The December to Remember Sales Event, which finishes on January 4, 2021, is subject to change. Offer subject to vehicle availability and only offered through participating Lexus dealers from participating dealer stock.
In This Article...
Is Lexus planning a memorable December?
According to Vinay Shahani, vice president of Lexus marketing, “the iconic Lexus ‘December to Remember’ campaign celebrates people getting together during the holidays every year.” People eagerly anticipate the happiness and magic of this season, and our dealers excel at capturing the spirit of the occasion for our visitors and their neighborhood communities.
Lexus is making this December special for children connected to the Boys & Girls Club of America. Lexus will provide the charity a $300,000 grant on a national level. Local Lexus dealers will have the chance to bring something exciting and special from the Boys & Girls Club wish list to members across the nation and deliver it with a big red bow. Videos of a handful of the memorable moments will be taken and posted on social media.
The first commercial, “Runway,” depicts the delight of a child directing Santa to the right house by transforming the homeowner’s driveway into a runway lined with festive lights. The video begins with a small girl asking her grandmother, “Grandma, how wide are two reindeer?” and then transitions to her marking off the landing place with stairs, gathering ingredients, and making a snowman. She hurries to the driveway on Christmas morning and exclaims, “It worked!” as she sees their new 2022 Lexus ES F SPORT with the distinctive red bow.
In the second ad, “Wonderland,” a preteen recruits his pals to help him gather holiday decorations for his dad’s brand-new 2022 NX F SPORT, which he then uses to turn the town square into a magical winter wonderland. As they drive into town, they all gather in the backseat with their supplies and turn on the new Lexus Interface to play holiday music. Their faces are also highlighted by the square’s lights.
The broadcast ads for the 2021 Lexus “December to Remember” campaign can be seen throughout primetime, late-night, and cable sports programs, such as NCAA Football, NFL, NHL, English Premier League, and soccer on ESPN. Digital advertising is also a part of the integrated campaign, with content appearing on a few different social media sites.
About Lexus Because of its love for daring design, inventive technology, and thrilling performance, Lexus is able to give its consumers incredible experiences. In 1989, Lexus set out on its adventure with two high-end automobiles and a resolve to strive for excellence. Since then, Lexus has expanded its product line to better serve the needs of luxury consumers worldwide in more than 90 nations. A full portfolio of premium vehicles are available from 243 dealers who sell Lexus vehicles in the United States. Lexus is the market leader in luxury hybrid vehicles with six models using Lexus Hybrid Drive. Eight F SPORT versions and one F performance type are also available from Lexus. Lexus is dedicated to being a forward-thinking company that plans for the needs of high-end consumers.
Is a Lexus only an upscale Toyota?
Is Lexus a Toyota brand? Yes, the Toyota Motor Corporation, which has its headquarters in Japan, is the owner of the Lexus brand. However, the luxury car line runs separately from Toyota Motor Corporation in many aspects.
What values does Lexus uphold?
According to theories about the name’s etymology, the terms “luxury” and “elegance” were combined.
[26] as well as that it stands for “luxury exports to the United States.”
[26] The brand name has no particular meaning, and it simply connotes an opulent and technological image, according to Team One interviews. [24] The database company LexisNexis secured a temporary injunction prohibiting the use of the brand Lexus before the first automobiles were introduced because it would lead to product confusion. [27] The division’s debut and marketing initiatives ran the risk of being delayed by the injunction. [27] The U.S. appeals court lifted the injunction after determining that there was minimal chance that the two items would cause consumers to become confused. [27]
“The Relentless Pursuit of Perfection” was the original Lexus tagline, which was created when Team One representatives visited Lexus designers in Japan and observed their meticulous attention to detail.
[28] The final round of logo development involves three companies: Saatchi & Saatchi, Molly Designs, and Hunter/Korobkin, Inc. [29] The Lexus logo typeface was created by Saatchi & Saatchi, while the “L” was created by Hunter/Korobkin, Inc. The final logo was a blend of the two companies’ final designs. Toyota claims that the carmaker improved the emblem by utilizing a mathematical formula to create it, making it simpler to produce. [30] [24] 1988 saw the debut of teaser advertisements with the Lexus name and emblem at the Chicago, Los Angeles, and New York auto shows. [31]
Is Mercedes a superior car over Lexus?
Two of the most well-known manufacturers of luxury automobiles are Lexus and Mercedes-Benz. Nevertheless, it is impossible to match Mercedes-Benz dependability. Overall, Mercedes-Benz cars outperform Lexus models in terms of performance, unique interior elements included as standard, and efficiency.
Who would purchase a Lexus?
Price-wise, Lexus is less expensive than Audi and on level with BMW and Mercedes-Benz. Yes, it has excellent reliability ratings and is less expensive to maintain over time. The top three Best Entry-Level Luxury Car Resale Value list from Kelley Blue Book for 2020 included two Lexus models.
According to the editors of KBB, the Lexus ES won the competition in 2020 with a respectable anticipated resale value of 37.9% after five years of ownership.
Those who favor Lexus above other high-end brands may have a point. This automobile manufacturer offers a premium experience with its exceptional quality, dependability, and resale value. It is certain to gratify the majority of enthusiasts of luxury cars with its cozy, lavish interior and impressive ride.
