Instead, these robot canines put up for adoption by Kia may appeal to animal lovers who never grasped the allure of Bored Ape Yacht Club non-fungible tokens, which will also help rescue animals find new homes.
10,000 digital puppies
Based on the endearing hero of the automaker’s Super Bowl LVI ad for the all-electric Kia EV6, they have been put up for adoption on NFT platform Sweet. The Robo Dog was made available to collectors who acted quickly to claim Kia’s free Adoption Passes (aka NFTs) on February 11.
In the actual world, older and larger dogs tend to adopt out more slowly. Therefore, Kia made a point of including some characteristics of older or larger pets in its rarer NFTs so that these characters would be “even more rare and in high demand.
However, each Robo Dog NFT is generative and has its own distinct personality whether it appears young or elderly “breed, age, height, weight, gender, length of the coat, and color.
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How do I acquire a Kia dog?
Feb. 11, 2022, IRVINE, Calif. /PRNewswire/
The robot puppy and star of Kia’s Super Bowl commercial, “Robo Dog,” serves as the inspiration for Kia America’s first NFT series. The series is offered in three distinct and affordable collections through a partnership with NFT platform Sweet and The Petfinder Foundation, with 90% of the primary sales proceeds going to The Petfinder Foundation to assist animals in need in finding their forever homes. Additionally, a 10% royalty is included in the blockchain’s smart contract so that each time a Robo Dog NFT across the series is resold on an approved secondary market, money will once more go to The Petfinder Foundation to support more pet adoptions. The following are the coins in the Robo Dog NFT series, which are issued on the Tezos blockchain:
- 10,000 Robo Dog Adoption Pass NFTs will go on sale starting on February 11th. One of the 10,000 generative Robo Dog NFTs that Kia America will make available for purchase on February 18th will be available to those who purchase one of these Robo Dog Adoption Passes ahead of time.
- Six unique, art-inspired Robo Dog NFTs will be put up for sale on February 13th, the day of the big game, with a starting bid of $299the robot pup’s original MSRP before he left the electronics store. The sales are open through February 18 at noon ET.
- The 10,000 generative Robo Dog NFTs will then go on sale at sweet.io on February 18 to coincide with the NBA All-Star weekend. At 3pm ET, those who have a Robo Dog Adoption Pass NFT will have first opportunity to buy one of these special Robo Dog NFTs for $20.22. If you want to adopt a Robo Dog NFT of your own but lack an adoption certificate, the public sale will begin at 7 p.m. ET.
Prior to the Big Game weekend, 10,000 Robo Dog NFTs will be distributed on a first-come, first-served basis. A six-rare Robo Dog NFT auction will begin at 12 p.m. ET on Sunday, immediately before the game.
As a result of the epidemic, more people are adopting pets, as stated by Russell Wager, vice president of marketing for Kia America. “Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
“The automotive marketing industry is another clear sector where NFTs might prosper and attract consumers after sports. People have a long history of adoring their automobile brands and vehicles. And what I adore about the Kia Robo Dog NFT series is how perfectly it aligns with our objective here at Sweet, which is to enable companies like Kia to introduce NFTs to larger consumer bases by creating fun experiences “Tom Mizzone, the CEO of Sweet, remarked. As a dog lover, I can think of nothing more exciting than the ability to own a Robo Dog as a digital collector and to leverage NFT technology to assist animals in finding loving homes.
Kia America, with its headquarters in Irvine, California, consistently ranks at the top of studies of the quality of automobiles and is named one of the 100 Best Global Brands. As the “Official Automotive Partner” of the NBA, Kia offers a variety of gasoline, hybrid, plug-in hybrid, and electric cars and SUVs that are proudly made in the United States through a network of almost 750 dealers.
the New York City Sweet is a Non-Fungible Token (NFT) platform and marketplace that is incredibly versatile and is used by top creative, sports, entertainment, and consumer brands all over the world. Sweet reaches both experienced and beginning NFT collectors in ways that have never been conceivable by delivering immersive NFT programs that drive revenue, customer engagement, and gamified experiences. Please visit https://sweet.io for additional details.
Who is the man with the dog in the Kia commercial?
