When the Nissan Motor Company consolidated Datsun car production in 1932 and refitted their symbol design for Nissan models, the result was the Nissan logo. Many of the early designs from the Nissan logo still exist today, such as the Nissan name on a block with a circle surrounding it.
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What’s the origin of the Nissan logo?
Nissan’s founder Yoshisuke Aikawa believed that “Shisei tenjitsu o tsuranuku,” which he translated to mean “If you have a strong belief, it penetrates even the sun,” holds true for decades longer. This belief is reflected in Nissan’s emblem.
Nissan’s new logo comes to life as it turns its focus toward the future while maintaining a strong connection to its illustrious past and long history of innovation. The firm name continues to be the focal point of the logo, establishing an easily recognizable brand that both calls to mind earlier achievements and memories and also suggests evolution.
The new logo was designed to be “thin, light, and flexible,” drawing inspiration from advances in science, technology, and networking. demonstrates Nissan’s commitment to an electric future.
The name Nissan is a combination of the Japanese letters “ni” (“sun”) and “ssan,” in addition to being an acronym for the original firm (“product” or “birth”). The “traditional” Datsun Emblem, which was based on the Japanese flag and the moniker “Land of the Rising Sun,” provided the inspiration for the Nissan logo.
The Nissan logo was created by who?
Nissan, a Japanese automaker, has joined Volkswagen, BMW, and MINI in formally switching its three-dimensional insignia for a flat, two-dimensional design.
The firm name is still in the center of the logo, but it is now flat and has been reduced to simple, block lines. The lettering has been stretched out to create more space between each letter and the typeface has been improved to provide a cleaner design.
Nissan unveiled its new logo on the electric Ariya SUV, and an illuminated variation of the symbol will be used on all of the company’s upcoming fully electric vehicles.
Twenty LEDs, selected to reflect the number of years since the last logo makeover, will be used to illuminate this.
Alfonso Albaisa, senior vice president of global design at Nissan, started developing the logo in 2017, after working on it for three years.
With the objective of modernizing the company’s corporate identity to something “thin, light, and flexible,” Albaisa assembled a design team under the direction of Tsutomu Matsuo.
Innovations in science, technology, and networking served as inspiration, according to Albaisa. “How they have affected customers in a fundamental way. As you could expect, thoughts of digitization began to race through our minds.”
The team faced technological difficulties due to the requirement to illuminate the Nissan logo on upcoming all-electric vehicles, including accurately estimating the thickness of the emblem’s contour so that it will produce a “crisp” finish when lit up and adhering to legal requirements.
It also needed to maintain its striking presence when utilized digitally, on paper, or by car dealerships when it wasn’t lit up.
The design process was started in 3D, with the lighted brand emblem being drafted initially. It was then developed into a flat, 2D shape to represent the brand on the other platforms.
The change, according to the automaker, “has the overall impact of transitioning from a hard-edged, industrial vibe to a refined, familiar, and digital-friendly style.” Nissan’s new logo represents the organization’s commitment to ongoing innovation for future customers.
Nissan altered its visual identity for the first time in 20 years. It replaced the brand’s first logo with a three-dimensional version during the last redesign.
When Nissan acquired DAT Motors (formerly known as Datsun), the company’s first logo was designed. It was inspired by Yoshisuke Aikawa, the company’s founder, who once said that “if you have a strong belief, it penetrates even the sun.”
The logo itself was composed of a red circle that was blocked by a blue rectangle bearing the word “Nissan” in print. It also symbolized the flag of Japan.
According to Matsuo, the new Nissan emblem conveys the company’s guiding principle: If you have a strong, unwavering belief, it may even pierce the sun.
Nissan changed its logo when?
The new badge, which is applied to the 2021 Nissan Ariya EV as the first vehicle but is otherwise unchanged, is modified to appear well in LED lights.
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- On the 2022 Nissan Ariya EV, Nissan debuted its new, more digitally friendly logo.
- When patent applications for a new Nissan Z logo were made public earlier this year, the carmaker displayed the new graphic.
- Following the announcements of changes to the Volkswagen and BMW logos, Nissan has changed its own.
Nissan has officially updated its insignia, joining Volkswagen and BMW in having new emblems. Nissan unveiled the updated logo today along with the all-electric crossover Ariya for 2022. It is the first car to sport the updated badge, which will be applied to upcoming models.
The name Nissan still appears in capital letters on a circle in the new design, but it is now less physically attached to the circle and is more freestanding. The Nissan name cuts the circle in half in the new logo, whereas the outer ring of the previous one was a complete circle. The lettering’s spacing is another obvious difference.
The process of redesigning the emblem, according to Nissan, started in 2017 with the goal of making it “thin, light, and adaptable.” Another need was that it should look excellent when illuminated on upcoming EV models. These vehicles will have 20 LEDs lighting up the Nissan logo on the front of the vehicle. It is flatter and simpler for better digital adaptability, similar to other manufacturers who have updated their emblems.
