- According to a press release, Kia America is launching its first nonfungible token (NFT), which is based on the mascot Robo Dog from its Super Bowl LVI commercial.
- 10,000 free Robo Dog Adoption Pass NFTs were made available on a first-come, first-served basis starting on February 11. One of the genuine 10,000 Robo Dog NFTs can be purchased for $20.22 by those with the pass, who will also have early access to the store. Additionally, a number of the character’s original NFTs with beginning bids of $299 will be auctioned off. 90% of the money made will be sent to the Petfinder Foundation.
- The NFT campaign from Kia is an example of a growing trend among companies attempting to link the virtual world to their goods in order to boost interaction and brand awareness.
In This Article...
Dive Insight:
Automobile company Kia utilized the Super Bowl as a chance to launch its first NFT, with support extending beyond the big game. Brands are looking to make their mark in the cryptocurrency and NFT industry. The campaign takes its cues from Robo Dog, the star of the company’s huge game advertisement. In the commercial, a mechanical dog breaks out from an electronics shop and pursues a guy in an all-electric Kia EV6. The motorist has adopted Robo Dog by the time the commercial is over.
With a number of significant sporting events coming up, Kia is aiming to capitalize on the excitement generated by its Super Bowl commercial and the forthcoming NBA All-Star weekend. The campaign makes use of a variety of marketing possibilities, such as a partnership with a charity that promotes pet adoptions, which increased during the pandemic.
The adoption passes, the auction of the rare artwork, and the selling of the actual NFTs are just a few of the components of Kia’s NFT campaign. The exclusive artwork’s opening bid of $299 corresponds to Robo Dog’s cost in the advertisement. On February 18, the auction will continue until noon. Kia will roll out 10,000 Robo Dog NFTs on that day, which also happens to be the beginning of the NBA All-Star weekend. At 3 p.m. EST, those who have the adoption pass will have early access to the NFTs; the rest will be made available for purchase to the general public at 7 p.m. EST.
The NFTs will be sold on Sweet, and 90% of the proceeds will be donated to the Petfinder Foundation. The smart contract includes a further 10 percent royalty. This implies that the foundation will get another donation each time the NFT is sold again on the secondary market. The Tezos blockchain hosts the NFT series of coins.
Each NFT pre-programmed dog has data on the breed, dimensions, age, length of the coat, gender, and other characteristics. Many of the virtual dogs exhibit characteristics of older and larger dogs in order to make the NFT more appealing or tradeable in the future because older and larger dogs tend to be adopted at a lesser rate.
The latest in a rising number of businesses to tie their identities to NFTs is Kia. For instance, Bud Light Next is launching an NFT that grants buyers access to exclusive benefits. NFTs appear to be the newest strategy for creating buzz in order for firms to stand out from rivals. Especially as interest in the metaverse increases, the technique enables businesses to establish themselves quite early in the digital consumerism market.
Can I purchase the Kia dog?
The Petfinder Foundation will get 90% of all primary sales revenues from the offering. The Petfinder Foundation will gain money whenever a Robo Dog non-fungible token (NFT) across the series is resold on a participating secondary market thanks to the remaining 10% of profit that is written into the smart contract on the blockchain. This money will go toward supporting more pet adoptions.
According to Russell Wager, vice president of marketing for Kia America, “Many of us are aware of the surge in pet adoptions as a result of the epidemic.”
“Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
Breed, age, size, gender, coat length, and color are just a few of the characteristics that are preprogrammed into each generative Robo Dog NFT. Given that larger and older canines are frequently not as popular, the dogs were created to closely resemble real-world dogs as feasible. NFTs for robot dogs that have features like being elderly or huge may not be as common.
The NFTs for the 10,000 Robo Dog Adoption Pass will be given away without charge. One of 10,000 generating Robo Dog NFTs will be available for presale to those who purchase one of these Robo Dog Adoption Passes. These won’t be accessible until February 18.
Six unique Robo Dog NFTs inspired by works of art will be put available during the Super Bowl with a starting bid of $299, which was the cost of the robotic pup before he fled from electronics retailers. The closing day of this auction is next Friday.
Finally, on February 18, in time for the NBA All-Star weekend, Kia will make 10,000 generative Robo Dog NFTs available for purchase at sweet.io. Three hours before the general public, those who have a Robo Dog Adoption Pass NFT will be able to acquire one of these special Robo Dog NFTs for $20.22. At 7 p.m. ET, the public auction will start.
Which robot dog is the finest to purchase?
2022’s Top Robot Dog Toys
- Smartest Race of Dancing Dog. Best Dog Toy for a Dancing Robot.
- Pax My Poopin’ Pup, FurReal Friends.
- responsive robotic dog named Zoomer.
- Harry, the robotic pet dog.
- Joy for the Golden Robotic Dog.
- Ricky from FurReal Friends.
- Fisca Robotic Dog with Remote Control.
- The interactive robot puppy named Dimple.
Is Kia creating a canine robot?
