A project to create a new luxury brand for the Toyota group included the 1989 establishment of Lexus as a Toyota subsidiary.
The corporation didn’t initially choose Lexus; instead, it was changed from the name “Alexis was one of 219 potential names for the new business that were submitted.
According to some analysts, the word “Lexus” is an acronym for “Luxury exports to the US.” Others think the phrase is a mashup of the phrases “elegance and luxury.
Whatever the inspiration for the name, it served as a starting point for the Lexus emblem, which includes a huge “Inside of an oval border, a L shape.
The current Lexus automobile logo is an easy-to-recognize design. The Lexus symbol is a stylized logo that appears on both the company’s branding and the vehicles themselves “An oval with a steel-gray finish surrounds the letter L. The “L resembles a curved road or an arrow in appearance almost exactly.
The insignia, according to the business, represents the graceful curves that embody the rounded and aerodynamic nature of Lexus vehicles.
The Lexus wordmark, the name, or both may appear with the logo “Lexus is presented in an ornate sans-serif font with all-capital characters.
In This Article...
Lexus: Brand overview
Toyota’s premium vehicle business, Lexus, was established about the same time that its Japanese rivals Nissan and Honda established their own luxury divisions. The production of Lexus vehicles is primarily done in Japan, specifically in the Kyushu and Chubu regions.
Lexus has significantly boosted sales outside of the US throughout the 2000s, opening new dealerships in cities all over the world. A variety of hybrid vehicles have also been released by Lexus in other markets.
The business describes itself as one that is “in quest of perfection” and contends with market titans like Mercedes Benz and Audi.
As a premium sub-brand of Toyota, Lexus adheres to the same design standards as the parent company, emphasizing luxury, beauty, and simplicity.
What caused Lexus to change their logo?
From Apple to Google, every major brand we recognize today has undergone various changes throughout time. And Lexus is no exception, with its automobiles displaying a variety of logos during the course of their existence. But compared to other updates, its most recent logo is a little different.
In place of its recognizable logo, Lexus will now use plain text that simply reads “Lexus” on the back of all of its upcoming models, as well as some of the ones already in production. The brand-new wordmark is supposed to represent upcoming changes to the organization. Do you want to create your own logo? Make sure you look at our list of the top free logo generators.
Brian Bolain, the head of marketing at Lexus, explains the rationale behind the company’s decision to change the emblem on the back of its vehicles in an interview with MotorTrend (opens in new tab). This may seem like a silly method, but it attracts your attention, he said, adding that “We [Lexus] need some way to communicate that change is coming to Lexus.” And matter how direct Bolain was, we must agree that we rather love the transformation (see below).
Even while the modification isn’t especially novel, it undoubtedly has significantly altered the car’s appearance. On the car, the lettering appears much more slick, in contrast to the previous emblem, which, in my opinion, is extremely clumsy. We adore the minimalist design and its striking influence on the vehicles’ look. We believe the new logo appears incredibly uncomfortable and thick on the back of the car when compared to the new wordmark.
Although this isn’t the first vehicle design modification in recent years, its straightforward typography makes it possibly the most daring. BMW updated its recognizable logo back in March 2021, and Volvo just unveiled its new, simple logo in September.
Although we are eager to see how the wordmark appears on next Lexus automobiles, for the time being we can admire how beautiful this new, minimalist design looks. Check out our 15 golden principles for logo design if you’re creating your own to ensure that your creations are flawless every time.
What does the Japanese word “Lexus” mean?
A top-of-the-line luxury vehicle produced by the Toyota Motor Company Japan is referred to as a Lexus. The word “LEXUS” is Latin for “luxury.” To the US: export. L-EX-US. Not “premium edition for the US” at all. The Lexus moniker is now used by Toyota Motor Co. for its luxury range in Japan as well.
An individual who possesses high potential, beauty, a ton of drive, a good nature, and a pleasant temperament is referred to as a Lexus (adjective). Very gorgeous, really intelligent, and has an extremely original sense of humor.
The Lexus logo was created by who?
The designers wanted to produce a strong and distinctive bespoke typeface. And they were very successful. The colorful typeface and overall design work flawlessly together to give the brand an appearance that is both sophisticated and cutting-edge.
Its original design has undergone some modifications. In 1986, Molly Designs and Hunter Communications received a commission to design a badge. Two years later, the first advertisements debuted at one of the largest US auto shows. Since that time, the Lexus emblem has firmly established itself as one of the automotive industry’s most recognizable icons.
The Lexus logo has a steel grey tone and displays ingenuity and elegance because it is so straightforward. If you look attentively, you will notice that the Lexus insignia has a great smooth addition and is somewhat curved.
Is Lexus a Toyota or a Nissan?
