Why do certain 2010 Genesis vehicles have the Hyundai H and some have the Genesis Wings, I noticed? The wings are much more impressive than the demeaning Hyundai H logo, in my opinion. Actually, if I were Hyundai, I would eliminate the H from the entire Genesis lineup in addition to adding the Veracruz and giving it wings. I believe that you probably don’t want the Hyundai logo when you spend close to $50,000 on a vehicle. This would have been a fantastic chance for Hyundai to distinguish a $50,000 car from their $10,000 Elantra by using the Genesis name and the Genesis wing logo to establish a truly luxury brand. Unfortunately, I don’t work in marketing for Hyundai. If Hyundai keeps raising the price and wants to compete with the luxury manufacturers, this will end up like the VW Pheoton. VW has been around far longer than Hyundai, but they were unable to succeed. They already have luxury brands like Audi, Porsche, Bugatti, etc. Creating orphans like Azera is another issue that could harm Hyundai.
As was already established, the Korean version of the Genesis features the wing logos (including the steering wheel). Some businesspeople began importing the wing logos and selling them on eBay. The trend has become so popular that some dealers are now substituting the Hyundai logos with the wings.
Hyundai does not now plan to launch a separate brand for two key reasons:
1. It is far too expensive to do it. Currently, the Genesis has a huge price advantage over its rivals, and most of that advantage would have to go if there was a separate brand. Additionally, not many dealers nowadays are willing to invest millions of dollars in a new dealership (and no banks will loan them the money).
2. Improving the image of the Hyundai brand, rather than selling the Genesis to make money, is one of the key motivations for doing so. Hyundai’s future depends on models like the Sonata and other ones that sell many more than the Genesis. Hyundai is still struggling to attract customers who typically purchase Accords or Camrys, and they are working to change this perception with the Genesis and Equus models. Therefore, selling the Genesis as a Hyundai has significant long-term benefits for Hyundai.
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In This Article...
What distinguishes the Genesis from the Hyundai Genesis?
Hyundai Motor Group’s luxury division is called Genesis. Genesis, Hyundai, IONIQ, and Kia are all part of Hyundai Motor Company, which also serves as Kia’s partial parent company. Although Hyundai Motor Company is the parent company of both Hyundai and Genesis, Genesis has been operating independently of Hyundai since 2016. The Hyundai Equus was the Genesis G90 until 2015. The Hyundai Genesis was the Genesis G80 until 2016.
Is Genesis only an upscale Hyundai?
Hyundai Motor Group’s luxury arm is called Genesis Motors, LLC. Genesis is a relatively young luxury brand that produces a range of expertly engineered high-end vehicles that stand out for their distinctive look and outstanding performance capabilities.
Why does Hyundai no longer produce the Genesis?
Hyundai intended to differentiate the high-end and premium Genesis models from the Hyundai models catered more to individuals and families. In 2018, it was agreed that Genesis will share or have temporary premises with roughly 100 retailers in order to maintain their exclusivity.
Why is the Hyundai Genesis priced so low?
The criticisms of the original iDrive were much, much worse (perhaps worse than those of the Ford SYNC or Cadillac CUE systems).
1. Hyundai avoids adding the cost, which would add an additional $7-8k to the list price, by forgoing the separate luxury brand and dealer network approach (as the Japanese had done).
2. Hyundai doesn’t provide the same level of servicing on the Genesis as it does on the Equus or the luxury brands.
No free planned maintenance, no valet pick-up/drop-off for service calls (unlike the Equus), no free loaner cars, etc.
The Equus’ pricing is therefore closer to that of the LS460 than the Genesis is to the GS.
For the following Genesis, Hyundai will likely provide loaner cars and perhaps planned maintenance (Kia does so for the Cadenza, a premium but not luxury sedan). The price will reflect this.
3. Hyundai offers a number of alternatives in pre-packaged sets rather than the customisation that the Gemans do.
4. The Cadenza, although being in a lesser sector, has superior leather; it appears that Hyundai will primarily correct this with the next generation model, and the pricing, again, will reflect that. The present Genesis simply lacks an interior with materials that are up to level with the segment. The Prada Genesis would be an exception to this rule, but it isn’t provided here.
5. Hyundai offers many fewer technologies on the Genesis than the Germans do, and even fewer than what the Genesis offers in other markets (such as not having a cooled front passenger seat).
6. As previously mentioned, Hyundai makes savings in areas like holding a stake in a cutting-edge steel mill.
7. Hyundai is prepared to accept a lower profit margin, much like the Japanese before it, in order to get a foothold in the luxury market.
Recall that the original LS400’s MSRP of $35k caused the Germans to believe that Toyota was losing money on every transaction.
Toyota most likely didn’t lose money, but they also most likely didn’t make any either since they were essentially maintaining the Lexus dealerships at the time.
8. Currency exchange.
However, during the past year and a half, things have somewhat evened out. Previously, the Korean Won had a favorable exchange rate versus the US Dollar whereas the Euro did not.
— As I’ve previously mentioned, the 2G Genesis will probably experience a rather big price increase, with the base price jumping to somewhere between $39 and $40k.
This price rise will be brought on by better interior components, more upscale services, more technology and comforts (it’s hard to see the front passenger seat not being cooled), etc.
