The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
In This Article...
When did Kia alter their emblem?
Red was chosen because it was thought to symbolize Kia’s fervor and fire, and the white background was thought to signify loyalty and purity. 20122021: In 2012, a brighter red color and bolder, sharper lines were added to the previous logo.
Kia updated its logo?
Kia Motors is now just known as “Kia,” and the company’s name, logo, and catchphrase have all been updated to reflect this. This modification is a component of Kia’s medium- to long-term strategy, Plan S, which emphasizes the company’s commitment to maintaining its consumers’ loyalty while establishing a dominant position in the future mobility industry.
The alteration of Kia’s mission statement, logo, and tagline may signal a shift from carmaker to true mobility company. In order to generate widespread publicity for the new logo, Kia also arranged an unveiling event beforehand. The corporation created a new logo in the night sky on June 6th using 303 drones in total, together with firecrackers, and set a world record for “the most unmanned aerial vehicle launched simultaneously with firecrackers” in the Guinness Book of Records. The new Kia logo, motto, and corporate goals are described here.
The new logo, which stands for “Symmetry,” “Rhythm,” and “Rising,” represents Kia’s resolve to pioneer change and invention based on those concepts. The first spirit of the new logo, “Balance,” alludes to Kia’s faith in client happiness and experience. In addition to continuing to develop revolutionary future mobility products and services for an exceptional customer experience, it will continue to delight current consumers as a carmaker.
The second corporate spirit, “Rhythm,” stands for Kia’s honesty and tenacity. The company’s ongoing movement and transformation to suit client needs is reflected in the monoline logo. It also expresses the company’s desire to continue motivating its clients. Last but not least, “Rising” reflects Kia’s desire to transform into a new brand with a genuine consumer perspective.
Even without the word “motors,” the new logo conveys such resolve and focus. Even though there is only one word missing, there is a determination and a plan to change the firm from being primarily focused on production to one that offers solutions for future mobility. The new motto makes clear the new approach and course.
The new slogan for Kia, “Movement That Inspires,” emphasizes how “movement” is the starting point of human progress and the motivation for ideas. People frequently relocate from their current places to new ones where they meet new people and have novel experiences.
In order to achieve this, Kia views offering customers a variety of mobility as the essence of the brand and pursues this goal through its offerings of goods and services. The company’s vision is to excite consumers’ daily lives by offering creative indoor places with useful and practical services, and it will advance through a variety of initiatives.
In addition, Kia declared that its ‘Plan S’ mid- to long-term plan would start in 2020. Plan S is a commercial expansion strategy for the sustainable mobility sector, which includes electric automobiles and other environmentally friendly vehicles as well as mobility solutions and services and specially designed vehicles (PBVs). It also has a production system that increases the usage of recycled materials and clean energy.
Kia is also working with American EV manufacturers Canoo and Arrival to produce a variety of PBV products based on the skateboard platform. Vehicle bodies can be employed in a variety of ways depending on the objective because they are simply put on the platform. The company intends to introduce items including commercial vehicles, low-floor wagons, and shared service vehicles.
In order to diversify its operations, the corporation is also looking to improve its alliances. While mobility services are provided through collaboration in Europe, Kia has developed its own vehicle management platform and launched a new rental service, Kia Mobility, in conjunction with local dealers in Italy and Russia. Kia has also invested in the Indian mobility service company Ola and Southeast Asia’s largest ride-hailing transport service and e-payment company Grab.
Changes to the firm name, logo, and tagline involve more than just aesthetic adjustments. It denotes a transformation within for a promising future. The Kia brand is all about mobility. By manufacturing the first domestic tricycles and bicycles as well as a variety of trucks, Kia has been bridging people together. By focusing on its philosophy, Kia hopes to actively respond to changes and create a better mobility environment. We anticipate the future of the new Kia because of this.
Who designed the updated Kia logo?
Chief Design Officers Tom Kerns from Cadillac and Mr. Peter Schreyer from Volkswagen. The redesign of Kia’s production line was greatly aided by these two designers.
Why does the Kia logo exist?
The Kia Motors Corporation has unveiled a brand-new logo and tagline, “Movement that inspires.” A Guinness World Record for “Most unmanned aerial vehicles (UAVs) firing fireworks simultaneously” was set during the debut of the new logo.
- The new logo is intended to represent Kia’s assurance and dedication to its customers.
- similar to a handwritten signature
- Soon, new Kia cars will sport a new logo.
Why does Kia use two distinct logos?
Have you ever driven past a vehicle that vaguely resembled a Kia but didn’t have a Kia logo on it?
