Furthermore, even though the name “Hyundai” was decided upon in 1947, the concept of modernism still plays a part in the brand’s identity. To represent this forward-thinking mindset, the current slogan is “New Thinking, New Possibilities,” and the several new electric and hybrid vehicles put that slogan to use!
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The new brand slogan for Hyundai is “New Thinking. New Possibilities.”
Global corporations usually announce or introduce fresh modifications to their business strategies at the start of a new year. Hyundai is introducing its new philosophy, while Starbucks has updated its logo and vowed to leave the circle. New Thinking. New Possibilities, which is a part of the automaker’s new brand concept, “Modern Premium,” has joined the database of the company’s slogans.
The new strategy is founded on the notion that high-end, high-quality items do not necessarily have to be more expensive than consumers with average income levels can afford. The company is committed to giving its customers only the highest-quality goods and services, which are consistent with Hyundai’s promise to embrace new ideas and present more opportunities.
According to a press release issued by the business, “The highly successful “Hyundai Assurance Program” introduced in the U.S. market last year and the 2011 Sonata, which shook up the mid-size family sedan segment with its dynamic “fluidic sculpture” designs and unmatched powertrain package, are just two examples of how Hyundai’s new thinking and change in attitude have already been applied in various areas with proven results. The 2009 North American Car of The Year winner, the Genesis, redefined luxury with its affordable price in relation to its award-winning drivetrain and cutting-edge convenience and audio systems.”
The 2011 North American International Auto Show in Detroit, which runs from January 10 through 23, will feature the brand’s newest product introductions. The three-door, tiny Veloster is the brand-new car being displayed there by the South Korean automaker. Hyundai will also present its HCD-12 Curb concept car at the expo after this presentation.
In a speech at the Detroit auto show, Hyundai Motor Vice Chairman Euisun Chung said, “Today’s customers do not believe that pricey automobiles with needless technology are premium.” “Instead, they desire an automobile that surpasses their expectations, expresses their ideals, and is affordable while yet providing for their basic necessities. Hyundai is more than just a vehicle manufacturer. Hyundai is a business that opens up new opportunities. Not being the biggest automaker is our aim. Our objective is to become our owners’ most beloved vehicle company and their most reliable lifetime partner.”
The meaning of Hyundai
The name “Hyundai,” which roughly translates to “modernity” in Korean, was adopted in 1947 when Hyundai Construction, a South Korean business, was created. When it became a separate brand, it changed its tagline to “New thinking, new possibilities” to reflect what the new brand stood for.
What does the Hyundai logo mean?
Actually, the original Hyundai logo had two meanings. It serves as a straightforward “H” to represent the Hyundai brand at first. The silhouette also depicts two figures shaking hands, though. The corporation and the customer are depicted by this silhouette as being in a cooperative relationship.
What is the Hyundai logo’s hidden message?
While the “H” in the Hyundai automaker’s emblem does represent the name of the business, it also represents a stylized image of a pair of people holding hands. The first person is a company representative, while the second is a happy client. Their interaction is a handshake of confidence and happiness between a business and a customer. Additionally, rather than leaning passively to the left, the “H” is angled forward and to the right.
The ellipse that surrounds the figures represents Hyundai’s aspiration to succeed outside of Asia in the global market.
The color silver, which is used to emboss the logo on a vehicle’s grill, represents sophistication, originality, and excellence. It is frequently blue when you see it in print or online, which stands for dependability, excellence, and superiority. The typeface used in the logo was created especially for the business.
Even though the Hyuindai logo hasn’t undergone the same changes as other companies (like Mazda), it still conveys the values of the business.
Did you know that each of Hyundai’s vehicles has a unique typeface and text style? View the gallery down below!
For what is Hyundai most well-known?
Hyundai’s lineup of sedans and SUVs are its main selling points today, but the company has also entered the premium segment with its Genesis label. Additionally, Hyundai recently unveiled two all-electric vehicles and numerous hybrid variations of some of their best-selling models.
When was the Hyundai logo changed?
The removal of Hyundai’s emblem from the Hyundai Motor Group headquarters building in Yangjae-dong, Seoul, was brought to our attention thanks to a Motorgraph photo. Do they intend to alter it?
The current Hyundai logo has vanished throughout this May week. A spokesman of the Hyundai Motor Group said that they erased the words “The existing CI was removed in order to replace the previous signboard.”
In truth, Hyundai Motor Company did not make much progress in regards to the modification of brand and/or corporate image, in contrast to Kia, where the issue of altering CIs and emblems was raised several years ago.
The tone of brand design could, however, alter. The Korean Intellectual Property Office reports that Hyundai Motor Company submitted a new trademark application for the achromatic logo on December 30, 2020. Compared to the blue insignia that have previously been utilized, it is very distinct. Achromatic emblems were previously used to refresh the logos of Genesis and Kia.
Others also recommended using CI from the Hyundai Motor Group. After the successive launches of several brands, including the luxury brand Genesis, the high-performance N, the Ioniq for electric cars, and the HTWO (H2) for hydrogen fuel cells, it was determined that the group’s identity needed to be strengthened.
