The world may occasionally need some time to get used to a new logo, especially if there has been a significant overhaul. When the new Kia logo debuted in January, responses were a touch divided. Some people praised the company for its long-overdue update, while others noted that it was a little perplexing.
Although we weren’t exactly in a rush to include it on our list of the greatest logos ever (opens in new tab), we didn’t consider the redesign to be all that horrible. But the only true test for a design is time, so what is the verdict on Kia’s new logo now that more than six months have passed? Well, it appears that most individuals are somewhat perplexed.
Consider the account of a Reddit user who contacted the r/nonmurdermysteries subreddit (opens in new tab) to see whether anyone had heard of this “They had seen the KM Cars brand on several occasions.
“They claimed, “I’ve seen hundreds of car brands, and as far as I can tell, none are even vaguely linked.” The original poster quickly acknowledged that they had in fact seen the new Kia emblem when it was brought up shortly after.
Similar to this, a Twitter user recently uploaded a picture of a car emblem he had seen in the wild and posed the question, “Can anyone confirm whether or not this car logo is real? What automobile manufacturer is the insignia supposedly from?
We’ll venture a guess that you already know which automaker Twitter users decided the emblem actually belonged to.
More Twitter users have admitted to believing the Kia emblem represented a brand-new automaker. Others have also noted how similar it is to Nine Inch Nails’ famous NI logo, which is probably not what the firm intended either.
A well-known meme account (opens in new tab) also picked up the KM Cars reddit article, and the responses to their tweet provide insight into how people feel about the change.
“Throughout the [NBA] playoffs, I pondered this question for a good portion of the time. One response stated that the logo is HORRIBLE.
In January, Kia stated that the logo was meant to represent a new beginning and a shift in the company’s focus. According to a news release, the logo’s “rhythmical, uninterrupted line expresses Kia’s commitment to offering moments of inspiration, while its symmetry demonstrates confidence.”
The business definitely got things started on the right foot by announcing the relaunch at the beginning of this year (opens in new tab) with the pomp and circumstance more typically associated with events like a royal birth or the end of World War II.
The quantity of pyrotechnics launched by unmanned aerial vehicles as a result of the redesign announcement broke the Guinness World Record (UAVs). As a result, we are unable to even begin to speculate on the next one.
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Has Kia changed its logo?
In South Korea on January 6, a pyrotechnic display featured the debut of Kia’s new emblem.
Tokyokia has introduced a new, more contemporary brand logo to take the place of its dated oval symbol and to assist the South Korean automaker’s planned brand relaunch get off the ground.
Kia Motors Corp. has changed its motto to “Movement that Inspires” as part of the makeover. The brand-new logo and tagline were introduced on Wednesday during a pyrotechnical show that used 303 drones firing fireworks over Incheon, South Korea.
The launch of the new logo, according to a press release from Kia, “represents Kia’s intentions to achieve a leading position in the future mobility sector by redesigning practically all aspects of its business.
The revamp will be described at the Jan. 15 event, which has been branded a digital “New Kia Brand Showcase.”
Song desires Kia plans to swiftly grow into what it refers to as purpose-built vehicles, or PBVs, and ramp up mass manufacturing of electric vehicles until 2025. These are runabouts intended for emerging mobility businesses including on-the-go e-commerce, robotaxis, and ride hailing.
According to a statement released by the business on January 6, “The automotive industry is through a period of fast development, and Kia is proactive in shaping and responding to these changes. “Our new logo embodies our goal to motivate personnel to meet the challenges we confront in a sector that is evolving quickly and to inspire customers as their mobility needs change.
According to the company, the new logo’s rhythmic, uninterrupted line communicates “Kia’s commitment to bringing moments of inspiration,” connecting the appearance to the brand’s new motto.
Since 1994, Kia has used variations of its current logo, which has the word KIA ringed by an oval, with minor alterations in 2004 and 2012. In the new insignia, the capital letters K-I-A are combined with a contemporary flair in a stylised, almost runic, script. On the Imagine electric concept car that it displayed at the 2019 Geneva auto show, Kia hinted a variation of it.
Why do some Kia vehicles have a unique logo?
