Instead, these robot canines put up for adoption by Kia may appeal to animal lovers who never grasped the allure of Bored Ape Yacht Club non-fungible tokens, which will also help rescue animals find new homes.
10,000 digital puppies
Based on the endearing hero of the automaker’s Super Bowl LVI ad for the all-electric Kia EV6, they have been put up for adoption on NFT platform Sweet. The Robo Dog was made available to collectors who acted quickly to claim Kia’s free Adoption Passes (aka NFTs) on February 11.
In the actual world, older and larger dogs tend to adopt out more slowly. Therefore, Kia made a point of including some characteristics of older or larger pets in its rarer NFTs so that these characters would be “even more rare and in high demand.
However, each Robo Dog NFT is generative and has its own distinct personality whether it appears young or elderly “breed, age, height, weight, gender, length of the coat, and color.
In This Article...
Is the dog in the Kia advertisement real?
- According to a press release, Kia America is launching its first nonfungible token (NFT), which is based on the mascot Robo Dog from its Super Bowl LVI commercial.
- 10,000 free Robo Dog Adoption Pass NFTs were made available on a first-come, first-served basis starting on February 11. One of the genuine 10,000 Robo Dog NFTs can be purchased for $20.22 by those with the pass, who will also have early access to the store. Additionally, a number of the character’s original NFTs with beginning bids of $299 will be auctioned off. 90% of the money made will be sent to the Petfinder Foundation.
- The NFT campaign from Kia is an example of a growing trend among companies attempting to link the virtual world to their goods in order to boost interaction and brand awareness.
Dive Insight:
Automobile company Kia utilized the Super Bowl as a chance to launch its first NFT, with support extending beyond the big game. Brands are looking to make their mark in the cryptocurrency and NFT industry. The campaign takes its cues from Robo Dog, the star of the company’s huge game advertisement. In the commercial, a mechanical dog breaks out from an electronics shop and pursues a guy in an all-electric Kia EV6. The motorist has adopted Robo Dog by the time the commercial is over.
With a number of significant sporting events coming up, Kia is aiming to capitalize on the excitement generated by its Super Bowl commercial and the forthcoming NBA All-Star weekend. The campaign makes use of a variety of marketing possibilities, such as a partnership with a charity that promotes pet adoptions, which increased during the pandemic.
The adoption passes, the auction of the rare artwork, and the selling of the actual NFTs are just a few of the components of Kia’s NFT campaign. The exclusive artwork’s opening bid of $299 corresponds to Robo Dog’s cost in the advertisement. On February 18, the auction will continue until noon. Kia will roll out 10,000 Robo Dog NFTs on that day, which also happens to be the beginning of the NBA All-Star weekend. At 3 p.m. EST, those who have the adoption pass will have early access to the NFTs; the rest will be made available for purchase to the general public at 7 p.m. EST.
The NFTs will be sold on Sweet, and 90% of the proceeds will be donated to the Petfinder Foundation. The smart contract includes a further 10 percent royalty. This implies that the foundation will get another donation each time the NFT is sold again on the secondary market. The Tezos blockchain hosts the NFT series of coins.
Each NFT pre-programmed dog has data on the breed, dimensions, age, length of the coat, gender, and other characteristics. Many of the virtual dogs exhibit characteristics of older and larger dogs in order to make the NFT more appealing or tradeable in the future because older and larger dogs tend to be adopted at a lesser rate.
The latest in a rising number of businesses to tie their identities to NFTs is Kia. For instance, Bud Light Next is launching an NFT that grants buyers access to exclusive benefits. NFTs appear to be the newest strategy for creating buzz in order for firms to stand out from rivals. Especially as interest in the metaverse increases, the technique enables businesses to establish themselves quite early in the digital consumerism market.
Is it possible to buy the Kia dog?
Feb. 11, 2022, IRVINE, Calif. /PRNewswire/
The robot puppy and star of Kia’s Super Bowl commercial, “Robo Dog,” serves as the inspiration for Kia America’s first NFT series. The series is offered in three distinct and affordable collections through a partnership with NFT platform Sweet and The Petfinder Foundation, with 90% of the primary sales proceeds going to The Petfinder Foundation to assist animals in need in finding their forever homes. Additionally, a 10% royalty is included in the blockchain’s smart contract so that each time a Robo Dog NFT across the series is resold on an approved secondary market, money will once more go to The Petfinder Foundation to support more pet adoptions. The following are the coins in the Robo Dog NFT series, which are issued on the Tezos blockchain:
- 10,000 Robo Dog Adoption Pass NFTs will go on sale starting on February 11th. One of the 10,000 generative Robo Dog NFTs that Kia America will make available for purchase on February 18th will be available to those who purchase one of these Robo Dog Adoption Passes ahead of time.
