Why Is Nissan In Trouble?

It is widely known that Nissan is having problems. It is still battling to reclaim some of its former glory from the time when vehicles like the ZX, Sentra, and GT-R were class leaders, a full year after realizing its predicament. Although it continues to lose a lot of money, it has made substantial improvements. Now, Nissan’s brand-new COO explains how Nissan bungled it.

Nissan’s operating losses totaled $400 million in 2019. Additionally, Carlos Ghosn, the company’s CEO, was detained on suspicion of fraud and other wrongdoings. Nissan’s fortunes also began to quickly decline around that period.

Nissan is attempting to recover from difficulties and setbacks.

Nissan, a Japanese automaker, has a track of of pulling through when things look bad. It is currently attempting to pull off the same ruse.

The coronavirus pandemic is costing the corporation money, just like it is costing other automakers. However, it is also working to heal some scars that former Nissan leaders, including former CEO Carlos Ghosn, caused on itself. In an effort to reclaim its footing and reputation, it is now cutting back on manufacturing and introducing several new models.

The manufacturer reported a quarterly loss of roughly 44.4 billion yen ($420 million) in mid-November. It now projects a loss of around 615 billion yen ($5.9 billion), or several times that amount, for the fiscal year 2020, which ends in March. That is better than the initial estimate of a loss of almost 670 billion yen, which is roughly equal to the amount it lost in the fiscal year 2019.

Nissan is also managing the effects of Ghosn’s detention at a Tokyo airport in November 2018. He was charged with abusing corporate funds and drastically underreporting his income. Ghosn spent several months in and out of jail before squeezing into a box meant for musical instruments and fleeing from Japan on a private jet.

Nissan is simultaneously working to reduce its product selection and introduce some new ones. The Ariya, an electric crossover, is one that most of the automobile industry is interested in. When Nissan unveiled the Leaf, a compact, reasonably priced electric hatchback, it had already established itself as a pioneer in the field. As rival automakers caught up, they started stealing the show. The Ariya is positioned in a market sector that customers are now interested in and is a more aspirational product.

According to Karl Brauer, executive analyst at automotive listing and research company iSeeCars, “there is nothing outstanding product can’t repair when there is an automotive industry in big problems.” “You’d be shocked how many other problems you can have and endure if you can develop amazing products,”

The COO of Nissan claims that the company is on track to achieve its post-Ghosn turnaround goals a year early.

  • Nissan is moving forward after the scandal-plagued departure of former CEO and now wanted international fugitive Carlos Ghosn by making significant progress on a global restructuring plan.
  • The Japanese manufacturer is on track to accomplish the goals outlined in its “Nissan Next” turnaround plan one year earlier than the target date of March 2024.
  • Following nearly a decade of leadership by Ghosn, Nissan Next is a combination of cost-cutting, product investment, and culture reform.

On a prototype of its new all-electric Ariya crossover, Nissan has lighted its logo. The vehicle’s grille reflects Nissan’s Z Proto sports car, while an updated Nissan Pathfinder SUV is seen in the distance.

As it moves past Carlos Ghosn’s scandal-plagued departure, Nissan Motor is making considerable strides in a global restructuring plan to downsize operations and return to profitability.

In a video interview from Nissan’s headquarters in Yokohama, Japan, Gupta, who is in charge of the transformation, said: “Despite the headwinds, we have pulled ahead the recovery by one year.” We are far ahead of schedule compared to what we predicted, which enabled us to weather the pandemic’s headwinds in 2020.

Following almost 20 years under Ghosn, who fled Japan to Lebanon in December 2019 while awaiting trial on allegations of financial wrongdoing, Nissan Next is a blend of cost-cutting, product investment, and culture transformation. Nissan CEO Makoto Uchida outlined the recovery plan as a road map to long-term profitability and “competition for the next ten years.”

The company’s operations are being significantly scaled back in order to place more of an emphasis on higher profits than on Ghosn’s goals of sales volume and growth. Nissan still has a ways to go in terms of profitability, but according to Gupta, there are some encouraging indicators.

Nissan’s 2020 fiscal year, which ends in March, saw a loss of 367.7 trillion Japanese yen ($3.4 billion) through the first three quarters. However, it exceeded its initial objective by 100 billion Japanese yen ($921 million) in the third quarter, producing an operating profit of 27.1 billion Japanese yen ($250 million). Additionally, compared to its earlier plan of 300 billion Japanese yen ($2.8 billion), it has reduced fixed costs by 330 billion Japanese yen ($3 billion).

According to Gupta, cutting fixed costs by closing operations, leaving markets like South Korea, and lowering plant shifts internationally allowed the corporation to arrive ahead of schedule. Other goals of the transformation plan include a 20% reduction in the world’s manufacturing capacity, a tripling of operating profit margin to 5%, and a marginal increase in worldwide market share from 5.8% to 6%.

Analysts are cautiously optimistic that Nissan can turn things around based on the early findings. According to FactSet, the price of Nissan shares listed on the Tokyo Stock Exchange has increased by nearly 51% in the past year.

