Hyundai has no further interest in wading into the performance pool. The moment has come for the general public to drive sportier automobiles as well. For years, the Korean carmaker has used the N moniker to talk about its sportier models and the top-notch hardware employed by its race teams. Who doesn’t like a hot hatch? It made sense to give the Veloster the N treatment in 2019 as the first N vehicle in the U.S. However, Hyundai will also give the N boost to models across its lineup.
Hyundai frequently mentions that the name of the N brand has three meanings. The N stands for Namyang, the location of Hyundai’s global R&D center in Korea and the origin of the entire N model concept. Second, Hyundai employs the Nurburgring as its European Test Center; the N is a nod to that iconic German racetrack. Third, the corporation claims that the N logo might be interpreted as a winding road course chicane. The significance of N for Hyundai’s market position, however, is the definition that matters the most.
According to Olabisi Boyle, vice president of product planning and mobility strategy at Hyundai, “the N brand objective is to become the world’s most respected manufacturer in terms of performance.” Our aim is to keep our consumers’ hearts racing after they experience our products.
The objective, she explained, is not just to reduce lap times by a few seconds. Additionally, the improved performance needs to be reachable so even amateur drivers can benefit from it. To that purpose, Hyundai presently sells three N models in the United States, including the Veloster N and two N Line cars, the Elantra N Line and the Sonata N Line. A total of seven N brand models, including three N models and four N Line models, will be available by the end of 2022, according to the firm, which has also presented prototypes for the Elantra N and Tucson N Line. The Elantra N will be the following model to reach the United States.
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N stands for what?
The high-performance brand of Hyundai is known as N. The N stands for high performance, as evidenced by German automakers like Mercedes AMG, BMW M, Audi RS, and Volkswagen R. Hyundai’s aNa, however, stands for two significant parts, whereas rival brands utilize R for their motorsport models. The N brand was first introduced and the Hyundai Global R&D Center is located in South Korea’s Namyang region. The second is the German racetrack NA1/4rburgring, where Hyundai’s Technical Center is located and where the N cars are tested. Last but not least, the aNa logo itself also depicts a traditional chicane or a narrow serpentine turn in the road.
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The N sub-brand, according to Hyundai, is named after the firm’s Namyang testing facilities. Namyang is the “hub of Hyundai Motor’s global R&D network and the origin of all Hyundai automobiles,” according to the firm.
The world-famous Nurburgring Nordschleife track, which will be “used to develop N’s high performance technologies,” is conveniently mentioned by N.
There you have it, then. The N name combines elements of history and desire.
N Hyundai
The high-performance brand of Hyundai Motor Company was launched in 2016, and its official name is Hyundai N.
The “N” stands for several things, including the Nurburgring racetrack in Germany, where Hyundai’s Technical Center is located and where all N models are tested, the Namyang region in South Korea, which was the birthplace of the N brand, and the design of chicanes on racing circuits.