The three-diamond logo is referenced in the name “Mitsubishi.” The word “Mitsubishi” is a mix of “mitsu” and “hishi.” The word “three” is mitsu. Hishi, which means “water chestnut,” has long been used by the Japanese to refer to a rhombus or diamond form. When the “h” sound appears in the middle of a word in Japanese, it is frequently pronounced as a “b.” As a result, they pronounce mitsu and hishi as mitsubishi.
The three-diamond insignia was chosen by Yataro Iwasaki, the creator of the original Mitsubishi firm, as the logo for his business. Both the three-leaf crest of Yataro’s first employer, the Tosa Clan, and the three stacked rhombuses of the Iwasaki family crest are suggested in the mark.
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Why is the red Mitsubishi logo?
The history of the Mitsubishi three-diamond symbol dates back more than 140 years, to the founding of the Japanese company.
Yataro Iwasaki decided the logo should incorporate two significant family crests when he founded Mitsubishi (originally a maritime transport company) in the 1870s: the triple-oak-leaf crest of the Tosa Clan, from which Yataro was born, and the three-tiered water chestnut leaves of the Iwasaki family.
As a result, the logo is an amalgamation of two family crests that were registered in 1914 and have remained the same for a century.
The distinctive qualities of each diamond in the Mitsubishi logo are dependability, honesty, and achievement. Customers have grown to trust its distinctive, constant brand identity. The official color of the insignia is red, which is a self-assured, alluring, and exciting hue.
The three-point fan signifies “sealing the contract between the customer and the Mitsubishi product.” As a result, usage in publications and on products is strictly controlled by the company’s usage and identity policies. Even Mitsubishi has a Corporate Name and Trademark Committee that will file a lawsuit if the logo is misused.
Mitsubishi family companies are required to adhere to rules for the use of the logo, including (1) “display the mark in ways that preserve its recognizability” and (2) “avoid abuse of the mark by third parties.”
Mitsubishi – a component of Mercedes?
In addition to being a member of the RenaultNissanMitsubishi Alliance, the firm was founded in 1970 by merging the automotive section of Mitsubishi Heavy Industries with Mitsubishi keiretsu, which was formerly Japan’s largest industrial conglomerate.
Formerly a division of Mitsubishi Motors, Mitsubishi Fuso Truck and Bus Corporation now operates independently and is owned by the German automaker Daimler Truck. The company manufactures commercial-grade trucks, buses, and heavy construction equipment (though Mitsubishi continues to own a small stake).
Ford owns Mitsubishi, right?
The major automakers with present presences in the United States are listed below, along with the brands they sell.
Chevrolet, GMC, Buick, and Cadillac all belong to General Motors. Hummer is back as a GMC subsidiary brand. In order to co-develop EVs, GM and Honda have an official collaboration.
Acura and Honda are owned by Honda Motor Co. It collaborates with GM. Sony Honda Mobility is the name of the electric vehicle firm they founded with Sony.
Following the merger of Fiat Chrysler Automobiles and Peugeot S.A., a new company called Stellantis was created. According to the explanation, the word is derived from the Latin verb “stello,” which means “to dazzle with stars.” Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram are now under Stellantis and are FCA brands that are offered in the United States. Other Stellantis automobile brands include Citroen, DS Automobiles, Opel, Peugeot, and Vauxhall.
Lexus and Toyota are owned by Toyota Motor Corp. Additionally, it owns stock in Suzuki and Subaru.
The automotive brand VinFast, along with VinHomes, VinBigData, VinBioCare, and VinBrain, are all owned by VinGroup.
Audi, Bentley, Bugatti, Lamborghini, Porsche, and Volkswagen are all brands owned by Volkswagen AG.