For 11 years, Hyundai will sponsor Turbine Hall at Tate Modern. Tom de Castella queries, “How do you pronounce it, though?”
Tate Modern visitors are accustomed to stumbling over obscure names. Paul Klee has a play or a plea sound in it. There is currently a fresh obstacle. Hyundai, a South Korean automaker, will begin sponsoring the gallery’s Turbine Hall in 2015 and continue for the following 11 years, introducing modern art enthusiasts to one of the most mispronounced brand names in the world. The company has played on people’s phonetic uncertainty in its own marketing. A few years ago, it aired an advertisement during the Super Bowl that depicted furious BMW and Lexus officials yelling the word Hyundai at ever-increasing volumes. A voiceover concluded: “Win one small prize, and all of a sudden everyone knows your name. Like Sunday, it’s a Hyundai.”
But is it? Jo Kim, a linguist and Korean expert at the BBC Pronunciation Unit, says it depends on where you are. The pronunciation in its native Korean is most similar to HYUN-day (-hy as in Hugh, -u as in bun, -ay as in day, stressed syllables shown in upper case). Hyundai UK uses a distinct pronunciation, high-UUN-digh, in all of their advertisements (-igh as in high, -uu as in book, British anglicisation).
According to Hyundai UK press representative Laura King, this is the conventional British way to phrase it. However, she continues, you’ll hear two separate versions utilized in the UK HQ. The anglicized sound will be used by those who deal with the domestic market. Employees working on international business, however, will use the Korean version. According to the Super Bowl commercial, Hyundai’s US unit pronounces its name as HUN-day (-h as in hot, -u as in bun, -ay as in day, US anglicisation). However, there is another variant that sounds much like Han-die in a Spanish-language advertisement for a Californian car dealership.
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Hyundai
With its headquarters in Seoul, South Korea, Hyundai is a global automaker. The Hyundai Motor Company also owns Kia Motors and Genesis Motor, its premium vehicle subsidiary, which was established in 2015. These two entities are in addition to the Hyundai brand. Hyundai, which has a production capacity of 1.6 million vehicles annually, or one every ten seconds, was the third-biggest automaker in the world in 2019. The company also possesses the largest integrated auto manufacturing facility in the world.
The Korean word hyeondae, which in English is translated as “modernity,” is the source of the name Hyundai and symbolizes the company’s commitment to ongoing innovation.
The first letter of Hyundai’s brand, the letter “H,” is represented in the company’s logo, but it also has another meaning. The two stylised guys shaking hands in the logo stand in for a company representative and a happy client.
English speakers frequently mispronounce the word Hyundai. This is because a lot of Hyundai’s commercials modify the brand name to make it easier for locals to pronounce. As a result, a lot of people pronounce Hyundai as high-un-day or hun-day.
Hyundai’s first syllable contains a pronounced “y” rather than a silent letter. The “n” comes next, which is followed by the “u,” which is pronounced like a very open “oh.” Hyundai’s “ai” is pronounced as a “eh,” not as “day,” for the second syllable. In other words, you pronounce Hyundai as hyohn-deh since the final consonant is actually pronounced as -deh.
How exactly is Hyundai pronounced?
You’ll notice that American advertising pronounce Hyundai in a way that makes “Sunday” sound, which is the preferred pronunciation in the US. After that
How do you say Hyundai in Canada?
Hyundai, a Korean automaker, is advertised as “Hun-day” in the USA but as “High-uuun-di” in Britain and Australia. Hyundai is pronounced “Hi-un-day” in Korea.
How do you pronounce Hyundai in Korean?
Since “BMW” is only a three-letter word, many people pronounce it that way: “bee em double yoo.” The English pronunciation, however, is incorrect because the brand is German. The most accurate way to pronounce this is therefore “bee em vee.”
How do you say Hyundai in Australia?
The word “modernity” in Korean is transliterated into the name. It is pronounced “hyeondae” with the “y” being spoken clearly when spoken by Koreans. However, the company’s official stance for the Americas is that it’s “Hyundai like Sunday.”
What does the Korean word “Hyundai” mean?
As a result, a lot of people pronounce Hyundai as high-un-day or hun-day. Hyundai should actually be pronounced hyohn-deh. Hyundai’s first syllable contains a pronounced “y” rather than a silent letter. The “u,” which is pronounced like a very open “oh,” is then immediately followed by the “n.”
Why doesn’t Hyundai use a Y?
You’ll notice that American advertising pronounce Hyundai in a way that makes “Sunday” sound, which is the preferred pronunciation in the US. Having said that, it’s frequently called “high-UN-dye” in the UK. Hyundai is, of course, a Korean firm, and in Korea, the name is pronounced more like “HYUN-day.”
Is the silent H in Hyundai?
Best Response. It is wrongly pronounced “Hun-day” by Americans and Canadians. However, the correct way to say it is “Hy-un-die,” and everyone else does as well.
How do you pronounce gyro?
Where Did the Names of Hyundai Models Come From? Elantra. derives from the word “elation” and refers to the car’s capacity to make you happy when you drive it.
What does the Korean word Elantra mean?
The name “Hyundai,” which roughly translates to “modernity” in Korean, was adopted in 1947 when Hyundai Construction, a South Korean business, was created. When it became a separate brand, it changed its tagline to “New thinking, new possibilities” to reflect what the new brand stood for.
How should I say Nguyen?
Hyundai UK uses a distinct pronunciation, high-UUN-digh, in all of their advertisements (-igh as in high, -uu as in book, British anglicisation). According to Hyundai UK press representative Laura King, this is the conventional British way to phrase it.
What’s the German term for BMW?
What makes a BMW a “bimmer”? The US is where the term “bimmer” for BMW vehicles first appeared. It was formed from the terms “beemer” or “beamer,” which were originally used to refer to BMW motorbikes in the UK in the 1960s and later became widely used worldwide.
Why is BMW known as a Beamer?
Greek experts claimed “yee-ro” would be the proper pronunciation if you were to say, “I want a gyro,” but “yee-ros” would be the correct pronunciation if you were to add, “I love gyros.”