For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
In This Article...
Is Lexus a premium or luxury brand?
The luxury car branch of the Japanese carmaker Toyota is called Lexus (, Rekusasu). More than 90 nations and territories throughout the world actively promote the Lexus brand[3]. and is the top-selling brand of luxury vehicles in Japan [6]. According to market valuation, it has been placed among the top 10 Japanese global brands. [7] The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Plano, Texas and Brussels, Belgium, respectively.
Lexus was founded from a corporate initiative to produce a new premium sedan, code-named F1, which started in 1983 and concluded in the unveiling of the Lexus LS in 1989. This was around the same time that Japanese rivals Honda and Nissan formed their Acura and Infiniti luxury divisions, respectively.
[8] Sedan, coup, convertible, and SUV vehicles were later added by the division. All automobiles marketed as Lexus globally from 1989 to 2005 were first introduced in Japan under the Toyota nameplate and a model name similar because Lexus did not exist as a brand there until 2005. A hybrid RX crossover made its debut in 2005, and later hybrid vehicles were added to the range of the division. With the introduction of the IS F sport sedan in 2007, Lexus established its own F marque performance division. In 2009, the LFA supercar followed.
The majority of Lexus automobiles are made in Japan, mostly in the Chbu and Kysh areas, namely in Toyota’s Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh facilities. The Canadian-built RX 330, the first Lexus made outside of the United States, started going through assembly in 2003. After a corporate restructuring that took place between 2001 and 2005, Lexus started running its own design, engineering, and manufacturing facilities.
Since the 2000s, Lexus has boosted sales outside of the United States, which is still its biggest market. In 2005, the division opened its first dealerships in the domestic Japanese market, becoming the first Japanese premium automobile brand to do so. [9] Since then, the company has made its debut in Southeast Asia, Latin America, Europe, and other continents. It has also introduced hybrid automobiles in other areas.
What makes Lexus a luxury brand?
Price-wise, Lexus is less expensive than Audi and on level with BMW and Mercedes-Benz. Yes, it has excellent reliability ratings and is less expensive to maintain over time. The top three Best Entry-Level Luxury Car Resale Value list from Kelley Blue Book for 2020 included two Lexus models.
According to the editors of KBB, the Lexus ES won the competition in 2020 with a respectable anticipated resale value of 37.9% after five years of ownership.
Those who favor Lexus above other high-end brands may have a point. This automobile manufacturer offers a premium experience with its exceptional quality, dependability, and resale value. It is certain to gratify the majority of enthusiasts of luxury cars with its cozy, lavish interior and impressive ride.
Is Mercedes more opulent than Lexus?
Stick with the Mercedes-Benz logo if you’re interested in ultra-luxury vehicles and ultra-luxury SUVs of any size. The S-Class is the benchmark for luxurious extras in this contest of lavish amenities. However, Mercedes-Benz also performed better than Lexus and other brands in the categories of luxury compact SUVs, luxury midsize SUVs, and even luxury large SUVs. Anyone seeking extravagant experiences from a premium vehicle or SUV won’t be let down by the Mercedes-Benz.
Lexus is the brand for you if hybrid luxury options are significant to you or if you want to get the best materials for a little less. Mercedes-Benz is your brand, though, if you’re in the market for a car and have your heart set on an SUV or midsize sedan with the most extravagant luxury additions and gold-level amenities. Naturally, only you can make that decision, and it might come down to a test drive. However, anyone in the first group might feel as though Lexus creates cars just for them in the end. And the latter group might connect with Mercedes-Benz the best.
Is Toyota’s high-end brand Lexus?
The luxury car manufacturer owned by Toyota Motor Corporation is called Lexus. While Lexus has its headquarters in Japan, like Toyota, its cars are produced all over the world so that Riverview drivers like you may experience the elegance that a Lexus car has to offer.
How well-known is Lexus?
Whether you’re looking to buy a new car in Ramsey or you need help taking care of your current car or SUV, you can be sure that our Lexus team is prepared to help. There is a solid reason why Lexus is one of the most well-known brands in the modern auto business. Our beautiful models were created with top-notch engineering and cutting-edge innovation in mind. Every time you step behind the wheel of your new Lexus, you can count on a wonderful driving experience as well as a sense of security and luxury. When you contact our Lexus dealership for assistance with your purchase, our trained sales staff will provide you with amiable service.
How does your Lexus reflect on you?
Buying a car produced in Japan ensures dependability. While Lexus drivers believe they are analytical and rational, companies like Honda, Toyota, and Lexus have a reputation for doing that.
The majority of Lexus drivers are over 65, live in cities, and have jobs in banking or finance. They also like sushi, think that public transportation is disgusting, and want to feel and look handsome. The majority of Lexus drivers are also avid sports fans and Starbucks drinkers.
Are Lexus and BMW more prestigious brands?
The quality of a Lexus is simply better overall, especially if you plan to keep the car for a long time. They also have considerably cheaper maintenance costs and fewer engine issues.
Compared to Lexus, BMW is seen as more prestigious. BMW prioritizes making its luxury vehicles driver-focused. BMWs are often smaller than Lexus versions.
Which One is Right For You?
If you prefer comfort and dependability in your vehicles, the Lexus may be a better option than the BMW. Since they are so well-made, Lexuses rarely have major issues during the first 150k miles or 78 years of ownership.
BMW is a wonderful choice if you enjoy the thrills of performance. While Lexus is more of a pleasant and opulent car, BMWs are renowned as sporty and performance-driven vehicles.
