- Kia celebrates the launch of its new logo and tagline by announcing the brand’s future evolution.
- The new logo incorporates “symmetry,” “rhythm,” and “raising” components that represent Kia’s assurance and dedication to its customers.
- The new tagline for Kia is “Movement that Inspires.”
- During the logo reveal display, Kia breaks the record for “Most Unmanned Aerial Vehicles (UAVs) releasing Fireworks Simultaneously”
- On January 15, the world will be introduced to the new brand’s mission and approach.
December 6, 2020 In order to represent the automaker’s radical transition and new brand mission, Kia has unveiled a new corporate logo and worldwide brand tagline. The unveiling of the new logo symbolizes Kia’s goals to transform practically every aspect of its company in order to take the lead in the future mobility sector.
The brand’s new mission and the values Kia intends to provide customers through upcoming goods and services, as well as the experiences they facilitate, are represented by the logo. Kia has created a new logo that is meant to imitate a handwritten signature, sealing its brand promise. The logo’s symmetrical, rhythmic line communicates confidence and Kia’s dedication to bringing moments of inspiration. The logo’s ascending motions represent Kia’s aspirations for the company and, more significantly, what it has to offer customers.
“According to Kia President and CEO Ho Sung Song, the brand’s new emblem symbolizes the company’s dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
During a record-breaking fireworks spectacular over Incheon, Korea, the new logo was presented. At the occasion, 303 pyrodrones ignited and celebrated Kia’s new beginning by setting off hundreds of pyrotechnics in a timed artistic show. By firing fireworks simultaneously from the most unmanned aerial vehicles (UAVs), this broke the previous Guinness World Record. On the Kia Global YouTube channel, go to https://youtu.be/s61 IsjqLzc to watch the stunning display.
Kia also unveiled a brand-new logo and its new worldwide brand tagline, “Movement that inspires.” The digital “New Kia Brand Showcase” event, which will start at 1:00 AM CET on January 15, will provide information on Kia’s new brand strategy, including brand purpose and philosophy as well as how it applies to Kia’s upcoming product lineup. The occasion is accessible via the Kia Global YouTube channel.
The unveiling of the new logo comes after Kia’s ‘Plan S’ long-term business strategy was revealed in 2020. Kia has the aspiration to dominate the world auto market as one of its goals under Plan S. This is concentrated on delivering a wide range of mobility services that are suited to the requirements and preferences of people and regional markets, as well as popularizing electric automobiles.
In This Article...
What caused Kia to alter their logo?
The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
The name change for Kia: why?
The name change is a part of the company’s new brand identity and symbolizes its transformation into a business that invests in and develops a wide range of sustainable transportation solutions, according to the statement.
What models of Kia sport the new logo?
The All-New K8 debuted the new logo that Kia unveiled at the beginning of 2021, which was earlier anticipated to debut on the Kia K5 itself. As a result, the South Korean carmaker began to use the new logo. It appears that the K5 in its US-spec is about to arrive after we have already seen the Rio, Niro, Stinger, Carnival, and Stinger Stinger.
The new logo still uses the “KIA lettering, but it now uses a more contemporary, angular font with a symmetrical horizontal and vertical shape. While we wait for the January 15th presentation, today we are going to learn about Kia’s future plans. It is anticipated that new Kia cars will soon start using the new emblem as their badge both inside and outside.
The third-generation K7 (GL3), which was later called K8, went into production in March 2021. As predicted, this model debuted the new logo. However, same month will also see the introduction of the Niro EV or e-Niro Model Year Change.
The recently updated Grandbird BUS will also receive an upgrade with the new logo. In April, the K3 facelift will go into production, therefore we anticipate a reveal between April and May. The updated K9 flagship sedan will debut the new family style and logo sometime in May. The K5 is another model that will get a new model year in May; I can’t wait to see the new emblem on this car.
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It is still unclear whether or not the long-awaited Sportage will be made available to consumers in April when it finally enters manufacturing in June. The brand will occasionally share a few photos a month or two before the product is ready. Several models will get their model year updates in June as well, thus Kia will use this opportunity to unveil the new logo. The Kia K5, Picanto, Niro Hybrid & Plug-in Hybrid, and Sorento lineup are these cars.
The new E-GMP platform will be used to produce the first entirely electric vehicle in July; the CV will follow Hyundai’s IONIQ 5 by a few months. Three additional models will add the new logo in July as a result of model year revisions that focus on Ray, Seltos, and Carnival (pictured above).
The Stinger Model Year will begin production with the new logo in August (per its KDM requirement). How do you feel?
Why does Kia use two distinct logos?
Have you ever driven past a vehicle that vaguely resembled a Kia but didn’t have a Kia logo on it?
This is due to the fact that many Kia owners replace the factory-installed logo on their vehicles with a different one that closely resembles a Lexus emblem in an effort to conceal the fact that they are operating a Kia. Since Kia was once a low-cost brand in North America, it seems sense that some people might desire to conceal the genuine identity of their Kia.
With the release of its next grand tourer, the Stinger GT, a vehicle that elevates the brand and can satisfy enthusiasts, Kia intends to put an end to this trend. The Korean carmaker will be able to demonstrate its capabilities and overcome several barriers with the help of this vehicle.
Orth Hedrick, vice president of product planning at Kia, stated, “We think we’re going to surprise a lot of people with this automobile. Hedrick claimed that the manufacturer has observed customers switching badges and has been inspired to create vehicles that owners can be proud of.
Can I switch to the new Kia logo from the old one?
Due to the actual structure and style of the new Kia logo, it is not possible to change the previous Kia emblem on your existing vehicle.
A new designer for Kia?
Given that the car sector is currently engaged in a particularly active game of musical chairs, we don’t usually report on top-level changes at different auto makers.
But this particular piece of news is very noteworthy. Karim Habib, formerly of Montreal, has been named the new head of design at the Korean carmaker, according to a recent announcement by Kia Motors. The designer will answer to Luc Donckerwolke, chief of design at the Hyundai Group, and his official position is Senior Vice President and Head of Kia Design Center.
Karim Habib, a Lebanese native, resided in Montreal from the time he was 11 years old until he was 24. He acknowledged that those were formative years for him as a young guy. His training in vehicle design was completed at the ArtCenter campus in Pasadena, California, after he left the ArtCenter College of Design in Switzerland, where he had previously studied mechanical engineering at McGill University.
Hyundai purchased Kia when?
Some people consider Hyundai and Kia to be simply rebadged versions of the same cars. The two brands do have a close relationship, despite the fact that this is not the case. Hyundai acquired Kia in 1998 and now has a 51 percent share in the business. The two corporations are now regarded as sisters because that share has decreased to around a third.
Hyundai and Kia frequently use one another’s vehicle platforms as a result of their tight cooperation. Do the cars from both brands have the same engines?