Kia Motors is now just known as “Kia,” and the company’s name, logo, and catchphrase have all been updated to reflect this. This modification is a component of Kia’s medium- to long-term strategy, Plan S, which emphasizes the company’s commitment to maintaining its consumers’ loyalty while establishing a dominant position in the future mobility industry.
The alteration of Kia’s mission statement, logo, and tagline may signal a shift from carmaker to true mobility company. In order to generate widespread publicity for the new logo, Kia also arranged an unveiling event beforehand. The corporation created a new logo in the night sky on June 6th using 303 drones in total, together with firecrackers, and set a world record for “the most unmanned aerial vehicle launched simultaneously with firecrackers” in the Guinness Book of Records. The new Kia logo, motto, and corporate goals are described here.
The new logo, which stands for “Symmetry,” “Rhythm,” and “Rising,” represents Kia’s resolve to pioneer change and invention based on those concepts. The first spirit of the new logo, “Balance,” alludes to Kia’s faith in client happiness and experience. In addition to continuing to develop revolutionary future mobility products and services for an exceptional customer experience, it will continue to delight current consumers as a carmaker.
The second corporate spirit, “Rhythm,” stands for Kia’s honesty and tenacity. The company’s ongoing movement and transformation to suit client needs is reflected in the monoline logo. It also expresses the company’s desire to continue motivating its clients. Last but not least, “Rising” reflects Kia’s desire to transform into a new brand with a genuine consumer perspective.
Even without the word “motors,” the new logo conveys such resolve and focus. Even though there is only one word missing, there is a determination and a plan to change the firm from being primarily focused on production to one that offers solutions for future mobility. The new motto makes clear the new approach and course.
The new slogan for Kia, “Movement That Inspires,” emphasizes how “movement” is the starting point of human progress and the motivation for ideas. People frequently relocate from their current places to new ones where they meet new people and have novel experiences.
In order to achieve this, Kia views offering customers a variety of mobility as the essence of the brand and pursues this goal through its offerings of goods and services. The company’s vision is to excite consumers’ daily lives by offering creative indoor places with useful and practical services, and it will advance through a variety of initiatives.
In addition, Kia declared that its ‘Plan S’ mid- to long-term plan would start in 2020. Plan S is a commercial expansion strategy for the sustainable mobility sector, which includes electric automobiles and other environmentally friendly vehicles as well as mobility solutions and services and specially designed vehicles (PBVs). It also has a production system that increases the usage of recycled materials and clean energy.
Kia is also working with American EV manufacturers Canoo and Arrival to produce a variety of PBV products based on the skateboard platform. Vehicle bodies can be employed in a variety of ways depending on the objective because they are simply put on the platform. The company intends to introduce items including commercial vehicles, low-floor wagons, and shared service vehicles.
In order to diversify its operations, the corporation is also looking to improve its alliances. While mobility services are provided through collaboration in Europe, Kia has developed its own vehicle management platform and launched a new rental service, Kia Mobility, in conjunction with local dealers in Italy and Russia. Kia has also invested in the Indian mobility service company Ola and Southeast Asia’s largest ride-hailing transport service and e-payment company Grab.
Changes to the firm name, logo, and tagline involve more than just aesthetic adjustments. It denotes a transformation within for a promising future. The Kia brand is all about mobility. By manufacturing the first domestic tricycles and bicycles as well as a variety of trucks, Kia has been bridging people together. By focusing on its philosophy, Kia hopes to actively respond to changes and create a better mobility environment. We anticipate the future of the new Kia because of this.
In This Article...
What does the new Kia logo represent?
The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
Why does Kia use two distinct logos?
Have you ever driven past a vehicle that vaguely resembled a Kia but didn’t have a Kia logo on it?
This is due to the fact that many Kia owners replace the factory-installed logo on their vehicles with a different one that closely resembles a Lexus emblem in an effort to conceal the fact that they are operating a Kia. Since Kia was once a low-cost brand in North America, it seems sense that some people might desire to conceal the genuine identity of their Kia.
With the release of its next grand tourer, the Stinger GT, a vehicle that elevates the brand and can satisfy enthusiasts, Kia intends to put an end to this trend. The Korean carmaker will be able to demonstrate its capabilities and overcome several barriers with the help of this vehicle.
Orth Hedrick, vice president of product planning at Kia, stated, “We think we’re going to surprise a lot of people with this automobile. Hedrick claimed that the manufacturer has observed customers switching badges and has been inspired to create vehicles that owners can be proud of.
What is the Kia automobile emblem?
The brand’s visual design is especially intriguing because it uses many logos for markets in Korea and abroad.
The brand’s native country uses a completely different logo. Its elements include a blue circle with a bold black outline, the KIA logo inside, and the wordmark surrounding the circle.
The symbol is an elegantly created stylised version of the letter “K” with white lines. It is an elegant and vibrant insignia that is very different from the logo that we were all used to seeing.
The Kia logo is distinctive, but why?
Red was chosen because it was thought to symbolize Kia’s fervor and fire, and the white background was thought to signify loyalty and purity. 20122021: In 2012, a brighter red color and bolder, sharper lines were added to the previous logo.
Kia’s meaning?
The initial syllable of the word Kia, which means to arise or come up out of, has its roots in Chinese. Asia is mentioned in the word’s second component, a. Kia is an Asian word that signifies to rise or come up.
Is Hyundai the owner of Kia?
Some people consider Hyundai and Kia to be simply rebadged versions of the same cars. The two brands do have a close relationship, despite the fact that this is not the case. Hyundai acquired Kia in 1998 and now has a 51 percent share in the business. The two corporations are now regarded as sisters because that share has decreased to around a third.
