Why Do Black People Drive Nissan Altimas?

You can see that black folks adore Nissan Altimas, Maximas, etc., just by driving about. In large cities, the Nissan Altima is essentially the de facto black man’s car. Additionally, I went to a Nissan store where it seemed like almost all of the customers were black. This was not the case at the Ford and Toyota dealership across the street.

It’s funny because I happened to look it up after learning that one of my black coworkers drives a Nissan. It’s true that whenever I see a Nissan, a young black guy or girl is always whipping it as if it were something nice. I’m from New York, so I see every car under the sun. Recently, I’ve seen quite a few altimas, and each time I do, I swear a black man is behind the wheel. Sure enough, that’s always the case. There is nothing wrong with owning a car, yet it’s actually true. Nissans are popular among blacks.

I’m black and drive a 2017 Chevy; nonetheless, even somewhat earlier versions (2015+) of Nissan are excellent and fairly dependable. Although it’s not at the top of my list and there are better cars, nonetheless.

I can attest to the truth of this, and I truly hope a black person driving a Nissan can attest. (This is not meant to be racist; it’s just a comment to my beloved colored friends.)

I had the same question. I’ve only ever had black Uber drivers who drove Nissans. My only two coworkers who drive Nissans both have black cars. It’s odd that about 30% of the black individuals I meet in Baltimore drive Nissans.

Based on your location, this. You can see both white people and black people driving Nissans in college towns. The Infinity is currently a recognized hood car.

Sincerily, I believe it has to do with tradition and economy. Being Hispanic, my entire family adores the Silverado. I’m the only one in the family with a diesel 3/4 ton ram, the black sheep.

The Nissan Rogue and Altima are regarded as the best cars for multicultural buyers.

  • Rogue and Altima are acknowledged as sales-volume leaders in the U.S. market among diverse consumers by the National Association of Minority Auto Dealers.
  • OEMs must exhibit the highest new-vehicle registrations* with ethnic, gender, and millennial consumers in order to be considered in the various prize categories.
  • Nissan was honored by the National Association of Minority Automotive Dealers on January 8 during an event for the Diversity Volume Leadership Awards.

DEARBORN – The National Association of Minority Automotive Dealers awarded the Nissan Altima and the Nissan Rogue top accolades (NAMAD). The Altima was acknowledged as the most popular car among African Americans buyers in 2016. Volume Growth Leader in both the African American and Hispanic/Latino divisions, The Rogue was recognized in two categories. Nissan received recognition for these achievements on January 8 at the Cobo Center in Detroit during the NAMAD Diversity Volume Leadership Awards ceremony, which took place just before the start of the North American International Auto Show.

Every year, NAMAD collaborates with IHS Automotive, a division of IHS Inc. and a premier provider of vital data and analysis for the global auto industry, to identify the automakers that are most successful with multicultural consumers.

According to Jeffrey Webster, director of Diversity and Inclusion at Nissan North America, Inc., “Nissan is happy to take receipt of these distinguished honors, which acknowledge the attractiveness of Nissan vehicles among consumers of diverse backgrounds.” “We recognize the significance of continuously gathering feedback that enables us to develop and construct vehicles that are appealing to all customers. Our consumer base is the most diversified of any automotive manufacturer, at approximately 40% and growing. This award recognizes our achievement in that effort.”

The Diversity Volume Leadership Awards are a top industry event and the only one of its kind that exclusively targets minority consumers of automobiles. OEMs had to have the highest self-reported new vehicle registration rates among millennial, female, and ethnic consumers in order to be recognized in the various award categories. Based on data from the 2016 model (October 2015 through September 2016), IHS data is utilized to identify the finalists. On the basis of an analysis of more than 13 million personal new-vehicle registrations, this year’s award winners were chosen.

Nissan received nominations in four different categories in addition to the three in which the Altima and Rogue won first place. Both the Nissan Rogue and Nissan Sentra were recognized as Millennial Volume Growth Leader nominees. In the category of African American Volume Growth Leader, the Sentra was also a nominee. In the category of Native American Volume Growth Leader, the Nissan Versa was nominated.

Concerning Nissan Motor Co., Ltd. Nissan is a leading full-line automaker with over 60 models available under the Nissan, INFINITI, and Datsun brands. More than 5.4 million vehicles were sold by the corporation during the 2015 fiscal year, bringing in 12.2 trillion yen in revenue. The Nissan LEAF, the world’s best-selling all-electric vehicle ever, is designed, produced, and sold by Nissan. Six geographical areas are managed by Nissan’s global headquarters in Yokohama, Japan: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America; and North America. Under the Renault-Nissan Alliance, Nissan has been working with the French company Renault since 1999 and Mitsubishi Motors since 2016.


If you didn’t know, the Nissan Altima is a vehicle that has a very poor reputation in the online automotive community. Altima jokes seem to be commonplace on social media currently in auto-related communities. The Nissan Altimas are known for frequently being in poor condition (such as missing hubcaps, numerous dings and dents, or even a completely missing bumper), having paper tags, black tinted windows, and occasionally having “ricer” modifications like a big spoiler or ill-fitting rims. Of course, the Nissan Altimas are also known for being driven by not-so-great people, such as those who don’t have insurance or even a license, smoke cigarettes with Altima drivers also frequently disregard traffic regulations, breaking them by speeding, cutting off other vehicles, disregarding stop signs and red lights, and even inciting road rage.