The Sound. It hasn’t been easy to pinpoint this piano-heavy track. But I’ve whittled it down to two. Do you believe it has this kind of a sound?
The Operator. Actor/model Charlie Wilson is seen driving this brand-new 2023 Kia Sportage. He’s also making headlines for some juicy information; he’s thought to be dating dancer/actress Julianne Hough.
The place. Although I can’t confirm or reject it, my research and reading indicate that this was filmed at St. Augustine Beach in Florida. Additionally, Kia has promised to make a donation to the Texas-based Sea Turtles, Inc. This group exists to aid in the rehabilitation of sick or injured sea turtles.
Which robot dog is the finest to purchase?
2022’s Top Robot Dog Toys
- Smartest Race of Dancing Dog. Best Dog Toy for a Dancing Robot.
- Pax My Poopin’ Pup, FurReal Friends.
- responsive robotic dog named Zoomer.
- Harry, the robotic pet dog.
- Joy for the Golden Robotic Dog.
- Ricky from FurReal Friends.
- Fisca Robotic Dog with Remote Control.
- The interactive robot puppy named Dimple.
A Kia puppy can you buy?
The Petfinder Foundation will get 90% of all primary sales revenues from the offering. The Petfinder Foundation will gain money whenever a Robo Dog non-fungible token (NFT) across the series is resold on a participating secondary market thanks to the remaining 10% of profit that is written into the smart contract on the blockchain. This money will go toward supporting more pet adoptions.
According to Russell Wager, vice president of marketing for Kia America, “Many of us are aware of the surge in pet adoptions as a result of the epidemic.”
“Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
Breed, age, size, gender, coat length, and color are just a few of the characteristics that are preprogrammed into each generative Robo Dog NFT. Given that larger and older canines are frequently not as popular, the dogs were created to closely resemble real-world dogs as feasible. NFTs for robot dogs that have features like being elderly or huge may not be as common.
The NFTs for the 10,000 Robo Dog Adoption Pass will be given away without charge. One of 10,000 generating Robo Dog NFTs will be available for presale to those who purchase one of these Robo Dog Adoption Passes. These won’t be accessible until February 18.
Six unique Robo Dog NFTs inspired by works of art will be put available during the Super Bowl with a starting bid of $299, which was the cost of the robotic pup before he fled from electronics retailers. The closing day of this auction is next Friday.
Finally, on February 18, in time for the NBA All-Star weekend, Kia will make 10,000 generative Robo Dog NFTs available for purchase at sweet.io. Three hours before the general public, those who have a Robo Dog Adoption Pass NFT will be able to acquire one of these special Robo Dog NFTs for $20.22. At 7 p.m. ET, the public auction will start.
Is Kia creating a canine robot?
- According to a press release, Kia America is launching its first nonfungible token (NFT), which is based on the mascot Robo Dog from its Super Bowl LVI commercial.
- 10,000 free Robo Dog Adoption Pass NFTs were made available on a first-come, first-served basis starting on February 11. One of the genuine 10,000 Robo Dog NFTs can be purchased for $20.22 by those with the pass, who will also have early access to the store. Additionally, a number of the character’s original NFTs with beginning bids of $299 will be auctioned off. 90% of the money made will be sent to the Petfinder Foundation.
- The NFT campaign from Kia is an example of a growing trend among companies attempting to link the virtual world to their goods in order to boost interaction and brand awareness.
Dive Insight:
Automobile company Kia utilized the Super Bowl as a chance to launch its first NFT, with support extending beyond the big game. Brands are looking to make their mark in the cryptocurrency and NFT industry. The campaign takes its cues from Robo Dog, the star of the company’s huge game advertisement. In the commercial, a mechanical dog breaks out from an electronics shop and pursues a guy in an all-electric Kia EV6. The motorist has adopted Robo Dog by the time the commercial is over.
With a number of significant sporting events coming up, Kia is aiming to capitalize on the excitement generated by its Super Bowl commercial and the forthcoming NBA All-Star weekend. The campaign makes use of a variety of marketing possibilities, such as a partnership with a charity that promotes pet adoptions, which increased during the pandemic.
