As one of the first Afro-Latina Trans women to appear in a significant luxury vehicle advertisement, MJ Rodriquez, the meteoric rising star of FX’s POSE, has created history by working with Lexus.
This advertisement, which was produced as part of a campaign to introduce the new Lexus IS sport sedan, personifies flair and performance while showcasing the charisma of both the car and the drivers. Actress and singer MJ Rodriguez, whose series POSE is creating history for having the largest cast of transgender actresses as series regulars, is featured in this ground-breaking campaign.
The spot toys with expectations and adopts a playful swagger by expertly showcasing the car’s statement-making, elevated lines through cinematography and generating a waltz between the car’s movements and those of the camera. The new advertising campaign speaks out against compromising on enjoying the things you’re passionate about because cars are an expression of the driver’s unique style.
On March 11th at 5 p.m. (PST) / 8 p.m. (EST), Lexus made a 90-second remix of the commercial that debuted on the international Queer TV network Revry during Women’s History Month (EST). The extended commercial will be featured by Revry in an exclusive half-hour interview program called Gigi X MJ. Rodriguez will be interviewed by celebrity trans influencer Gigi Gorgeous and will discuss everything from her experience as the first Afro-Latina trans woman to appear in a Lexus commercial to life during the COVID-19 pandemic. Check it out here on the Revry website.
In a nod to her previously ground-breaking work on POSE, Rodriguez discusses what it means to her to be a trailblazer and to appear in this Lexus commercial. She explains in an exclusive Revry interview: “It was a bizarre situation. I feel like I’m making history in another way and contributing to change in another way by paving the way for girls like me to have a place.”
“We are excited to unveil the new Lexus IS in cooperation with MJ Rodriguez whose combination of groundbreaking star power, sense of adventure, and flawless elegance is unmatched,” said Mia Phillips, senior manager, Advertising & Media at Lexus.
The commercial featured an A-List crew working behind the scenes for the Walton Isaacson campaign, including music producer/director Andrew Logan, who created the original score. Logan has produced music for notable artists like Garth Brooks, Paula Abdul, Dakota Moon, Nobody’s Angel, and Laura Pausini. The 90-second longer version was edited by renowned costume designer Kim Bowen, who has worked with major celebrities including Jennifer Lopez, Janet Jackson, and Pink, and music video editor Chancler Haynes (Kendrick Lamar, Taylor Swift, Travis Scott, DJ Khaled). With JOJX Production, Ace Norton directed the commercial.
In This Article...
The Lexus commercial’s girl is who?
Audrey Nuna is featured in the Lexus LS 500h TV commercial, “Hands to the Sky,” which was created by Ecko and Nova Wav. iSpot tracks TV ad performance and impressions.
Who appears in the Lexus IS commercial for 2021?
Access the Data Below for Free in Exchange for 10 Ads! The 2021 IS puts all of its effort into delivering a potent, thrilling driving experience, according to actors Trevor Jackson and Lovie Simone, who both elected to drive a Lexus IS.
Who appears in the newest Lexus LS 500 advertisement?
Dallas, Texas (April 19, 2021) The 2021 LS 500, the automaker’s flagship sedan, is used to illustrate the human aspect of Lexus’ brand and automotive technology in a new marketing campaign that debuted today. With features that work in tandem with the driver and intuitive technology, the new LS was created with human experiences and emotions in mind. Best-selling author and sports expert Emmanuel Acho and author and CEO of Mogul Tiffany Pham are the faces of the advertising campaign, “Modern Leaders.”
The flagship LS is our pinnacle of anticipatory hospitality, or omotenashi, according to Vinay Shahani, vice president of marketing for Lexus.
The Lexus ownership experience is elevated by our human-centric design and engineering philosophy, which also aids in fostering an emotional bond between our clients and their LS.
The LS plays a crucial part in helping two contemporary leaders prepare for on-camera appearances in the films “Utterly Human,” starring Acho, and “More Than Intelligence,” starring Pham, by offering a luxuriously comfortable and creative atmosphere that motivates their speeches. Shiatsu Massage, Climate Concierge, and Head-Up Display are a few of the various options that Acho and Pham take advantage of in the luxury car.
Primetime, late-night, special events, and sporting occasions such as the Olympics, NFL, NHL, and USGA will all feature “Utterly Human” and “More Than Intelligence.” The campaign also incorporates advanced TV, digital, print, and out-of-home advertising in addition to the broadcast advertisements. Over the upcoming months, media collaborations will be introduced.