Following the company’s third quarter earnings, Morgan Stanley analyst Kota Mineshima wrote in a letter to investors, “Our impression is generally one of progress.”

Nissan issues a profit warning as chip shortages become the “new normal.”

Nissan joins a growing list of international companies that are expressing concern over declining profitability as a result of their inability to fully pass on rising input costs to customers and as they prepare for additional supply chain delays as a result of the conflict in the Ukraine and the protracted COVID lockdowns in China.

Unprecedented increases in raw material prices, according to its larger rival Toyota Motor (7203.T), might shave a fifth off the full-year profit. View More

The “uncertain circumstances” surrounding the supply chain, particularly the lockdown in China, is what Uchida referred to as the greatest risk.

Nissan anticipates that sales would increase by 18.7% this fiscal year to 10 trillion yen ($77.6 billion). However, operational profit would only increase by 1% to 250 billion yen, falling short of the mean projection of 318.5 billion yen ($2.5 billion) made by 19 analysts surveyed by Refinitiv.

Nissan Chief Operating Officer Ashwani Gupta stated at an earnings event that the lack of semiconductors is the new normal, just like a pandemic, and that we must adapt to it.

In the fiscal year that began in April, Nissan predicted that raw material and logistical costs would rise by roughly 1.5 times to 212 billion yen, with steel and aluminum accounting for more than half of the increase. It also predicted an increase in logistics costs of an additional 45 billion yen for the current year.

According to chief financial officer Stephen Ma, the company will hedge against price rises and place advance orders for the commodities.

Shortage of chips dampens Nissan’s path to profitability following huge loss

According to Chief Executive Makoto Uchida, “The fiscal year 2020 was a year dominated by the COVID-19 epidemic and impacted by numerous causes, including rise in environmental consciousness and political as well as economic changes.”

Nissan, Japan’s third-largest automaker by sales, projected breaking even for the fiscal year that began on April 1; nevertheless, SmartEstimate had forecasted a profit of 241.7 billion yen ($2.23 billion).

In an online earnings call, Uchida stated, “If we look at the immediate challenges today, there is a big impact from business risks like semiconductor and commodity price hikes… so at this point, we are foreseeing operating profit coming out even.” Uchida also stated that Nissan will provide updates on its outlook guidance after the first quarter.

Since the end of last year, the global automotive industry has been dealing with a chip shortage that has recently been made worse by a fire at a plant belonging to key automotive chip manufacturer Renesas Electronics Corp (6723.T) in Japan and blackouts in Texas, where several chipmakers have factories.

According to Chief Operating Officer Ashwani Gupta, this led Nissan to reduce output by 130,000 vehicles in the just finished fiscal year, however the business was able to regain half of that production.

According to Nissan executives, the continued semiconductor scarcity, which is primarily the result of the fire at Renesas’s plant, will have an effect on Nissan in the first quarter and is expected to have an influence on Nissan’s output of 500,000 vehicles this year.

According to them, the company anticipates recovering half of the damaged production in the second half of the year.

As it retreats from the global growth pushed by former chairman Carlos Ghosn, which left it with an outdated vehicle lineup, Nissan has also failed to turn a profit. Since the March 2019 fiscal year concluded, it has not generated a profit.

According to the corporation, its annual operational deficit increased from a 40 billion yen shortfall in the year prior to March 31 to 150.65 billion yen.

However, cost-cutting measures and a sales rebound driven by China and the United States allowed it to outperform its February prediction of a 205 billion yen loss.

Nissan anticipates selling 4.4 million automobiles this fiscal year, up from 4.052 million the year before but still far less than the 4.9 million it sold the prior year.

Despite obstacles, we have cut losses more than expected because to an expedited transition that prioritized rationalization and sales quality while boosting investments in new goods and technologies, according to Gupta.

The junior partner in the three-way alliance with Renault, Mitsubishi Motors Corp (7211.T), predicted an operating profit of 30 billion yen on Tuesday for the entire year ending in March.

Toyota (7203.T), Nissan’s larger competitor, predicted a 54% increase in profit for the fiscal year that ended in March in February. Toyota is scheduled to disclose its annual results on Wednesday. It overtook its competitors to become the largest automaker in the world last year, and it has protected its operations from the chip scarcity better.

What is the primary issue with Nissan automobiles?

Transmission-related issues account for the bulk of typical Nissan troubles. Nevertheless, you should continue to watch out for other common Nissan issues like engine failure, broken interior parts, and steering system issues. A

Nissan is regarded for producing some of the most dependable subcompact automobiles on the market. Nissan owners who follow their maintenance routine religiously can anticipate their vehicles lasting for many years. However, the frequency and expense of necessary repairs raise concerns about the brand’s general dependability. A

Drivers may reasonably be reluctant to take Nissan at its word when it guarantees reliable autos given the company’s recent history of scandals, litigation, and exposed deceptions.


One of the reasons why it’s crucial for Nissan owners to get knowledgeable about the typical issues that their cars could encounter is because of this.