We’ve received word that production of the Hyundai Genesis coupe has ended from our “You’re still here?” file. The announcement of the Genesis coupe’s retirement, which comes about seven years after it was introduced as a 2010 model in The Globe and Mail and confirmed to us by Hyundai spokesman Derek Joyce, is not shocking. However, that did occur, therefore we’re reporting it.
The Genesis was designed to compete with the Nissan Z and the long-gone Mazda RX-8. It featured 2+2 seating, rear-wheel drive, a turbo four-cylinder (recently discontinued) or V-6 engine, and a choice of powertrains. We failed to receive that memo, so we put it to the test against a V-6 Chevrolet Camaro. The Genesis coupe, despite receiving two facelifts over a period of seven years, did not revolutionize the sports-car market. However, it was a significant vehicle for Hyundai, whose sportiest model before 2009 was the modest Tiburon. Hyundai increased its reputation in the racing and enthusiast sectors by displaying heavily customized Genesis coupes at motorsports competitions and the annual SEMA exhibition.
It’s time for the Genesis coupe to go gone after a long run in the steadily declining coupe market area, especially because Hyundai will now utilize the Genesis name for its new luxury business. As we wrote in May, among the roughly half-dozen Genesis models that will be released over the following four years, a coupe will be among the last to go on sale, probably in the year 2020.
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The Hyundai Genesis Coupe with rear-drive is no more.
The Hyundai Genesis Coupe with rear-drive has been discontinued after eight years of production. Given that Hyundai now has a new luxury brand called Genesis and that it would be absurd to sell vehicles with the same name under two separate names, this step was unavoidable. There isn’t an imminent replacement for Hyundai’s first (and only) sports car, but a more opulent coupe from the Genesis line will soon be available.
The Globe and Mail, which said that a new Genesis luxury coupe could debut by 2021, was the source that initially confirmed the news of the Genesis Coupe’s discontinuation last week. Although Hyundai doesn’t have a firm release date for a halo sports car, we have reported that certain business employees want Genesis to build one.
A Hyundai representative informed The Truth About Cars that “a new, more opulent and elegant coupe suited for the new Genesis brand is now under development.” It’s unknown if the BMW M4-competing luxury coupe being developed by Hyundai’s “N” performance division is the rumored Genesis Coupe replacement.
The Genesis Coupe checked all the necessary boxes—cheap, rear-wheel drive, stick shift, and 348 horsepower V6—but it was never able to win over automobile enthusiasts the way its rivals did. We hope that Hyundai/Genesis won’t stop producing high-performance vehicles in the future despite the Genesis Coupe’s lackluster sales, as we’d be interested to see what the business has planned.
There will be a “more opulent and refined coupe” under the Genesis name.
According to a Hyundai representative, the Hyundai Genesis Coupe will be retired after the 2016 model year. There is no information on a sporty two-door Hyundai replacement, but the expensive Genesis brand will receive a coupe with a stronger focus on luxury.
The Infiniti G37 coupe, to which the pre-refresh car bore a significant similarity, was quickly likened to the Genesis Coupe upon its arrival for the 2010 model year. Both a turbocharged 2.0-liter engine and a 3.8-liter V-6 engine with 306 horsepower and 266 lb-ft of torque were available when the rear-drive vehicle first went on sale. The Genesis Coupe received a redesign for the 2013 model year, giving it a distinctive yet divisive look. The 2.0-liter turbo’s output was also significantly increased, rising to 274 horsepower and 275 lb-ft. But in 2014, it wasn’t enough to keep the four-pot option from being eliminated. The direct-injected 3.8-liter V-6 engine in the 2016 Hyundai Genesis Coupe produces 348 horsepower and 295 lb-ft of torque. An eight-speed automatic transmission is an option.
The Genesis Coupe faced off against V-6-powered pony cars like the Ford Mustang and Chevrolet Camaro, as well as the Scion FR-S and Subaru BRZ twins and the more upscale Infiniti Q60 (formerly G37 coupe), the car Hyundai had originally targeted, in a diverse and dwindling class of rear-drive sport coupes. Few people, including Ford and Chevy, are becoming wealthy from these specialized sport coupes. Therefore, it was not Hyundai’s fault that the low-margin Genesis Coupe was discontinued. However, there was another factor at play.
