The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
In This Article...
Has Kia altered its logo?
– The company changes its corporate name from “Kia Motors India” to “Kia India,” beginning a journey of complete transformation for the future.
– A new brand tagline, “Movement that inspires,” denotes the direction in which products and services will be developed in the future with a view to forging closer ties with consumers.
India is the first nation where the brand relaunch takes place after South Korea.
– The first goods with the updated Seltos & Sonet logo will be released in the first week of May.
28 April 2021, NEW DELHI, India /PRNewswire Today, Kia India announced the brand’s relaunch in India with the goal of highlighting its transformation from an automaker to a provider of cutting-edge and environmentally responsible mobility solutions.
The first nation to celebrate the relaunch of the Kia brand outside of South Korea is India. The redesigned company logo and tagline, “Movement that inspires,” are unveiled by Kia India, which is owned entirely by Kia Corporation. In the first week of May 2021, the market will be introduced to the revised versions of the flexible small SUV Seltos and the subcompact crossover SUV Sonet for the Indian market. Mr. Kookhyun Shim, Managing Director & Chief Executive Officer, Kia India showcased the updated Seltos with the new Kia logo during the brand display.
The company name has been changed from Kia Motors India to Kia India, omitting the word “Motors,” to signify the dramatic transformation. This signifies Kia’s transformation into a firm that invests in and provides a wide variety of sustainable mobility solutions. The brand slogan “Movement that inspires” in the Indian context refers to Kia’s aspirational plans to spearhead the nation’s future mobility revolution with premium products featuring distinctive designs and industry-first features, advanced digitized services, and one of the most extensive networks of any new entrant brand. To promote quicker production and delivery of its automobiles, Kia India also plans to utilize its cutting-edge manufacturing plant in Anantapur to its full capability.
The core of Kia’s new brand purpose, which aims to inspire customers through its goods, services, and interactions with them, is “Movement that Inspires.” The new brand slogan for Kia emphasizes that human growth begins with movement. It makes it possible for people to travel, meet new people, and experience new things. The core of Kia’s new brand tagline is this connection: to promote human advancement by offering creative in-car environments, intriguing new items, and meaningful, practical services that inspire customers and free up time for their favorite activities.
The brand’s new tagline and the ideals it pledges to provide customers with through upcoming goods, services, and the experiences they enable are represented by Kia’s new logo. Kia has created a new logo that is meant to imitate a handwritten signature, sealing its brand promise. The logo’s symmetrical, rhythmic line communicates confidence and Kia’s dedication to bringing moments of inspiration. The logo’s ascending motions represent Kia’s aspirations for the company and, more significantly, what it has to offer its customers.
Mr. Kookhyun Shim, Managing Director and Chief Executive Officer of Kia India, stated on this occasion, “As the first nation after our headquarters in South Korea to adopt the new brand identity, India, this is a time of pride and history for us. Our decision to boost manufacturing capacity is the result of our thorough understanding of our customers and how a quicker delivery of our items may greatly improve their purchasing experience. We are certain that this transition will quicken our growth by elevating both our premium market positioning and consumer perception of us as one of the most desirable brands.”
Kia will continuously innovate as part of India’s growth strategy with the new identity to meet the ever-changing needs of the new-age consumer. This dedication will be demonstrated by the impending redesigned versions of its flagship and best-selling models, the adaptable small SUV Seltos and the subcompact crossover SUV Sonet. By incorporating new technologies, Kia hopes to maintain its position as the industry leader in connected automobiles. By the end of this year, Kia will have 360 contact points encompassing 218 cities, including some tier-3 and tier-4 towns, in an effort to broaden its reach.
Executive Director and Chief Sales and Business Strategy Officer for Kia India, Mr. Tae-Jin Park, stated: “Kia will concentrate on providing customers with meaningful experiences under the new brand motto, paying particular attention to millennials and Gen-Z, the nation’s future. We are overjoyed to have a purpose-driven company that will enhance the consumer experience not just in terms of the technology and connection inside the cars, but the overall engagement experience with our brand, thanks to Kia’s new brand identity and our revamped portfolio.”
Vice President and Head of Sales and Marketing for Kia India, Mr. Hardeep Singh Brar, stated: “Kia is a forward-thinking company that strives to be as accessible to its customers as possible. We believe that improving brand accessibility and regular product interventions are two crucial areas that will aid us in achieving this goal. To give an aspirational experience to consumers who are eager on becoming proud Kia owners, we are making a deliberate decision to continuously refresh our existing product line, debut new vehicles at regular intervals, and push into wider markets.”
As the nation’s newest automotive disruptor, Kia India has quickly attained a number of milestones while setting an example for many industry firsts. In order to respond to changing consumer needs, the brand has developed new product segments and used technology to produce segment-first innovations throughout its entire product portfolio. In India, Kia was a pioneer in the adoption of connected car technology, and the company currently leads the market for linked SUVs there. In more than 1.5 years of sales operations in India, Kia has risen to become the 4th most popular car brand and the automaker with the fastest 2,50,000 sales figures. Kia also seeks to provide its consumers with cutting-edge amenities in a variety of trim levels. Top variants of the Seltos, Carnival, and Sonet account for 60% of Kia’s sales, demonstrating the company’s dedication to providing the greatest features to Indian customers at competitive costs. Kia’s innovative technologies and daring design choices have helped it become a household name in India.