The brand-new all-electric Kia EV6, which makes its debut during the Big Game alongside Robo Dog, can propel your world ahead. And quickly. With a 0-60 time of just 5.1 seconds and an AR Head-Up Display, you can live life to the fullest. Kia and the Petfinder Foundation have teamed up to help others in honor of this momentous occasion.
The Kia puppy can be purchased where?
Feb. 11, 2022, IRVINE, Calif. /PRNewswire/
The robot puppy and star of Kia’s Super Bowl commercial, “Robo Dog,” serves as the inspiration for Kia America’s first NFT series. The series is offered in three distinct and affordable collections through a partnership with NFT platform Sweet and The Petfinder Foundation, with 90% of the primary sales proceeds going to The Petfinder Foundation to assist animals in need in finding their forever homes. Additionally, a 10% royalty is included in the blockchain’s smart contract so that each time a Robo Dog NFT across the series is resold on an approved secondary market, money will once more go to The Petfinder Foundation to support more pet adoptions. The following are the coins in the Robo Dog NFT series, which are issued on the Tezos blockchain:
- 10,000 Robo Dog Adoption Pass NFTs will go on sale starting on February 11th. One of the 10,000 generative Robo Dog NFTs that Kia America will make available for purchase on February 18th will be available to those who purchase one of these Robo Dog Adoption Passes ahead of time.
- Six unique, art-inspired Robo Dog NFTs will be put up for sale on February 13th, the day of the big game, with a starting bid of $299the robot pup’s original MSRP before he left the electronics store. The sales are open through February 18 at noon ET.
- The 10,000 generative Robo Dog NFTs will then go on sale at sweet.io on February 18 to coincide with the NBA All-Star weekend. At 3pm ET, those who have a Robo Dog Adoption Pass NFT will have first opportunity to buy one of these special Robo Dog NFTs for $20.22. If you want to adopt a Robo Dog NFT of your own but lack an adoption certificate, the public sale will begin at 7 p.m. ET.
Prior to the Big Game weekend, 10,000 Robo Dog NFTs will be distributed on a first-come, first-served basis. A six-rare Robo Dog NFT auction will begin at 12 p.m. ET on Sunday, immediately before the game.
As a result of the epidemic, more people are adopting pets, as stated by Russell Wager, vice president of marketing for Kia America. “Even though tens of thousands of animals have found their forever homes, pet surrenders to shelters are rising as people head back to the office, and there are many creatures whose tales deserve to end as wonderfully as Robo Dog’s did in our Super Bowl ad,” the statement reads.
“The automotive marketing industry is another clear sector where NFTs might prosper and attract consumers after sports. People have a long history of adoring their automobile brands and vehicles. And what I adore about the Kia Robo Dog NFT series is how perfectly it aligns with our objective here at Sweet, which is to enable companies like Kia to introduce NFTs to larger consumer bases by creating fun experiences “Tom Mizzone, the CEO of Sweet, remarked. As a dog lover, I can think of nothing more exciting than the ability to own a Robo Dog as a digital collector and to leverage NFT technology to assist animals in finding loving homes.
Kia America, with its headquarters in Irvine, California, consistently ranks at the top of studies of the quality of automobiles and is named one of the 100 Best Global Brands. As the “Official Automotive Partner” of the NBA, Kia offers a variety of gasoline, hybrid, plug-in hybrid, and electric cars and SUVs that are proudly made in the United States through a network of almost 750 dealers.
the New York City Sweet is a Non-Fungible Token (NFT) platform and marketplace that is incredibly versatile and is used by top creative, sports, entertainment, and consumer brands all over the world. Sweet reaches both experienced and beginning NFT collectors in ways that have never been conceivable by delivering immersive NFT programs that drive revenue, customer engagement, and gamified experiences. Please visit https://sweet.io for additional details.
Can you purchase a robot dog?
If you have $74,500, you may now purchase Spot the Robotic Dog. Boston Dynamics is now making their robotic dog accessible to companies and developers.
CHiP the robot dog is worth how much money?
Meet the $199 WowWee Chipshort robot dog for Canine Home Intelligent Pets, which has the surprisingly adorable superpower of chasing a ball around.
This is Chip:
Take note to Chip’s tiny wheels. They can move incredibly quickly, especially when you toss Chip’s tiny Bluetooth ball, which sends Chip scurrying after it:
Using a wrist watch controller, you can direct the WowWee Chip to play games like fetch and soccer as well as follow you around. Chip, according to WowWee, has a genuine personality and will respond to its owner. And once he has caught the ball, he can actually play fetch by nosing it back to you.
The focus of WowWee is on intelligent, robotic toys: The Miposaur, a well-known robotic dinosaur toy from which the business similarly promises lots of personality, is another creation of its.
During my brief demonstration, Chip scampered around cutesily, gazing at people even as it fought to avoid running into their shoes.
WowWee Chip isn’t as cute as my puppy, I’ll say it anyhow. also the robotic cat.
Depending on your reading choices, get a daily selection of our top content.
Which robot pet is the most lifelike?
The most lifelike robotic animal in the world is Tombot. Tombot offers continuous amusement, joy, and emotional support at a fair price and is created to resemble a live puppy’s appearance and temperament.