Yes, the Toyota Motor Corporation, which has its headquarters in Japan, is the owner of the Lexus brand. However, the luxury car line runs separately from Toyota Motor Corporation in many aspects.
Is a Lexus automobile reliable?
JD Power’s US Dependability Study named Lexus as the most trustworthy car brand, a distinction the company has held for nine of the last ten years. The JD Power Small Premium SUV Quality Award went to the Lexus UX, and the JD Power Midsize Premium SUV Quality Award went to the Lexus RX.
The Kia K logo is what?
The company’s color scheme of red and white represents its fervor and vitality, respectively. The ellipse shape that surrounds the letters “Kia” is another aspect of the design to note. This design, which represents the earth, indicates Kia’s existence throughout the world. Kia also use a straightforward unique logo typeface.
Is Lexus a luxury brand?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
Is Toyota more dependable than Lexus?
According to some reports, Lexus is equally as trustworthy as Toyota. Out of a total of twenty-eight automobile brands, including Toyota, which came in third, Consumer Reports recognized Lexus as the most dependable brand for 2022.
The study rated the data from more than three hundred thousand autos across seventeen criteria to determine which was the most trustworthy. Squeaky brakes, transmission troubles, faults with the four-wheel-drive system, and damaged interiors are a few of the categories in the survey.
You can drive with confidence knowing that your Lexus is a reliable vehicle thanks to its excellent dependability ranking. But even if you choose a Toyota, you can be sure that it will be a dependable vehicle.
What does Lexus mean in English?
Amazing luxury experiences are synonymous with the Lexus brand. A group of engineers, designers, and technicians were tasked with the audacious mission of creating a luxury car that surpasses the best in the world and establishes a new benchmark for automotive luxury when the Lexus brand was established in 1983. When the Lexus LS 400 was first introduced in 1989, it took 6 years to complete this feat.
Today, Lexus continues to uphold the original spirit of its founding mission. demonstrating the principles needed to constantly rethink automotive luxury and provide car owners with state-of-the-art design and technology. However, the Lexus brand’s beginnings are frequently misunderstood.
Lexus is a combination of the Latin “Together with the Greek “lexicon, which refers to language, luxus and the French “luxe serve as symbols of refinement and opulence.
Many individuals think Lexus represents “In 1989, Lexus, or a variant suited for that brand, was initially introduced to the American market.
Team One, the Japanese Lexus advertising division, has refuted this hypothesis. The brand name has no particular meaning, and it just connotes an opulent and technological image, according to Team One interviews.
What does the Latin word Lexus mean?
About Lexus Both boys and girls have been known to use the name Lexus. It ultimately has Latin roots, deriving from a term that meant “law.” The term has been applied to a certain automotive model. In a similar manner to the names Porsche and Mercedes, this may have increased its popularity as a baby name.
Does the Camry share the same engine as the Lexus?
The mechanical variations, particularly when it comes to engines, are considerably more significant. The amusing thing is that there isn’t much, if any, difference between Lexus and Toyota reliability. If you want to acquire something that will last for a long time without continually needing maintenance, both brands are good bets. One of the main draws to either choice is this fact alone. The usage of specific engines in Toyota and Lexus models contributes to both brands’ reliability. The 3.5-liter V-6 engine used in the Highlander, Camry, and Lexus RX also powers the Toyota Avalon and Lexus ES. Additionally, the 2.5-liter hybrid powertrain is identical.
The Toyota Land Cruiser and Lexus GX, along with some other Lexus and Toyota vehicles, share a same mechanical design.
Some engines, mostly seen in sporty Lexus vehicles, don’t transfer well between brands. The majority of these engines are too performance-focused to be truly consistent with the Toyota brand image, which is frequently preferred by consumers who desire a more subdued driving experience. Additionally, they would artificially exaggerate the cost of various Toyota models, going far beyond the brand’s reputation for affordability.
Toyota Motor Company is renowned for its outstanding manufacturing quality assurance procedures. Businesses everywhereincluding business schoolsstudy the automaker’s factory practices and attempt to imitate them. As a result, you as a customer don’t have to be concerned about subpar construction as much when it comes to Toyota and Lexus engines.
The lifespan of a Lexus
In addition to offering a comfortable ride and cutting-edge technology, the luxury automaker Lexus is renowned for producing some of the most dependable vehicles on the road. Drivers can anticipate keeping their Lexus running for up to 20 years or 250300,000 miles.
According to J.D. Power, Lexus is the second-rated automobile brand in the U.S. for upkeep and dependability, and it has the strongest customer loyalty among luxury car companies. Similar to other luxury automobiles, Lexus does have slightly higher than average annual repair expenses, but its durability may end up saving you money over time.
Check out the information below to learn everything there is to know about Lexus: