Why Did Hyundai Stop Making The Genesis?

In November 2015, the Genesis brand was formally introduced as a separate label. Hyundai intended to differentiate the high-end and premium Genesis models from the Hyundai models catered more to individuals and families.

There will be a “more opulent and refined coupe” under the Genesis name.

According to a Hyundai representative, the Hyundai Genesis Coupe will be retired after the 2016 model year. There is no information on a sporty two-door Hyundai replacement, but the expensive Genesis brand will receive a coupe with a stronger focus on luxury.

The Infiniti G37 coupe, to which the pre-refresh car bore a significant similarity, was quickly likened to the Genesis Coupe upon its arrival for the 2010 model year. Both a turbocharged 2.0-liter engine and a 3.8-liter V-6 engine with 306 horsepower and 266 lb-ft of torque were available when the rear-drive vehicle first went on sale. The Genesis Coupe received a redesign for the 2013 model year, giving it a distinctive yet divisive look. The 2.0-liter turbo’s output was also significantly increased, rising to 274 horsepower and 275 lb-ft. But in 2014, it wasn’t enough to keep the four-pot option from being eliminated. The direct-injected 3.8-liter V-6 engine in the 2016 Hyundai Genesis Coupe produces 348 horsepower and 295 lb-ft of torque. An eight-speed automatic transmission is an option.

The Genesis Coupe faced off against V-6-powered pony cars like the Ford Mustang and Chevrolet Camaro, as well as the Scion FR-S and Subaru BRZ twins and the more upscale Infiniti Q60 (formerly G37 coupe), the car Hyundai had originally targeted, in a diverse and dwindling class of rear-drive sport coupes. Few people, including Ford and Chevy, are becoming wealthy from these specialized sport coupes. Therefore, it was not Hyundai’s fault that the low-margin Genesis Coupe was discontinued. However, there was another factor at play.

Hyundai has worked hard to maintain the moniker Hyundai distinct from its new premium marque ever since it revealed late last year that Genesis will be spun off into its own luxury brand. To that purpose, the Genesis G90 has been given to the second-generation Hyundai Equus, and the Genesis G80 has been given to the original Genesis sedan. After all that moving around, it could be confusing to have a non-premium model with the same name as your luxury brand.

The Genesis brand will soon receive a two-door model of its own, but the Hyundai brand will have to do without a sporty rear-drive option. Christine Henley, a spokesman for Hyundai, wrote to us in an email to say, “A new, more opulent coupe suited for the new Genesis brand is now in development.” It will likely resemble the Vision G coupe concept from the previous year, in our opinion.

Korean Genesis

Hyundai produces and sells the Hyundai Genesis, a full-size luxury sedan with executive four doors, five passenger seats, and either rear- or all-wheel drive. Hyundai Genesis made its debut in 2008 and continued to sell it under the G80 nameplate until Genesis split off as a separate company in 2017. The Genesis was scheduled to cost $533 million to produce and was first displayed at the 2007 New York International Auto Show in concept form. Hyundai started promoting the Genesis of the first generation as a “luxury sports sedan” in 2008, with the exception of Europe. The 2014 North American International Auto Show and the Toronto Auto Show were the next stops for the second generation Genesis (model DH), which made its debut in November 2013 in Seoul, South Korea. It is promoted globally. On November 4th, 2015, Hyundai formally established Genesis Motor as its own luxury subsidiary. Following notable success in the luxury sector and strong consumer demand for the Genesis name, the company made the transition into a stand-alone, luxury brand.

For the automaker, this is not the first production halt.

Since the pandemic started, the South Korean manufacturer has seen production halts. Production ceased in February as a result of a wiring harness shortage. Due to the pandemic at the time, Chinese suppliers had trouble meeting demand, and interruptions seem to be ongoing. Governmental restrictions are being loosened and workers are going back to work, but the coronavirus is still spreading and producing these difficulties. Just last week, Kia stopped operations at two factories when two nearby workers were infected.

The Hyundai Genesis Coupe with rear-drive is no more.

The Hyundai Genesis Coupe with rear-drive has been discontinued after eight years of production. Given that Hyundai now has a new luxury brand called Genesis and that it would be absurd to sell vehicles with the same name under two separate names, this step was unavoidable. There isn’t an imminent replacement for Hyundai’s first (and only) sports car, but a more opulent coupe from the Genesis line will soon be available.

The Globe and Mail, which said that a new Genesis luxury coupe could debut by 2021, was the source that initially confirmed the news of the Genesis Coupe’s discontinuation last week. Although Hyundai doesn’t have a firm release date for a halo sports car, we have reported that certain business employees want Genesis to build one.

A Hyundai representative informed The Truth About Cars that “a new, more opulent and elegant coupe suited for the new Genesis brand is now under development.” It’s unknown if the BMW M4-competing luxury coupe being developed by Hyundai’s “N” performance division is the rumored Genesis Coupe replacement.

The Genesis Coupe checked all the necessary boxes—cheap, rear-wheel drive, stick shift, and 348 horsepower V6—but it was never able to win over automobile enthusiasts the way its rivals did. We hope that Hyundai/Genesis won’t stop producing high-performance vehicles in the future despite the Genesis Coupe’s lackluster sales, as we’d be interested to see what the business has planned.

