But Hyundai has already emerged as a design pioneer with to daring creations like the 2023 Palisade and the retro-futuristic Ioniq 5. SangYup Lee, the head of design at Hyundai, provided us some insight into the company’s present and future design philosophies during our conversation at the New York auto show.
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Belgian automotive designer and Chief Creative Officer of the Hyundai Motor Group and the Genesis auto brand, Luc Donckerwolke was born on June 19, 1965. He served as the design director for the Volkswagen Group’s Bentley, Lamborghini, Skoda, and Audi brands before joining the Hyundai Motor Group. Donckerwolke was chosen the World Car Person of the Year in 2022 by a jury panel of 102 journalists from 33 nations for having a major impact on the automotive sector.
World-renowned luxury car designer SangYup Lee is hired by Hyundai Motor.
- SangYup Lee, a well-known luxury and sports car designer, will take the lead in design strategy, direction, and innovation.
- The GENESIS brand will benefit from increased design competitiveness and self-expression thanks to the assistance of the most accomplished Korean designer in the global automobile business.
SangYup Lee, a former Bentley Head of Exterior and Advanced Design, was introduced by Hyundai Motor as the Vice President of Styling at the Hyundai Design Center beginning in June.
Lee will oversee design strategies and directions as well as lead design innovations in areas of interior and exterior design, color, and materials for Hyundai Motor and GENESIS with Senior Vice President Luc Donckerwolke, drawing on his prior experience designing a variety of high-end luxury vehicles.
As a Korean working abroad, I have always been proud of Hyundai Motor’s inventive design and unexpected growth. I now want to help Hyundai Motor and the GENESIS brand produce automotive designs that are among the best in the world.
Vice President Lee has established himself as one of the top vehicle designers in the world, according to Senior Vice President Luc Donckerwolke. “His design philosophy to pursue new challenges and breakthroughs reflects the DNA of Hyundai Motor,” he added.
As a well-known Korean star designer in the international automotive sector, SangYup Lee is well-known. Lee started his career at Pininfarina and Porsche Design Center after earning degrees in sculpture from Hongik University Department of Sculpture in Korea and Art Center College of Design in California. The iconic Bumblebee from the Transformers movie, the Camaro Concept Vehicle, and the Corvette Stingray Concept Vehicle were both created by Lee after he joined General Motors in 1999.
As part of the Volkswagen Group of America, Lee continued his career as Chief Designer, overseeing the design of Volkswagen, Audi, Porsche, and Lamborghini vehicles. He has served as Bentley Motors Limited’s Head of Exterior and Advanced Design since the end of 2012.
Luc Donckerwolke is appointed to the new position of Chief Creative Officer at Hyundai Motor Group.
- Luc Donckerwolke will oversee design communications for the numerous Hyundai Motor Group brands.
- A*A CCO Donckerwolke will also oversee design studies for future mobility and look for methods to cooperate with prominent designers in the industry.
Hyundai Motor Group (the Group) today announced the appointment of Luc Donckerwolke to a new position within the organization: Chief Creative Officer (CCO). He resumes his career as Executive Vice President, and the Hyundai Motor Europe Technical Center will serve as the location of his office.
CCO Donckerwolke will be in charge of communications pertaining to design for the Genesis brand, the IONIQ BEV portfolio, and fuel cell vehicles, among other things.
Initially joining the Group in 2016, Donckerwolke gradually oversaw design for the Hyundai, Kia, and Genesis brands until retiring in March to concentrate on his health. After taking a brief break to attend to personal affairs, Donckerwolke is now returning to the Group.
I begin this second chapter at Hyundai Motor Group to solidify innovation with the utmost pride and dignity. Luc Donckerwolke, Executive Vice President and CCO of Hyundai Motor Group, stated that I would communicate the diversity and richness of Group brands’ design, which is not only technologically dynamic but also customer-centric.
Donckerwolke has played a significant part in defining the current design direction and strategy for Hyundai, Kia, and Genesis, making him a natural fit for the new position of CCO.
Donckerwolke will strengthen Hyundai Motor Group’s brand position in his capacity as the Group’s representative by drawing on his considerable expertise both as a car designer and a seasoned leader. He actively supports design abilities and has created a workplace that promotes proactive peer dialogue. A
He will also lead design studies for future mobility and look for methods to work with top designers in the field.
As CCO, Luc Donckerwolke will work with design centers to develop and communicate concept vehicles for the many brands of the Hyundai Motor Group. The design work for the Hyundai, Kia, and Genesis brands will continue to be supervised by the current administration. The design for the Hyundai and Genesis brands will continue to be led by SangYup Lee, Senior Vice President and Head of the Hyundai Global Design Center and Genesis Global Design. The design for the Kia brand will continue to be led by Senior Vice President and Head of Kia Global Design Karim Habib.
A multinational firm known as Hyundai Motor Group has developed a value chain based on the production of cars, steel, and buildings that also covers logistics, finance, IT, and customer support. Hyundai Motor Company, Kia Motors Corporation, and Genesis are among the Group’s automotive brands, which employ about 250,000 people worldwide. We are striving to build a better future for everyone by using imaginative thinking, cooperative communication, and the determination to overcome any obstacles.
Hyundai hired a new designer, right?
Peter Schreyer, the designer credited for revolutionizing the looks of Kia and Hyundai, has been named executive design advisor and brand ambassador.
Peter Schreyer, the designer recognized for revolutionizing the looks of Kia and Hyundai, has been chosen to serve as executive design advisor and brand ambassador.
In 2013, Schreyer, who joined the organization in 2006, was named president and director of design management. The German designer spent 25 years in various positions in the Volkswagen group, where he developed iconic cars like the Audi TT and VW New Beetle.