This is due to the fact that many Kia owners replace the factory-installed logo on their vehicles with a different one that closely resembles a Lexus emblem in an effort to conceal the fact that they are operating a Kia. Since Kia was once a low-cost brand in North America, it seems sense that some people might desire to conceal the genuine identity of their Kia.
With the release of its next grand tourer, the Stinger GT, a vehicle that elevates the brand and can satisfy enthusiasts, Kia intends to put an end to this trend. The Korean carmaker will be able to demonstrate its capabilities and overcome several barriers with the help of this vehicle.
Orth Hedrick, vice president of product planning at Kia, stated, “We think we’re going to surprise a lot of people with this automobile. Hedrick claimed that the manufacturer has observed customers switching badges and has been inspired to create vehicles that owners can be proud of.
Why does the badge on some Kias differ?
The latest in a long line of automakers updating their brand identities in response to a market that is undergoing fast change is the vehicle manufacturer Kia. The new logo shows a fairly significant step away from its previous appearance, with a significantly altered typographic style, form, and color scheme. It unveiled the new logo in a grand fireworks and light display in Seoul, South Korea, where it has its headquarters, which rivaled many of the world’s New Year’s celebrations. The symbol was made using sky-high drone lights that fired spark jets. As a result, a brand-new world record for the “most unmanned aerial vehicles simultaneously light off fireworks
The missing horizontal bar on the letter “A” was a distinguishing feature of Kia’s previous logo, which has been retained for the company’s relaunch. The word mark was in all caps and included distinct letterforms. Additionally, the top left serif of the three characters had a characteristic flick that suggested movement. The company’s internal design team eliminated this element in the revamp, and the type is now joined together and intended to imitate a handwritten signature “Unbroken, rhythmic line, the brand claims in a statement. The word mark features a new, similarly angled chamfer to the top left of the ‘K’ and bottom right of the ‘A’ that mirrors each other and focuses considerable visual emphasis on the acutely slanted ‘K’ and ‘A’ forward slants. The trademark touts its symmetry “demonstrates assurance, and the sharp slants in the logo’s rising motions represent Kia’s rising goals for the brand. Overall, this maintains the sense of motion from the previous logo but in a more elegant approach. Although the typography is less easily readable than the previous logo, the mark is nonetheless a more contemporary, bold, and cogent emblem.
Black on white replaces the red, white, and black logo, while a complete brand strategy presentation on January 15 may unveil other colorways. The brand is now more closely associated with its parent business Hyundai thanks to this and the updated font. In contrast to recent rebrands of Nissan, Toyota, BMW, and Vauxhall, Kia has chosen to do away with its oval-shaped emblem.
In addition, Kia revealed its new brand slogan, “Movement that inspires,” which it said would replace its previous slogan, “Power to surprise.” “Bold transformation and a completely new brand purpose represent [its] ambitions to become a market leader in the future mobility sector by overhauling nearly every aspect of its operations.
“According to Ho Sung Song, president and CEO of Kia, the company’s new emblem symbolizes its dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
Can I switch to the new Kia logo from the old one?
Due to the actual structure and style of the new Kia logo, it is not possible to change the previous Kia emblem on your existing vehicle.
A new designer for Kia?
Given that the car sector is currently engaged in a particularly active game of musical chairs, we don’t usually report on top-level changes at different auto makers.
But this particular piece of news is very noteworthy. Karim Habib, formerly of Montreal, has been named the new head of design at the Korean carmaker, according to a recent announcement by Kia Motors. The designer will answer to Luc Donckerwolke, chief of design at the Hyundai Group, and his official position is Senior Vice President and Head of Kia Design Center.
Karim Habib, a Lebanese native, resided in Montreal from the time he was 11 years old until he was 24. He acknowledged that those were formative years for him as a young guy. His training in vehicle design was completed at the ArtCenter campus in Pasadena, California, after he left the ArtCenter College of Design in Switzerland, where he had previously studied mechanical engineering at McGill University.
Where has the Kia logo gone?
These days, Kia produces some excellent automobiles, and they will now sport a logo deserving of them.
Gran Turismo was the beginning of it all. Sean has always had a fascination with things that move thanks to his early PlayStation days. He worked as a freelancer for Motor Authority, The Car Connection, and Green Car Reports before joining the Roadshow team. Sean has a 2016 Chevrolet SS, and it does have Holden badges, in the garage.
Hyundai purchased Kia when?
Some people consider Hyundai and Kia to be simply rebadged versions of the same cars. The two brands do have a close relationship, despite the fact that this is not the case. Hyundai acquired Kia in 1998 and now has a 51 percent share in the business. The two corporations are now regarded as sisters because that share has decreased to around a third.
Hyundai and Kia frequently use one another’s vehicle platforms as a result of their tight cooperation. Do the cars from both brands have the same engines?