Has production of the Hyundai Genesis ended?

We’ve received word that production of the Hyundai Genesis coupe has ended from our “You’re still here?” file. The announcement of the Genesis coupe’s retirement, which comes about seven years after it was introduced as a 2010 model in The Globe and Mail and confirmed to us by Hyundai spokesman Derek Joyce, is not shocking. However, that did occur, therefore we’re reporting it.

The Genesis was designed to compete with the Nissan Z and the long-gone Mazda RX-8. It featured 2+2 seating, rear-wheel drive, a turbo four-cylinder (recently discontinued) or V-6 engine, and a choice of powertrains. We failed to receive that memo, so we put it to the test against a V-6 Chevrolet Camaro. The Genesis coupe, despite receiving two facelifts over a period of seven years, did not revolutionize the sports-car market. However, it was a significant vehicle for Hyundai, whose sportiest model before 2009 was the modest Tiburon. Hyundai increased its reputation in the racing and enthusiast sectors by displaying heavily customized Genesis coupes at motorsports competitions and the annual SEMA exhibition.

It’s time for the Genesis coupe to go gone after a long run in the steadily declining coupe market area, especially because Hyundai will now utilize the Genesis name for its new luxury business. As we wrote in May, among the roughly half-dozen Genesis models that will be released over the following four years, a coupe will be among the last to go on sale, probably in the year 2020.

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When did Genesis split out from Hyundai?

Think of the relationship between Lexus and Toyota when comparing Genesis’ separation from Hyundai in late 2015; the company launched its first G80 car in 2016.

What distinguishes the Hyundai Genesis from the Genesis?

Hyundai Motor Group’s luxury division is called Genesis. Genesis, Hyundai, IONIQ, and Kia are all part of Hyundai Motor Company, which also serves as Kia’s partial parent company. Although Hyundai Motor Company is the parent company of both Hyundai and Genesis, Genesis has been operating independently of Hyundai since 2016. The Hyundai Equus was the Genesis G90 until 2015. The Hyundai Genesis was the Genesis G80 until 2016.

How effective is a Hyundai Genesis?

The 2015 makeover added an all-wheel drive option for the V6, as well as a redesigned, more opulent interior and cutting-edge safety features.

The V6 engine’s power output was improved, and the Genesis received a new 429-horsepower V8.

While requiring premium fuel, this engine also lifts the Hyundai into the category of performance sedans.

Regardless of the engine choice, the ride quality is significantly better than prior iterations; nevertheless, the performance tires offered with the large V8 enhance road noise.

The optional Technology Package includes features like smart cruise control and a rear-view camera.

For a midsized car, the rear seat is surprisingly comfortable in the quiet, well-finished cabin.

Unless you purchase the optional navigation system, which adds a somewhat complicated multidirectional controller, controls are straightforward.

The Genesis received a new eight-speed automatic transmission for 2012, which helped the V6 achieve an average fuel economy of 22 mpg in our tests.

Although a V8 engine is also available, we discovered that it was only slightly faster than the V6.

What size Hyundai Genesis do you have?

There are two variants of the large luxury vehicle Genesis G90 available for 2022, each with a unique engine choice. The 5.0 Ultimate has a 5.0-liter V8 engine, while the G90 3.3T Premium uses a turbocharged 3.3-liter V6 (365 horsepower, 376 lb-ft of torque) (420 hp, 383 lb-ft)

Why aren’t Genesis automobiles more well-liked?

Genesis acquired new franchise dealers around the US after handling the dealers’ case. They lost over half of their dealers from when they were still working with Hyundai as a result of the entire incident. Their sales began to decline, and rumors of conspiracies spread like wildfire.

Some even claimed that the absence of an SUV from the brand’s lineup was to blame for their poor sales. Although SUVs have a high margin of profit, they wouldn’t have done much for Genesis back then. The issue with Genesis was one of distribution. Only franchise dealers had 2019 models, and there weren’t any franchise dealers in several American states yet.

A Genesis is what kind of vehicle?

Hyundai’s high-end line is called Genesis. Beginning with the 2009 model year, a high-end Hyundai car was the first to bear the Genesis moniker. The South Korean automaker’s luxury division then evolved from it, debuting in 2017 with a two-model lineup consisting of the G80 and G90 sedans.

Where are Genesis vehicles produced?

The country of South Korea, where the carmaker is based, produces Genesis vehicles. In order to introduce the world to a novel form of luxurious driving experience, Genesis, a division of the Hyundai Motor Company, launched its own luxury brand in 2015.

Is Genesis a premium vehicle?

Hyundai Motor Group’s luxury arm is called Genesis Motors, LLC. Genesis is a relatively young luxury brand that produces a range of expertly engineered high-end vehicles that stand out for their distinctive look and outstanding performance capabilities.

Is a Genesis vehicle worthwhile?

The 2022 Genesis G80 earns a top spot in our rankings for premium midsize cars in part due to its stylish interior, assured driving characteristics, and excellent safety and anticipated dependability ratings.

Who is the owner of Genesis?

Who Is Genesis’ Owner? The Hyundai Motor Group’s luxury vehicle manufacturing subsidiary is called Genesis, or Genesis Motors, LLC. Consequently, Genesis Motors is a subsidiary of the Hyundai Motor Group.