The 2G Genesis will still cost about $7-8k less per vehicle than the Lexus GS and the Infiniti M despite the price increase, which is roughly the cost of a distinct luxury brand and dealer network.
A Genesis is what kind of vehicle?
Hyundai’s high-end line is called Genesis. Beginning with the 2009 model year, a high-end Hyundai car was the first to bear the Genesis moniker. The South Korean automaker’s luxury division then evolved from it, debuting in 2017 with a two-model lineup consisting of the G80 and G90 sedans.
Is the Genesis a luxury vehicle?
Hyundai is the maker of Genesis. Hyundai’s luxury vehicle business is called Genesis, and while being relatively new, each new Genesis model is designed with meticulous engineering to provide unmatched levels of dependability and raise the bar for refinement.
Genesis automobiles – Chinese?
Genesis exports to China goods with outstanding performance and dependability. You are given the opportunity to experience complete luxury, from superb manufacturing to dependable product quality. Protection on each trip
The Equus logo is distinctive, but why?
The Latin word “equus” refers to the genus of mammals, which includes horses. As a result, the name Equus may make you think of the word “equestrian,” which refers to horseback riding (and donkeys too, unfortunately for Hyundai).
Due to models like the Ford Mustang and the “horsepower” meter, the comparison between vehicles and horses is widespread. It seems sense that Hyundai would leverage that association when creating the badge for the Equus. You might be shocked to learn that the Equus’ insignia is actually a bird rather than a horse.
The high-luxury Equus had its own logo until its retirement in 2016, with the intention of standing out from the rest of the “cheap family car” portfolio. It also did not display the stylized H emblem of Hyundai. The Equus adopted the overdone concept of opulent cars and winged insignia as its own premium brand internationally (e.g. Bentley, Aston Martin, Chrysler).
The original Equus had a real hood ornament, a silver, unremarkable winged figure that in some respects resembled the Rolls Royce ornament but was smoothed off. The winged shape was modified into a logo for the second generation, turning the Equus’ 3D ornament into a 2D badge. Its square shape set it apart from other winged designs, which are often narrow and long on the horizontal. The Equus logo also weirdly resembled the Romulan insignia from Star Trek: Nemesis.
The Equus logo is actually a Pegasus, the legendary winged horse, despite the fact that many people think it’s a bird. Although that idea for an emblem is clever, it doesn’t really work for the badge or the hood ornament.
You enjoy reading about logos, much like the equus. See more of our Behind the Badge series, which explores amazing auto logos!
Is a Genesis vehicle worthwhile?
The 2022 Genesis G80 earns a top spot in our rankings for premium midsize cars in part due to its stylish interior, assured driving characteristics, and excellent safety and anticipated dependability ratings.
What Genesis vehicle is the fastest?
The track portion of my first drive included laps on the main 2.5-mile, 15-corner circle of the track, which features around 250 feet of elevation difference, before Genesis put up an autocross course at New Hampshire’s Club Motorsports racetrack. I drove many models through the autocross before using a 3.3-liter G70 AWD on the large course. I can now confirm that the G70 is entertaining.
Even with sport-tuned hardware on the 3.3-liter car, the suspension allows a little too much body roll, and the steering ratio in all types seems too slow for quick direction changes. As a result, it’s not as entertaining as some of its best-handling rivals. But aside from that, it’s balanced. On the autocross or when you blast into fast corners on the entire course, the nose displays a slight understeer, but otherwise the chassis is rather neutral. Although it doesn’t move as wildly as the rear-drive Kia Stinger, with which it shares a lot of hardware, constant gas application can cause the tail to slide about a little amount. (Kia is a Hyundai affiliate, but the Stinger is 6 inches longer and weighs around 100 pounds more.) The G70 is remarkably stable on straightaways that reach 100 mph and is unconcerned by abrupt elevation changes. Our test cars’ optional Brembo brakes held up well during 10 hard laps of racing.
If you choose the 3.3-liter turbo (365 horsepower, 376 pounds-feet), which combines the superb transmission with thunderous, lag-free power, it becomes more of a stampede. With a passenger and multimedia equipment in the car, I increased the pace steadily as I charged up two-lane slopes at 1,800 rpm. When pushed hard, the 3.3-liter G70 will reach 60 mph in just 4.5 seconds, according to Genesis. This makes it the brand’s fastest vehicle to date, and its performance rivals that of the Audi S4, BMW 340i, and Mercedes-AMG C43.
According to configuration, EPA estimates for gas mileage fall between 10 and 20 percent short of those of the main competitors, possibly as a result of the responsive transmission. If that’s the case, I’m willing to make the exchange, especially considering that both G70 engines only call for premium fuel to operate at peak efficiency. Officials from Genesis claimed that both motors could operate continuously on inexpensive fuel if desired, which is a pleasant feature many rivals don’t offer.
The fact that Genesis offers a manual transmission is noteworthy because many of its rivals don’t. Unfortunately, execution is not: The manual transmission is available on the 2.0-liter G70 and comes with an improved exhaust system that produces an additional 3 horsepower. It has sloppy throws, wide-spaced gates, and a cheap-looking, clunky shifter. Its sole real strength is in helping with rev-matching thanks to a good accelerator response. Additionally, manual automobiles have a distinct parking brake that necessitates a center console redesign with less storage.