A memorandum of understanding (MOU) was signed by Kia India and the state government of Andhra Pradesh, India, in April 2017 to construct a new manufacturing facility in the Anantapur District. With a capability to produce about 300,000 units annually, Kia started commercial production in August 2019. Kia India reinvented itself in April 2021 in line with its new brand identity, “Movement that Inspires,” which aims to provide customers with meaningful experiences supported by cutting-edge goods and services. Kia has set out to develop ways to surpass previous benchmarks and motivate customers to be and do more under the new brand identity. The Seltos, Carnival, and Sonet are the three vehicles that Kia India has so far introduced for the Indian market, making it the youngest brand to rank as the fourth-largest automaker in India with a class-leading product lineup, service quality, and dependability. In less than 1.5 years of operation, Kia India became the fastest automaker to attain the historic milestone of registering 2.5 lakh unit sales. With more than 1.4 lakh vehicles on Indian roads, Kia is the linked SUV leader and is at the forefront of the connected car evolution there. The company is focused on expanding its footprint across the nation and has a vast network of 300 client touchpoints.
What models of Kia sport the new logo?
The All-New K8 debuted the new logo that Kia unveiled at the beginning of 2021, which was earlier anticipated to debut on the Kia K5 itself. As a result, the South Korean carmaker began to use the new logo. It appears that the K5 in its US-spec is about to arrive after we have already seen the Rio, Niro, Stinger, Carnival, and Stinger Stinger.
The new logo still uses the “KIA lettering, but it now uses a more contemporary, angular font with a symmetrical horizontal and vertical shape. While we wait for the January 15th presentation, today we are going to learn about Kia’s future plans. It is anticipated that new Kia cars will soon start using the new emblem as their badge both inside and outside.
The third-generation K7 (GL3), which was later called K8, went into production in March 2021. As predicted, this model debuted the new logo. However, same month will also see the introduction of the Niro EV or e-Niro Model Year Change.
The recently updated Grandbird BUS will also receive an upgrade with the new logo. In April, the K3 facelift will go into production, therefore we anticipate a reveal between April and May. The updated K9 flagship sedan will debut the new family style and logo sometime in May. The K5 is another model that will get a new model year in May; I can’t wait to see the new emblem on this car.
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It is still unclear whether or not the long-awaited Sportage will be made available to consumers in April when it finally enters manufacturing in June. The brand will occasionally share a few photos a month or two before the product is ready. Several models will get their model year updates in June as well, thus Kia will use this opportunity to unveil the new logo. The Kia K5, Picanto, Niro Hybrid & Plug-in Hybrid, and Sorento lineup are these cars.
The new E-GMP platform will be used to produce the first entirely electric vehicle in July; the CV will follow Hyundai’s IONIQ 5 by a few months. Three additional models will add the new logo in July as a result of model year revisions that focus on Ray, Seltos, and Carnival (pictured above).
The Stinger Model Year will begin production with the new logo in August (per its KDM requirement). How do you feel?
Will the Kia Sonet logo change?
- On its way to dealerships, an updated Kia Sonet with the new logo has been spotted.
- On April 27, 2021, Kia India will formally unveil the upgraded product(s) and new logo.
Kia debuted a new brand identity with a newly revamped logo in January of this year. Recently, a Kia Sonet with the new logo was sighted, probably on its way to a dealer yard, hinting that customers may soon begin receiving Kia items with the new emblem.
Other than the new emblem replacing the old one on the bonnet, tailgate, alloy wheels, and steering wheel, the visual aspects are unaltered. Naturally, this new logo will also be used on the remainder of Kia India’s model lineup, which includes the Seltos and Carnival. On April 27, 2021, the firm is anticipated to unveil the Kia Seltos with the new logo via the Kia Seltos Gravity special edition. Ads and social media posts centered on the idea of Gravity have been used as hints. The new generation Kia Carnival, the 2022 Kia Stinger, and Kia’s first-ever dedicated EV, the Kia EV6, have all been unveiled by the automaker with the redesigned badge.
Kia unveiled a new brand slogan in January along with the redesigned insignia: Movement that inspires. Kia is now conducting market testing for a seven-seat MPV or crossover based on the Seltos platform for the Indian market. In 2021, the new Kia seven-seat model will be on sale.
The 1.2-liter NA and 1.0-liter turbo petrol engines are available for the Kia Sonet. The latter may be ordered with either an IMT or a DCT, while the former is only available in manual transmission and entry-level trims. A 1.5-liter engine for the Kia Sonet diesel is now offered with both manual and automatic transmission choices. The Kia Sonet now has a pricing range between Rs 6.79 lakh and Rs 13.09 lakh (ex-showroom).