For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
In This Article...
Is Lexus a premium or luxury brand?
The luxury car branch of the Japanese carmaker Toyota is called Lexus (, Rekusasu). More than 90 nations and territories throughout the world actively promote the Lexus brand[3]. and is the top-selling brand of luxury vehicles in Japan [6]. According to market valuation, it has been placed among the top 10 Japanese global brands. [7] The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Plano, Texas and Brussels, Belgium, respectively.
Lexus was founded from a corporate initiative to produce a new premium sedan, code-named F1, which started in 1983 and concluded in the unveiling of the Lexus LS in 1989. This was around the same time that Japanese rivals Honda and Nissan formed their Acura and Infiniti luxury divisions, respectively.
[8] Sedan, coup, convertible, and SUV vehicles were later added by the division. All automobiles marketed as Lexus globally from 1989 to 2005 were first introduced in Japan under the Toyota nameplate and a model name similar because Lexus did not exist as a brand there until 2005. A hybrid RX crossover made its debut in 2005, and later hybrid vehicles were added to the range of the division. With the introduction of the IS F sport sedan in 2007, Lexus established its own F marque performance division. In 2009, the LFA supercar followed.
The majority of Lexus automobiles are made in Japan, mostly in the Chbu and Kysh areas, namely in Toyota’s Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh facilities. The Canadian-built RX 330, the first Lexus made outside of the United States, started going through assembly in 2003. After a corporate restructuring that took place between 2001 and 2005, Lexus started running its own design, engineering, and manufacturing facilities.
Since the 2000s, Lexus has boosted sales outside of the United States, which is still its biggest market. In 2005, the division opened its first dealerships in the domestic Japanese market, becoming the first Japanese premium automobile brand to do so. [9] Since then, the company has made its debut in Southeast Asia, Latin America, Europe, and other continents. It has also introduced hybrid automobiles in other areas.
What makes Lexus a luxury brand?
Price-wise, Lexus is less expensive than Audi and on level with BMW and Mercedes-Benz. Yes, it has excellent reliability ratings and is less expensive to maintain over time. The top three Best Entry-Level Luxury Car Resale Value list from Kelley Blue Book for 2020 included two Lexus models.
According to the editors of KBB, the Lexus ES won the competition in 2020 with a respectable anticipated resale value of 37.9% after five years of ownership.
Those who favor Lexus above other high-end brands may have a point. This automobile manufacturer offers a premium experience with its exceptional quality, dependability, and resale value. It is certain to gratify the majority of enthusiasts of luxury cars with its cozy, lavish interior and impressive ride.
Is Lexus a more opulent vehicle than BMW?
The quality of a Lexus is simply better overall, especially if you plan to keep the car for a long time. They also have considerably cheaper maintenance costs and fewer engine issues.
Compared to Lexus, BMW is seen as more prestigious. BMW prioritizes making its luxury vehicles driver-focused. BMWs are often smaller than Lexus versions.
Which One is Right For You?
If you prefer comfort and dependability in your vehicles, the Lexus may be a better option than the BMW. Since they are so well-made, Lexuses rarely have major issues during the first 150k miles or 78 years of ownership.
BMW is a wonderful choice if you enjoy the thrills of performance. While Lexus is more of a pleasant and opulent car, BMWs are renowned as sporty and performance-driven vehicles.
Final Verdict
Because Lexus and BMW are luxury automakers, they cater to a specific market of consumers who desire a car for more than just travelling from A to B.
Once more Your preferences will ultimately determine what you choose. They are appropriate for a variety of people: Lexus is more appropriate for senior drivers, while BMW typically appeals to younger drivers.
Simply put, get a Lexus if you want a plush, comfy ride above performance. If you value performance and appearance but not necessarily the most pleasant ride or dependability, consider purchasing a BMW.
Is a Lexus only an upscale Toyota?
Is Lexus a Toyota brand? Yes, the Toyota Motor Corporation, which has its headquarters in Japan, is the owner of the Lexus brand. However, the luxury car line runs separately from Toyota Motor Corporation in many aspects.
Does Lexus outperform Benz?
Two of the most well-known manufacturers of luxury automobiles are Lexus and Mercedes-Benz. Nevertheless, it is impossible to match Mercedes-Benz dependability. Overall, Mercedes-Benz cars outperform Lexus models in terms of performance, unique interior elements included as standard, and efficiency.
Does Lexus represent status?
I love my Lexus. It drives superbly and looks fantastic. It certainly is a status symbol. But what distinguishes it from other premium companies and makes it so unique? In addition to the obvious, you might not be aware of some interesting facts about the Lexus. The Lexus’s smoothness and style are obvious from just looking at it, but here are a few tidbits you can utilize at your upcoming dinner party. Just take note of and keep in mind the following interesting Lexus facts.
The Young & The Lexus
The newest luxury brand vehicle available is a Lexus. Why people enjoy driving the Lexus so much is understandable. The other well-known brands, such as Mercedes, Porsche, and Jaguar, have all been in existence for about a century. However, Toyota didn’t have a flagship luxury brand until it introduced the Lexus in 1983. Because it is so exciting, trendy, and fashionable, Lexus is the youngest of all the luxury car manufacturers.
Inventor of the 8-Speed Automatic Transmission
A favorite among Lexus devotees is this feature. With the help of sophisticated technologies, these 8-speed automatic transmissions enable automobiles to change gears whenever you brake or accelerate. It feels more like a faster manual sports car because to the vehicle’s superb shifting skills. It is computer technology that makes driving a Lexus more thrilling.
Only the Best Designers
The exquisite design of Lexus cars makes them stand out from many other automobiles. Only the best designers are allowed to be anywhere near the Lexus when it is being created and built, according to Lexus makers. The Lexus’ main focus is luxury, as its name might imply. It’s critical to safeguard that vision if we want to keep our commitment to luxury. The organization has a strategy of only working with the top experts in the field.
Created the Perfect Sounding Engine
Getting the engine hum just right is a key component of designing the ideal luxury car. This was produced in collaboration between Lexus and Yamaha. The V10 engine was developed by their engineers in collaboration with Yamaha to provide the best possible driving performance. The Lexus engine’s opulent and pleasing sound is not by chance.
Why is Lexus so beloved by Americans?
30 years ago, this was everything Lexus aimed for.
The driving experience is still dominated by a potent yet refined motor, a quiet cabin, plush seats, and a sumptuous ride quality three decades later. It’s a monument to the car’s original design as well as to its high caliber and longevity.
How does your Lexus reflect on you?
Buying a car produced in Japan ensures dependability. While Lexus drivers believe they are analytical and rational, companies like Honda, Toyota, and Lexus have a reputation for doing that.
The majority of Lexus drivers are over 65, live in cities, and have jobs in banking or finance. They also like sushi, think that public transportation is disgusting, and want to feel and look handsome. The majority of Lexus drivers are also avid sports fans and Starbucks drinkers.
Does Lexus maintain its value?
Because Lexus shares Toyota’s reputation for dependability, this may contribute to the high value of its cars. In fact, IntelliChoice has recognized the ES300h hybrid midsize sedan, IS350 compact sedan, RC350 coupe, and RX350 midsize SUV as Lexus models with the highest retained values for 2021. Every 2021 Lexus is anticipated to keep at least 48% of its initial value after five years, with the LS500 being the sole exception (which is more than the national average).
What is the lifespan of a Lexus?
In addition to offering a comfortable ride and cutting-edge technology, the luxury automaker Lexus is renowned for producing some of the most dependable vehicles on the road. Drivers can anticipate keeping their Lexus running for up to 20 years or 250300,000 miles.
According to J.D. Power, Lexus is the second-rated automobile brand in the U.S. for upkeep and dependability, and it has the strongest customer loyalty among luxury car companies. Similar to other luxury automobiles, Lexus does have slightly higher than average annual repair expenses, but its durability may end up saving you money over time.
Check out the information below to learn everything there is to know about Lexus:
Is buying a Lexus a wise idea?
According to Consumer Reports, Lexus is the most dependable new automobile brand. The fact that local dealerships worked so hard to consistently provide you with an amazing car-buying and service experience is evidenced by the fact that Lexus dealerships were rated as the best in terms of the overall dealership experience.
BMW or Lexus: which SUV is superior?
The Lexus is more oriented toward comfort and luxury while the BMW is more focused on performance. Popular small luxury SUVs include the BMW X3 and the 2019 Lexus NX. Despite the fact that they are both among the highest ranked in their category, a direct comparison reveals that they differ in key important ways.
Can Lexus match Toyota’s durability?
Again, it is challenging to get a definitive response because there are so many vehicles between Lexus and Toyotas.
But it’s undeniable that both Lexus and Toyota vehicles have a very long lifespan. According to client testimonials, both the Toyota and Lexus may go up to 300,000 miles between repairs.
In the end, if you have to select between a Toyota and a Lexus, durability is not a factor. But we can tell you that the Lexus ES and Toyota Sequoia are the models most praised for their durability.
Your budget is something to think about while deciding between a Lexus and a Toyota. And perhaps your preference for luxury.
Which Lexus resembles a Camry the most?
You might be debating between the 2019 Toyota Camry and the 2019 Lexus ES 350 if you’re looking for a midsize sedan. Since both of these vehicles are dependable, complete, and well-equipped, customers may find it challenging to decide between them.
Who manufactures Lexus?
Who is Lexus’s owner? Although the Lexus portfolio of cars and SUVs is owned by Toyota, the two brands are independent and have headquarters in different locations. While Lexus is still based in Nagoya, Toyota is headquartered in Toyota City.
Who is the main rival of Lexus?
Even while Mercedes-Benz continues to be Lexus’ main rival, a closer look at the two brands’ key distinctions uncovers some clear advantages for Lexus. If you’re having difficulties deciding between the two, our handy comparison guide ought to make it much easier for you to make your choice.
Does Lexus outperform Infiniti?
When you take into account all of the benefits Lexus has over INFINITI, it’s simple to understand why savvy buyers keep selecting Lexus. In terms of safety, Lexus vehicles exceed INFINITI according to the 2021 IIHS Top Safety Pick awards. Lexus automobiles have received accolades for their high dependability and reliability scores from both J.D. Power and Consumer Reports. In a same vein, Kelley Blue Book has kept praising Lexus for its exceptional value and brand reputation. Regardless of the category you select, Lexus outperforms INFINITI as the better vehicle.