Hyundai has worked hard to maintain the moniker Hyundai distinct from its new premium marque ever since it revealed late last year that Genesis will be spun off into its own luxury brand. To that purpose, the Genesis G90 has been given to the second-generation Hyundai Equus, and the Genesis G80 has been given to the original Genesis sedan. After all that moving around, it could be confusing to have a non-premium model with the same name as your luxury brand.
The Genesis brand will soon receive a two-door model of its own, but the Hyundai brand will have to do without a sporty rear-drive option. Christine Henley, a spokesman for Hyundai, wrote to us in an email to say, “A new, more opulent coupe suited for the new Genesis brand is now in development.” It will likely resemble the Vision G coupe concept from the previous year, in our opinion.
South Korean Genesis Coupe
Hyundai Motor Company’s rear-wheel drive sports coupe, the Hyundai Genesis Coupe, made its debut on October 13, 2008, in the Korean market. It is the first rear-wheel-drive sports coupe from Hyundai, and the Genesis luxury sedan is built on the same fundamental chassis.
On February 26, 2009, the Genesis Coupe made its debut in American showrooms as a 2010 model. The Genesis Coupe was created, according to acting president and CEO of Hyundai USA John Krafcik, “to give a driving experience that challenges automobiles like the Infiniti G37.”
The Hyundai Genesis Coupe eventually went out of production in 2016 despite Genesis Motors’ introduction as a stand-alone luxury brand.
The Hyundai Genesis coupe met the majority of the requirements.
The Hyundai Genesis coupe, which was built from 2010 to 2016, was discontinued when the company’s Genesis luxury line debuted. But when it was present, it was obvious that Hyundai was attempting to appeal to everyone’s taste buds by developing what it believed to be the ideal formula for a low-slung coupe.
The brand should be commended because it appeared to operate successfully. With its distinctive wedge shape, arching fenders, and athletic stance, the Genesis coupe had a dynamic exterior design. With the possible exception of the original Tiburon, it possessed a sophisticated design that was very different from practically everything the company had previously built. Even better, it was rear-wheel-drive. To top it all off, there were two distinct engine options to suit practically everyone.
Hyundai discontinues its sporty Genesis coupe and replaces it with a new luxury model.
The sportier Genesis Coupe is being retired as Hyundai uses its premium sedan, the Genesis, as the foundation for a new brand.
Hyundai informed Autoblog and other media outlets that 2016 would be the Genesis Coupe’s final model year. It will be replaced by a more opulent coupe that will be offered under the new Genesis brand name, however Hyundai has not provided a release date for that vehicle.
Hyundai wanted to capitalize on the first-generation Genesis’ freshly designed rear-wheel drive architecture when it introduced the affordable, sportier coupe in 2008. The Genesis Coupe was comparable in size and price to vehicles like the Ford Mustang and Chevrolet Camaro, while only having a V6 and turbocharged four-cylinder engine option. It is undoubtedly Hyundai’s most sporty production vehicle to date.
The replacement vehicle may borrow aesthetic influences from the 2015 Hyundai Vision G concept car, which will maintain a rear-wheel drive base. It was previously rumored that it might be equipped with an eight-speed automatic transmission, 3.3-liter turbocharged V6 engine, and 480 horsepower. The following coupe may also share a platform with Genesis’ planned G70, which will challenge the BMW 3 Series and put pressure on the 4 Series.
There are currently two sedans under the Genesis brand. While the G90 is a brand-new vehicle that takes the place of the Hyundai Equus, the G80 was previously marketed as the Hyundai Genesis. The premium automaker is anticipated to introduce at least one SUV in the next years in addition to the G70 sedan and the replacement for the Genesis Coupe.
It’s not yet known if Hyundai will introduce a new performance vehicle to replace the departing Genesis Coupe. With the loss of that model, Hyundai is left with only the mediocre Veloster Turbo and Elantra Sport to support its reputation for performance. Hyundai won’t disclose when sportier versions of current models will be offered under its hazy “N” performance brand by the Korean automaker.
