According to theories about the name’s etymology, the terms “luxury” and “elegance” were combined. [26] as well as that it stands for “luxury exports to the United States.” [26] The brand name has no particular meaning, and it just connotes an opulent and technological image, according to Team One interviews. [24] The database company LexisNexis secured a temporary injunction prohibiting the use of the brand Lexus before the first automobiles were introduced because it would lead to product confusion. [27] The division’s debut and marketing initiatives ran the risk of being delayed by the injunction. [27] The U.S. appeals court lifted the injunction after determining that there was minimal chance that the two items would cause consumers to become confused. [27]
“The Relentless Pursuit of Perfection” was the original Lexus tagline, which was created when Team One representatives visited Lexus designers in Japan and observed their meticulous attention to detail.
[28] The final round of logo development involves three companies: Saatchi & Saatchi, Molly Designs, and Hunter/Korobkin, Inc. [29] The Lexus logo typeface was created by Saatchi & Saatchi, while the “L” was created by Hunter/Korobkin, Inc. The final logo was a blend of the two companies’ final designs. Toyota claims that the carmaker improved the emblem by utilizing a mathematical formula to create it, making it simpler to produce. [30] [24] 1988 saw the debut of teaser advertisements with the Lexus name and emblem at the Chicago, Los Angeles, and New York auto shows. [31]
In This Article...
How is Toyota Lexus spelled?
The luxury subsidiary of Japanese automaker Toyota Motor Corporation is called Lexus. Lexus was first offered in the USA in 1989; it is now available everywhere and is the most popular brand of high-end vehicles in Japan. The Lexus brand is one of the top ten Japanese global brands in terms of market value and is sold in more than 70 countries and territories. The headquarters of Lexus are in Nagoya, Japan. Operational hubs are situated in Torrance, California, and Brussels, Belgium.
The secret F1 flagship sedan project, which started in 1983 and resulted in the 1989 release of the first Lexus LS, is where Lexus got its start. Later, the division added models for sedans, coups, convertibles, and SUVs. A hybrid RX crossover made its debut in 2005, and later hybrid vehicles were added to the range of the division. With the introduction of the IS F sport sedan in 2007, Lexus established its own F marque performance division. In 2009, the LFA supercar followed.
Lexus automobiles have always been made in Japan, with the majority of the country’s production taking place in the Chbu and Kysh areas, particularly at Toyota’s Tahara, Aichi, Chbu, and Miyata, Fukuoka, Kysh factories. The RX 330, which is made in Ontario, Canada, was the first Lexus assembled outside of Japan in 2003. Following a corporate restructuring that took place between 2001 and 2005, Lexus also runs its own design, engineering, and production facilities that are completely in charge of producing the automobiles for the division.
What does the Japanese word “Toyota” mean?
The name Toyoda is spelled differently as Toyota. Many different types of looms were created and made by the original Toyoda firm. Toyoda made the decision to enter the automotive industry in 1933, and after achieving consistent success, it rapidly expanded in 1956. Toyoda, which refers to Japan’s most important cash crop, means “fertile rice patty.” To avoid being confused with the agricultural company Toyoda Loom Inc., they changed their name to Toyota, which has a similar sound but has nothing to do with agriculture. Toyota only needs eight strokes to write the Japanese alphabet, whereas Toyoda needs ten. In addition to being simpler to write, the number eight is lucky in Japan, therefore the alteration was viewed favorably.
What the Toyota Logo Means
In 1990, the Toyota logo made its debut in the United States. It displays three overlapping ellipses, each of which stands for a crucial aspect of Toyota as an organization. The ellipses in the middle, resembling columns, and on top, perpendicular to them, stand for the “unification of the hearts of [Toyota] customers and the heart of Toyota goods.” The third and last ellipsisthe one around the other tworepresents Toyota’s pursuit of technical innovation as well as potential and opportunity in the future.
What does Toyota mean to you?
Why not share your meaning for your Toyota with us and our customers? Submit a review! You’ll wonder why you ever put up with problems with other automobiles once you’ve experienced the Toyota difference with ToyotaCare.
Is a Lexus only an upscale Toyota?
Is Lexus a Toyota brand? Yes, the Toyota Motor Corporation, which has its headquarters in Japan, is the owner of the Lexus brand. However, the luxury car line runs separately from Toyota Motor Corporation in many aspects.
Is a Lexus a high-end vehicle?
For both 2017 and 2016, the Kelley Blue Book Brand Image Awards honored Lexus the Best Overall Luxury Brand and the Most Trusted Luxury Brand. Lexus won the Edmunds’ Most Wanted Awards for its ES 350 and RX 350 luxury compact SUVs (luxury midsize car).
Is Lexus a superior brand to Toyota?
In the U.S. News Battle of the Brands comparison, Lexus defeated Toyota in five of the 13 categories performance, interior, safety, subcompact SUV, and midsize SUV outperforming Toyota in all 13 categories. In the 44-inch midsize SUV class, the two brands were tied.
Although Lexus only triumphed in less than half of the categories, U.S. News nonetheless named it the superior vehicle overall. This is largely attributable to how well the high-end brand performed in the crucial areas of safety and performance. In the latter, Lexus cars typically outperform even the most sporty Toyota models in terms of handling.
Toyota is surpassed by Lexus in terms of interior design as well. While both companies have generally appealing interiors, Lexus cars consistently come with premium materials, cozy seats, and a more opulent vibe.