According to Nissan, the emblem will gradually begin to surface on the brand’s numerous platforms.
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What caused Nissan to alter their logo?
There is typically a precise purpose or goal for making such a significant alteration to the company’s branding, so make no mistake: changing the logo is not something that is done carelessly. Executives in this situation desired a logo that would appear excellent when illuminated and operate well on digital platforms.
The new Nissan logo is flatter and lacks the shadowing that the present Nissan logo has, giving it a more 2-D appearance.
Although the 2022 Ariya EV won’t hit the showrooms until late 2021, when the new logo will make its official debut, speculation about the facelift has been going around since early this year. At that point, keen industry observers observed that Nissan had submitted trademark applications for new logos, and all the talk and speculating about what the new appearance may involve started in earnest.
When Nissan unveiled the new logo to the globe in a dramatic video, the mystery was finally solved. The time-release camera-shot technique of the 1:02 minute YouTube movie shows the growth and transformation of many natural elements. It is possible that the new Nissan emblem is a homage to the idea that Nissan is evolving but, like nature, is still beautiful and potent. It is formed as crystals, flowers, frost, and fields grow and change.
The video is impressive, well-made, and dramatic as was already noted. Despite all the drama in the video, the changes to the logo are far more minor, but they nonetheless produce a new, fresh design that serves the company’s purposes.
The updated logo still has a circle, but it is broken where the text passes through, as opposed to the contained ring in the old one and a rectangle with text running through it. The text and circle are not in contact, creating a modern yet familiar sleek and clean appearance.
The objective of creating a logo that would look well when illuminated and that would operate well on digital platforms has been achieved, and there is still enough of the original design left over to maintain nostalgia.
A flatter, 2-D style has been added to Nismo’s logo, which represents Nissan’s performance division.
Despite not yet being utilized on a vehicle, both logos are now being used for branding purposes and have taken the place of the previous logos on the Nissan website.
What is the Nissan brand logo’s smallest size?
Never in print or digital format should the Nissan Brand Logo be less than 14mm or 56px. Always leave the minimal clear area indicated around the Nissan Brand Logo to set it apart from other components.
What font is used by Nissan?
The headquarters of Nissan Motor Company, Ltd., a multinational Japanese automaker, are located in Nishi-ku, Yokohama. Under the Nissan and Infiniti brands, it offers automobiles. The Nissan zaibatsu is where the company’s name originates (now called Nissan Group).
Nissan’s logo has seen numerous revisions since it was first created. Since 2002, Nissan has used its current logo, which consists of the Nissan logotype above a chrome-colored rectangle or circle.
The new logo was developed based on the previous one. The Nissan logotype was displayed on a blue rectangle with a red circle. With the exception of the letter “S,” the logotype’s lettering did not alter. The geometric sans serif Nissan Regular font, which is produced by URW++, and the font used to make the Nissan logo are quite similar in design.
This font is a sample. There is a free download option. This typeface is available for immediate, cost-free download for private use. Visit the icon below to download the Nissan Logo Font.
What is the slogan of Nissan?
Since its founding, Nissan has been driven by a passion for developing cutting-edge goods and technologies that “do what others don’t dare to accomplish.” Our DNA drives us to constantly consider how we can use cutting-edge technologies that transcend beyond mobility to change the way we live and travel.
With altering market expectations, innovation-driven new prospects generated by CASE (Connected, Autonomous, Shared, Electrified) technology, rising regulatory complexity, and various trends defined by shifting client demands, our sector is undergoing a significant upheaval. With the help of Nissan NEXT, a well-thought-out plan for business transformation, we hope to improve Nissan’s performance and position the company up for the next phase of sustained growth. Utilizing our core competencies, we are prioritizing research and development to offer human-centric, cleaner, and smarter solutions while increasing value for our clients.
Our business objective, “driving innovation to enrich people’s lives,” is at the core of all we do. Nissan is creating an adaptive company that welcomes new methods of value delivery with a strong, resilient attitude that makes us flexible and sustainable by encouraging a purpose-driven approach. This is also translated into a set of conduct that we refer to as the Nissan Way, which outlines how each of us ought to behave while performing our daily jobs.
Nissan is dedicated to making goods and services that enhance and sustain human life, as well as assisting society in addressing pressing problems like COVID-19 and climate change, both of which have a significant impact on our day-to-day existence. Our sustainability plan seeks to improve the company’s governance, diversity and inclusion, and environmental effect.
Nissan declared a target to be carbon-neutral by 2050 for the whole life cycle of its vehicles, including its commercial operations. This assists the international effort to combat climate change. By the early 2030s, we want to provide 100% electric versions of every brand-new Nissan vehicle in important markets as a significant step toward becoming carbon neutral. At the same time, Nissan will continue to provide the thrilling driving experience that can be found in our famous vehicles like the GT-R and Z. Nissan is a passionate, innovative challenger.
My goal is to restore Nissan’s glory, raise the company’s worth, and ensure that Nissan will continue to serve society for many years to come. I anticipate your ongoing assistance.