The latest in a long line of automakers updating their brand identities in response to a market that is undergoing fast change is the vehicle manufacturer Kia. The new logo shows a fairly significant step away from its previous appearance, with a significantly altered typographic style, form, and color scheme. It unveiled the new logo in a grand fireworks and light display in Seoul, South Korea, where it has its headquarters, which rivaled many of the world’s New Year’s celebrations. The symbol was made using sky-high drone lights that fired spark jets. As a result, a brand-new world record for the “most unmanned aerial vehicles simultaneously light off fireworks
The missing horizontal bar on the letter “A” was a distinguishing feature of Kia’s previous logo, which has been retained for the company’s relaunch. The word mark was in all caps and included distinct letterforms. Additionally, the top left serif of the three characters had a characteristic flick that suggested movement. The company’s internal design team eliminated this element in the revamp, and the type is now joined together and intended to imitate a handwritten signature “Unbroken, rhythmic line, the brand claims in a statement. The word mark features a new, similarly angled chamfer to the top left of the ‘K’ and bottom right of the ‘A’ that mirrors each other and focuses considerable visual emphasis on the acutely slanted ‘K’ and ‘A’ forward slants. The trademark touts its symmetry “demonstrates assurance, and the sharp slants in the logo’s rising motions represent Kia’s rising goals for the brand. Overall, this maintains the sense of motion from the previous logo but in a more elegant approach. Although the typography is less easily readable than the previous logo, the mark is nonetheless a more contemporary, bold, and cogent emblem.
Black on white replaces the red, white, and black logo, while a complete brand strategy presentation on January 15 may unveil other colorways. The brand is now more closely associated with its parent business Hyundai thanks to this and the updated font. In contrast to recent rebrands of Nissan, Toyota, BMW, and Vauxhall, Kia has chosen to do away with its oval-shaped emblem.
In addition, Kia revealed its new brand slogan, “Movement that inspires,” which it said would replace its previous slogan, “Power to surprise.” “Bold transformation and a completely new brand purpose represent [its] ambitions to become a market leader in the future mobility sector by overhauling nearly every aspect of its operations.
“According to Ho Sung Song, president and CEO of Kia, the company’s new emblem symbolizes its dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
What became of the Kia logo?
These days, Kia produces some excellent automobiles, and they will now sport a logo deserving of them.
Gran Turismo was the beginning of it all. Sean has always had a fascination with things that move thanks to his early PlayStation days. He worked as a freelancer for Motor Authority, The Car Connection, and Green Car Reports before joining the Roadshow team. Sean has a 2016 Chevrolet SS, and it does have Holden badges, in the garage.
Can I switch to the new Kia logo from the old one?
Due to the actual structure and style of the new Kia logo, it is not possible to change the previous Kia emblem on your existing vehicle.
The new Kia logo is there on the 2021 model?
- Kia celebrates the launch of its new logo and tagline by announcing the brand’s future evolution.
- The new logo incorporates “symmetry,” “rhythm,” and “raising” components that represent Kia’s assurance and dedication to its customers.
- The new tagline for Kia is “Movement that Inspires.”
- During the logo reveal display, Kia breaks the record for “Most Unmanned Aerial Vehicles (UAVs) releasing Fireworks Simultaneously”
- On January 15, the world will be introduced to the new brand’s mission and approach.
December 6, 2020 In order to represent the automaker’s radical transition and new brand mission, Kia has unveiled a new corporate logo and worldwide brand tagline. The unveiling of the new logo symbolizes Kia’s goals to transform practically every aspect of its company in order to take the lead in the future mobility sector.
The brand’s new mission and the values Kia intends to provide customers through upcoming goods and services, as well as the experiences they facilitate, are represented by the logo. Kia has created a new logo that is meant to imitate a handwritten signature, sealing its brand promise. The logo’s symmetrical, rhythmic line communicates confidence and Kia’s dedication to bringing moments of inspiration. The logo’s ascending motions represent Kia’s aspirations for the company and, more significantly, what it has to offer customers.
“According to Kia President and CEO Ho Sung Song, the brand’s new emblem symbolizes the company’s dedication to becoming a symbol of innovation and transformation. ” Kia is actively molding and responding to these developments as the automobile industry goes through a time of rapid transition. Our new logo embodies our goal to motivate staff members to meet the demands of a market that is rapidly evolving as well as to inspire customers as their mobility needs change.
During a record-breaking fireworks spectacular over Incheon, Korea, the new logo was presented. At the occasion, 303 pyrodrones ignited and celebrated Kia’s new beginning by setting off hundreds of pyrotechnics in a timed artistic show. By firing fireworks simultaneously from the most unmanned aerial vehicles (UAVs), this broke the previous Guinness World Record. On the Kia Global YouTube channel, go to https://youtu.be/s61 IsjqLzc to watch the stunning display.
Kia also unveiled a brand-new logo and its new worldwide brand tagline, “Movement that inspires.” The digital “New Kia Brand Showcase” event, which will start at 1:00 AM CET on January 15, will provide information on Kia’s new brand strategy, including brand purpose and philosophy as well as how it applies to Kia’s upcoming product lineup. The occasion is accessible via the Kia Global YouTube channel.
The unveiling of the new logo comes after Kia’s ‘Plan S’ long-term business strategy was revealed in 2020. Kia has the aspiration to dominate the world auto market as one of its goals under Plan S. This is concentrated on delivering a wide range of mobility services that are suited to the requirements and preferences of people and regional markets, as well as popularizing electric automobiles.