In a world-record-breaking light spectacular in Seoul that rivaled any international New Year’s celebration, the car company unveiled its new logo and corporate tagline.
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Why did Kia modify their logo?
They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even remotely linked. The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
A Twitter user recently asked, “Can somebody tell me if this is a fake car logo or genuinely legit?,” after posting a picture of a car emblem he’d seen in the wild. What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“I pondered what firm this was with its emblem on the court for many weeks during the [NBA] playoffs. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
The name change for Kia: why?
The term “KIA” has been dropped “As it grows its business in electric vehicles and mobility services, Motors from its name.
The parent company from South Korea is now known as Kia Corporation.
Following the introduction of a new stylized logo and a new tagline earlier this year for locals from Kia Motors Corporation, Kia Australia Pty Ltd “Moving inspiration.
In a statement, Kia CEO Ho Sung Song emphasized that the company’s new name and emblem were not only for show.
“According to him, it symbolizes us broadening our horizons and starting up new, innovative enterprises that satisfy and exceed the various needs of our clients all around the world.
In addition to what it refers to as PBVs (purpose-built vehicles), which are cars made for mobility businesses like ride-hailing, robotaxis, and on-the-go e-commerce, Kia said the new strategy points to a rapid expansion of EVs through 2025.
PBVs have an integrated drivetrain and a skateboard chassis that can accommodate various body types depending on the task.
Kia is also diversifying its operations to include mobility centers that operate roboshuttles and robotaxis on demand. It already has alliances with businesses like the South-East Asian ride-hailing service Grab and the Spanish car-sharing company WiBLE.
According to Kia, its “In Plan S’s mid-term business plan, seven EV-only vehicles will be available by 2027, with an EV range of 11 models by 2025.
By 2025, the company announced, it aims to hold 6.6% of the global market for battery-electric vehicles, sell 500,000 EVs annually worldwide by 2026, and produce 20% of its global sales by 2025. A quarter of its sales are expected to be generated in 2029.
The EV6, its first exclusively electric vehicle, will go on sale in a few locations next month and is based on a new Electric-Global Modular Platform (E-GMP) that it also shares with Hyundai’s Ioniq 5.
The first Kia vehicle to feature the new emblem is the EV6, which will be on sale in Australia in the fourth quarter of this year.
Kia updated its logo?
Kia Motors is now just known as “Kia,” and the company’s name, logo, and catchphrase have all been updated to reflect this. This modification is a component of Kia’s medium- to long-term strategy, Plan S, which emphasizes the company’s commitment to maintaining its consumers’ loyalty while establishing a dominant position in the future mobility industry.
The alteration of Kia’s mission statement, logo, and tagline may signal a shift from carmaker to true mobility company. In order to generate widespread publicity for the new logo, Kia also arranged an unveiling event beforehand. The corporation created a new logo in the night sky on June 6th using 303 drones in total, together with firecrackers, and set a world record for “the most unmanned aerial vehicle launched simultaneously with firecrackers” in the Guinness Book of Records. The new Kia logo, motto, and corporate goals are described here.
The new logo, which stands for “Symmetry,” “Rhythm,” and “Rising,” represents Kia’s resolve to pioneer change and invention based on those concepts. The first spirit of the new logo, “Balance,” alludes to Kia’s faith in client happiness and experience. In addition to continuing to develop revolutionary future mobility products and services for an exceptional customer experience, it will continue to delight current consumers as a carmaker.
The second corporate spirit, “Rhythm,” stands for Kia’s honesty and tenacity. The company’s ongoing movement and transformation to suit client needs is reflected in the monoline logo. It also expresses the company’s desire to continue motivating its clients. Last but not least, “Rising” reflects Kia’s desire to transform into a new brand with a genuine consumer perspective.
Even without the word “motors,” the new logo conveys such resolve and focus. Even though there is only one word missing, there is a determination and a plan to change the firm from being primarily focused on production to one that offers solutions for future mobility. The new motto makes clear the new approach and course.
The new slogan for Kia, “Movement That Inspires,” emphasizes how “movement” is the starting point of human progress and the motivation for ideas. People frequently relocate from their current places to new ones where they meet new people and have novel experiences.
In order to achieve this, Kia views offering customers a variety of mobility as the essence of the brand and pursues this goal through its offerings of goods and services. The company’s vision is to excite consumers’ daily lives by offering creative indoor places with useful and practical services, and it will advance through a variety of initiatives.
In addition, Kia declared that its ‘Plan S’ mid- to long-term plan would start in 2020. Plan S is a commercial expansion strategy for the sustainable mobility sector, which includes electric automobiles and other environmentally friendly vehicles as well as mobility solutions and services and specially designed vehicles (PBVs). It also has a production system that increases the usage of recycled materials and clean energy.
Kia is also working with American EV manufacturers Canoo and Arrival to produce a variety of PBV products based on the skateboard platform. Vehicle bodies can be employed in a variety of ways depending on the objective because they are simply put on the platform. The company intends to introduce items including commercial vehicles, low-floor wagons, and shared service vehicles.
In order to diversify its operations, the corporation is also looking to improve its alliances. While mobility services are provided through collaboration in Europe, Kia has developed its own vehicle management platform and launched a new rental service, Kia Mobility, in conjunction with local dealers in Italy and Russia. Kia has also invested in the Indian mobility service company Ola and Southeast Asia’s largest ride-hailing transport service and e-payment company Grab.