The adoption passes, the auction of the rare artwork, and the selling of the actual NFTs are just a few of the components of Kia’s NFT campaign. The exclusive artwork’s opening bid of $299 corresponds to Robo Dog’s cost in the advertisement. On February 18, the auction will continue until noon. Kia will roll out 10,000 Robo Dog NFTs on that day, which also happens to be the beginning of the NBA All-Star weekend. At 3 p.m. EST, those who have the adoption pass will have early access to the NFTs; the rest will be made available for purchase to the general public at 7 p.m. EST.
The NFTs will be sold on Sweet, and 90% of the proceeds will be donated to the Petfinder Foundation. The smart contract includes a further 10 percent royalty. This implies that the foundation will get another donation each time the NFT is sold again on the secondary market. The Tezos blockchain hosts the NFT series of coins.
Each NFT pre-programmed dog has data on the breed, dimensions, age, length of the coat, gender, and other characteristics. Many of the virtual dogs exhibit characteristics of older and larger dogs in order to make the NFT more appealing or tradeable in the future because older and larger dogs tend to be adopted at a lesser rate.
The latest in a rising number of businesses to tie their identities to NFTs is Kia. For instance, Bud Light Next is launching an NFT that grants buyers access to exclusive benefits. NFTs appear to be the newest strategy for creating buzz in order for firms to stand out from rivals. Especially as interest in the metaverse increases, the technique enables businesses to establish themselves quite early in the digital consumerism market.
Where was the Kia turtle ad produced?
Kia America debuts the all-new Sportage X-Pro, an SUV that is capable, tech-forward, and prepared for anything, in the most recent David&Goliath (D&G) campaign. a means of encouraging people to seize the wheel and do more good in the world. According to its updated brand ethos, “The all-new Sportage is more than a mode of transportation; it is a transformational piece of engineering, as shown by Kia in its movement that inspires campaign.
A:30 spot titled “Beachcomber” by D&G, which went online on April 1st, offers a heartwarming tale of one man’s conservation attempt to help conserve the sea turtles and highlights the humanitarian potential of the all-new Sportage. The commercial opens on a picturesque beach as the Sportage’s brave driver retrieves a specially made drag rake from its roomy cargo to quickly collect the alarming amounts of trash scattered across the beach, from plastic bottles to empty wrappers. The commercial highlights the SUV’s all-terrain AWD and class-leading horsepower. Until every last bit of rubbish is collected for recycling, the Sportage rings the otherwise beautiful beach. Numerous sea turtles come out of the surf to nest in safety in the sand as the driver relaxes and takes in the ocean and the now-pristine surroundings. The tale is concluded with a brief summary “Put forth more good. Throughout the brand-new Sportage X-Pro.”
“The Kia brand is intended for tomorrow’s innovators. Ben Purcell, chief creative officer of David&Goliath, stated that for the Sportage, “we wanted to harness our driver’s imagination to inspire some good in the world in a novel way.” “Showing off the Sportage’s features while also demonstrating Kia’s dedication to sustainability and positive social impact. At the same time, we wanted to maintain the story’s authenticity, so we shot the ad with perceptive photojournalist and cinematic documentarian, Nicolai Fuglsig, in a region of Florida where sea turtles frequently return to nest.
In order to lead conservation efforts for the critically endangered Kemp’s Ridley sea turtle as well as all other endangered sea turtles, Sea Turtle Inc. will be working in conjunction with Kia as part of the automaker’s Accelerate The Good charitable project. With Kia’s contribution, Sea Turtle Inc. in South Padre Island, Texas, will be able to totally refurbish and extend their clinic to include a surgery suite, treatment space, and blood work station. Through a floor to ceiling viewing window, visitors will be able to observe the small number of sea turtles who are rescued and rehabilitated each year.
Kia will expand on the campaign in the upcoming weeks by launching a social responsibility effort that will further highlight Kia’s dedication to aiding Sea Turtle Inc. in maintaining its protection of nesting turtles and their hatchlings.
The following campaign extensions are also available: 30; 15; and 06 versions of “Beachcomber. The campaign also includes print covers, internet, and social material, as well as out-of-home placements.