Mercedes reported a 40% increase in S-Class luxury vehicle deliveries in 2021.
In 2021, Mercedes-Benz sold 2.05 million passenger cars worldwide, ceding the title of most popular luxury brand to BMW.
According to parent company Daimler, sales of passenger cars under the Mercedes brand decreased by 5% to 2,05 units in 2017. The fourth quarter saw a 25% decline in volume as the supply was still being negatively impacted by the lack of semiconductors.
In 2021, the automaker’s BMW brand sold a record 2.2 million automobiles, it was announced earlier this week. Later this month, the corporation will make official data available.
Sales of full-electric and plug-in hybrid cars at Mercedes increased by 69 percent to a new high of 227,458 units, 48,936 of which were Mercedes-Benz EQ full-electric vehicles.
Mercedes reported that since December, when retail sales of the EQS full-electric luxury sedan began, it has received 16,370 orders.
The Smart brand or light commercial vans are not included in the Mercedes sales figures. The number for BMW only includes sales of the company’s flagship brand; Mini and Rolls-Royce are not included.
Mercedes issued a warning for 2022, noting that “the supply situation for semiconductors is still unstable and the shortage is anticipated to have an impact on production and sales in the following quarters.”
During the chip scarcity, automakers have prioritized the production of higher-margin automobiles, and according to Mercedes, deliveries of the S-Class (up 40%) and high-end vehicles from Maybach (up 51%) and Mercedes-AMG have increased significantly (17 percent).
Mercedes sales decreased by 11% in Europe, by 25% in Germany, by 1.6 % in Asia, with a 2 % decline in China, but up by 0.3 % in North America, with a 0.4 % rise in the U.S.
Based on “internal estimates,” Mercedes stated that it anticipated meeting its 2021 EU emissions reduction target and avoiding fines.
It stated that as sales of electrified vehicles rise, a further reduction in fleet emissions is anticipated in 2022.
According to Mercedes, sales of commercial vehicles increased by 2.6 percent to 334,210 units, including more than 9,000 all-electric vans.
Daimler has been divided into two businesses: Mercedes-Benz Group, which produces passenger automobiles, and Daimler Trucks, which produces commercial vehicles. The new name was approved in October and will be used starting on February 1.
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BMW defeats Mercedes in the 2021 global luxury sales competition.
BMW has not yet released a press release on the sales results for 2021, but we are certain that the main brand shipped more over 2.2 million vehicles. We would say that the significant disclosure is quite official because it was made earlier this week to BimmerToday by none other than Sales Director Pieter Nota. The results from Mercedes’ archrival, which was unable to maintain the pace in a year that was severely affected by the microprocessor shortage, are now available.
In 2021, Mercedes-Benz alone delivered 2,054,962 vehicles, a 5% reduction from the previous year. With MINI and Rolls-Royce excluded, the total of 2,093,476 units still represents 100,000+ less vehicles than the BMWs alone, even after accounting for the Smart division’s 38,514 sales (a 0.3% gain). Since Pieter Nota had told BimmerToday that he believed BMW will be the most prosperous luxury brand of the previous year, this news shouldn’t come as a huge surprise.
With Mercedes-Benz Vans included, its 334,210 sales (+2.6%) put it ahead of BMW, which had a total of 2,427,686 vehicles sold (-4%). Once we receive all the figures from the BMW Group, including those from MINI and Rolls-Royce, the hierarchy may alter (and most certainly will). For comparison, the Group’s best year ever saw deliveries peak at 2,520,307 in 2019, which included the two British brands.
Considering that BMW alone sold 2,168,516 vehicles in 2019, which is already 30,000+ units less than it did in 2018, we would predict that the number might be considerably higher in 2021. As a result of the popularity of its electric Cooper SE, MINI is anticipated to have a record-breaking year in terms of sales. Although Bavaria’s results aren’t due until sometime next week, the situation is already very evident.
Regarding Audi, which has historically finished third in the German luxury sales race, no information regarding its sales results from the previous year has been made public. It’s important to note that the Four Rings company with headquarters in Ingolstadt shipped 1,878,100 vehicles in 2017, which was when it saw its best performance.
In a competitive 2021 race, Mercedes faces a decline in global sales and loses the championship to BMW.
Mercedes-Benz reported sales of 2.05 million vehicles last year, falling short of BMW’s 2.2 million sales total for the first time in five years.
Sales of Mercedes-electric Benz’s automobiles increased by 90%.
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Mercedes-Benz reported on Friday that it sold roughly 2.05 million vehicles last year, surrendering the title of premium automaker to rival BMW, which sold a record-breaking 2.2 million vehicles in 2021, for the first time.
Mercedes reported a 90% rise in sales of its electric vehicles, or 99,301 EVs. About 3,34,210 units were sold by its van division, which likewise saw a gain of 2.5% from the year before. Europe saw the sharpest decline in passenger vehicle sales that Mercedes-Benz recorded. It made up around 11.2 percent, but the corporation had a 2 percent decline in the largest vehicle market in the world. However, the luxury car manufacturer only saw a 0.4% increase in the US. According to Reuters, Mercedes-Benz will release all of its annual sales data the following week.
Mercedes loses the top spot in global and domestic luxury sales to BMW
Although Tesla isn’t far behind, BMW officially concluded 2021 as the best-selling luxury automobile manufacturer in the United States.
In the United States, BMW sold 336,644 vehicles between January and December of last year. This was in line with sales from 2019 and a 21% increase over the underwhelming sales achieved in 2020. BMW might not maintain this title for very long, though.
According to reports, Tesla delivered 313,400 cars in the US last year. The question of whether Tesla is a luxury automaker is still up for debate, especially given that it is aiming for mass-market sales with the Model 3 and Model Y, but the company is already causing problems for the German establishment. Importantly, since it doesn’t give a split by location, Tesla’s sales figures are simply projections.
In terms of BMW’s conventional competitors, Lexus also surpassed the 300,000 mark, producing a total of 304,475 vehicles, aided in part by a 25% increase in sales of its hybrid models.
BMW’s turnaround from a turbulent 2020 was more successful than Mercedes- Benz’s. After being particularly heavily struck by the semiconductor shortage, it delivered 276,102 vehicles last year, a slight 0.4% gain from the year before. In the US, Audi delivered 196,038 vehicles by the end of 2021.
BMW also became the best-selling luxury brand globally after outpacing Mercedes-Benz for the first time in five years in terms of sales. Mercedes saw a 5% decline to 2.05 million units sold throughout the year, while BMW sold a record 2.2 million automobiles.
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BMW AG outsold rivals Mercedes-Benz and Lexus in 2021, taking the top spot in U.S. luxury car sales for a third year in a row thanks to its efforts to deal with the chip shortage that is wreaking havoc on the auto sector.
With a significantly larger margin than when the two were neck-and-neck during the pandemic shutdowns of 2020, the manufacturer of the X5 SUV and 3 Series sedan outsold Mercedes by 32,705 units in the fourth quarter and more than 60,000 vehicles for the entire year. Mercedes sales increased by less than 1%, while BMW deliveries increased by 21% to 336,644.
BMW expands quicker
When it comes to technology and innovation, they have historically been relatively comparable, although there have recently been some new developments. For instance, with a 9% rise in sales compared to 2020, BMW outsold Mercedes and became the most popular premium automobile brand in the world last year. Mercedes-Benz Cars, on the other hand, saw a 5% decline (excluding Smart and vans).
In contrast to the Stuttgart-based brand’s ailing C-Class and E-Class, BMW has profited from rising demand for its most popular models. While Mercedes saw declines in those four areas, BMW saw volume sales rise in China, Europe, the United States, and Japan-Korea. The disparity between the sales fluctuation in the China-region and USA-Canada, which is +8% versus -3% and +21% vs -1%, respectively, is astounding.
Who sold the most automobiles in the first half of 2021, BMW or Mercedes?
The world’s top-selling luxury vehicle companies, BMW and Mercedes, demonstrated some optimistic global sales increase in the first half of 2021, following the pandemic-related horrors of 2020, despite the semiconductor chip shortage.
In reality, BMW sold 1 339 080 vehicles in the first half, an all-time high for the company’s brands, including Mini and Rolls Royce. In reality, this statistic was actually 7,1% greater than in the year before the crisis in 2019.
The BMW brand alone accounted for 1 178 292 sales, while Mercedes-Benz registered 1 162 471 unit sales for its passenger car lineup. The Bavarian automaker narrowly beat its arch rival from Stuttgart.
Naamsa statistics show that BMW had a larger lead in the South African sales competition, selling 6664 vehicles in the first half of 2021, compared to Mercedes-Benz SA’s 5206. For the record, that equals a monthly average for BMW of 1110 and Mercedes of 867.
However, when comparing exports to South Africa, Mercedes came out on top with 30,500 C-Class exports to BMW’s 29,526 X3 exports. However, the East London-based facility would have likely achieved even higher export figures if it weren’t for the transition between the old and new C-Class models.
Although specific model sales data for South Africa has not been made available, it is noteworthy to know that the GLC SUV, followed by the C-Class and E-Class saloons, was the Mercedes model that sold the most globally. In H1 2021, the SUV and compact car segments both experienced noteworthy growth of 53,2% and 42,1%, respectively.
In terms of BMW’s best sellers, the 3 Series had a very successful first half, growing by 49,1%, followed by the X3 at 43,9% and the 5 Series at 33,3%. Additionally, BMW’s M Division had its best half-year ever, with global sales increasing by 39,4% to 83 357.