in 2019. Additionally, Carlos Ghosn, the company’s CEO, was detained on suspicion of fraud and other wrongdoings. Nissan’s fortunes also began to quickly decline around that period.

Nissan is attempting to recover from difficulties and setbacks.

Nissan, a Japanese automaker, has a track of of pulling through when things look bad. It is currently attempting to pull off the same ruse.

The coronavirus pandemic is costing the corporation money, just like it is costing other automakers. However, it is also working to heal some scars that former Nissan leaders, including former CEO Carlos Ghosn, caused on itself. In an effort to reclaim its footing and reputation, it is now cutting back on manufacturing and introducing several new models.

The manufacturer reported a quarterly loss of roughly 44.4 billion yen ($420 million) in mid-November. It now projects a loss of around 615 billion yen ($5.9 billion), or several times that amount, for the fiscal year 2020, which ends in March. That is better than the initial estimate of a loss of almost 670 billion yen, which is roughly equal to the amount it lost in the fiscal year 2019.

Nissan is also managing the effects of Ghosn’s detention at a Tokyo airport in November 2018. He was charged with abusing corporate funds and drastically underreporting his income. Ghosn spent several months in and out of jail before squeezing into a box meant for musical instruments and fleeing from Japan on a private jet.

Nissan is simultaneously working to reduce its product selection and introduce some new ones. The Ariya, an electric crossover, is one that most of the automobile industry is interested in. When Nissan unveiled the Leaf, a compact, reasonably priced electric hatchback, it had already established itself as a pioneer in the field. As rival automakers caught up, they started stealing the show. The Ariya is positioned in a market sector that customers are now interested in and is a more aspirational product.

According to Karl Brauer, executive analyst at automotive listing and research company iSeeCars, “there is nothing outstanding product can’t repair when there is an automotive industry in big problems.” “You’d be shocked how many other problems you can have and endure if you can develop amazing products,”

Promo blitz

The company’s comeback is heavily reliant on North America, which will see 10 new or revised U.S. products by early 2022. The new management team and the cars are intended to shift the company’s business operations from “volume to value” in order to boost profitability.

The most crucial issue, according to Gupta, Nissan’s board chairman for North America, is to shift the company’s mentality from one of value to one of volume. “For the past five years, we have operated our business primarily on volume, and we are unable to overnight shift our culture to one of value.”

For years, Nissan relied on less lucrative fleet clients to boost sales in North America. Gupta claimed that is altering.

According to an investment presentation, the business hopes to use Nissan Next to roughly cut in half its fleet sales. Beginning with new items, this. Gupta reported a 24% gain in net revenue from a revamped version of its best-selling Rogue crossover, which made nearly 25% of company sales in the United States.

According to Gupta, “We have begun to get the pace in terms of lucrative market share.”

The Nissan Sentra car and Nissan Armada SUV are recent new items that have entered the market. The Pathfinder SUV, the Frontier truck, as well as the brand-new Ariya all-electric crossover, are upcoming vehicles.

A quick turnaround in Nissan’s North American operations, according to J.P. Morgan analyst Akira Kishimoto, would greatly benefit the automaker’s comeback. He wrote to investors, saying, “We are monitoring the progress made in restructuring to restore worldwide earnings, but the company also needs breakthrough solutions to address the substantial decline in sales in North American and European markets.

Shortage of chips dampens Nissan’s path to profitability following huge loss

According to Chief Executive Makoto Uchida, “The fiscal year 2020 was a year dominated by the COVID-19 epidemic and impacted by numerous causes, including rise in environmental consciousness and political as well as economic changes.”

Nissan, Japan’s third-largest automaker by sales, projected breaking even for the fiscal year that began on April 1; nevertheless, SmartEstimate had forecasted a profit of 241.7 billion yen ($2.23 billion).

In an online earnings call, Uchida stated, “If we look at the immediate challenges today, there is a big impact from business risks like semiconductor and commodity price hikes… so at this point, we are foreseeing operating profit coming out even.” Uchida also stated that Nissan will provide updates on its outlook guidance after the first quarter.

Since the end of last year, the global automotive industry has been dealing with a chip shortage that has recently been made worse by a fire at a plant belonging to key automotive chip manufacturer Renesas Electronics Corp (6723.T) in Japan and blackouts in Texas, where several chipmakers have factories.

According to Chief Operating Officer Ashwani Gupta, this led Nissan to reduce output by 130,000 vehicles in the just finished fiscal year, however the business was able to regain half of that production.

According to Nissan executives, the continued semiconductor scarcity, which is primarily the result of the fire at Renesas’s plant, will have an effect on Nissan in the first quarter and is expected to have an influence on Nissan’s output of 500,000 vehicles this year.

According to them, the company anticipates recovering half of the damaged production in the second half of the year.

As it retreats from the global growth pushed by former chairman Carlos Ghosn, which left it with an outdated vehicle lineup, Nissan has also failed to turn a profit. Since the March 2019 fiscal year concluded, it has not generated a profit.

According to the corporation, its annual operational deficit increased from a 40 billion yen shortfall in the year prior to March 31 to 150.65 billion yen.

However, cost-cutting measures and a sales rebound driven by China and the United States allowed it to outperform its February prediction of a 205 billion yen loss.

Nissan anticipates selling 4.4 million automobiles this fiscal year, up from 4.052 million the year before but still far less than the 4.9 million it sold the prior year.

Despite obstacles, we have cut losses more than expected because to an expedited transition that prioritized rationalization and sales quality while boosting investments in new goods and technologies, according to Gupta.

The junior partner in the three-way alliance with Renault, Mitsubishi Motors Corp (7211.T), predicted an operating profit of 30 billion yen on Tuesday for the entire year ending in March.

Toyota (7203.T), Nissan’s larger competitor, predicted a 54% increase in profit for the fiscal year that ended in March in February. Toyota is scheduled to disclose its annual results on Wednesday. It overtook its competitors to become the largest automaker in the world last year, and it has protected its operations from the chip scarcity better.

Why did Nissan get things wrong?

These issues include transmission slippage, coolant leaks, and—the most serious—power outages while the automobile was moving. Following a recall involving the affected vehicles, the manufacturer increased the warranties on those automobiles to include the cost of repairs.

What is the primary issue with Nissan automobiles?

Transmission-related issues account for the bulk of typical Nissan troubles. Nevertheless, you should continue to watch out for other common Nissan issues like engine failure, broken interior parts, and steering system issues. A

Nissan is regarded for producing some of the most dependable subcompact automobiles on the market. Nissan owners who follow their maintenance routine religiously can anticipate their vehicles lasting for many years. However, the frequency and expense of necessary repairs raise concerns about the brand’s general dependability. A

Drivers may reasonably be reluctant to take Nissan at its word when it guarantees reliable autos given the company’s recent history of scandals, litigation, and exposed deceptions.


One of the reasons why it’s crucial for Nissan owners to get knowledgeable about the typical issues that their cars could encounter is because of this.