Why was the Hyundai Genesis withdrawn from the market?
In November 2015, the Genesis brand was formally introduced as a separate label. Hyundai wished to differentiate its premium and high-quality Genesis cars from its models oriented more toward consumers and families.
What was the Hyundai Genesis’ replacement?
Hyundai produces and sells the Hyundai Genesis, a full-size luxury sedan with executive four doors, five passenger seats, and either rear- or all-wheel drive. Hyundai Genesis made its debut in 2008 and continued to sell it under the G80 nameplate until Genesis split off as a separate company in 2017. The Genesis was scheduled to cost $533 million to produce and was first displayed at the 2007 New York International Auto Show in concept form. Hyundai started promoting the Genesis of the first generation as a “luxury sports sedan” in 2008, with the exception of Europe. The 2014 North American International Auto Show and the Toronto Auto Show were the next stops for the second generation Genesis (model DH), which made its debut in November 2013 in Seoul, South Korea. It is promoted globally. On November 4th, 2015, Hyundai formally established Genesis Motor as its own luxury subsidiary. Following notable success in the luxury sector and strong consumer demand for the Genesis name, the company made the transition into a stand-alone, luxury brand.
What distinguishes the Hyundai Genesis from the Genesis?
Hyundai Motor Group’s luxury division is called Genesis. Genesis, Hyundai, IONIQ, and Kia are all part of Hyundai Motor Company, which also serves as Kia’s partial parent company. Although Hyundai Motor Company is the parent company of both Hyundai and Genesis, Genesis has been operating independently of Hyundai since 2016. The Hyundai Equus was the Genesis G90 until 2015. The Hyundai Genesis was the Genesis G80 until 2016.
Why is a Hyundai Genesis so affordable?
The criticisms of the original iDrive were much, much worse (perhaps worse than those of the Ford SYNC or Cadillac CUE systems).
1. Hyundai avoids adding the cost, which would add an additional $7-8k to the list price, by forgoing the separate luxury brand and dealer network approach (as the Japanese had done).
2. Hyundai doesn’t provide the same level of servicing on the Genesis as it does on the Equus or the luxury brands.
No free planned maintenance, no valet pick-up/drop-off for service calls (unlike the Equus), no free loaner cars, etc.
The Equus’ pricing is therefore closer to that of the LS460 than the Genesis is to the GS.
For the following Genesis, Hyundai will likely provide loaner cars and perhaps planned maintenance (Kia does so for the Cadenza, a premium but not luxury sedan). The price will reflect this.
3. Hyundai offers a number of alternatives in pre-packaged sets rather than the customisation that the Gemans do.
4. The Cadenza, although being in a lesser sector, has superior leather; it appears that Hyundai will primarily correct this with the next generation model, and the pricing, again, will reflect that. The present Genesis simply lacks an interior with materials that are up to level with the segment. The Prada Genesis would be an exception to this rule, but it isn’t provided here.
5. Hyundai offers many fewer technologies on the Genesis than the Germans do, and even fewer than what the Genesis offers in other markets (such as not having a cooled front passenger seat).
6. As previously mentioned, Hyundai makes savings in areas like holding a stake in a cutting-edge steel mill.
7. Hyundai is prepared to accept a lower profit margin, much like the Japanese before it, in order to get a foothold in the luxury market.
Recall that the original LS400’s MSRP of $35k caused the Germans to believe that Toyota was losing money on every transaction.
Toyota most likely didn’t lose money, but they also most likely didn’t make any either since they were essentially maintaining the Lexus dealerships at the time.
8. Currency exchange.
However, during the past year and a half, things have somewhat evened out. Previously, the Korean Won had a favorable exchange rate versus the US Dollar whereas the Euro did not.
— As I’ve previously mentioned, the 2G Genesis will probably experience a rather big price increase, with the base price jumping to somewhere between $39 and $40k.
This price rise will be brought on by better interior components, more upscale services, more technology and comforts (it’s hard to see the front passenger seat not being cooled), etc.
The 2G Genesis will still cost about $7-8k less per vehicle than the Lexus GS and the Infiniti M despite the price increase, which is roughly the cost of a distinct luxury brand and dealer network.