- Six unique, art-inspired Robo Dog NFTs will be put up for sale on February 13th, the day of the big game, with a starting bid of $299the robot pup’s original MSRP before he left the electronics store. The sales are open through February 18 at noon ET.
- The 10,000 generative Robo Dog NFTs will then go on sale at sweet.io on February 18 to coincide with the NBA All-Star weekend. At 3pm ET, those who have a Robo Dog Adoption Pass NFT will have first opportunity to buy one of these special Robo Dog NFTs for $20.22. If you want to adopt a Robo Dog NFT of your own but lack an adoption certificate, the public sale will begin at 7 p.m. ET.
Prior to the Big Game weekend, 10,000 Robo Dog NFTs will be distributed on a first-come, first-served basis. A six-rare Robo Dog NFT auction will begin at 12 p.m. ET on Sunday, immediately before the game.
As a result of the epidemic, more people are adopting pets, as stated by Russell Wager, vice president of marketing for Kia America. “Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
“The automotive marketing industry is another clear sector where NFTs might prosper and attract consumers after sports. People have a long history of adoring their automobile brands and vehicles. And what I adore about the Kia Robo Dog NFT series is how perfectly it aligns with our objective here at Sweet, which is to enable companies like Kia to introduce NFTs to larger consumer bases by creating fun experiences “Tom Mizzone, the CEO of Sweet, remarked. As a dog lover, I can think of nothing more exciting than the ability to own a Robo Dog as a digital collector and to leverage NFT technology to assist animals in finding loving homes.
Kia America, with its headquarters in Irvine, California, consistently ranks at the top of studies of the quality of automobiles and is named one of the 100 Best Global Brands. As the “Official Automotive Partner” of the NBA, Kia offers a variety of gasoline, hybrid, plug-in hybrid, and electric cars and SUVs that are proudly made in the United States through a network of almost 750 dealers.
the New York City Sweet is a Non-Fungible Token (NFT) platform and marketplace that is incredibly versatile and is used by top creative, sports, entertainment, and consumer brands all over the world. Sweet reaches both experienced and beginning NFT collectors in ways that have never been conceivable by delivering immersive NFT programs that drive revenue, customer engagement, and gamified experiences. Please visit https://sweet.io for additional details.
The Kia robot dog: where can I purchase one?
The Petfinder Foundation will get 90% of all primary sales revenues from the offering. The Petfinder Foundation will gain money whenever a Robo Dog non-fungible token (NFT) across the series is resold on a participating secondary market thanks to the remaining 10% of profit that is written into the smart contract on the blockchain. This money will go toward supporting more pet adoptions.
According to Russell Wager, vice president of marketing for Kia America, “Many of us are aware of the surge in pet adoptions as a result of the epidemic.”
“Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
Breed, age, size, gender, coat length, and color are just a few of the characteristics that are preprogrammed into each generative Robo Dog NFT. Given that larger and older canines are frequently not as popular, the dogs were created to closely resemble real-world dogs as feasible. NFTs for robot dogs that have features like being elderly or huge may not be as common.
The NFTs for the 10,000 Robo Dog Adoption Pass will be given away without charge. One of 10,000 generating Robo Dog NFTs will be available for presale to those who purchase one of these Robo Dog Adoption Passes. These won’t be accessible until February 18.
Six unique Robo Dog NFTs inspired by works of art will be put available during the Super Bowl with a starting bid of $299, which was the cost of the robotic pup before he fled from electronics retailers. The closing day of this auction is next Friday.
Finally, on February 18, in time for the NBA All-Star weekend, Kia will make 10,000 generative Robo Dog NFTs available for purchase at sweet.io. Three hours before the general public, those who have a Robo Dog Adoption Pass NFT will be able to acquire one of these special Robo Dog NFTs for $20.22. At 7 p.m. ET, the public auction will start.
Who plays the dog in the Kia commercial?