The Lexus brand is known for its emphasis on luxury, comfort, and overall performance. If you have a higher income and desire a car that provides a pleasant driving experience without compromising performance, upgrading can be worthwhile. If you’re looking for a sports vehicle or an SUV, the upgrade is especially valuable because Lexus consistently obtains top ratings in these categories.
Can Lexus match Toyota’s durability?
Again, it is challenging to get a definitive response because there are so many vehicles between Lexus and Toyotas.
But it’s undeniable that both Lexus and Toyota vehicles have a very long lifespan. According to client testimonials, both the Toyota and Lexus may go up to 300,000 miles between repairs.
In the end, if you have to select between a Toyota and a Lexus, durability is not a factor. But we can tell you that the Lexus ES and Toyota Sequoia are the models most praised for their durability.
Your budget is something to think about while deciding between a Lexus and a Toyota. And perhaps your preference for luxury.
Reliability of Lexus vehicles
They have consistently ranked at the top of the most reliable lists for many years, including those from J.D. Power and AutoExpress.
Each of their models had above average reliability, which is quite an accomplishment, and Consumer Reports placed them first for dependability.
They also shared the top rank with Porsche in this year’s J.D. Power Vehicle Dependability Survey (2017; this is the first time they’ve matched for a position); typically, they easily claim the top spot.
In 2016, AutoExpress placed them first for used car dependability, with the RX, GS, and IS taking first place in their respective categories.
Lexus does admirably on ReliabilityIndex as well. With a reliability index of 79, which is quite good, they rank sixth.
How reliable is the Lexus IS?
If we examine certain models, we may discover that Lexus is consistently dependable. As we previously reported, the IS won the AutoExpress survey’s category for “best dependable used small executive.” It has an average repair cost of 398.88 and a dependability index of 79.
Users of AutoExpress appeared to love the IS as well. It received the highest rating in their Driver Power Survey and has a reliability rating of 98.58% overall.
Is the Lexus RX reliable?
A very reliable vehicle is the Lexus RX. For AutoExpress, it won first place in the area of “most trustworthy used SUV or 44.”
Owners don’t seem to have many complaints, as the RX ranks 200 automobiles just outside the top 10 for dependability.
ReliabilityIndex doesn’t rate it as highly, though. It receives a reliabilityindex of 142 from them, which is below standard for the sector. The fact that the average repair costs are a staggering 659.83 may be the reason why this received such a bad rating. Owners became aware of the high repair costs. High repair costs can significantly reduce reliability, which may be why the Lexus RX scored lower than anticipated.
Lexus GS reliability
According to statistics from other sources, the Lexus GS has been awarded the most dependable executive vehicle by AutoExpress.
It received a reliability index of 56 from ReliabilityIndex, the highest rating among the Lexus vehicles we have examined. Additionally, they cited a 491.24 average repair cost. The GS has received positive reviews from AutoExpress users, who gave it a 96% reliability rating. It also ranked among the top 20 vehicles in the 2015 Driver Power survey. Owners did draw attention to the expensive repair expenses. They are still fairly expensive even though they are not as high as the RX.
In general, Lexus is a pretty trustworthy brand. Numerous of their models have won recognition for reliability, and owners appear to be extremely satisfied with the durability of their models.
How do you say Porsche automobile?
Porsch is one of the most widely used pronounciations, yet this pronunciation is incorrect. Porsche is actually a two-syllable word when spoken correctly. So, the correct pronunciation is “Por-shuh. Your inquiries about Porsche, including how to pronounce it, are welcome at Hendrick Porsche, of course!
What does Corolla mean?
The Latin origin of the term “corolla” translates to “small crown.” The corolla, however, can also refer to a flower’s outer petals in English. Why? Just take a look at a sunflower! It’s an appropriate moniker for a compact, fashionable automobile.
What does Camry mean?
The name of the Toyota Camry actually shares a lot of similarities with the Corolla because it too derives from a word that means “crown.” The name Camry is derived from kanmuri, the Japanese word for crown. So, you might say that it’s the king or queen of sedans?
What does the Japanese word Subaru mean?
“SUBARU” is a combination of the Japanese word for “unite” and the Greek name for a group of six stars in the Taurus constellation known as the Pleiades. Greek mythology states that these stars are the transformation of Atlas’ daughters.
What is the name of a Camry in Japan?
There have been several iterations of the Toyota Camry, which has been sold internationally by the Japanese automaker Toyota since 1982.
What does the Japanese word “Honda” mean?
Honda (Hondo) is a Japanese last name that translates to “root ricefield” or “origin ricefield,” “root/origin numerous,” or “honor ricefield” listen (helpinfo).
What does the Japanese word “Mazda” mean?
But that’s not all. There is a Japanese word called Mazda. Ahura Mazda, which can be translated as god or lord of wisdom, harmony, or understanding, is the name given to a Zoroastrian deity in Japan. This is consistent with many of Mazda’s naming conventions, which frequently include holy names or personalities.
Why is the Company Named Mazda?
So why did the business switch from Toyo Kogyo to Mazda? The firm rebranded as Mazda Motor Manufacturing to promote “Mazda (light, wisdom) to the automotive industry as a result of the popularity of cars that bore the Mazda name. The initials eventually led to the emblem becoming three stacked letter Ms and then the silver circle with the letter M inside that we currently recognize.