Final Verdict
Because Lexus and BMW are luxury automakers, they cater to a specific market of consumers who desire a car for more than just travelling from A to B.
Once more Your preferences will ultimately determine what you choose. They are appropriate for a variety of people: Lexus is more appropriate for senior drivers, while BMW typically appeals to younger drivers.
Simply put, get a Lexus if you want a plush, comfy ride above performance. If you value performance and appearance but not necessarily the most pleasant ride or dependability, consider purchasing a BMW.
Which is preferable, a Lexus or a Toyota?
In the U.S. News Battle of the Brands comparison, Lexus defeated Toyota in five of the 13 categories performance, interior, safety, subcompact SUV, and midsize SUV outperforming Toyota in all 13 categories. In the 44-inch midsize SUV class, the two brands were tied.
Although Lexus only triumphed in less than half of the categories, U.S. News nonetheless named it the superior vehicle overall. This is largely attributable to how well the high-end brand performed in the crucial areas of safety and performance. In the latter, Lexus cars typically outperform even the most sporty Toyota models in terms of handling.
Toyota is surpassed by Lexus in terms of interior design as well. While both companies have generally appealing interiors, Lexus cars consistently come with premium materials, cozy seats, and a more opulent vibe.
The Lexus brand is known for its emphasis on luxury, comfort, and overall performance. If you have a higher income and desire a car that provides a pleasant driving experience without compromising performance, upgrading can be worthwhile. If you’re looking for a sports vehicle or an SUV, the upgrade is especially valuable because Lexus consistently obtains top ratings in these categories.
Does Lexus outperform Benz?
Two of the most well-known manufacturers of luxury automobiles are Lexus and Mercedes-Benz. Nevertheless, it is impossible to match Mercedes-Benz dependability. Overall, Mercedes-Benz cars outperform Lexus models in terms of performance, unique interior elements included as standard, and efficiency.
Who is the main rival of Lexus?
Even while Mercedes-Benz continues to be Lexus’ main rival, a closer look at the two brands’ key distinctions uncovers some clear advantages for Lexus. If you’re having difficulties deciding between the two, our handy comparison guide ought to make it much easier for you to make your choice.
How durable is a Lexus?
The normal automobile has a lifespan of 200,000 miles, therefore you may drive a Lexus for 50% longer than the typical vehicle.
This durability may be a significant consideration when choosing a vehicle to buy if you have a lengthy commute or find yourself putting a lot of miles on your car.
Is buying a Lexus a wise idea?
According to Consumer Reports, Lexus is the most dependable new automobile brand. The fact that local dealerships worked so hard to consistently provide you with an amazing car-buying and service experience is evidenced by the fact that Lexus dealerships were rated as the best in terms of the overall dealership experience.
Does Lexus represent status?
I love my Lexus. It drives superbly and looks fantastic. It certainly is a status symbol. But what distinguishes it from other premium companies and makes it so unique? In addition to the obvious, you might not be aware of some interesting facts about the Lexus. The Lexus’s smoothness and style are obvious from just looking at it, but here are a few tidbits you can utilize at your upcoming dinner party. Just take note of and keep in mind the following interesting Lexus facts.
The Young & The Lexus
The newest luxury brand vehicle available is a Lexus. Why people enjoy driving the Lexus so much is understandable. The other well-known brands, such as Mercedes, Porsche, and Jaguar, have all been in existence for about a century. However, Toyota didn’t have a flagship luxury brand until it introduced the Lexus in 1983. Because it is so exciting, trendy, and fashionable, Lexus is the youngest of all the luxury car manufacturers.
Inventor of the 8-Speed Automatic Transmission
A favorite among Lexus devotees is this feature. With the help of sophisticated technologies, these 8-speed automatic transmissions enable automobiles to change gears whenever you brake or accelerate. It feels more like a faster manual sports car because to the vehicle’s superb shifting skills. It is computer technology that makes driving a Lexus more thrilling.
Only the Best Designers
The exquisite design of Lexus cars makes them stand out from many other automobiles. Only the best designers are allowed to be anywhere near the Lexus when it is being created and built, according to Lexus makers. The Lexus’ main focus is luxury, as its name might imply. It’s critical to safeguard that vision if we want to keep our commitment to luxury. The organization has a strategy of only working with the top experts in the field.
Created the Perfect Sounding Engine
Getting the engine hum just right is a key component of designing the ideal luxury car. This was produced in collaboration between Lexus and Yamaha. The V10 engine was developed by their engineers in collaboration with Yamaha to provide the best possible driving performance. The Lexus engine’s opulent and pleasing sound is not by chance.
Is a Lexus car the most dependable?
The 2021 Automotive Reliability Report was recently won by Lexus, which has a long track record of dominating such assessments. Despite usually taking the top rank without any challenge, Lexus and Porsche tied for the top spot in the 2017 JD Power Vehicle Dependability Survey. 2016 saw Lexus vehicles take the top spot for dependability among used vehicles on the AutoExpress list. In their respective categories, the RX, GS, and IS were the best-performing vehicles.
Most Lexus owners have not experienced any significant problems even after 100,000 or 150,000 km. If you acquire a used Lexus automobile with about 100,000 miles on it, you may still drive it for a long time if you take good care of it. This is mostly due to the superior engines found in Lexus vehicles, which other luxury vehicles seem to lack. Both Toyota and Lexus are well known for the high caliber of their engines. Although older vehicles are difficult to maintain, the majority of significant problems arise in vehicles with well over 100,000 kilometers.