After the 2022 Super Bowl, the 45-year-old actor posted a picture of his family posing with the cute Robo Dog on Instagram.
He later posted pictures of himself with his three children posing with Robo Dog. “#Robodog getting acclimated to living with these animals,” he wrote.
Sam is most recognized for his performance in the newest Netflix film Brazen as well as his appearances on The Bold Type, Mad Men, House of Cards, Gossip Girl, and other popular television series.
What is an NFT robot dog?
To assist animals in finding forever homes, Robo Dog, the hero of Kia America’s Super Bowl advertisement, is now available for purchase.
In collaboration with the NFT platform Sweet and The Petfinder Foundation, Kia America unveiled its first NFT collection, which is based on the robot puppy. The Robo Dog NFT series’ main objective is to assist homeless animals in finding their permanent homes, with a whopping 90% of all sales going to The Petfinder Foundation. Additionally, a further 10% royalty is built into the blockchain smart contract so that every time a Robo Dog NFT is sold again, money will go back to pet adoptions.
A googly-eyed cat with a face so adorable it could melt butter, meet Potato.
Comparison
High performance, programmable, open source, portable, and compatible with Arduino and Raspberry Pi
Robotic dogs for transportation, exploration, navigation, and police and military use
Challenges of Quadruped Four-legged Robotic System
An interdisciplinary field called robotics includes science, technology, engineering, math, and the arts (STEAM). Structure, circuitry, software, and production must all be carefully integrated for a realistic robot to carry out specified tasks.
The movements and balance of a quadruped robot, in particular, depend entirely on the quick and precise foot-ground interactions. The four legs must work together both spatially and temporally to create the smooth and stable motion, avoid a collision, and are analogous to four robotic arms installed inversely. There is a greater need for strength, vision, and adaptability because the robot should be able to patrol without the assistance of power or control connections.
To arrive at a workable solution, all functioning robots underwent a protracted search involving empirical instinct, meticulous calculation, and extensive experiments.
The Evolution of Robot Dog
Robot dogs have long captivated people. Robot dogs and humans have regularly coexisted in fiction, movies, and TV shows like Metalhead (Black Mirror).
In 1999, Sony Aibo was the first to introduce the idea of a robot dog to the general public.
A well-liked electronic robotic toy debuted in late 2000 called Tekno the Robotic Puppy (sometimes referred to as Teksta the Robotic Puppy).
Other robot dogs are vying for consumer dollars in the sizable toy market. Those remote control pet robot puppies cannot move their limbs like real dogs since they are actually on wheels. Robot dogs like WowWee CHiP and Chippies and Zoomer are a few examples.
In 2019, there were just a few research facilities and businesses capable of producing quadruped walking robots. Given the popularity of its demo videos, Boston Dynamics is the standout representation of industrial quadruped robots. It was once employed by the NYPD in 2021 as a police dog in NYC, but detractors compared it to a dystopian surveillance drone.
The military can potentially make use of robot dogs. One such is the deployment of robot canines by the Air Force from Ghost Robotics and Immersive Wisdom to increase base security.
By 2019, just a small number of research facilities and businesses will be able to produce quadruped walking robots. Given the popularity of its demo videos, Boston Dynamics is the standout representation of industrial quadruped robots.
In the academic world, MIT released its design for a little quadruped robot as open source in 2019. Its efforts significantly advanced the study of commercial quadruped robots. However, in addition to lowering the barrier to research and development, it is frequently necessary to particularly design and customize the quadruped robot’s numerous required gear. It is challenging to achieve mass manufacturing since the cycle is long and the supply chain’s supporting costs are considerable.
Large quadruped robots resembling the small cheetah ad spot mini are developed by numerous additional robot startup businesses by 2022. Only the wealthy can consider purchasing them because they still have a high price tag.
Robot dog’s applications are quite hazy because to the lack of widespread adoption, and it can take a while to find the product-user and product-market fit.
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- Innovative interlocking structure that keeps its robustness to withstand pressure and shock while reducing weight and assembly complexity.
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- A powerful battery with a simple switching and convenient installation mechanism for an hour of playback
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- Bionic architecture to mimic the behavior of actual animals
- Open source code containing C++, Python, Scratch, and mobile app control interfaces, among others
- films that serve as tutorials and thorough info
- Compatible with Arduino and Raspberry Pi to engage the world’s developer community