We need a symbol that can encompass affiliate brands like the Volkswagen Group, according to a representative of the domestic auto industry, who stated that “as various brands have emerged under the Hyundai Motor Group, the moment is coming when the need for traffic control is coming from the perspective of Hyundai Motor Company.”
Is Hyundai a premium company?
Many automakers provide both affordable and opulent alternatives. For instance, Acura is the luxury brand for Honda, and Lexus is the luxury brand for Toyota. What luxury vehicle does Hyundai offer, and does it have a distinct brand? Greetings from Genesis! With the Hyundai Genesis becoming a luxury spin-off brand in recent years, there has been a significant development. We’ll attempt to simplify it for you.
What caused Hyundai to change their logo?
Numerous automakers from around the world have stepped up to help the campaign to stop the coronavirus spread. To support the medical inventory, production sites have been totally shut down, and businesses have diverted resources to create masks, ventilators, and face shields. Hyundai is the most recent company to join the list of others whose logos have been modified to encourage social distance.
Hyundai Global shared their updated logo on Twitter. For those who are unaware, the original Hyundai logo depicts two people shaking hands, whereas the revised emblem depicts the exact reverse. Modern medical advice advises against shaking hands, and the design reflects this.
Other automakers, such as Mercedes-Benz, Audi, and VW, on the other hand, have lately modified their respective insignia to support the movement against COVID-19.
Hyundai has further advanced recent advancements by stating that Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India, has ordered coronavirus-testing kits from South Korea.
In addition, Hyundai offers international extended warranties for more than a million automobiles. It declared that all of the warranties on Hyundai vehicles that were about to expire would now be extended until June 30, 2020, covering 1.21 million vehicles globally. (Read more here about it.)
“With these warranty extensions, we hope to allay their (customers’) concerns about their future ability to receive warranty repairs and related services. We are concerned not just about the health and safety of our clients, but also about the ‘health’ and’safety’ of their automobiles.” remarked Wonhong Cho, executive vice president and director of the Hyundai Motor Company’s Customer Experience Division.
Is a H in the Hyundai logo?
The Korean word “Hyundai” means “modernity,” which connects in perfectly with Hyundai’s tagline, “New Thinking, New Possibilities.” The “H” insignia on the grilles of Hyundai cars, which naturally stands for the initial letter of the company’s name, makes them immediately recognizable. However, that’s not all.
What does Hyundai’s “i” stand for?
The letter “i” has no meaning. It is, if anything, a marketing tactic by Hyundai to give the lesser cars a sense of cohesion. The i30 mid-sized hatchback, the iLoad/iMax commercial vehicle, and the i10/i20 minivan are further Hyundai models that share the “i” prefix. The popularity of the iPod and iPhone and the pattern created by Apple suggest that.
“I” here refers to my. They intended for the user to be completely loaded. consider the apple iphone, where you can customize your screen stuff.
Which Hyundai vehicle is the best?
- Hyundai Tucson, standard and powered. Used: 8.00L – 8.00L.
- Power. Standard. Hyundai Santa Fe. 12.00 L to 18.00 L used.
- Ad.
- Hyundai Elantra. Standard. Power. Used: 4.00L to 14.00L rupees.
- Hyundai Xcent. Standard. Power. 4.10 to 7.00 liters were used.
- Powerful. Standard. Hyundai i10.
- Active. Powerful. Standard: Hyundai i20
- Ad
Is Hyundai a Toyota product?
The major automakers with present presences in the United States are listed below, along with the brands they sell.
BMW, Mini, and Rolls-Royce are all owned by BMW Group. Smart and Mercedes-Benz are owned by Daimler AG. Lincoln and Ford are owned by Ford Motor Co. Chevrolet, GMC, Buick, and Cadillac all belong to General Motors. Hummer is back as a GMC subsidiary brand. In order to co-develop EVs, GM and Honda have an official collaboration. Acura and Honda are owned by Honda Motor Co. It collaborates with GM. Sony Honda Mobility is the name of the electric vehicle firm they founded with Sony. Genesis, Hyundai, and Kia are all owned by Hyundai Motor Group. Mazda is owned by Mazda Motor Corp. Mitsubishi, Nissan, and Infiniti are all owned by the Renault-Nissan-Mitsubishi Alliance. Following the merger of Fiat Chrysler Automobiles and Peugeot S.A., a new company called Stellantis was created. According to the explanation, the word is derived from the Latin verb “stello,” which means “to dazzle with stars.” Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Maserati, and Ram are now under Stellantis and are FCA brands that are offered in the United States. Other Stellantis automobile brands include Citroen, DS Automobiles, Opel, Peugeot, and Vauxhall. Subaru is owned by Subaru Corp. Jaguar and Land Rover are owned by Tata Motors. Owned by Tesla. Lexus and Toyota are owned by Toyota Motor Corp. Additionally, it owns stock in Suzuki and Subaru. The automotive brand VinFast, along with VinHomes, VinBigData, VinBioCare, and VinBrain, are all owned by VinGroup. Audi, Bentley, Bugatti, Lamborghini, Porsche, Scout, and Volkswagen are all brands owned by Volkswagen AG. Volvo, Polestar, and Lotus are all brands owned by Zhejiang Geely Holding Group (ZGH).