Which Lexus resembles a Camry the most?
You might be debating between the 2019 Toyota Camry and the 2019 Lexus ES 350 if you’re looking for a midsize sedan. Since both of these vehicles are dependable, complete, and well-equipped, customers may find it challenging to decide between them.
Who is the main rival of Lexus?
Even while Mercedes-Benz continues to be Lexus’ main rival, a closer look at the two brands’ key distinctions uncovers some clear advantages for Lexus. If you’re having difficulties deciding between the two, our handy comparison guide ought to make it much easier for you to make your choice.
For how long will there be a chip shortage?
Over many years, the U.S. manufacturing share of chips has decreased. based on a graph from December 2021.
You missed Transform 2022, right? Check out our on-demand library right away to watch every summit session! Watch this.
Since the pandemic, there has been a shortage of semiconductor chips due to the supply chain’s instability.
Chips are the fundamental building elements of anything electronic, so the shortage has affected the entire food chain of items in the electronics industry.
Because complex gadgets like game consoles can require hundreds of components, the shortage was challenging. According to Deloitte, the shipment and sale of a product, appliance, or vehicle worth considerably more could be delayed if a single $1 chip is not readily available.
Deloitte Consulting forecast that the scarcity would persist through the entire year of 2023 as recently as December. However, now that the semiconductor sector has increased capital spending and much-needed plants are starting to come online after protracted development projects, the company’s chip analysts feel that the end is in sight. Given the anticipated recession in the global economy, demand is also beginning to shift. Stocks have fallen due to inflationary fears, while buyers and consumers are becoming more cautious due to worries about a recession.
Event
On October 4 in San Francisco, CA, MetaBeat will bring together thought leaders to provide direction on how metaverse technology will alter how all industries interact and conduct business.
Which automobiles remain untouched by the chip shortage?
Due to a shortage of chips, certain new cars lack the following features.
- Touchscreen: BMW BMW.
- Car and Driver Marc Urbano.
- Lexus: Super Cruise (Now Resumed)
- Cadillac.
- HD Radio for GMC and Chevrolet.
- Heated seats and steering wheels for Chevrolet/GMC vehicles.
- Satellite navigation: Ford
- Ford.
Is a Lexus a high-end vehicle?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
Is Toyota more dependable than Lexus?
According to some reports, Lexus is equally as trustworthy as Toyota. Out of a total of twenty-eight automobile brands, including Toyota, which came in third, Consumer Reports recognized Lexus as the most dependable brand for 2022.
The study rated the data from more than three hundred thousand autos across seventeen criteria to determine which was the most trustworthy. Squeaky brakes, transmission troubles, faults with the four-wheel-drive system, and damaged interiors are a few of the categories in the survey.
You can drive with confidence knowing that your Lexus is a reliable vehicle thanks to its excellent dependability ranking. But even if you choose a Toyota, you can be sure that it will be a dependable vehicle.
Does Lexus make use of Toyota motors?
The mechanical variations, particularly when it comes to engines, are considerably more significant. The amusing thing is that there isn’t much, if any, difference between Lexus and Toyota reliability. If you want to acquire something that will last for a long time without continually needing maintenance, both brands are good bets. One of the main draws to either choice is this fact alone. The usage of specific engines in Toyota and Lexus models contributes to both brands’ reliability. The 3.5-liter V-6 engine used in the Highlander, Camry, and Lexus RX also powers the Toyota Avalon and Lexus ES. Additionally, the 2.5-liter hybrid powertrain is identical.
The Toyota Land Cruiser and Lexus GX, along with some other Lexus and Toyota vehicles, share a same mechanical design.
Some engines, mostly seen in sporty Lexus vehicles, don’t transfer well between brands. The majority of these engines are too performance-focused to be truly consistent with the Toyota brand image, which is frequently preferred by consumers who desire a more subdued driving experience. Additionally, they would artificially exaggerate the cost of various Toyota models, going far beyond the brand’s reputation for affordability.
Toyota Motor Company is renowned for its outstanding manufacturing quality assurance procedures. Businesses everywhereincluding business schoolsstudy the automaker’s factory practices and attempt to imitate them. As a result, you as a customer don’t have to be concerned about subpar construction as much when it comes to Toyota and Lexus engines.
What does your Lexus driving say about you?
Buying a car produced in Japan ensures dependability. While Lexus drivers believe they are analytical and rational, companies like Honda, Toyota, and Lexus have a reputation for doing that.
The majority of Lexus drivers are over 65, live in cities, and have jobs in banking or finance. They also like sushi, think that public transportation is disgusting, and want to feel and look handsome. The majority of Lexus drivers are also avid sports fans and Starbucks drinkers.
The value of a Lexus is it stable?
Because Lexus shares Toyota’s reputation for dependability, this may contribute to the high value of its cars. In fact, IntelliChoice has recognized the ES300h hybrid midsize sedan, IS350 compact sedan, RC350 coupe, and RX350 midsize SUV as Lexus models with the highest retained values for 2021. Every 2021 Lexus is anticipated to keep at least 48% of its initial value after five years, with the LS500 being the sole exception (which is more than the national average).