Why is it that Nissan Altimas in particular tend to be often undermaintained and draw such nasty people? According to the story, Nissan’s Altimas—consistently the second best-selling sedan in the US—tend to either be purchased by rental fleets (up to 40% of all Altimas sold some years go to fleets) or people with bad credit who can’t always afford the full price. They are a common vehicle at “Buy Here Pay Here” auto dealerships since they are frequently repossessed and grow worn out, filling the secondhand car market with them at prices significantly cheaper than comparable mid-sized sedans. Due to this, those whose incomes are below the national average and who cannot be approved for other comparable vehicles can easily purchase an Altima.

Even more, I’ll assert that the Altima hate campaign is motivated by a subliminal sense of racism. Of course, this does not imply that those who despise Altimas are racist, but it may unintentionally affect how Altimas are seen. According to data and my own experience, African Americans drive Altimas at a significantly higher rate than other car types (Altima is the best selling mid-sized car amongst African Americans, and the best selling car altogether in states with high Black populations like in the deep south). My argument is that some of the same unfavorable preconceptions that are attached to Altimas and drivers of Altimas have also been attached by racists to Black people in general. I’ve noticed that the anti-Altima sentiment is very similar to the anti-first-generation Chrysler 300 sentiment of ten years ago, another car popular with the Black community.

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Just a simple observation that I made and that a friend made. The Arab salesman at the used vehicle store then tells my friend, “Maxima is not the correct automobile for you, I see you more in X or X, maxima more popular with black males,” as they test drive one.

Nissan’s reputation for unreliability led to a glut of inexpensive Altimas on the market. Cheap cars are seen as having less worth, which makes it simpler for owners to mistreat them.

Nissan has reached settlements in a number of class action cases including claims that they sold cars with faulty CVT gearboxes.

Nissan owners who were affected by this transmission issue reported jerkiness, stalling, reluctance, and, in many cases, early failure.

Most of Nissan’s models were impacted by this problem, including the 2013–2016 Nissan Altimas.

Nissan replaced CVTs and extended warranties, although many Altimas were disqualified due to mileage or owners who did not react to the settlement.

Owners of Altimas with possibly problematic CVTs were aware that they were operating their vehicles on borrowed time, so they discounted their listings on the used car market.

Second owners either were aware that they would be purchasing a future lemon or simply weren’t aware of any potential problems and were excited about the prospect of purchasing a brand-new Altima at a reasonable price.

You may still get a cheap Altima in today’s cutthroat used car market, where it’s challenging to obtain an affordable vehicle. Look at this one I discovered while researching for this blog post. If it isn’t brought up first, I suspect the seller will mention transmission maintenance.

There is psychology associated with the perceived value of inexpensive products, primarily the idea that they don’t have much.

Do you believe that someone who purchased a car for a low or high price is more likely to drive recklessly?

When you approach a Nissan Altima that is speeding down the road, keep that in mind; it will hurt their pocketbook much less if they choose to go “full send.”

Why is the Nissan Altimas such a hit?

Even while the popularity of SUVs and trucks is steadily rising, many drivers still like sedans. These drivers frequently end up at a Nissan Altima dealer because that four-door car is still in demand even while rival automakers like Ford and Chevy are getting rid of their sedan lineups. The Altima has been dubbed a luxury sedan for drivers on a budget since it offers a pleasant inside, a wealth of safety systems, a smooth driving experience, and several custom options to tailor the car directly from the dealership.

Nissan made the wise decision to keep the Altima in its array of vehicles, building on earlier model years. Customers have responded, and despite a decline in the sedan industry, Altima sales are holding steady. Due to their high resale value and continued appeal, drivers continue to buy used Altima vehicles in addition to the robust new Altima sales.

Nissan Altimas are so quick, why?

You can choose the exact speed you desire from the Nissan Altima’s two engines. The base 2.5L Direct Injection Gasoline (DIG) engine produces 180 lb-ft of torque and 188 horsepower. This quick engine is also highly effective. It aids in achieving the 28 city/39 highway MPG that the EPA estimates. 1

If you wish to travel even quicker, you can upgrade to the 2.0L Variable Compression Turbo (VC-Turbo) engine that is available. 248 horsepower and 273 lb-ft of torque are produced by it.

The Altima’s VC-Turbo engine was created specifically to increase performance while minimizing fuel consumption. By adjusting the compression ratio based on the driving environment, it does this. Its high compression ratio allows for immediate acceleration during takeoff. The ratio is then lowered, allowing you to accelerate quickly.

Are Altimas reliable cars?

Is the Nissan Altima a Reliable Vehicle? A good midsize vehicle, the 2022 Nissan Altima is. It rides comfortably and gets outstanding gas mileage estimates. The Altima’s interior features simple infotainment controls and roomy seating for up to five individuals.