Hyundai and Kia frequently use one another’s vehicle platforms as a result of their tight cooperation. Do the cars from both brands have the same engines?
How come Kia has three logos?
This design, which represents the earth, indicates Kia’s existence throughout the world. Kia also use a straightforward unique logo typeface. These three-dimensional letters convey youth and provide simple readability, two qualities that distinguish a strong logo design. Few businesses can withstand the test of time; they come and go.
Has Kia ever had a luxury line?
Kia is not known for its luxurious vehicles. The South Korean automaker still has a fairly affordable lineup despite a recent redesign. Unless you upgrade to the fully loaded SX trim, the Kia Telluride is not an exception.
The Tellurides’ $33,200 price tag falls in line with that of its non-luxury midsize SUV competitors. However, upgrading to the SX variant will cost you between $42,500 and $55,000, which is within the range of many premium cars’ starting prices.
So what do you need to do? Do you want to upgrade your Kia Telluride or get the Buick Enclave or Volvo XC90 base model? Although nobody can decide for you, there are certain important aspects that could influence your choice.
What’s the old logo for Kia?
Although it began in 1944 as a bicycle manufacturer, the South Korean automaker KIA Motors is now among the country’s biggest producers of vehicles. In the UAE, it is well-known for both its design methodology and non-luxury used automobiles. Let’s take a look at the evolution of the KIA brand emblem to its current state.
THE FIRST KIA LOGO
When the business began producing bicycle parts in 1944, the initial logo was created. Three diamonds were arranged to form a triangle with a gear in the center for the previous KIA emblem. Another diamond with the firm name inside was located in the gear.
With a powerful design, the KIA logo served as the company’s initials. The logo’s monochromatic color scheme symbolized professionalism and authority.
CHANGE OF KIA LOGO WITH NEW COMPANY PROFILE
KIA modified its business strategy and began producing automobiles in the 1960s. Along with that, a completely new logo was introduced. The KIA emblem at the time was a green circle with a slanted line extending from the top. This logo resembled an upside-down “Q.”
EVOLUTION OF KIA LOGO
In the 1980s, the logo underwent yet another alteration. The logo this time was a large, stylized word mark. The top line of the letter “K” was bent, and the tops of the other letters were also extended.
A MODERN KIA LOGO
A foundation for the current logo was laid in 1994. Red and white made up the limited color scheme for this emblem. The corporate name was written within an oval shape. The company’s commitment to serving customers around the globe was strongly conveyed by the contemporary logo. The typeface of this KIA logo was customized, but it was still very straightforward, with a ‘A’ letter without a horizontal line.
NEW REFINED KIA LOGO
In 2004, the redesigned KIA logo was introduced with a few improvements, including bold, distinct lines and a somewhat darker color. Additionally, the logo brought a straightforward and fashionable spirit to KIA Motors’ portrayal across the globe as a prime example of minimalist design.
A NEW DESIGN
The most recent logo has a fashionable, modern appearance. All of the letters are linked together, for example, “K” combines with “I,” which combines with “A.” Due to the designers’ diagonal trimming of the upper and lower corners, the new KIA Motors emblem appears to be larger. Red and white continue to be the only colors used.
When was Kia’s logo changed?
- Kia celebrates the launch of its new logo and tagline by announcing the brand’s future evolution.
- The new logo incorporates “symmetry,” “rhythm,” and “raising” components that represent Kia’s assurance and dedication to its customers.
- The new tagline for Kia is “Movement that Inspires.”
- During the logo reveal display, Kia breaks the record for “Most Unmanned Aerial Vehicles (UAVs) releasing Fireworks Simultaneously”
- On January 15, the world will be introduced to the new brand’s mission and approach.
December 6, 2020 In order to represent the automaker’s radical transition and new brand mission, Kia has unveiled a new corporate logo and worldwide brand tagline. The unveiling of the new logo symbolizes Kia’s goals to transform practically every aspect of its company in order to take the lead in the future mobility sector.
The brand’s new mission and the values Kia intends to provide customers through upcoming goods and services, as well as the experiences they facilitate, are represented by the logo. Kia has created a new logo that is meant to imitate a handwritten signature, sealing its brand promise. The logo’s symmetrical, rhythmic line communicates confidence and Kia’s dedication to bringing moments of inspiration. The logo’s ascending motions represent Kia’s aspirations for the company and, more significantly, what it has to offer customers.
“According to Kia President and CEO Ho Sung Song, the brand’s new emblem symbolizes the company’s dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
During a record-breaking fireworks spectacular over Incheon, Korea, the new logo was presented. At the occasion, 303 pyrodrones ignited and celebrated Kia’s new beginning by setting off hundreds of fireworks in a timed artistic display. By firing fireworks simultaneously from the most unmanned aerial vehicles (UAVs), this broke the previous Guinness World Record. On the Kia Global YouTube channel, go to https://youtu.be/s61 IsjqLzc to watch the stunning display.
Kia also unveiled a brand-new logo and its new worldwide brand tagline, “Movement that inspires.” The digital “New Kia Brand Showcase” event, which will start at 1:00 AM CET on January 15, will provide information on Kia’s new brand strategy, including brand purpose and philosophy as well as how it applies to Kia’s upcoming product lineup. The occasion is accessible via the Kia Global YouTube channel.
The unveiling of the new logo comes after Kia’s ‘Plan S’ long-term business strategy was revealed in 2020. Kia has the aspiration to dominate the world auto market as one of its goals under Plan S. This is concentrated on delivering a wide range of mobility services that are suited to the requirements and preferences of people and regional markets, as well as popularizing electric automobiles.