Changes to the firm name, logo, and tagline involve more than just aesthetic adjustments. It denotes a transformation within for a promising future. The Kia brand is all about mobility. By manufacturing the first domestic tricycles and bicycles as well as a variety of trucks, Kia has been bridging people together. By focusing on its philosophy, Kia hopes to actively respond to changes and create a better mobility environment. We anticipate the future of the new Kia because of this.
Why does Kia use two distinct logos?
Have you ever driven past a vehicle that vaguely resembled a Kia but didn’t have a Kia logo on it?
This is due to the fact that many Kia owners replace the factory-installed logo on their vehicles with a different one that closely resembles a Lexus emblem in an effort to conceal the fact that they are operating a Kia. Since Kia was once a low-cost brand in North America, it seems sense that some people might desire to conceal the genuine identity of their Kia.
With the release of its next grand tourer, the Stinger GT, a vehicle that elevates the brand and can satisfy enthusiasts, Kia intends to put an end to this trend. The Korean carmaker will be able to demonstrate its capabilities and overcome several barriers with the help of this vehicle.
Orth Hedrick, vice president of product planning at Kia, stated, “We think we’re going to surprise a lot of people with this automobile. Hedrick claimed that the manufacturer has observed customers switching badges and has been inspired to create vehicles that owners can be proud of.
A new designer for Kia?
Given that the car sector is currently engaged in a particularly active game of musical chairs, we don’t usually report on top-level changes at different auto makers.
But this particular piece of news is very noteworthy. Karim Habib, formerly of Montreal, has been named the new head of design at the Korean carmaker, according to a recent announcement by Kia Motors. The designer will answer to Luc Donckerwolke, chief of design at the Hyundai Group, and his official position is Senior Vice President and Head of Kia Design Center.
Karim Habib, a Lebanese native, resided in Montreal from the time he was 11 years old until he was 24. He acknowledged that those were formative years for him as a young guy. His training in vehicle design was completed at the ArtCenter campus in Pasadena, California, after he left the ArtCenter College of Design in Switzerland, where he had previously studied mechanical engineering at McGill University.
Where has the Kia logo gone?
These days, Kia produces some excellent automobiles, and they will now sport a logo deserving of them.
Gran Turismo was the beginning of it all. Sean has always had a fascination with things that move thanks to his early PlayStation days. He worked as a freelancer for Motor Authority, The Car Connection, and Green Car Reports before joining the Roadshow team. Sean has a 2016 Chevrolet SS, and it does have Holden badges, in the garage.
Kia makes Hyundai, right?
In 1998, Hyundai Motor Group made the decision to buy the automaker in order to keep it viable. Although Kia and the Hyundai Motor Group are separate companies, Kia Motors is a subsidiary of Hyundai. The distinction between Kia and Hyundai is that each brand has its own brand philosophies to build its vehicles in a distinctive manner.
What models of Kia sport the new logo?
The All-New K8 debuted the new logo that Kia unveiled at the beginning of 2021, which was earlier anticipated to debut on the Kia K5 itself. As a result, the South Korean carmaker began to use the new logo. It appears that the K5 in its US-spec is about to arrive after we have already seen the Rio, Niro, Stinger, Carnival, and Stinger Stinger.
The new logo still uses the “KIA lettering, but it now uses a more contemporary, angular font with a symmetrical horizontal and vertical shape. While we wait for the January 15th presentation, today we are going to learn about Kia’s future plans. It is anticipated that new Kia cars will soon start using the new emblem as their badge both inside and outside.
The third-generation K7 (GL3), which was later called K8, went into production in March 2021. As predicted, this model debuted the new logo. However, same month will also see the introduction of the Niro EV or e-Niro Model Year Change.
The recently updated Grandbird BUS will also receive an upgrade with the new logo. In April, the K3 facelift will go into production, therefore we anticipate a reveal between April and May. The updated K9 flagship sedan will debut the new family style and logo sometime in May. The K5 is another model that will get a new model year in May; I can’t wait to see the new emblem on this car.
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It is still unclear whether or not the long-awaited Sportage will be made available to consumers in April when it finally enters manufacturing in June. The brand will occasionally share a few photos a month or two before the product is ready. Several models will get their model year updates in June as well, thus Kia will use this opportunity to unveil the new logo. The Kia K5, Picanto, Niro Hybrid & Plug-in Hybrid, and Sorento lineup are these cars.
The new E-GMP platform will be used to produce the first entirely electric vehicle in July; the CV will follow Hyundai’s IONIQ 5 by a few months. Three additional models will add the new logo in July as a result of model year revisions that focus on Ray, Seltos, and Carnival (pictured above).
The Stinger Model Year will begin production with the new logo in August (per its KDM requirement). How do you feel?
Can I switch to the new Kia logo from the old one?
Due to the actual structure and style of the new Kia logo, it is not possible to change the previous Kia emblem on your existing vehicle.
Has Kia ever had a luxury line?
Kia is not known for its luxurious vehicles. The South Korean automaker still has a fairly affordable lineup despite a recent redesign. Unless you upgrade to the fully loaded SX trim, the Kia Telluride is not an exception.
The Tellurides’ $33,200 price tag falls in line with that of its non-luxury midsize SUV competitors. However, upgrading to the SX variant will cost you between $42,500 and $55,000, which is within the range of many premium cars’ starting prices.
So what do you need to do? Do you want to upgrade your Kia Telluride or get the Buick Enclave or Volvo XC90 base model? Although nobody can decide for you, there are certain important aspects that could influence your choice.