Schreyer created distinctive design identities for the Kia and Hyundai brands for the Hyundai Motor Group, including the now-famous Tiger Nose for Kia and the Optima, Soul, and Stinger vehicles. His work with Hyundai changed the SUV lineup for the company with the addition of the Kona, Santa Fe, and hydrogen-powered Nexo. Schreyer also created the cascading grille that has become synonymous with Hyundai. The Hyundai group also attributes Schreyer’s introduction of a less hierarchical and more egalitarian approach to design with changing the company’s creative culture.
Where is Hyundai’s plant located?
In Ulsan, one of Seoul, Korea’s largest metropolitan areas, Hyundai automobiles are produced. Additionally, Hyundai has opened locations abroad and in the United States. The Hyundai Sonata and Santa Fe are made there, in Montgomery, Alabama.
Who are the Kia automobile designers?
According to the company’s announcement today, Luc Donckerwolke, Executive Design VP for the Hyundai and Genesis brands, has been promoted to lead the design departments for the whole Hyundai Motor Group, which includes Kia. On November 1st, 2018, Donckerwolke will take over for longstanding Hyundai/Kia Chief Design Officer Peter Schreyer.
Schreyer’s replacement, Donckerwolke, has been discussed ever since he left his position as design director at Bentley Motors in 2015. There was little doubt that Donckerwolke was being prepared to someday take over the Chief Design Officer position, even though it was only speculation at the moment. And because Schreyer last month changed his duties to lead Hyundai/Kia Design Management on a consulting basis, Donckerwolke was free to take over Schreyer’s old role.
Donckerwolke’s selection for the top position is not without justification. Since joining Hyundai in 2016 as Executive Design VP, Donckerwolke has played a key role in developing the group eventually in charge of the current Genesis brand concepts, including the Essentia concept car, which was mostly created by the European team of former Bugatti designer Sasha Selipanov.
There is no doubting the influence Schreyer’s leadership has had on Hyundai and Kia design, as well as the extraordinary strength of the design teams in Korea, Europe, and the US. Given the success of his design-led strategy at Kia, top management elevated him to the position of president in 2012 and gave him the responsibility of overseeing Hyundai’s design initiatives a month later. Over the duration of his employment, numerous successful designs have been introduced under the Kia and Hyundai brands.
Who manufactures Hyundai’s engines?
What Business Produces Hyundai Engines? For their vehicles, Hyundai and Kia produce the engines. But there is some overlap between the two businesses. For instance, both Hyundai and Kia vehicle models use the Kappa G3LA/G3LC and Kappa G4LD engines.
Is Hyundai the owner of Kia?
In 1998, Hyundai Motor Group made the decision to buy the automaker in order to keep it viable. Although Kia and the Hyundai Motor Group are separate companies, Kia Motors is a subsidiary of Hyundai. The distinction between Kia and Hyundai is that each company has its own brand ideologies to build its vehicles in a distinctive way.
Kia hired a designer from BMW?
Won Kyu Kang has been named vice president and group leader for design innovation at Kia.
Kang has been employed with BMW for the last 15 years after beginning as an external designer.
Prior to joining Kia, he later advanced through the ranks to become creative director of the BMW Group’s design center in Shanghai.
Due to the fact that he began his automotive career with Hyundai as an interior designer, he has connections to the Korean company.
The 2015 BMW 3.0 CSL Hommage concept, which is shown below, is one of the projects in his design portfolio that he oversaw from an exterior design perspective.
Kang’s hiring, according to the company, is “the latest development in Kia’s move to establish a leadership position in electrification and capitalize on new design opportunities focused on the future of electrification of vehicles.”
Karim Habib, senior vice president and general manager of the Namyang design center, will be Kang’s boss. Kang will be based out of Kia’s primary design hub in Namyang, Korea.
Habib joined the company in 2019, having previously worked for Nissan’s high-end subsidiary Infiniti.
He also worked with BMW for a while, serving in a variety of capacities for a total of 19 years, including the esteemed role of design director for the whole BMW brand.
Who creates Genesis automobiles?
Hyundai is the maker of Genesis. Hyundai’s luxury vehicle business is called Genesis, and while being relatively new, each new Genesis model is designed with meticulous engineering to provide unmatched levels of dependability and raise the bar for refinement.
Is a Hyundai or a Kia better?
The conclusion is that, despite the similarity of the vehicles offered by Hyundai and Kia, Kia models offer greater value and better quality, as well as bolder style and a more engaging driving experience. Simply put, no matter what you value most in a car, Kia automobiles are better overall. Of course, it is ultimately up to you to decide. We recognize that purchasing a new car is a significant investment. We advise you to test drive both brands since we are certain that you will ultimately decide on a Kia. Any way you look at it, it’s unquestionably the better option. Please forgive me, Hyundai.
Are Hyundai vehicles dependable?
According to Consumer Reports, Hyundai cars are “excellent all-around performance, with straightforward controls, impressive fit and finish, and helpful amenities.” The company is renowned for building vehicles with powerful engines, svelte interiors, and a ton of affordable standard amenities. Numerous Hyundai models are listed as “recommended” by Consumer Reports due to their high overall ratings for dependability, customer satisfaction, safety features, and road test results.
RepairPal also gives Hyundai high marks for dependability. RepairPal offers car owners peace of mind by providing free, bespoke repair estimates, automobile reviews, and referrals to nearby, honest auto repair shops.
The Hyundai ranks fourth out of 32 automobile brands on RepairPal, with a dependability rating of 4.0 out of 5.0. This evaluation is based on the average of 345 different models. Hyundais typically cost $468 annually for repairs, compared to $652 annually for all other vehicles. Both large planned maintenance and unforeseen repairs fall under this category.